New arrangements have been made for the evaluation reform of scientific and technological talents with "breaking the four standards" and "setting new standards"

  The evaluation of scientific and technological talents once again ushered in heavy news! On November 9, the Ministry of Science and Technology, together with the Ministry of Education and other seven departments, jointly held a kick-off meeting for the pilot reform of scientific and technological personnel evaluation, and deployed and promoted the Work Plan on Carrying out the Pilot Reform of Scientific and Technological Personnel Evaluation (hereinafter referred to as the Plan). Focusing on making good use of living talents in national scientific and technological tasks, the Plan focuses on "what to evaluate, who will evaluate, how to evaluate and how to use", breaks through "breaking the four standards" and "setting new standards", ensures deepening reform and policy coordination, and builds an evaluation system of scientific and technological talents oriented to innovative value, ability and contribution according to the types of innovative activities, so as to provide strong talent support for realizing high-level scientific and technological self-reliance and building a world-class scientific and technological power.

  The "Proposal" is clear, insisting on problem orientation, classified promotion, use of traction and coordinated implementation. "Promote the reform of talent evaluation in major national innovation activities such as major scientific and technological tasks and major innovation base construction, and strive to overcome ‘ Only papers, titles, academic qualifications and awards ’ Tendency. " The relevant person in charge of the Department of Science and Technology Talents and Science Popularization of the Ministry of Science and Technology said that the reform highlights the national goal and mission orientation, and insists on who uses who to evaluate, so as to use the evaluation and evaluation appropriately and use the evaluation results scientifically.

  The reporter of Science and Technology Daily learned that the two-year pilot reform of evaluation of scientific and technological talents will be carried out in 12 research institutes including Shanghai Institute of Microsystems and Information Technology, Institute of Computing Technology of Chinese Academy of Sciences and China Academy of Water Resources and Hydropower Research, 9 universities including Tsinghua University, Peking University and Zhejiang University, and 6 places including Shanghai and Shandong Province.

  Facing the difficulty of implementing talent evaluation reform

  The CPC Central Committee and the State Council attached great importance to the evaluation of scientific and technological talents. In 2018, the Central Office and the State Council issued "Guiding Opinions on Promoting the Reform of Talent Evaluation Mechanism by Classification" and "Opinions on Deepening the Reform of Project Evaluation, Talent Evaluation and Institutional Evaluation", and made systematic arrangements for improving the evaluation standards by classification and promoting the reform of "three evaluations".

  "All localities and relevant departments have conscientiously implemented the requirements of the central authorities and issued ‘ Break the four virtues ’ And a series of reform measures, the reform of scientific and technological talent evaluation has made positive progress. " However, the person in charge admits that compared with the demands of the majority of scientific researchers and the realization of high-level scientific and technological self-reliance, there are still problems in the implementation of the evaluation reform of scientific and technological talents, and the "sense of acquisition" of scientific and technological talents is not strong.

  In view of the outstanding problems such as "setting a new standard" after the talent evaluation "breaking the four standards", the innovation of evaluation methods and the inadequate construction of the evaluation system of employers, the "Plan" clarified the road map for the pilot reform of scientific and technological talent evaluation, and systematically deployed it from both the internal and external environment of the unit.

  Explore new evaluation indicators, methods, cycles and internal systems according to different types of scientific and technological innovation activities and design the system; The external environment mainly deploys tasks from the aspects of promoting the reform linkage of "Three Evaluations" by relevant departments and building a talent evaluation system with industry characteristics. Through internal and external collaborative linkage, it explores the formation of an evaluation system for scientific and technological talents that is conducive to concentrated research.

  "Through the two-year pilot, we will explore the formation of classified evaluation indicators and evaluation methods for scientific and technological talents of different types of innovative activities, and the evaluation mechanism for the discovery, training, use and encouragement of scientific and technological talents will be more perfect, forming an operational, replicable and scalable experience." The person in charge said.

  Focus on the classification of national missions and carry out pilot projects

  It is worth noting that this pilot insists on having both ability and political integrity. On the basis of strengthening the evaluation of scientific spirit and academic ethics of scientific and technological talents, the pilot tasks are deployed according to four types of innovative activities: undertaking major national research tasks, basic research, applied research and technology development, and social welfare research.

  Specifically, the evaluation of scientific and technological talents who undertake major national research tasks is guided by supporting and serving the country’s major strategic needs, and an evaluation index that reflects the actual contribution and innovation value of supporting national security, breaking through key core technologies and solving major problems in economic and social development is established; The evaluation of basic research talents is guided by academic contribution and innovative value, which breaks the quantitative tendency of "only papers" and explores the low-frequency and long-term assessment mechanism; The evaluation of applied research and technology development talents is guided by technological breakthroughs and industrial contributions, focusing on the evaluation of representative achievements such as technical standards, technical solutions, high-quality patents, industrialization of achievements transformation, and deep integration effects in Industry-University-Research; The evaluation of social welfare research talents focuses on the ability and effect of serving public management, responding to emergencies, safeguarding people’s livelihood and social security, and other common key technology development and services, and no hard economic benefit evaluation index may be established.

  Moreover, the "Program" also puts forward clear requirements for local governments to carry out comprehensive pilot reform of scientific and technological talent evaluation, highlight the characteristics of regional scientific and technological innovation and talent development, strengthen institutional mechanism reform, policy innovation and resource integration, systematically design local talent evaluation reform, and promote comprehensive reform experiments.

  "The evaluation reform of scientific and technological talents is a systematic project with high complexity and difficulty, which is related to the vital interests of scientific researchers. The smooth development and effectiveness of the pilot work cannot be separated from the guidance, supervision and service guarantee of relevant departments and localities, and it is also inseparable from the initiative and implementation of the pilot units." The relevant person in charge said.

  To this end, the "Program" puts forward requirements for relevant departments, pilot places and units respectively. For example, six departments, including the Ministry of Education and the Ministry of Industry and Information Technology, as the competent departments of the pilot units, should improve the industry talent evaluation mechanism and give employers the right to evaluate independently.

  As the main responsible department, the Ministry of Science and Technology will shoulder the responsibility of organizing and promoting and take the lead in reform, such as breaking the "four talents" in the evaluation of scientific and technological plan projects, performance evaluation of scientific research institutions and selection of scientific and technological talent plans, highlighting innovation value, ability and contribution orientation, and summarizing concise and solidified results in time.

  (Science and Technology Daily, Beijing, November 9 th)

Three elements of social products: relationship chain, interaction and content.

No matter what kind of social product it is, its ultimate goal is to help users build links. Since the development of social products, the form has matured. Among them, relationship chain, interaction and content are the core elements of social products. This paper analyzes these three key elements, hoping to bring you some inspiration.

After working in an outsourcing company for more than two years, I joined a startup company and started my own exploration in the social field as the head of its overseas social application. In the following time, I will summarize my exploration experience in writing regularly and share it with you.

I’m not very knowledgeable. I hope everyone can learn something from it.

If we want to make a good social product, there is no doubt that the first thing we need to know is: What is social?

According to the definition of Baidu Encyclopedia, socialization (that is, social communication) refers to the social activities in which individuals communicate with each other for material and spiritual exchanges under certain historical conditions.Because the essence of animal society is the sum of all social relations formed on the basis of material production and labor, social communication is the inherent requirement of animal nature to a certain extent.

In the past, people’s social activities included offline salons, blind dates and even chatting among friends, and the Internet brought new social ways, and social products such as WeChat, Soup and soul emerged one after another. People have met their needs for material, information and spiritual communication in various ways.

However, just as a successful person owns a house and a car, we cannot define that success equals a house and a car.Whether it is the exchange of materials or the exchange of information and spirit, it is only the appearance of social interaction to a certain extent. I think the essence of social interaction is linking.. Based on the link, one person, a group of people, established contact with each other, thus having the possibility of exchange.

At the same time,The formation of links is limited and influenced by time and space. Based on different link subjects, media and forms, various types of social products that we are familiar with have emerged.

For example, distinguished by the main body of the link, it links the social application WeChat of acquaintances of relatives and friends, and links the social product soul; of strangers who have no contact with strangers; Differentiated by link media, there are interest-based social applications and LBS social products based on geographical location. In terms of form, there are audio social products Hertz, video social products HOLLA, cat call and so on.

butNo matter what kind of social product it is, its ultimate goal is to help users build links.

Relationship chain is one of the core elements of social products, which refers to the connection between people. The network formed by the combination of multiple relationship chains is what people often call relationship network.What is human nature? Marx concluded that "the essence of human beings is not an abstract thing inherent in a single person, but in reality, it is the sum of all social relations". In our daily life, no one can get rid of "relationships". Relatives, friends, classmates and partners have various relationships, strong and weak.

Different types of social products often have different entry points for the relationship chain.

Cut in with a strong relationshipWechat, which everyone is very familiar with, is a social product based on strong acquaintances, not only WeChat, but also most IM products such as WeChat and QQ. The key to acquaintances’ socialization lies in whether they can successfully transfer the offline relationship chain of users to online, thus making the communication between acquaintances more convenient. Once the relationship chain is successfully migrated online,The strong relationship between acquaintances is itself a very powerful moat for acquaintances’ social products.In my opinion, this is why it is difficult for new acquaintance social products such as Duoshan to shake the dominance of WeChat in the social field of acquaintances.

At present, there are still new social products coming into the market, such as soda and other products that I brushed recently when I brushed Tik Tok. Most of them areCut in from the perspective of weak relationshipSocial networking products for strangers. At present, the more successful social products for strangers in the market include Momo based on LBS, soul with three views matching as the selling point, Hertz with the main voice socialization, Douban with interest dimension, Post Bar and so on.Weak relationship is the starting point of strong relationship. Compared with strong relationship, the establishment cost and migration cost of weak relationship are much lower.This is why it is difficult for a monopoly giant like WeChat to appear in the field of strangers’ social interaction, and why there are always new products coming into the track of strangers’ social interaction.

butDue to the low credibility of weak relationships, most social products of strangers have to improve their credibility through various channels to realize the core value of the products.For example, social products with heavy value such as Momo and exploration will require users to authenticate with real people, while soul, which focuses on soul socialization, provides users with psychological test questions.

The strength of all relationship chains may fluctuate with time. For the same relationship, such as partnership, the feelings of couples who stay together every day may continue to heat up, and couples who have been separated from each other for a long time may become unfamiliar. The fluctuation of relationship strength is inseparable from the interaction between them.

Interaction is also the core element of social products.

Interaction refers to the process of interdependent behavior between individuals, groups and groups in society through language or other means to spread information.It takes two hands to clap, and one person can’t interact.

Users who establish relationships can interact, and the interaction between users in turn affects the stability and strength of the relationship chain. The key is thatInteractive mode, intensity, frequency and value..

Taking the common Internet social products as an example, in most products,Common interactive behaviors include chatting, liking, commenting and forwarding.And different interaction modes correspond to different interaction intensities. For example, the interactive intensity of comments is greater than that of likes. And the same is chat, the interactive intensity of video chat is generally greater than that of text chat.Under normal circumstances, the greater the intensity of interactive behavior, the easier it is to enhance the closeness of the relationship between users.

For the same kind of interaction, the higher the interaction frequency, the closer the general relationship. But this is not absolute, because whether user interaction is effective or not, there is also a very important key point, that is, the value of interaction.

There are a thousand cups of wine for every bosom friend, and more than half a sentence for lovers. In our daily life, we may encounter such a situation. For example, at work, some colleagues have worked with you for a long time, and you are still familiar strangers after work for a long time, while some people have become friends through a few supper after work, even though they have not known each other for a long time.The reason for this difference lies in the difference of interactive value.The communication with old colleagues may stop at work. These exchanges are conducive to the smooth development of work, but they can’t make you know each other better. However, chatting in different places during the string talks makes you have a basic understanding of each other’s hobbies and values, thus becoming friends.

Interaction is the key to the generation and change of the relationship chain between users, but a good interaction can’t happen out of thin air.When posting a comment, there must always be someone to comment on and chat with others. The key is to talk about what won’t lead to embarrassing chat.The key auxiliary information is the content.

Content is auxiliary information to help users interact, which refers to the information that users disclose to others.In the early days of the Internet, limited by the network technology and network speed, the content display among users was mainly in words, resulting in pure text social products such as BBS, blogs and IM tools. With the maturity of the processing technology of pictures and audio and video, various types of content such as pictures, audio and video began to participate in social activities in a richer form.

For any social product, the content supply chain is basically composed of three main links: content production, content distribution and content consumption, and how to optimize the content supply chain is particularly important for all social products.

To guide users to output valuable content, we can refer to the concept of value proposition in economics and encourage users to output content with internal or external value, which can be in the form of spatial dynamics, photo wall and so on.For products with sliding pairs such as tinder or Explore, they encourage users to upload more personal photos and update more real personal information, which belongs to the content produced by users. Of course, how to recommend suitable users to each other is what tinder and explorers need to consider in the content distribution. For products such as Tik Tok, Yikan and Weibo, which focus more on content socialization, besides personal data, they will try their best to let users publish more dynamic content, such as providing them with tools for editing pictures and videos, lowering the threshold for dynamic publishing, and providing material or spiritual incentives for high-quality content, thus encouraging users to produce content. With sufficient content sources, content distribution has become a top priority. For example, Tik Tok is famous in the Internet circle for its extremely powerful content recommendation algorithm.

Of course, we can’t be anticlimactic. On the consumption side of content, how to help users consume content better and encourage users to interact with content producers based on content is the key ending to complete the whole social closed loop.

In subsequent articles, I will further discuss the content supply chain, so I won’t expand it here for the time being.

This is the end of the article, hoping to play a role in attracting jade.

Aaron, WeChat official account: In Aaron’s cabin, everyone is a product manager columnist. Head of social products at sea, an internet observer who is keen on sharing.

This article was originally published in everyone is a product manager. Reprinting is prohibited without permission.

The title map comes from Unsplash and is based on CC0 protocol.

What are the driving modes of Meta PLUS?

BYD Yuan PLUS is an A-class SUV based on E-platform 3.0, which provides two cruising range options: 430 km and 510 km. It has a power output of 150 kW/310 N m, and the official acceleration of 100 kilometers takes only 7.3 seconds. In addition, the model is also equipped with intelligent configurations such as intelligent navigation system, LAC parallel auxiliary system and AEB automatic emergency braking system.

Metaplus provides two kinetic energy recovery modes, namelyStandard kinetic energy recovery modelAnd a large kinetic energy recovery mode. In the standard kinetic energy recovery mode, the driving experience is almost the same as that of a fuel car, while in the larger kinetic energy recovery mode, although the impact of kinetic energy recovery can be felt, it will not affect the driving experience like sudden braking.

The car has three driving modes, namelyEconomy, Comfort and Sports Mode. When switching between different modes, the change between other modes is not obvious except that the throttle response will be more sensitive in sports mode.

The interior design of Yuan PLUS is also very intimate. For example, the door handle in the car not only has the function of opening and closing the door, but also can control the sound and atmosphere lights. However, to open the door, you need to pull the switch twice to ensure safety. In addition, the sound effect in the car is excellent, and the whole car is equipped with 8 stereos.

In terms of ride comfort, Yuan PLUS performed well. The front seats provide good wrapping, and the rear seats are soft, and even the middle seats are comfortable. In addition, the panoramic skylight and the fully flat rear platform design provide passengers with sufficient head and leg space.

Yuan PLUS also has some detailed designs, such as the PM2.5 air purification system, which will remind passengers by changing the color of the ambient light when the air quality in the car is poor. For example, when the air quality in the car is poor, the ambient light will be displayed in red, and when the air quality is good, the ambient light will turn green.

In addition, Yuan PLUS’s interior design is inspired by sports, and five body colors, surfing blue, skiing white, climbing gray, adventure green and parkour red, are also related to sports. At the same time, it supports fast charging, and it can travel about 100 kilometers in ten minutes.

元PLUS

To sum up, Yuan PLUS is a car worthy of consideration, which combines sports elements, practical space and good comfort. Its starting price of 137,800 yuan is competitive in pure electric SUVs of the same level.

The smart SUV that can be deformed is here! Changan Qiyuan E07 pre-sale price starts from 249,900 yuan

ifeng.com Auto News On September 22, Changan Qiyuan E07 officially started pre-sale. The new car is the world’s first mass-produced variable SUV based on Changan SDA architecture. The new car has variable shape, variable function and variable software. It integrates the functions of coupe, pickup truck and SUV, and one car tops multiple cars. It is a veritable "variable new car". In addition, Qiyuan E07 is also the only mass-produced model in the world equipped with a central ring network architecture, which can be called "China’s version of Cybertruck".

The smart SUV that can be deformed is here! Changan Qiyuan E07 pre-sale price starts from 249,900 yuan

Qiyuan E07 provides both extended range and pure electric power. There are three models on pre-sale this time: the pre-sale price of the extended range Max smart driving version is 249,900 yuan, the pre-sale price of the pure electric Max smart driving version is 269,900 yuan, and the pre-sale price of the pure electric Ultra high-performance version is 319,900 yuan. It is reported that Qiyuan E07 will be put into mass production in October this year and will be officially listed at the end of the year.

The smart SUV that can be deformed is here! Changan Qiyuan E07 pre-sale price starts from 249,900 yuan

With the opening of the new car pre-sale, Changan official also announced the predetermined rights and interests of Qiyuan E07: the first 10,000 subscribers can enjoy six gifts worth 66,000 yuan: including the first owner can enjoy the whole vehicle and three electricity lifetime quality assurance, Changan high-end intelligent driving for life free, 20,000 yuan worth of intelligent magic carpet set (empty hanging + CDC) limited gift, 21-inch wheels worth 20,000 yuan + Michelin tires limited 10,000 yuan purchase, 5,000 yuan worth of technology enjoyment set limited gift, and 2,000 yuan to 5,000 yuan cash purchase model.

The smart SUV that can be deformed is here! Changan Qiyuan E07 pre-sale price starts from 249,900 yuan

The body size of Qiyuan E07 is 5045mm long/1996mm wide/1695mm high, with a wheelbase length of 3120mm. It adopts a 5-seat layout and is positioned as a medium and large SUV for families.

The smart SUV that can be deformed is here! Changan Qiyuan E07 pre-sale price starts from 249,900 yuan

In terms of appearance, the Qiyuan E07 features a unique slippery back shape, with the upper body displaying the dynamic feel of a four-door coupe. After the glass and tailgate glass in the back half of the roof are fully opened, it can be changed from an SUV to a pickup in seconds. The freedom to switch between various body shapes greatly enhances the use of this new car.

The smart SUV that can be deformed is here! Changan Qiyuan E07 pre-sale price starts from 249,900 yuan

The smart SUV that can be deformed is here! Changan Qiyuan E07 pre-sale price starts from 249,900 yuan

Qiyuan E07 pioneered the interstellar opening and closing dome. After the tail sunroof is opened, the upper limit of the height of the load can be greatly increased, and large items such as moving and camping can be done in one car. The rear tailgate is opened by electric flat flip, and the height of the body is adjusted with the air suspension, which is very convenient for handling large and heavy objects.

The smart SUV that can be deformed is here! Changan Qiyuan E07 pre-sale price starts from 249,900 yuan

Between the passenger compartment and the trunk is an intelligent folding partition and a liftable electric partition glass. When the glass is raised, the passenger compartment is completely isolated from the trunk, and noise and odor will not be strung into the passenger compartment. Bringing pets or odorous items can ensure that the occupants in the car still have a comfortable environment.

The smart SUV that can be deformed is here! Changan Qiyuan E07 pre-sale price starts from 249,900 yuan

Lowering the glass and flattening the second row of seats allows for a "queen room" in the car; while the "one-click pickup" function can directly connect the trunk and cabin to the external environment, presenting a completely open pickup carrying space.

The smart SUV that can be deformed is here! Changan Qiyuan E07 pre-sale price starts from 249,900 yuan

The rear cabin of the Qiyuan E07 can bear 300kg and can withstand 2-3 people sitting in the rear cabin. Whether it is parent-child camping or fishing with friends, the changeable space of the Qiyuan E07 can bring users a very practical expansion of the car scene.

The smart SUV that can be deformed is here! Changan Qiyuan E07 pre-sale price starts from 249,900 yuan

The smart SUV that can be deformed is here! Changan Qiyuan E07 pre-sale price starts from 249,900 yuan

All Changan Qiyuan E07 series come standard with front double zero-gravity seats with leg rests. The front and rear seats are equipped with electric adjustment, heating, ventilation and 12-point massage functions, which are comfortably configured to fill up. In addition, the new car is also equipped with 256-color breathing effect ambient lights, 18 theater sound field speakers, perfumer masters, etc.

The smart SUV that can be deformed is here! Changan Qiyuan E07 pre-sale price starts from 249,900 yuan

The smart SUV that can be deformed is here! Changan Qiyuan E07 pre-sale price starts from 249,900 yuan

The new car is also equipped with a five-screen linkage interaction system: the front row has a 28.86-inch HUD head-up display, the "Sunflower" central control screen that can be deflected left and right, and the "Queen’s co-pilot screen" integrated on the co-driver’s visor to achieve navigation and drama tracking without interfering with each other; rear passengers also have 2D/naked eye 3D-Pad dual screens to enjoy audio and video entertainment at any time.

The smart SUV that can be deformed is here! Changan Qiyuan E07 pre-sale price starts from 249,900 yuan

In terms of power, Qiyuan E07 is equipped with an 800V silicon carbide platform as standard, providing both pure electric and range-extending power, and is equipped with Changan’s self-developed "Golden Bell Battery", which has the characteristics of super safety, super long battery life and ultra-fast charging. The comprehensive battery life of CLTC working conditions reaches 651km, and the fast charge can replenish 365km in 15 minutes.

The smart SUV that can be deformed is here! Changan Qiyuan E07 pre-sale price starts from 249,900 yuan

The pure electric version has single-motor two-wheel drive and dual-motor four-wheel drive. Among them, the single-motor two-wheel drive model has two power versions with a maximum power of 165kW and 252kW, and the maximum speed is 201km/h. The four-wheel drive version adopts the front 188kW + rear 252kW dual-motor timely four-wheel drive, and the comprehensive maximum power reaches 440kW, the comprehensive peak torque is 645N · m, and the measured acceleration score of 0-100km/h is 3.96 seconds, and the maximum speed reaches 210km/h.

The smart SUV that can be deformed is here! Changan Qiyuan E07 pre-sale price starts from 249,900 yuan

The extended range version of the model is equipped with the latest generation of extended range platform developed by Changan – Changan Tianyu Smart Range Extension, which for the first time in the world adopts ENC engine active noise reduction technology and multi-damping shock absorption system, so that the extended range engine has less noise and vibration when running, closer to the driving experience of a pure electric car.

The smart SUV that can be deformed is here! Changan Qiyuan E07 pre-sale price starts from 249,900 yuan

The extended range power system of Qiyuan E07 includes a 1.5T range extender with a maximum power of 105kW and a 39.05kWh battery. It also has single motor two-drive and dual motor four-drive options: the extended range single motor two-drive version is equipped with a rear axle motor with a maximum power of 231kW, with a pure electric battery life of 200km; the extended range dual motor four-drive adopts the front 131kW + rear 231kW dual motor, with a pure electric battery life of 185km.

The smart SUV that can be deformed is here! Changan Qiyuan E07 pre-sale price starts from 249,900 yuan

Qiyuan E07 is equipped with air spring + CDC intelligent magic carpet suspension, which supports static self-seeking and dynamic adaptive adjustment. Suspension height and hardness are adjustable, and the body height adjustment range reaches 90mm, the ground clearance is up to 217mm, and the maximum wading depth is 600mm.

The smart SUV that can be deformed is here! Changan Qiyuan E07 pre-sale price starts from 249,900 yuan

In terms of smart driving, Qiyuan E07 is equipped with the leading Changan smart driving system, and the hardware is equipped with a total of 30 smart driving sensors including 2 lidars and the NVIDIA Orin-X smart driving chip with 254Tops of computing power. It adopts three core technologies of "BEV perception", road large model technology and air suspension control system, which can realize L2 + smart driving assistance and provide functions such as high-speed NOA, urban commuting assistance, and remote car moving.

The smart SUV that can be deformed is here! Changan Qiyuan E07 pre-sale price starts from 249,900 yuan

In terms of safety, the Changan Qiyuan E07 adopts a new generation of safety body design, equipped with industry-leading front and rear body integrated die-casting technology, the proportion of high-strength steel and aluminum alloy is more than 90%, and the key parts such as the front cover plate and the car body are made of aluminum alloy, which greatly improves the durability and safety of the vehicle. After the Qiyuan E07 has undergone a 150km/h offset crash test, the door can still be opened normally.

The smart SUV that can be deformed is here! Changan Qiyuan E07 pre-sale price starts from 249,900 yuan

The smart SUV that can be deformed is here! Changan Qiyuan E07 pre-sale price starts from 249,900 yuan

The smart SUV that can be deformed is here! Changan Qiyuan E07 pre-sale price starts from 249,900 yuan

Qiyuan E07 has the control and comfort of a coupe, the large space and passability of an SUV, the loading capacity and scalability of a pickup truck. At the same time, as an SUV model, it is not affected by policies such as 15-year mandatory scrapping and restriction of pickups. Its strong all-scene applicability makes it have unique product value. The forward-looking intelligent technology also makes its future use experience have a very broad imagination space. Compared with the new energy SUV at the same price, the pre-sale price from 249,900 yuan undoubtedly has a very prominent advantage in terms of functional attributes. From the rich power configuration of this car, it is speculated that the official launch of the new car will also bring models with lower price thresholds, which is very worth looking forward to.

The smart SUV that can be deformed is here! Changan Qiyuan E07 pre-sale price starts from 249,900 yuan

Xinhua All Media+| Interview Notes: In the special Spring Festival travel rush, peace is the background of going home.

  Xinhua News Agency, Guangzhou, January 17th Topic: Interview Notes: In the special Spring Festival travel rush, peace is the background color of going home.

  Xinhua News Agency reporter Wu Tao

  At 5: 36 on the 17th, the passenger train D4545, which is the first Spring Festival travel rush train in Guangdong this year, left Guangzhou Station with more than 1,000 passengers.

  In 2022, the first train D445 in Spring Festival travel rush, Guangdong Province departed from Guangzhou Railway Station. (Photo courtesy of Guangzhou Railway Station)

  It is another year in Spring Festival travel rush. Under the requirements of epidemic prevention and control, it is necessary to satisfy the wishes of hundreds of millions of people to go home and ensure the safety of their way home, so that Spring Festival travel rush in 2022 has special significance.

  Under the epidemic, peace and health are the background of going home. One by one "Spring Festival people" are taking actions to protect the peace of their way home.

  The car should be safe. Trains that have been running for a day must enter the maintenance yard for maintenance according to regulations. The workload of vehicle maintenance is huge, and every screw should be checked clearly to ensure the good operation of the train. On average, each train needs to detect about 17,000 parts, and it takes about 2.5 hours for four people to work at the same time. During the period of Spring Festival travel rush, Guangzhou EMU will overhaul 108 sets of EMUs every day. Because most trains have to be stopped at night before they are put into storage for maintenance, the train mechanics who can only move at night and become "night owls" guard safety in the dark.

  The mechanic of Guangzhou EMU is overhauling the EMU. (Photo courtesy of Guangzhou EMU)

  Stand safely. In order to ensure that passengers have a safe environment in the station, the railway department strengthens the ventilation of the station and carries out disinfection work in the waiting room, toilet and other public places such as waiting seats and ticket vending machines. Guangzhou South Railway Station will disinfect customer service facilities such as elevators every four hours, and fully disinfect the station every night.

  People should be safe. At Guangzhou South Railway Station, the first high-speed rail hub in South China, which is expected to send more than 15 million passengers this year, 33 infrared thermometers are waiting at the entrance and exit gates to detect the temperature of every passenger entering and leaving the station. Guangzhou Station, which witnessed the history of Spring Festival travel rush, Guangdong Province, is expected to send 2.2 million passengers this year. tianhao, secretary of the General Party Branch of Guangzhou Station Passenger Transport Workshop, said that in order to do a good job in epidemic prevention, the station strictly implements the "three 100%" of entering and leaving the station, that is, 100% temperature detection, 100% health code bright code access and 100% wearing masks.

  "We do our best to let everyone go home safely." Tianhao said.

The explosive growth of seafood catering industry in Sanya, the official measures to create a safe seafood tour.

The explosive growth of seafood catering industry in Sanya, the official measures to create a safe seafood tour.

  BEIJING, Sanya, January 28 (Reporter Wang Xiaobin) A video of a Sanya seafood store owner collectively pulling a banner to boycott his peers’ soliciting and slaughtering customers has aroused widespread concern in recent days. Sanya officials responded late at night on the 27th that after unannounced visits, two seafood processing shops in Sanya’s first market were punished for stopping their business activities and revoking their business licenses.

  This is not the first time that Sanya has issued a "one-time death" (revocation of business license) ticket to illegal seafood shops. Just last November, two seafood restaurants were directly revoked their business licenses because of the behavior of bullying customers, and the shareholders and responsible persons of the merchants were blacklisted in the industry.

  Behind the current situation of "repeated prohibitions" and "peer protests" is the "explosive" growth of Sanya seafood catering industry in recent years.

  On the one hand, the "cake" in Sanya seafood catering market is getting bigger and bigger. According to the calculation of Sanya Seafood Food Stall Association, in 2017, Sanya seafood catering industry received 18 million tourists and its revenue was nearly 3 billion yuan. Industry derivative revenue is estimated to be 15 billion yuan, up 10% from 2016.

  On the other hand, the number of companies involved in sharing "cakes" has also increased in the past two years. Pei Wang, Secretary-General of Sanya Seafood Food Stall Association, said that after the "high-priced seafood incident" in 2012, Sanya seafood catering industry ushered in a wave of "reshuffle". Seafood restaurants with their own ingredients were once silent, and most of the passengers turned to processing shops. Seafood restaurants and food plazas mainly based on the processing mode of raw materials have mushroomed. Statistics released by Sanya Seafood Food Stall Association show that as of January 10, 2018, there were 232 seafood restaurants in Sanya (including 12 large seafood squares). Among them, only 12 large seafood plazas have more than 70,000 seats. "With the seats in other restaurants, Sanya can provide seafood for 100,000 people at the same time." Wang Pei Shuo.

  Accompanied by mushrooming, it is extremely fierce competition. In order to attract customers, the industry has made various moves. In the Locomotive Seafood Plaza, the owner put up a banner saying, "One or two pounds less, then 100 yuan", and the words of local flavor, Sichuan flavor and Northeast flavor were written in a conspicuous position in the processing shop on the site. In the south sea area, merchants send battery cars to patrol the streets and lanes, "stop when you wave, and pick them up for free." Some seafood processing shops around the first market, compared with cash checkout, the boss welcomes online group buying, "online message evaluation to send juice." Even more desperate people resort to illegal means such as hiring "soliciting girls" and bribing taxi drivers.

  "We don’t know much about seafood. Searching for Sanya seafood online came up with a bunch of strategies such as shady and anti-slaughter, which scared us almost to come." In a large seafood market, Li Gang, a Beijing tourist who came to Sanya for the first time, said that after reading news reports and comments from netizens for a long time, he "resolutely chose to eat seafood here".

  "Seafood food has become one of the main forms of tourism in Sanya," said Pang Yongda, head of the Marketing Department of Sanya Tourism Commission. While cracking down on illegal businesses, Sanya has built a credit system and tried to create a "seafood safe tour".

  According to the reporter’s understanding, since the "high-priced seafood" incident in 2012, Sanya has successively launched a number of measures to control the seafood catering market, such as daily maximum price of seafood products, electronic ordering system and strict investigation of commercial bribery. The relevant person in charge of Sanya Industrial and Commercial Bureau said that Sanya strictly controls the tourism market according to law and makes every effort to create a tourism environment of "safe travel" and "comfortable travel". In the next step, the bureau will continue to carry out industry standardization and rectification of seafood processing shops, promote the use of "integrity frame" and "rest assured scale", establish a normalized unannounced visit mechanism, etc., standardize the operation order of the seafood market, and safeguard the market environment of fair competition and the legitimate rights and interests of citizens and tourists. (End)

Urban upgrading begins with "subtraction" and grassroots demolition faces multiple challenges.

The sun room on the top floor of the city, the transformation of commercial housing ventilation shafts into rooms, the "one household with multiple houses" in rural areas, and the private occupation of farmland to build houses and factories … Today, illegal construction still exists in various forms in urban and rural corners of China. Although urban managers continue to rectify and reform, the "stock burden" left over from history and the repeated illegal construction have made demolition and violation a chronic disease in grassroots governance.
Looking back on 2019, from Hebei to Guangdong, from Zhejiang to Guizhou, demolition operations were launched in many places across the country and achieved certain results. However, in this protracted war of grass-roots governance, grass-roots people are clamoring for wider social cognition and participation.
Continuous rectification is still "large in quantity and wide in scope"
Many people in the industry mentioned that the frequent and long-standing problem of illegal construction is essentially the product of the difficulty in regulating and guiding the various construction needs of the people in the transition period in China’s grass-roots land management capacity, especially the unreasonable impulse of some farmers and urban residents to build houses for profit or illegally in interest-intensive areas.
Zhao Naiyu painted
In Guangzhou, a famous local scenic spot, Baiyun Mountain, has been illegally built for more than 30 years. With the efforts of many parties, it became history in 2019 and was successfully restored to green. The person in charge of the street community where the "Big Bowl" is located said that it is hard to imagine that in an area of less than 500 square meters, there were 18 illegal buildings with four or five floors, and more than 500 people lived in it at the peak.
Guo Jingxi, director of the Supervision Department of Guangzhou Urban Management and Comprehensive Law Enforcement Bureau, said that as early as 20 years ago, the planning department at that time issued a notice of demolition, and the court’s enforcement was not completed. Due to the absence of major safety accidents, the local authorities have not taken forced demolition measures without better resettlement methods.
In fact, the house is built halfway up the mountain, and geological disasters are prone to occur here when the rainy season comes. The relevant person in charge of the street office said that around 2013, the area where the "big bowl" was located was identified as a geological disaster point. It was not until a few days of heavy rain in 2018 that the problems here once again entered the official vision.
In 2018, Guangdong was attacked by typhoon Mangosteen. Neighboring residents described that when the typhoon crossed the border, they really felt what was "stormy". The "big alms bowl" at the geological disaster point is far less secure than the surrounding houses, and the risk is greater.
In order to ensure safety, the street took three days to evacuate the residents safely. However, after the typhoon, many people returned to live. The passage of the typhoon made some residents realize that there was a certain risk in continuing to live in the "big alms bowl". Taking this as an opportunity, the street decided to dismantle this "time bomb".
Beginning in March 2019, Guangzhou launched a special campaign to demolish illegal buildings around Baiyun Mountain Scenic Area, which solved the pain points of urban demolition through multi-department cooperation, and also brought opportunities to solve the hidden danger of "big bowl". First, the community staff checked the identity of all 408 households one by one and handled them separately. After 12 rounds of communication and negotiation, in June 2019, more than 400 households in the "Big Bowl" all moved out and achieved zero complaints.
The demolition of the "Big Bowl" became a landmark event in Guangzhou to control illegal construction. Driven and influenced by it, the urban management department of Guangzhou completed the annual demolition target of 45 million square meters in November of that year, but it should not be ignored that there are still hundreds of millions of square meters of illegal construction in Guangzhou, and the demolition work still has a long way to go.
The same thing happened in many cities. In Handan, Hebei Province, more than 15 million square meters of illegal buildings have been demolished in the past three years, and the illegal buildings formed in decades have been thoroughly cleaned up. In Taizhou, Zhejiang Province, according to the survey data of local illegal construction in early 2019, since 2013, the local area has demolished 206 million square meters of illegal buildings, with a total construction area of 39.27 million square meters.
Wang Xiangyang, Ph.D., School of Politics and Public Administration, Wuhan University, told the Economic Information Daily that the problem of illegal construction is mainly reflected in the problems of small property houses, building new houses without demolishing the old ones, exceeding the standard area, and occupying cultivated land indiscriminately to build houses. The problem of small property houses is mainly concentrated in rural areas in economically developed areas such as the Yangtze River Delta and the Pearl River Delta, while building new houses without demolishing the old ones, exceeding the standard area and occupying cultivated land indiscriminately to build houses are more common in the vast traditional agricultural areas in the central and western regions.
From the direct consequences, the problem of illegal construction hinders the optimal layout of urban space and the organization and implementation of urban planning, and infrastructure and public welfare projects such as roads, parks and green spaces cannot be implemented. At the same time, it is easy to cause security risks, the planning and design level of illegal buildings is low, and the construction quality is poor. In particular, some illegal buildings destroy the original structure of houses and occupy fire exits, which not only has the risk of building collapse, but also seriously affects escape and rescue in the event of fire safety accidents.
Grass-roots demolition faces multiple challenges.
In the eyes of many grassroots people, the historical illegal construction that has been completed, despite the great opinions of the masses, involves various reasons, and it is difficult to satisfy multiple demands at the same time. In the absence of a better solution and an effective way to deal with it, demolition, as a terminal treatment link, faces many challenges, reflecting some common phenomena of grassroots social governance.
The reporter’s investigation found that in some places, the "get on the bus first, then make up the ticket" type of public facilities is generally illegal. In Hebei, some grassroots cadres reported that some public infrastructure construction such as sewage treatment plants, roads, gas storage stations and garbage transfer stations illegally occupied more land. Some projects are eager to get on the horse and have not gone through the land formalities, resulting in "getting on the bus first and making up the ticket later". Only in some road projects in Hebei Province, there are illegal land occupation problems to varying degrees, and even some roads have been open to traffic for one or two years, and the land occupation procedures have not been completed.
There are also some cities that have experienced years of "urbanization" and "industrialization" development, and the problem of illegal construction left over from history is thorny. Li Ming, deputy director of the Urban Management Comprehensive Law Enforcement Bureau of Tianhe District, Guangzhou, said that in the late 1990s, Tianhe District of Guangzhou was restructured by withdrawing villages, changing from village cooperatives to joint-stock companies, changing the identity of villagers into residents and "growing vegetables" into "growing houses", but the nature of land use could not be changed, which became an irreconcilable contradiction. Take shipai village, Tianhe District as an example. At the beginning, only a small amount of land was left for villagers to live in after a large number of land was expropriated. In order to meet the housing needs, villagers have been constantly rebuilding, and all kinds of illegal construction constitute the dense buildings in shipai village today. However, the relevant departments have no way to start with this historical problem.
The relevant person in charge of Taizhou City said that Taizhou is established by industry, and the private economy is developed. When towns and villages further promote the "three reforms and one demolition" action, they are worried that the demolition may have an impact on enterprises and hinder the sound development of the economy. The historical causes of illegal construction in the enterprise factory area are complex, and there are many small and micro enterprises in some old industrial areas, so it is very difficult to resettle and divert.
At the same time, the grassroots feel overwhelmed because of the violation of "large investment and no subsidy". The relevant person in charge of Taizhou City, Zhejiang Province said that the cost of demolition and violation is a huge expense. According to the average price of 30 yuan per square meter, it will cost about 30 million yuan to complete the annual task of 1 million square meters. Except for the construction of small and micro parks, commercial development and other ways of post-demolition, it can produce economic benefits, and most of them are still used for re-cultivation, reclamation and greening, parking lots, trails and other infrastructure construction. A large amount of illegal capital investment has overwhelmed the grassroots government.
The director of the Office of Demolition and Violation of the First District Government in Hangzhou told the reporter that the current cost of forced demolition is from the district government, and the expenditure is relatively large. In 2018, the cost of demolition and violation in Shangcheng District is more than 10 million yuan. There are still problems such as safety guarantee, building garbage disposal and water leakage after demolition, and some residential areas need to be repaired. The repair cost is higher than the demolition cost.
The "complicated procedures" and "reconsideration litigation" have caused the "demolition front" to lengthen. Some grassroots cadres in Hebei Province said that according to the relevant regulations, cases related to land violations need to go through legal procedures such as filing, investigation, notification, punishment, reconsideration, litigation and execution, and it takes six months to enter the court acceptance procedure, which makes it difficult to quickly implement the demolition work.
In addition, the reconsideration litigation caused by the demolition has seriously affected the development of the demolition work. Taizhou city demolition cadres said that it usually takes nine months to one year from the time when the holders of illegal construction do not cooperate, from the time when the administrative punishment decision is made to the time when the illegal demolition is completed according to law. In order to improve efficiency, grass-roots governments often replace administrative procedures according to law with summary procedures when they forcibly demolish violations. In recent years, the number of administrative reconsideration litigation cases caused by illegal demolition has increased obviously. Most of these cases of illegal demolition by summary procedure have lost because of illegal procedures, which not only prolongs the process of illegal demolition, but also brings great pressure to the local government.
As the "sole executor" of the demolition, the grassroots urban management staff in some places said that "there are few people, heavy tasks and insufficient strength". A grass-roots urban management worker in Huangpu District of Guangzhou compared urban management to the last "goalkeeper". Although the work related to "illegal construction" involves many departments, it will be solved through the only "exit" of urban management. According to reports, at present, there are 388 functional requirements given to Guangzhou urban management, and demolition is only one of them. Dawn said that in the face of a wide range of functional tasks, grassroots urban management personnel seem to be unable to do so.
In addition, the illegal construction of new residential buildings involves many households, which has become a chronic disease. Wang Qiang, director of Sanma Office of Yunyan Brigade of Guiyang Comprehensive Administrative Law Enforcement Detachment, said that at present, many developers make false propaganda to lure buyers, such as telling buyers that they can build small houses in corridors of high-rise buildings, expand balconies, and build sun rooms in villa gardens or terraces, which leads to the appearance of illegal construction. This kind of illegal construction has become a stubborn disease because of its wide spread and too many households involved.
A cadre of Putian Squadron of Yunyan Brigade of Guiyang Comprehensive Administrative Law Enforcement Detachment said that a local villa area was opened in 2016, and now most of the 96 villas are illegally built; Another community is a new high-rise building community in recent years, but almost every floor of the 34-story high-rise building has illegal corridors.
Strengthen the combination of source control and unblocking
Some grassroots cadres said that at present, illegal and illegal problems such as unapproved construction have been significantly reduced. In order to reduce the loss of social wealth caused by illegal demolition, it is necessary to establish a sense of building according to law in the whole society, and reverse the ethos of "building without approval, building with fewer approvals and building in rural areas".
Some grassroots cadres said that there are complex reasons behind the problem of illegal construction and illegal land occupation, which are often caused by reasons such as "lack of policies at the stage of problem formation" and "not the main work at present", and they are temporarily shelved because they are harmless to people and animals. It was not until it became a chronic disease for many years that it attracted the attention and determination of local departments. To curb the occurrence of illegal buildings, we should not only carry out a strong centralized demolition to eliminate the stock, but also start from cultivating the concept of land use and construction in accordance with the law in the whole society, establishing an early warning and prevention mechanism, and greatly increasing the illegal cost, so as to avoid "small procrastination and big bombing".
The first is to establish a mechanism of "breaking down every violation" and increase the intensity of cracking down on shock. Some grassroots cadres believe that illegal land occupation and illegal construction are prone to occur frequently, which is directly related to the long-term extensive economic development, weak concept of land use and construction according to law.
Over the years, illegal buildings have been repeatedly banned, and "low illegal cost and high income" are important factors. The monthly rent of a simple auxiliary house of 15 to 20 square meters in Hengfeng Street, Wenling City, Zhejiang Province is seven or eight hundred yuan, and the annual rent of illegally built warehouses demolished in some places in Hebei Province is several hundred thousand yuan, which leads to the problem of knowingly committing crimes and even repeatedly demolishing and building them.
Some grassroots cadres said that the current penalties for land violations mainly focus on warnings, fines, confiscation of illegal buildings, confiscation of illegal property, and demolition within a time limit. The illegal cost is low and the deterrent effect is small. To fundamentally curb the problem of illegal construction, we should greatly increase the cost of illegal construction and form a "powerful shock" so that those who engage in illegal construction "do not pay for it." Relevant persons suggest that the judicial connection mechanism should be straightened out, the transfer system of illegal land occupation cases to public security and courts should be unblocked, and cases with large land occupation and suspected violation of criminal law should be handed over for investigation in time.
The second is to improve the early warning and prevention mechanism and implement joint regulatory responsibilities. Some grassroots cadres said that prevention is more important than demolition, and supervision after approval of urban and rural construction projects should be strengthened to prevent problems such as "what is done is done" and it is not easy to correct. Changjiang Lan, director of the Regulation Department of Shangcheng District Urban Management Bureau in Hangzhou, Zhejiang Province, said that it is necessary to establish and improve the early warning, prevention and supervision responsibility mechanism for illegal construction, so as to realize early detection and early stop. Form a rapid response mechanism of "early detection, early stop, early report and early treatment", and "discover illegal construction at the beginning and solve it in the bud" and build a "first line of defense" for supervision.
Some grassroots cadres said that it is very important to do a good job in the second half of the article in order to continuously consolidate the results of demolition and prevent the resurgence of illegal construction. Hebei, Zhejiang, Guangdong and other places adhere to the principle of "paying equal attention to demolition and renovation", clean up the demolished construction waste in time, strengthen the planning and management of vacated space and land according to local conditions, and use it to build public service projects such as gardens, public parking lots and convenience markets, so as to maximize the comprehensive benefits of the environment, economy and people’s livelihood and enhance the people’s sense of acquisition.
The third is to establish a joint disciplinary mechanism, combining unblocking with source management. Some grassroots cadres said that the problem of illegal construction has been repeatedly banned. In addition to strengthening prevention and demolition, it is also possible to explore the establishment of a joint disciplinary mechanism, so that enterprises and individuals can never dare to violate the construction and do not want to violate the construction, and truly realize the source management.
Grassroots cadres of urban management departments in Hangzhou, Guangzhou and other places suggested that the situation of illegal construction should be connected with the social credit information system. Houses with illegal construction problems cannot be listed and traded, and owners should be included in the blacklist of untrustworthy people, so that enterprises and individuals can gradually develop from "not daring to violate the construction" to "not wanting to violate the construction". Keep a close eye on key groups such as cadres, public officials and "Two Representatives and One Committee Member" in party member, strictly handle cases online, monitor the case handling procedures throughout the process, and be accountable for ineffective investigation and control.
Some grassroots cadres in Taizhou, Zhejiang Province, said that "whoever violates the construction shall bear the demolition costs" and suggested that the punishment should be strengthened. Those who refuse to demolish the illegal buildings and are forcibly demolished by the government should recover the demolition costs from the illegal parties according to law.
In addition, grassroots cadres in many places said that the control of illegal construction should be combined with unblocking, planning a way out for land use according to law, and realizing the protection of cultivated land and ensuring development. Implement the "one map" of land planning to prevent illegal construction caused by different plans. At the same time, increase the adjustment of land planning and supplement of cultivated land, and solve the construction land index for the project in time. (Written by reporters Jing Huaiqiao, Huang Xiao, Liu Zhiqiang and Qi Leijie)
Editor: Yu Jiang
Reporting/feedback

Zunyi area eπ008 price reduction news! The maximum discount is 15,000, and if you miss it, you won’t have it.

[car home Zunyi Preferential Promotion Channel] At present, preferential promotion activities are being carried out in Zunyi area, with the highest preferential margin of 15,000 yuan and the lowest starting price of 163,600 yuan. If you are interested in this model, please click "Check the car price" in the quotation form to get a higher discount.

遵义地区eπ008降价消息!最高优惠1.5万,错过就没有

Eπ008 adopts a futuristic design concept, and the front part adopts a closed air intake grille to show its identity as a pure electric vehicle. The penetrating headlights and LED daytime running lights give it a unique visual recognition and create a scientific and technological appearance style. The whole body line is smooth, concise and powerful, showing its unique sports aesthetics.

遵义地区eπ008降价消息!最高优惠1.5万,错过就没有

The body size of eπ008 is 5002*1972*1732mm, and the wheelbase is 3025mm, which provides spacious seating space for the car. The side lines of the car are smooth and dynamic, and the front and rear wheel tracks are 1650mm, which makes the car maintain good stability and handling when driving. The rim adopts a 21-inch design with 265/45 R21 tires, which shows the sense of luxury and sportsmanship.

遵义地区eπ008降价消息!最高优惠1.5万,错过就没有

The interior design of eπ008 is simple and modern, with high-quality materials and fine craftsmanship, creating a luxurious and comfortable driving atmosphere. The steering wheel is wrapped in leather, which feels comfortable, supports manual adjustment up and down and back and forth, and can meet the needs of different drivers. The center console is equipped with a 15.6-inch high-definition touch screen, which integrates the control functions of multimedia system, navigation, telephone and air conditioning, supports voice recognition control system, and is convenient and fast to operate. The seat is made of imitation leather. The main driver’s seat provides heating, ventilation and headrest speaker functions, and supports front and rear adjustment, backrest adjustment, height adjustment (2-way) and lumbar support (4-way). The co-pilot seat has front and rear adjustment and backrest adjustment functions. In addition, the front seats are also equipped with electric seat memory function, which is convenient for users to save and recall the seat position. The second row of seats also supports front and rear adjustment, backrest adjustment and leg rest adjustment, which can provide passengers with a more comfortable riding experience. The car is also equipped with multiple USB and Type-C interfaces, as well as the wireless charging function of the front mobile phone to meet the needs of modern technology.

遵义地区eπ008降价消息!最高优惠1.5万,错过就没有

Eπ008 is equipped with a 1.5T turbocharged engine, with a maximum power of 108kW (147HP) and a peak torque of 210Nm. It adopts a four-cylinder layout, which provides a strong power output for the vehicle. With the single-speed gearbox of electric vehicle, the efficient transmission of power is ensured.

The owner of car home spoke highly of the appearance of eπ008: "The appearance looks very atmospheric at first glance, especially on the side. A word is big and big, and it will be decided without saying anything."

The strategic communication with integrated characteristics helped the feature film Dare to Teach the Sun and Moon to Change the Sky to achieve good ratings.

He Hui

The writer is the Party branch secretary of China College of Language and Literature, Beijing Foreign Studies University.

Since mid-June, 24 episodes of large-scale documentary feature film "Dare to teach the sun, the moon and the sky for a new day" and related contents have been broadcast on multiple terminals of the Central Radio and Television General Station (hereinafter referred to as the General Station) platform. According to the broadcast monitoring data of the main station, the related content of "Dare to teach the sun, the moon and the sky for a new day" has reached a total of 1.716 billion times in the cross-media of the main station platform. As far as the new media is concerned, from June 20th to July 3rd at 9: 00, the related content of "Dare to Teach the Sun, the Moon and the Sky for a New Day" was read and played 380 million times in the domestic new media. Among them, the total broadcast volume of central video, CCTV multi-terminal and cloud listening client was 117 million times; Related content has been read and played 186 million times in the two micro accounts of the main station. In addition, the total reading volume of Weibo-related topics exceeded 2.414 billion, making it a large-scale documentary feature film that has attracted the most attention and heated discussion among netizens in recent years. The TV coverage of this film is also very impressive, and the cumulative audience coverage of related programs and news reports is 1.336 billion. As of 9: 00 on July 3rd, the feature film "Dare to Teach the Sun and the Moon to Change the Sky" was broadcast in the first round of prime time on CCTV Comprehensive Channel of General Station, and the average ratings of episodes 1-24 were 0.62%, among which the average ratings of episodes 23-24 on July 2nd were as high as 0.85%. From these data, we can see that the feature film "Dare to teach the sun and the moon to change the sky" has achieved good communication and reach.

There are many reasons for the excellent communication and reaching effect of the feature film "Dare to teach the sun and the moon to change the sky" and related contents. First of all, the film’s distinctive theme of party history and high-quality content are the fundamental reasons for its popularity among the audience. Secondly, the film and related content were released just before July 1st. This year’s party history study and education and activities to celebrate the centenary of the founding of the Communist Party of China (CPC) have created a good viewing atmosphere among the general public, so the audience’s enthusiasm for watching party history feature films, documentaries and film and television dramas is generally high. As a high-quality historical documentary feature film, "Dare to Teach the Sun and Moon to Change the Sky" can naturally win the audience’s love.

In addition to the above reasons, the success of the film should also be attributed to its successful communication activities, which is also the focus of this article. Generally speaking, the communication activities around the feature film "Dare to teach the sun and the moon to change the sky" have the following main characteristics and successes.

First, this is a highly strategic communication activity, which effectively cooperated with the propaganda work of the 100th anniversary of the founding of the Party. To say that it is strategic means that in the process of this communication activity, the communication subject always has a very clear communication goal, and can allocate resources in all aspects reasonably and efficiently according to the communication goal, forming a three-dimensional, multi-level and multi-form "communication campaign".

Second, this is a successful integrated communication activity that implements the concept of media communication. In this communication activity, various media forms and channels have been effectively integrated. In this communication activity, the Internet and radio wave media were jointly used. The specific media channels are the big screen of CCTV channels, CCTV news, CCTV video, CCTV network, cloud listening and other general station media channels, as well as Weibo, bilibili, Tik Tok, Aauto Quicker, Zhihu and WeChat video numbers. The application of various media forms and channels has brought the integration effect of communication into full play.

Third, this is a communication activity that tries to use the interactive mechanism of the Internet. It can be seen that this communication activity has given full play to the advantages of Internet media in interaction, especially on platforms such as Weibo, bilibili, Tik Tok, Aauto Quicker and Zhihu. Among them, from June 18 to July 2, a total of 38 multi-platform self-media were launched, including 14 video content and 24 graphic content; A total of 5 in-depth original contents were produced on platforms in Weibo, Tik Tok and Zhihu; Distribution of 33 promotional videos, theme songs, oral historical short plays and feature films for feature films; As of July 3, it has covered 130 million fans, generated more than 22.16 million direct readings, and more than 53,000 people have interacted with the content.

Fourthly, this is a communication activity that effectively combines centralization mode and decentralization mode, and makes full use of rich social resources — Especially bilibili, a social resource with a large number of young people. The feature film and its main derivative contents are realized through centralized production, while Weibo’s long pictures and texts, film and television commentary and other contents are realized through decentralized production, and spread by using relevant media platforms.

Fifth, this is a communication activity that has won multiple target groups at one time, especially the vast number of young people. I watched the program on some platforms and noticed that the barrage of the video was very rich. From the text of the barrage, we can see that the audience of the film is many young people.

The above five points are the main comments on the feature film "Dare to teach the sun and the moon to change the sky" and its communication activities. For the main station, we can get a lot of inspiration from the success of this film. How to apply the experience of this film to the future program production and communication activities, and put forward the following five suggestions: First, it is suggested to adhere to the strategy first and rationally allocate domestic and foreign resources and resources inside and outside Taiwan. Second, it is suggested to have the concept of modern marketing communication. Continue to explore, develop programs and various products from the user’s point of view, and do a good job in in-depth and diversified development of programs and products. At the same time, when developing products, we can fully consider users’ interests and the value they want, and strive to create opportunities for interaction and make personalized products. Thirdly, it is suggested that we should adhere to the combination of centralized production mode and decentralized production mode, and combine online and offline to carry out program communication activities. Set the direction, core and theme by centralization, do a good job of derivative products by decentralization, enrich the form of products and do a good job of interactive marketing. Fourthly, it is suggested that we should continue to develop young audience groups and enhance their loyalty to the program. Especially the discourse form of derivative products, we can try to be younger. Fifth, it is suggested that efforts should be made to make the program more creative and strive to develop influential IP.

In a word, having high-quality content, seizing the right communication opportunity and carrying out strategic communication with clear goals and integrated characteristics are the three main reasons for the success of the feature film "Dare to teach the sun and the moon to change the sky". With the homogenization of program production becoming more and more serious, it will be particularly important to carry out effective and integrated strategic communication around the program for the program to achieve good ratings.

Lv Jianmin visited the class and Zhang Hanyu interacted with Johnny. There seems to be a new move in the Spring and Autumn Period.



1905 movie network news Recently, Lv Jianmin, president of Chunqiu Times Film Company, exposed a photo of visiting Zhang Hanyu in Weibo, saying that it is a great pleasure in life to chat with his favorite good actor, and @ Johnny, a new generation actor, teased him. Would you like to join us? Johnny is also full of sincere answer "want". Previously, Zhang Hanyu and Huang Jingyu co-starred in the 2018 Spring Festival bloody military action movie, and gave a thrilling performance for this blockbuster that showed the feelings of big country soldiers.


Lv Jianmin, the president of the Spring and Autumn Times Film Industry, is also an avid military fan in private. He keeps a long-term habit of reading a lot of military novels. In previous interviews, Lv Jianmin repeatedly mentioned that he should continue to dig deep into the market potential of military action movies and their sub-categories. It is with a different vision from others that the film industry in Spring and Autumn Period maintained the continuous output of excellent domestic military action films such as Wolf Warriors series and Sky Hunting, thus breaking the curse of incompatibility between "main theme" and "commercial blockbuster" and successfully opening up a film and television market segment with China characteristics.


In 2017, Wolf Warriors 2, invested by Chunqiu Times Film, completely refreshed the brilliant record of Wolf Warriors. In the same year, China’s first modern air force air combat film "Hunting in the Sky", which was produced by him, made a box office of 310 million, and with this film, it created a precedent for modern domestic air force air combat films.


Therefore, military action films have become an important business segment of the Spring and Autumn Period film industry, and military action film and television works have always been the company’s "fist products". Attentive netizens found that the Spring and Autumn Times film industry basically maintained the frequency of developing at least one military action theme film and television work every year. This time, Lv Jianmin, the president of the company, visited Zhang Hanyu and took the initiative to call @ Johnny in Weibo, which was self-evident — — There will be new moves in the film industry in the Spring and Autumn Period. With Lv Jianmin’s personality of not following the routine, there may be a new breakthrough in the theme of the film. Judging from the current collocation of Zhang Hanyu and Huang Jingyu, the film is still full of hormones. Just a Weibo has already filled many viewers with expectations.