Fighting fish carnival opens in Wuhan. Reporter Yan Xiangtao photo

　　Hubei Daily News (Reporter Zheng Yiming, Qu Xiangtao correspondent Zhang Xi) Shilijiang Beach, three-day carnival. On May 28th, the Betta Carnival kicked off in Jiangtan Park, Hankou, Wuhan. The three-day carnival will include eight highlights, such as amusement, e-sports, games, stars, entertainment, science and technology, food, and secondary elements. More than a thousand anchors, e-sports gods, secondary elements celebrities and stars at home and abroad will appear one after another.

　　Chen Shaojie, founder and CEO of Betta Fish, said that Betta Fish is striving to build a cultural industry cluster and industrial atmosphere in Wuhan that is no less than that in the North, Guangzhou and Shenzhen, promote the development of Wuhan’s Internet culture industry, and strive to make Betta Fish truly a "city card" in Wuhan.

Fighting fish carnival opens in Wuhan. Photo courtesy of correspondent

　　The "live broadcast+theme park" is a pioneer, and it is estimated that the traffic will reach 250,000.

　　The LOL exhibition competition led by "Smile Cave Master" and explained by "Deyun Color" opened the curtain of carnival, and the superb technology and wonderful confrontation between big coffees won applause and cheers from the scene.

　　During the carnival, seven popular e-sports events will be staged, including the CS:GO anchor match, the DOTA2 All-Star Game, the offline viewing platform of the Manila Masters and the the glory of the king Exhibition.

　　The carnival focuses on the mode of "live broadcast+theme park", and the smell of fighting fish can be seen everywhere in the park. Shark matrix with different expressions, jungle image maximum, honeycomb maze, etc. have earned enough attention. The experience areas created by Tencent, Netease, Microsoft XBOX, Blizzard, Unicom Wo Games, Storm and other big manufacturers are bursting with popularity, and the AR/VR experience area and Jaguar Future Auto Show have added cutting-edge scientific and technological elements.

　　In addition, a cross-border matrix of Hollywood movies, entertainment, games, sports and so on, such as Guardians of the Galaxy’s "Dancing Team", Captain America, "Little Emperor LeBron", DOTA2 Fire Girl, Disney, has been assembled, which is called an "epic lineup". In the next two days, the creative teams such as Pirates of the Caribbean 5, Twilight, Assassin’s Creed and The Walking Dead will also hold fan meetings or interactive activities.

　　According to conservative estimates, the three-day carnival is expected to attract 250,000 people. Coupled with the strong blessing of the online platform of Betta, the number of online viewers will easily exceed 10 million.

Fighting fish carnival opens in Wuhan. Photo courtesy of correspondent

　　Practicing "Live Broadcasting+"and Building Internet Cultural Industry Cluster

　　As a leader in the domestic live broadcast industry, Betta took the lead in proposing the strategy of "live broadcast+"in 2016, and was the first live broadcast platform in China to create a "positive energy" section. At present, the content of fighting fish covers government affairs, police affairs, culture, public welfare, life, e-sports, entertainment, sports competition, mass entrepreneurship and innovation.

　　The carnival presents many highlights such as "diversification, internationalization and IP", which is a centralized and three-dimensional display of the strategic achievements of Betta’s pan-entertainment, and also a reflection of Betta’s "live broadcast+"strategy and brand maturity.

　　Betta’s ambition to become a new pole of China’s Internet is revealed. According to reports, DouYu, located in Wuhan Optics Valley, will build the first industrial cluster of live broadcast platform in China, link the real economy with the Internet, and concentrate the upstream and downstream of the live broadcast industrial chain in Wuhan, so as to build a cultural industrial cluster and industrial atmosphere that is no less than that of Guangzhou, Guangzhou and Shenzhen.

　　According to reports, Betta will also set up a venture fund, which is mainly used to support local cultural start-ups.

　　According to a report by Wuhan Evening News on May 29,

　　80,000 people rushed to Hankou River Beach to have a carnival, and 50 million people "watched" online.

　　Betta Carnival became a super "online celebrity" yesterday.

　　It is the largest cultural event in Wuhan in the past 10 years, refreshing many industry records in the national live broadcast industry.

　　This newspaper (reporter Cui Mengxin correspondent Zhang Xi Wang Fa) Hankou River Beach, which is in harmony with the Yangtze River, constitutes a unique landscape center in downtown Wuhan. Yesterday afternoon, it also became "online celebrity".

　　Linjiang has already set up a giant LED screen. On the other side of the screen is Greenland 636, the tallest building under construction in Wuhan. At two o’clock in the afternoon, electronic music with strong rhythm sounded at the scene, and the fighting fish carnival officially kicked off.

　　This three-day carnival will include eight highlights, such as amusement, e-sports, games, stars, entertainment, science and technology, food and secondary elements. More than a thousand anchors, e-sports gods, secondary elements celebrities and stars at home and abroad will appear one after another. It is also the largest cultural event in Wuhan and even the central region in recent ten years.

　　The carnival is specially located in Hankou River Beach, which spans Five Blessingg Square from the Flood Control Monument, covering an overall area of about 250,000 square meters, setting a record for the largest scale and lineup in the national live broadcast industry.

　　"The open venue backed by the Yangtze River is precisely to reflect the enthusiasm, openness and tolerance of Wuhan and Betta." Chen Shaojie, founder and CEO of Betta, said at the opening ceremony. This time, the fighting fish is full of sincerity, and the lineup is greatly "upgraded" compared with the first carnival. The number of online celebrity anchors officially invited has increased from more than 200 to more than 500, and Microsoft, Sony and Marvel Comics have officially participated … The fighting fish carnival has set a new industry standard in terms of scale lineup and content dimension.

　　As of 9: 00 last night, the carnival attracted 80,000 people to participate in the scene on the first day. The peak viewing time of the official live broadcast room exceeded 8 million, and the cumulative online viewing time exceeded 50 million.

　　With the help of live broadcast, thousands of netizens felt the agitation and collision between modern popular internet culture and the central axis of the Yangtze River and the new culture of Wuhan. The "unicorn" fighting fish is writing a warm, open and inclusive footnote for Wuhan with young genes. Wuhan, on the other hand, takes the "Betting Fish Carnival" as the stage to show the world the changes of Wuhan’s economy, the charm of its urban environment and investment environment.

　　Zhang Wenming, co-founder and CEO of Betta Fish, said that Betta Fish intends to hold a "Betta Fish Carnival" in Wuhan every May. After the early development, Betta Fish became a "city card" in Wuhan and spread to the whole country.

　　Online celebrity walks around and plays games to the fullest.

　　On the first day of the fighting fish carnival, the popularity exploded to the limit.

　　Anchors waiting to play, reporter Zhou Di photo

　　The sunny, hot and high temperature in Wuhan can’t stop the enthusiasm of tourists. Yesterday, the fighting fish carnival opened only for more than an hour, and the queue in front of the ticket office was already 100 meters away!

　　Today and tomorrow, the fighting fish carnival will continue to be held in Hankou Jiangtan.

　　The "International Model" Trend Exhibition entered Wuhan for the first time.

　　This fighting fish carnival and the world’s leading trend culture company POP! Life cooperation brings the trend cultural activity FanXperience to Wuhan for the first time.

　　Following this trend exhibition, many international stars will come to Wuhan: actors from the movies Twilight, Pirates of the Caribbean 5, American TV series House and Evil Forces will be parachuted into the scene, and Nana Yamada, a former NMB48 member from Japan, will also come to the fighting fish carnival.

　　"Wuhan element" can be seen everywhere.

　　The fighting fish carnival is full of international style, but the "Wuhan element" can also be seen everywhere.

　　Betta itself is a Wuhan enterprise, and the smell of betta can be seen everywhere in the carnival park, and you can inadvertently see the shark matrix with different expressions. Nanjing, one of the "Four Little Dragons" of Wuhan Internet enterprises, also helped the Betta Carnival.

　　Founded in 2010, Ningmeidu specializes in DIY computers and peripheral products, and has now become the leader of customized computers in China. Ningmeidu provided a top-level game console for the Betta Carnival, and provided a solid backing for the e-sports competition at the carnival.

　　The carnival also has a special "flash food shop". On the food street, you can also see hot Wuhan crayfish, which attracts many foreign tourists to taste.

　　According to betta, hundreds of local enterprises in Wuhan participated in this carnival in various forms. Reporter Cui Mengxin

　　Popular! Limit the flow on the opening day.

　　This year’s Betta Carnival is undoubtedly full of benefits for game fans: there will be several live PK of major e-sports events in the carnival, namely LOL, the glory of the king, DOTA2, CS:GO, Street Fighter 5 and Hearthstone Legend. During the Betta Carnival, the DOTA2 Manila Masters is also in full swing, and the live stage will broadcast the event to let netizens know the progress of the competition at any time. The 2017 China Youth E-sports Competition (CYEC) also joined hands with the Betting Carnival, and today the national finals were held on the spot.

　　Many game fans rushed to the scene: at 3 o’clock yesterday afternoon, there was a 100-meter long queue at the ticket office. Due to the increasing flow of people, in order to ensure safety, less than 4 o’clock, the organizer had to take temporary current limiting measures, and the scene was "only unable to enter".

　　You can meet an anchor in a few steps.

　　"I just sent it to Chen Yi!" At this fighting fish carnival, many popular anchors will arrange a meeting, which also attracted many netizens to rush to the scene to "see real people". According to the introduction of fighting fish, nearly 1,000 online celebrity anchors from all over the country were present this time, many of whom were unofficially invited.

　　This carnival is also a "second element" carnival. At the scene, you can see a COSER (role player) dressed up in a few steps. At present, "Pirates of the Caribbean 5" is being shown, and there are also people playing Captain Jack played by Johnny Depp at the fighting fish carnival, which attracts many spectators to line up for a group photo.

　　A lot of painstaking amusement facilities and games have attracted many tourists to queue up to participate. The "giant doll grabbing machine" is to lift the player through the mechanical arm and hang in the game pool to grab the "treasure box"; Two special effects makeup artists put on realistic "zombie makeup" for tourists in the shed and took photos with them.

　　Wenchuang Cafe is looking for a bosom friend in Wuhan

　　Invited to attend the fighting fish carnival

　　(Reporter Zhang Quanlu) Yesterday afternoon, leaders of world-renowned cultural and creative enterprises such as Penguin TV, Competitive Times and Maker Planet who were invited to attend the second fighting fish carnival held talks with relevant leaders of Wuhan, Jiang ‘an District and Donghu High-tech Zone. Li Shuyong, member of the Standing Committee of the Municipal Party Committee and Minister of Propaganda, said: The story of bosom friend took place in Jiangcheng, and I hope that cultural and creative enterprises can find bosom friends in Wuhan and play a development movement together.

　　As the "competitive era" of the world’s first VR (Virtual Reality) e-sports platform, Li Jinlong, CEO of Penguin TV, told their experience of conquering the world with VR e-sports games at the investment promotion meeting. The relevant person in charge of Donghu High-tech Zone Management Committee immediately invited Li Jinlong to arrange these game events in Wuhan, which will be closely combined with the upcoming 2017 Wuhan International Game Exhibition and China Game Festival on October 1 to achieve a win-win situation. Li Jinlong accepted the invitation with pleasure.

　　Ruchen, the founder of Maker Planet, introduced their latest cultural and creative projects-robot competition and drone fighting. Ruchen said that many of their fans in Wu Hanyou are mature, and they will develop this project in the future and cooperate deeply with Wuhan.

　　Betta will set up a venture fund

　　Create a cultural industry cluster that is not inferior to Beishangguangshen and Shenzhen

Yesterday’s Betta Carnival reporter Zhou Di photo

　　This newspaper (reporter Cui Mengxin) learned yesterday that the "unicorn" betta plans to set up a venture fund to support Wuhan cultural start-ups.

　　As a leader in the domestic live broadcast industry, at present, Betta covers government affairs, police affairs, culture, public welfare, life, e-sports, entertainment, sports competition, mass entrepreneurship and innovation. Now, Betta has opened up a formed VR live room.

　　"We intend to build the first industrial cluster of live broadcast platform in China, link the real economy with the Internet, concentrate the upstream and downstream of the live broadcast industry chain in Wuhan, and create a cultural industrial cluster and industrial atmosphere that is no less than that of Beishangguangshen." According to Zhang Wenming, Betta also plans to set up a venture fund, which is mainly used to support local cultural industry start-ups.

　　The first day of the fighting fish carnival

　　The traffic police advised more than 500 cars along the river.

　　(Reporter Yang Wei correspondent Qian Xiaojun) Yesterday, due to the fact that the parking spaces in Hankou Jiangtan could not meet the demand of vehicles coming to participate in the Betta Carnival, there were many illegal parking along the river, especially double-row parking. Jiang ‘an Traffic Brigade managed to stop illegally, advised to leave, patrolled and controlled, and promptly unblocked and treated the traffic jam. In yanjiang road and Jiangtan Park, more than 500 vehicles were advised to leave, and the traffic police suggested parking at the parking spots adjacent to the river.

　　CCTV News:From 8: 00 am yesterday (5th), the aircraft wake reclassification experiment was started in Guangzhou and Shenzhen. The wake generated in the air when an airplane flies is like the waves and eddies caused by a ship sailing in the water, so two airplanes must keep a safe distance in the air.

　　In order to prevent dangerous situations such as pitching, rolling and stall caused by the aircraft behind entering the vortex field at the front tail, ICAO has formulated wake interval standards based on practical experience.

　　The scheme of this experiment comprehensively studies the remarkable characteristics of domestic large-scale hub airports, such as aircraft types and distribution periods, and subdivides heavy and medium-sized aircraft.

　　From 8: 00 a.m., the aircraft participating in the test in Guangzhou and Shenzhen control areas began to fly according to the new safety interval standard. At 8: 05, the interval between Boeing 757 and Airbus A320 was reduced from 9.3 km to 6 km.

　　Kang Nan, Vice Minister of Air Traffic Control Department of Air Traffic Control Bureau of Civil Aviation Administration:With reference to relevant foreign standards and operating experience, and in combination with the actual operating characteristics and distribution characteristics of China civil aviation, we have studied and formulated the wake interval standard of China.

　　Taking Airbus A380, a super heavy aircraft, and Boeing 777, as examples, the wake interval between the front and rear aircraft was reduced from 11.1km to 9.3km, with an optimization range of 16.2%. However, the distance between light aircraft, medium-sized aircraft and heavy aircraft increased by 4.3km and 5.1km respectively, with an increase of more than 45%, and the possibility of being affected by the wake of the preceding aircraft was further reduced.

　　The experiment of aircraft wake reclassification will be conducted at Guangzhou Baiyun Airport and Shenzhen Baoan Airport and their control areas for one year. The first stage is the testing stage, in which China Southern Airlines, Hainan Airlines, Shenzhen Airlines, FedEx and United Parcel Service Company are arranged to participate. The second stage is the promotion stage. On the basis of summarizing the operation experience in the first stage, the wake reclassification method and separation standard are applied to all applicable aircraft operating in Guangzhou and Shenzhen airports.

　　It is estimated that the experiment of aircraft wake reclassification will improve the runway capacity and operational efficiency of civil aviation.

　　The runway capacity is expected to increase by 5% during peak hours, which can effectively alleviate the situation of route congestion, and passengers’ travel efficiency and experience will be further improved.

　　Since 2010, the average annual growth rate of China’s civil aviation flight volume is 11.6%, but the average annual growth rate of civil aviation fixed routes is only 1.7%. At present, there are usually about 400 flights a day on busy international routes, while there are 13 routes with more than 500 flights a day in China.

　　Kang Nan, Vice Minister of Air Traffic Control Department of Air Traffic Control Bureau of Civil Aviation Administration:The current ICAO wake separation standard was formed in the 1970s of last century, which limited the improvement of the capacity and efficiency of our large busy airports to some extent, and also caused unnecessary flight delays and waiting.

　　According to the calculation of the air traffic control department, the annual runway capacity of the top 10 busiest airports in China is expected to increase by about 47,450 flights, the annual runway capacity of Beijing Capital Airport is expected to increase by about 7,665 flights, and the annual runway capacity of the two airports in Shanghai is expected to increase by about 9,490 flights.

　　A few days ago, the Intermediate People’s Court of Jinhua City, Zhejiang Province rejected the application for bankruptcy and liquidation of the Youth Automobile Group (hereinafter referred to as the Youth Group), which is famous for "inventing the car and adding water to run". According to the civil ruling issued by the Judgment Document Network on August 26th, Haining Asset Management Company applied for the bankruptcy liquidation of Youth Group, and the reason for the application was "failure to pay off due debts and clear lack of solvency".

　　News protagonist

　　Famous for its water-hydrogen engine.

　　The reason why the Youth Group has attracted much attention is the "invention" of Pang Qingnian, the chairman of the board, that "the car can run with water". On May 23rd, Nanyang Daily published a front page titled "Water-hydrogen engine officially goes offline, and the secretary of the municipal party committee praised it! In the article, the article said that the water-hydrogen engine was officially off the assembly line in Nanyang City, which means that the vehicle-mounted water can produce hydrogen in real time, and the vehicle can drive only by adding water.

　　According to the official introduction of Youth Automobile, the youth water-hydrogen fuel vehicle does not need to refuel or charge, but only needs to add water, with a cruising range of over 500 kilometers and a car of up to 1,000 kilometers.

　　When the news comes out, detonate the network. Nanyang has become a place where many media flock.

　　On May 26th, Nanyang Municipal Government held a news briefing to introduce the project as "vehicle-mounted hydrogen energy vehicle for instant hydrogen production by hydrolysis". In the next step, we will continue to conduct further feasibility study on the project with a positive and prudent attitude, strictly control risks and ensure that there is no problem in capital investment.

　　Regarding the investment of the 4 billion yuan project concerned by public opinion, Nanyang Municipal Government stressed at the news briefing that "the project has not been established yet, and there is no substantial start, and there is no investment problem of 4 billion yuan".

　　Why is this same youth group related to the asset management company in Haining City, Zhejiang Province?

　　Origin of relationship

　　State-owned companies and youth cars once hit it off.

　　Enterprise investigation shows that Haining Asset Management Company is a 100% holding company of the State-owned Assets Supervision and Administration Office of Haining Municipal People’s Government with a registered capital of 2 billion yuan. It was established in December 1996 and its legal representative is Jiang Xuebiao.

　　Youth Group was established on January 9, 2001 with a registered capital of RMB 100 million, and its business scope covers the sales of domestic cars (excluding cars) and spare parts.

　　In 2005, Pang Qingnian contacted Haining for the first time. Originally, he only wanted to build a project involving automobile parts production in Haining. However, with the deepening of contact, Pang Qingnian expanded the project to the whole automobile industry chain such as vehicle manufacturing, new energy research and development and parts production.

　　In the available public reports, in May, 2010, Haining Automobile New Energy Project of Youth Automobile Group was officially started in Jianshan New District of Haining City. The total investment of the project is 119.12 million yuan, which will form an annual production capacity of 1 million 300,000 farads (capacity units) automobile supercapacitors.

　　At that time, Pang Qingnian was full of ambition. "Haining is a fertile soil. With the good seeds of youth cars, there will be good saplings." At the groundbreaking ceremony, Pang Qingnian said.

　　Everything seems to be developing in a good direction. On the afternoon of January 17th, 2011, the relevant leaders of Haining visited the construction site of Haining Lotus Passenger Car Project of Youth Automobile Group. The leaders are satisfied that the project has opened up the construction situation in a short time and made rapid progress. In March, the Environmental Protection Department of Zhejiang Province officially accepted the Environmental Impact Assessment Document on the Investment Project of 200,000 sets of passenger car stamping parts with an annual output of Haining Lotus Passenger Car Co., Ltd. Two things happened one after another, which made Pang Qingnian’s car dream in Haining more and more real.

　　However, first, the Youth Group’s plan of trial production of supercapacitors in June 2012 has never been implemented, and then the promise that the first car would be rolled off the assembly line at the end of 2012 has been delayed. Although during this period, the government of Jianshan New District in Haining has been maintaining good communication with youth groups, but the projects that have not progressed for a long time have also made Haining very difficult.

　　At the beginning of 2013, the Youth Group and the government began to draw up an agreement to end the project. After four months of discussion, the government decided to take back the land and the Youth Car Haining project ended.

　　At this point, the youth group Haining dream of building a car. However, its relationship with the state-owned management company in Haining City is "cut and disorderly".

　　Judging from the ruling of Haining State-owned Assets Management Company related to Youth Group that has been published at present, Youth Group entrusted the company to help it with the loan when it launched the automobile project in Haining that year.

　　In the ruling published a few days ago, the facts ascertained by Jinhua Intermediate People’s Court were also stated. "In August 2014, Shanghai Arbitration Commission issued (2014) Huzhong Case No.237, 239, 240, 241, 242, 243, 244, 245, 246, 247, 248 and 249 respectively. It was awarded that Haining Xianghe Auto Parts Co., Ltd., Haining Jirui Auto Parts Co., Ltd. and Haining Youth Light Vehicle Co., Ltd. paid Haining Asset Management Company the principal of the loan of 582 million yuan, interest and arbitration fees, property preservation fees, etc., and the Youth Group assumed joint and several liability for repayment. The post-youth group failed to fulfill its obligations determined by the arbitration award.

　　In other words, the youth group owes money to Haining State-owned operating company. Therefore, Haining Asset Management Company applied for bankruptcy liquidation of Youth Group.

　　Hard to say the status quo

　　Youth group assets exceed liabilities.

　　The balance sheet shows that by the end of 2018, Youth Automobile Group had assets of 1.583 billion yuan and liabilities of 735 million yuan. On this basis, the youth group believes that assets exceeding liabilities do not constitute bankruptcy conditions stipulated by law.

　　The Youth Group also pointed out that it has a leading position in the industry, has operational value and is still in operation. Youth Group is also one of the three enterprises in China that have the production qualification of complete sets of buses, trucks and cars, and the only one in Zhejiang Province. Among them, the bus project has three core technologies of neoplan platform: complete vehicle, drive and front axle, and it is a participant in 16 industry standards. Truck is the only heavy truck enterprise in China that has passed the EU normal standard certification.

　　Not only that, the Youth Group has always been at the forefront of the country in the research and development and layout of new energy vehicle technology. "It is the above advantages that have enabled the Youth Group to engage in business and have operational value despite the difficulties in recent years."

　　In terms of debt restructuring, Youth Group said that the realization of the restructuring plan is just around the corner.

　　In addition, the youth group believes that if it enters bankruptcy proceedings, it will lose all its automobile production qualifications, resulting in a sharp decline in enterprise value. According to the relevant agreements of the reorganization plan, bankruptcy proceedings will lead to the failure of the ongoing reorganization plan, which is not conducive to safeguarding the interests of other creditors.

　　Latest progress

　　The court rejected Haining Company’s bankruptcy liquidation application.

　　For the bankruptcy reorganization, the Youth Group also raised the objection that they had negotiated with Haining Asset Management Company according to the debt repayment plan of the reorganization agreement, but the two sides failed to reach an agreement. However, the Youth Group expressed its willingness to continue to communicate with Haining Asset Management Company on debt settlement and strive for understanding and support.

　　Jinhua Intermediate People’s Court believes that youth groups and affiliated companies mainly produce and sell new energy vehicles, which is a state-supported industry. Some of the core resources of the youth automobile series enterprises have operational value, and the youth group continues to operate, and there is no situation that the assets cannot be realized completely. Although youth groups have some difficulties in paying off debts, it is possible to pay off debts through self-negotiation, government assistance and investment introduction.

　　In the end, Jinhua Intermediate People’s Court ruled that the application of Haining Asset Management Company was not well founded and said it would not be accepted. Jinhua Intermediate People’s Court also stated that "if you are not satisfied with this ruling, you can submit an appeal to our court and submit a copy to the Zhejiang Higher People’s Court within ten days from the date of delivery of the ruling." Text/reporter Zhang Rui

　　The little red book, which claims to have 250 million users, is "yellow"

　　The app that has made billions of dollars in 6 years was removed from the Android app store yesterday. Xiaohongshu said that he is communicating with relevant departments.

　　There are frequent problems such as writing in grass, product fraud, etc. Some bloggers say that they have received money from merchants and wrote according to their requirements.

　　On the evening of July 29, Xiaohongshu app was removed from several Android app stores, which triggered speculation.

　　As a "lifestyle platform for young people and the entrance of consumption decision-making", in the past two years, negative news such as writing in grass, data fraud and e-commerce fakes have become common occurrences.

　　Since May this year, in the face of controversy, Xiaohongshu has carried out self-rectification. It is not yet known whether this removal will help Xiaohongshu continue to scrape bones and cure poison, or become a straw to crush Xiaohongshu.

　　6-year valuation exceeds billions of dollars

　　Xiaohongshu was founded in 2013. Originally, it was a Haitao cosmetics platform with the nature of shopping strategy. As the e-commerce dividend period passed, Xiaohongshu turned into a young content sharing community.

　　In 2014, Jie Lin began to contact Xiaohongshu. At that time, she felt that Xiaohongshu was "very tonal". "Everyone will publish high-quality pictures, share good things and makeup tutorials, as well as some food, travel and other content. Every time I brush it, I feel very ‘ Planting grass ’ 。”

　　"Planting grass", in a group of young girls like Jielin who like to buy in buy buy, means that they are interested in new products. The e-commerce products in Xiaohongshu are also quite distinctive. "The title is often very interesting, which can highlight the selling points of the products, such as a Korean bird’s nest mask that was very popular at that time. The promotion language is ‘ Bird’s nest paste face slippery ’ Plus the price is reasonable, girls are easily tempted. " Jie Lin said.

　　At that time, the little red book also had a function, which was "home page selection". Once, Jielin bought a big-name necklace. She took pictures and retouched pictures carefully. This beautiful "notes on planting grass" was really pushed to the home page and received more than 800 praises. Jielin was extremely happy. Since then, Jielin has released a lot of highly praised notes, and has also been to restaurants and hotels in online celebrity recommended by Xiaohongshu, becoming a loyal "sweet potato".

　　At the beginning of 2018, after a wave of stars such as Jelly Lin, Stephy and Jiang Shuying settled in, Xiaohongshu developed rapidly, gradually moving from a small community to a public view, and some stars earned a lot of money by "bringing goods".

　　By June of this year, founders Qu Fang and Mao Wenchao said in their internal letters that the monthly active users of Xiaohongshu had exceeded 85 million, with a total of 250 million users. In the Internet age, huge traffic is quickly transformed into benefits.

　　Last year, Ali invested more than $300 million in financing to Xiaohongshu, when its valuation exceeded $3 billion. Not long ago, it was revealed that Xiaohongshu is negotiating the next round of financing of 500 million US dollars, when the company’s valuation may be higher.

　　"No experience, all advertising"

　　And gradually, Jielin began to abandon the little red book. First, a friend of hers said that buying a Japanese brand of cotton pad on Little Red Book was "a little yellow and softer" than bringing it back from Japan. Jielin found that there were many posts on the Internet that questioned the authenticity of the goods in Little Red Book, and she couldn’t help but put a question mark in her heart. In addition, the content of the homepage is becoming more and more "messy". The original friendly and sincere community atmosphere of "planting grass" has changed, and there is more noise: some users tirelessly publish pseudoscience or health rumors such as "growing 5 cm a month"; Others package themselves as winners in life. Jie Lin said: "You can often see headlines in Little Red Books, saying that in your twenties, you struggled to mention Porsche. When you click on it, it turns out that Wechat business wants to go offline."

　　Chen Hao is also a loyal user of Xiaohongshu. "It was originally purely to buy some men’s skin care products and the like." Later, Chen Hao often posted selfies in Little Red Book. He was white, tall and handsome, and with long-term fitness, he had admired abdominal muscles. After a long time, more and more people paid attention to Chen Hao. Soon, some merchants found Chen Hao and hoped that he would try out and promote the products.

　　"At that time, I felt that it was nothing more than writing a comment truthfully after the trial." But in fact, these evaluations are not completely truthful. Merchants will put forward some specific requirements and say that they can pay a certain amount of remuneration. "To put it bluntly, I still hope to just say that the products are good, so that others can ‘ Planting grass ’ 。”

　　Chen Hao refused at first, but later found that the tone of many grass scripts was almost the same as what the merchants had previously proposed to him. Since many people have done this, Chen Hao has also begun to take orders. "Even if some samples don’t make me feel good, they will still be written and revised according to the content requirements and review of the merchants. As long as they pass, the fees will be obtained."

　　Liu Dora is also an amateur beauty blogger of Xiaohongshu. Previously, some of her notes on grass planting were highly praised and popular, so they were quickly promoted. "Generally speaking, the more fans there are, the higher the income. For those who have only a few thousand fans like me, every time I write grass planting, the average income is one or two thousand, plus a set of trial products."

　　Many users began to vomit, and the little red book "has no experience, all advertisements". Previous surveys have found that fake "notes on planting grass" have formed a complete industrial chain, and products can be published in the form of experience notes as long as they are sent by people. According to the number of fans who publish accounts, notes on planting grass are divided into master notes and amateur notes. The price of amateur notes is about tens of yuan, while the price of master notes with more than 10,000 fans fluctuates greatly, ranging from thousands to more than 10,000 yuan.

　　Xiaohongshu said that he is communicating with the competent authorities.

　　In addition to fraud, Xiaohongshu also caused controversy due to illegal content. At the beginning of this year, Xiaohongshu caused controversy over tobacco marketing for women. On July 29th, Southern Metropolis Daily reported that a large number of national illegal drugs, such as placenta, hyaluronic acid and whitening needle, flowed to offline unqualified medical institutions and visiting doctors through Xiaohongshu.

　　According to Tianyancha data, the main operator of Xiaohongshu, Hangyin Information Technology (Shanghai) Co., Ltd., has nearly 20 administrative punishment records since 2016, most of which involve publishing false advertisements, deceiving and misleading consumers, and confusing the nature of goods.

　　In order to standardize the operation of the platform and ensure the quality of content, Xiaohongshu has also made efforts. In May of this year, Xiaohongshu launched a rectification plan, which set entry standards for KOL (online celebrity blogger) on the platform. KOL who failed to meet the standards will not be allowed to receive advertisements privately.

　　Lin Yun works in a skincare company in Guangzhou, and the company often needs to connect with MCN institutions and find a small red book talent to promote it. She obviously feels that since the beginning of this year, "the rules have changed, and all the advertising notes received by talents must be reported and restricted. Therefore, many talents are full of promotion at the beginning of the month, and everyone is grabbing good resources, which will definitely have an impact on us."

　　The official did not give specific reasons for the removal of Xiaohongshu this time, but only said that it was communicating with relevant departments. Speculation is more direct — — False advertisements, vulgar content, and collection of user information … … These are the "crimes and punishments" of Little Red Book. There are even self-media reports that Xiaohongshu is involved in pornography. It is reported that in the near future, the Apple App Store may also deal with Xiaohongshu.

　　Xiaohongshu said that since September 2018, content governance measures have been introduced from various levels such as platform rules, brand cooperation rules and user supervision. Including a comprehensive inventory of the content descriptions of cosmetics, health care products and food commodities according to the restrictions of advertising illegal words; Upgrade technical means and severely punish data fraud and false notes. Recently, the platform also launched the reporting and feedback mechanism of "Little Red Book Ecological Officer", which affects the display results of related notes by users voting on notes that cannot be clearly determined.

　　Yesterday, Jielin opened a little red book that had been useless for a long time, and a "slimming note" popped up on the front page, "Slimming from 65 kg to 48 kg in 3 months? You see, these two contrast pictures of weighing scale, the blogger hasn’t even changed the shape of toenails and the color of nail polish, which is too insulting to IQ, "said Jielin, pointing out another stovepipe experience of actually promoting the" slimming bag "— — The blogger crooked the floor behind him. (The characters in the text are all pseudonyms) (Reporter Ryker Chan, Huang Xiaoxing, Yu Renfei)

Jin guangxie, president of Beijing SidusHQ

Jin guangxie, president of Beijing SidusHQ

Jin guangxie, president of Beijing SidusHQ

Jin guangxie, president of Beijing SidusHQ

　　Sina Entertainment News, as the highest-level entertainment brokerage company in Korea, iHQ plays a leading role in the formation of star economy industry in Korea and Asia as a whole, with a long list of dazzling stars-Song Hye Kyo, Gianna Jun, Jeon Do-yeon, Che Taixuan and Zheng Yucheng … Now, they have turned their attention to China. Beijing SidusHQ, which was jointly bred by telecom giant SK (China), was grandly unveiled in Beijing on April 10th, and cooperated with Taihe Media in interactive brokerage business, with complementary advantages, providing a broader market platform for artists from both sides.

　　Beijing SidusHQ has a good pedigree from birth, which was conceived by iHQ, the largest brokerage company in Korea, and SK Telecom (China), a telecommunications giant. With the cultivation of Gianna Jun, Song Hye Kyo, Che Tae-hyun, Zheng Yucheng and Z Ryan, South Korea’s iHQ artists’ agency, which is famous, constantly releases a large number of film and television dramas every year, and has become an unbeatable star base in South Korea. At the same time, it has a strong film and television production team and a team of experienced senior experts, and its strength has long been famous at home and abroad. SK Telecom (China), another major shareholder, has made full backing for Beijing SidusHQ with its strong capital strength and long-term cooperation experience in the China market.

　　At the press conference, Beijing SidusHQ said that their aim is to bring advanced Korean entertainment experience and excellent artists to China, bring the purest Korean culture to the audience in China, and select and create local idol stars in China with professional artist training system and experienced brokerage experience. The author has learned that South Korean stars familiar to China audience such as Zheng Yucheng, Che Tae-hyun, Z Ryan and Gianna Jun under SidusHQ are expected to cooperate with China’s film and television drama production company and director China, and they will also explore outstanding new people in China through online draft and cultivate them into top artists after a period of time. In addition, Beijing SidusHQ will hold fan parties one after another, at which time, Korean drama fans will have the opportunity to get in touch with their idols.

　　Another secret plan of Beijing SidusHQ also surfaced on the same day. Beijing SidusHQ and Taihe Media once again joined hands to interact in brokerage business. Based on the resource advantages of the entertainment markets of the two countries, the two sides cooperated with Beijing SidusHQ’s excellent training and packaging team and international production and distribution capabilities. Taihe Media, as the largest private group in China’s media and entertainment industry, With many years of successful experience in China, we will share the resources of brokerage business with Beijing SidusHQ and provide a broader market platform for artists from both sides. KL/ Wen

Editor: Wang Yuxi

The biggest highlight of the whole conference was Wang Xueyin’s "angry fall" of Ge You.

When Fan Bingbing stepped down, his neckline was wide open and his breasts were crisp.

Ge You

Fan Bingbing

Fan Bingbing appeared in a suit, capable and spirited.

Huang Xiaoming

The affectionate embrace of Wang Xueyin and Ge You shattered the rumors that they had previously reported their disagreement.

Wang Xueyin

Christina

Chen Kaige
　

Producer Chen Hong

The poster of The Orphan of Zhao was released at the press conference.

Creative group photo

Chen Kaige said that he was ready to be scolded and then evaluated "not bad"

　　Perhaps it is because "The Promise" was scolded too much. Since the beginning, Chen Kaige has become extremely humble. This time, Chen Kaige also said that he was ready to be scolded. His words made people feel sour. "Although everyone worked hard, there will still be different voices after the release of" The Orphan of Zhao ".We should accept all the criticisms and then tell everyone, &lsquo! Please forgive me and correct it next time! ’ This is also my biggest feeling after filming "The Promise". "

　　 　Chen Kaige’s heartfelt words drew applause from the scene. Chen Kaige also publicly thanked his wife, Chen Hong. "I also want to thank my wife, Chen Hong. At least (The Orphan of Zhao) won’t make you cry secretly in the long night." Chen Kaige said that The Orphan of Zhao is a story of the past, seeking for today’s harmony and understanding, and it is also his own reflection. When it comes to The Promise, which received rave reviews, Chen Kaige said, "I think The Promise is flawed, but on the whole, it is still a good movie."

More wonderful pictures on the next page

Turning on the air conditioner in summer is faster in terms of cooling effect, but if you are exposed to the sun, it is still recommended to cycle outside first.First of all, what’s the difference between internal and external circulation?

What’s the difference between internal and external circulation?

The quality of internal circulating air is good, but the oxygen content is low.

Internal circulation, it may lead to too high carbon dioxide, because the air intake is in the car. Simply put, the air outside can’t get in, and the air inside can’t get out.

After the internal circulation is turned on, the air is sucked in the car and filtered repeatedly by the filter in the air conditioner. The car with pm2.5 filtering function is equivalent to the role of an air purifier.

According to the measured data, the value of pm2.5 in open internal circulation is about 1/3 to 1/4 of that in external circulation. However, the current car sealing is relatively good, and long-term internal circulation is also problematic.

Low oxygen content will affect driving safety.

Generally, the interior space of a car is about 3 to 4 cubic meters. According to the larger one, an adult can breathe in a closed space of 4 cubic meters, and the carbon dioxide concentration can reach 1% in about 50 minutes.

The decrease of oxygen content makes people feel hot, tired and anxious. Anyway, it is uncomfortable, which actually affects driving safety.

For example, the air quality on the moon is good. Without pm2.5 and oxygen, people can’t stand your fresh air.

External circulating air has good circulation and high oxygen content.

Let’s talk about the external circulation, which is equivalent to sucking in the wind outside the car, usually under the windshield wiper, at the junction of the windshield and the hood.

To put it simply, the wind from the air outlet is sucked in from the outside of the car, which can ensure that the air inside the car is relatively circulated, so that the concentration of carbon dioxide is not too high or oxygen is not enough.

How to use internal and external circulation?

Conventional refrigeration, first open internal circulation and then external circulation.

According to the conventional refrigeration effect, it is better to open the internal circulation. When you drive out in the basement or garage in summer, the temperature of the car itself is not high. As soon as the internal circulation is opened, the hot air outside can’t enter, and the air inside is cooled by air conditioning as much as possible, the effect is the best.

You are like, staying in an air-conditioned room knows that the doors and windows should be closed tightly, or the air conditioner will run away. It is similar to turn on the air conditioner in the car. Internal circulation is equivalent to closing the doors and windows, which will make the cooling speed faster and the effect better.

As I said before, your internal circulation is on for too long, just like when your door is closed, it’s stuffy in the back, and your air has not been circulating, and the carbon dioxide is high and the oxygen is low.

Open the internal circulation for half an hour and then switch the external circulation.

Therefore, if the internal circulation is on for half an hour, the temperature is almost stable. I suggest you open the external circulation to let fresh oxygen in.

At present, more expensive cars have automatic adjustment function. In the first half hour, you pressed the inner loop, and later it will switch to the outer loop for you, which is more convenient. Then if it’s manual, you can press it yourself.

In the exposure environment, open the window first and then circulate outside.

However, the exposure environment is different. The temperature is actually very high when parked on the road. The School of Public Health of Nantong University sampled 100 cars and counted a data.

There are 60% of the air in cars, which exceeds the National Indoor Air Quality Standard. The formaldehyde concentration in each cubic meter is less than 0.1 mg, which is the standard and higher than this.

Exposure will double the formaldehyde concentration in the car.

Summer exposure, it will make the formaldehyde in the car emit at a faster speed and bake it out.

Looking for some data from other people’s experiments, you can make the original formaldehyde concentration of 0.16 mg per cubic meter rise to 0.33 mg per cubic meter, which is more than twice the air quality index.

Long-term exposure to formaldehyde, chronic respiratory diseases, induced cancer, anyway, everyone knows that formaldehyde is not good. So in this case, you should not only consider whether the temperature drops fast or not, but also consider whether the air quality inside the car is poisonous.

Open the window to allow air convection and reduce the concentration of formaldehyde.

Therefore, the formaldehyde concentration can be reduced from 0.27 mg/m to 0.09 mg/m by opening the window first and then circulating the air for five minutes.

You see, the drop is still quite a lot, from 0.27 to 0.09, which actually takes only five minutes. It is also a good choice to open the window first and then close it after five minutes.

The higher the temperature inside the car, the greater the load.

Another is that you are exposed to the sun. If the temperature is high, the load will be even greater. If you get a bad tan, the temperature inside the car may be sixty or seventy degrees Celsius, which some friends don’t know yet.

Your car will start the AC refrigeration button immediately, and the heat load it bears is still relatively large. It is possible to damage or three-way catalysis and reduce the service life of components, which is a small probability.

No matter how you say that you are cold and slow down, it will definitely have an impact. If you pour a glass of ice water into a glass of water at room temperature, the water at room temperature will get colder. If you pour a glass of ice water into a cup of hot water, it will be good to turn it into water at room temperature. That’s the truth.

"Spare tire says car" will give you a practical small dry goods every day, please pay attention to spare tire says car, 60 seconds a day, easy to understand.

If the Frankfurt Motor Show with a history of more than 70 years represents the glory of the traditional automobile industry, then as a "successor", the 2023 Munich Motor Show, which kicked off last week, shoulders the heavy responsibility of showing the current transformation and innovation of the automobile industry to the global audience. This is an important platform to show the transformation and innovation of the automobile industry, and it is also the largest auto show in Europe and Germany. Here, you can not only see the latest products and technologies of European local brands, but also witness the strong rise of China brands.

More than 50 Chinese enterprises in three categories participated in the exhibition.

According to the exhibitor information officially released by Munich Auto Show, there are more than 700 exhibitors at this auto show, among which there are more than 50 overseas enterprises in China auto industry, which can be divided into three categories: complete vehicle, battery electric drive electronic control, charging and intelligent automotive electronics and software.

Among the most concerned vehicle brands, besides "old acquaintances" such as MG and Tucki, there are also "new faces" such as Zero Run and Aouita.

Specifically, BYD’s booth has surpassed Mercedes-Benz, with an area of 915 square meters, which is the largest among all exhibitors. At the same time, six new energy vehicles were unveiled, including BYD SEAL (named SEAL overseas), Song PLUS EV Champion Edition (named SEAL U overseas), Yuan PLUS (named ATTO 3 overseas), Seal, Han and Tengshi D9. In addition to BYD, the zero-run car also made eye-catching at this Munich Auto Show. It not only released the latest technical architecture of LEAP3.0, the latest achievement of eight years of global self-research, but also released the first global model C10 based on this architecture.

At the same time, Xpeng Motors also boarded this world-renowned international auto show for the first time with Tucki G9 and international version P7i, and announced that it will land in the German market in 2024 and more global strategic plans. On July 26th this year, the news that Xpeng Motors and Volkswagen reached a strategic and technical cooperation caused a sensation all over the world and aroused strong concern.

Aouita, a brand-new independent brand founded by Changan Automobile, Contemporary Amperex Technology Co., Limited and Huawei, launched its second model-Aouita 12 in the world at this Munich Auto Show, which not only showed its attention and expectation to the European market, but also showed its hope to further expand its brand influence and market share through this model.

As one of the best-selling China automobile brands in Europe, SAIC MG will naturally not miss the opportunity to make a big impact. At this year’s Munich Auto Show, it presented three heavy new cars, namely MG Cyberster, MG4 Electric XPOWER Performance Edition and electric SUV MarvelR.

European enterprises increase investment in China

China brand has completed the role transformation from "participant" to "protagonist" at the Munich Motor Show, and demonstrated its leading strength in the "birthplace of automobiles" with full momentum. The embodiment of this strength is mainly concentrated in the field of new energy. At present, China is already the world’s largest new energy vehicle market, and also the world’s largest new energy vehicle manufacturer. The rapid development of China brand in electrification and intelligence has made the European market see its determination and confidence to go to sea.

The Munich Auto Show is naturally not short of traditional giants. German automakers such as Volkswagen, Mercedes-Benz and BMW all made their debut, bringing the latest models and technologies. A number of senior executives also came to the scene to express their latest views on new energy reform and industry development. The Volkswagen Group even brought a slogan of "China in China" to its hometown, and specially displayed China partners such as SAIC, Tucki and Horizon, emphasizing that it will continue to increase investment in China and work with China enterprises to develop more suitable new technologies.

Audi ag CEO Obermu pointed out that "audi ag has made a clear plan to give China greater autonomy to achieve a more agile decision-making process". Obermou also said that China and North America will be the engines to promote future sales growth, and China market is full of special challenges. At present, the transformation of automobile industry in no part of the world is as remarkable and rapid as that in China market.

Luxury car companies have also put down their lofty posture. Kang Linsong, CEO of Mercedes-Benz, said: "The global economy is facing challenges, but this will not change our long-term commitment to the China market. We will continue to expand our investment in the China market."

Going to sea is not a smooth road.

For China brands, although they have gained a leading edge in the competition with some foreign automobile companies by using more advanced technology, they have made greater breakthroughs in the European market and still face multiple challenges.

The first is the brand awareness and consumer trust in the brand. In recent years, SAIC has gained many consumer initiatives by virtue of MG’s popularity in Europe, which is not applicable to every enterprise. European consumers are always skeptical about new brands and models they don’t know, and there are still stereotypes about China manufacturing.

Secondly, the problems of cost and logistics will also hinder the pace of China enterprises going to sea. Logistics, sales tax, import tax and meeting EU regulations and certification will all increase costs. The process of transporting cars from China to distribution points in Europe through busy ports is tortuous, and the delivery time is long. Generally speaking, ro-ro ships departing from Shanghai Lingang need to drift at sea for nearly one and a half months to reach Rotterdam port in Europe and the Netherlands.

More importantly, the European market is very diversified, and users in different countries and regions also have great differences in demand and taste. For example, in Northern Europe, consumers prefer to buy high-end, luxurious and safe electric vehicles, which is why new energy brands such as Weilai and Tucki choose it as the first stop in Europe. In southern Europe, consumers prefer small, cheap, energy-saving and environmentally friendly electric vehicles. Therefore, if China brand wants to succeed in the European market, it must fully understand and satisfy the needs and preferences of European consumers.

Of course, opportunities always coexist with challenges, and there are also opportunities in the European market. First of all, the demand for electric vehicles in the European market is growing rapidly. Driven by policies and environmental awareness, European consumers’ acceptance and willingness to buy electric vehicles are also increasing.

Secondly, it is very important to choose a good mode. The key to the rapid growth of SAIC sales in Europe and even the global market is to create a differentiated road for China automobile enterprises to "go global". As the first systematic, planned and organized "going global" automobile enterprise in China, SAIC has built a full value chain of the automobile industry including innovative R&D centers, production bases, marketing centers, supply chain centers and financial companies overseas, and its products and services have entered more than 90 countries and regions around the world.

In 2022, SAIC took the lead in becoming the first automobile enterprise in China with annual overseas sales exceeding one million, forming a "100,000-vehicle class" in Europe and five "50,000-vehicle class" overseas regional markets in Australia, New Zealand, America, Middle East, ASEAN and South Asia. This year, SAIC’s overseas sales are expected to reach 1.2 million vehicles, and Europe will be promoted to SAIC’s first "200,000-vehicle class" overseas regional market.

Finally, China brand can accelerate its distribution in the European market by means of technology export and partners. Not long ago, Volkswagen Group announced in-depth cooperation with Tucki and SAIC. The two parties will jointly develop two electric models of Volkswagen brands based on the G9 platform in Tucki; Jetta and Zero Run also heard the news of "holding hands". These cooperations can not only help China brand to improve its popularity in the European market and European consumers’ trust in China brand, but also help it to reduce costs and risks and improve efficiency and effectiveness.

1905 movie network news The film directed by, starring, and starring is being shown. The national roadshow of "Hot Search" and "Sound All the Way" came to Shenzhen, where director Xin Yukun and actor Song Yang exchanged views with the audience after the screening. At the event site, some spectators enthusiastically launched a "Cantonese class", and Song Yang’s subwoofer version of Cantonese once ignited the atmosphere.

After watching the movie, some viewers engaged in the media industry felt deeply, saying that they were deeply moved by Chen Miao’s initial news, and frankly said, "I am also engaged in the news industry, and I have a great sense of substitution for movies, and I burst into tears when I reversed." Director Xin Yukun shared that it is the journalist’s sense of responsibility and mission that drives Chen Miao forward. "I hope that after watching the movie, everyone can return to life and online public opinion and pass this power on.". Song Yang also said, "I hope this film will bring warmth and strength to the audience. When we speak for the victims rationally, we are the flame led by Chen Miao".

The situation of women resonates. "The blood pressure in front is soaring, and the gas can be seen in the back."

The mother felt the same way and bluntly said, "We need more Chen Miao."

In the film, director Xin Yukun depicts rich and vivid female group images from a delicate perspective. Some viewers felt that "the situation of women in the movie is too realistic. In the first half, the blood pressure soared, and later it was very deflated", which praised the ending of the movie. Director Xin Yukun said, "The reality is very cruel. We can usually see many women’s plight, and at the same time we can also see generate, a woman with strength. I hope to bring this strength to everyone.".

There was also a mother audience at the scene, who was poked by Zhang Xiaosui’s mother in the movie because of the helplessness of reality. "As parents, we should protect our children more consciously. Reality and network are complicated, and we need more people like Chen Miao." Shi Rui, who plays Hu Qiao, also shared the mental journey of the role. She left the Justice Team precisely because she stood in the female perspective and understood more about the helplessness and powerlessness of Xiaomou’s mother. Compared with justice, the child’s life is the deepest concern of a mother.

Children are full of emotion: when they grow up, they must not be "keyboard man"

The truth of public opinion is a wake-up call, "We must speak rationally in the future."

The sharp presentation of the film to the real online public opinion has also made many viewers think deeply. After watching the movie, some viewers said, "It used to be easy to be rhythmic. After watching the movie, I always told myself to be based on reality, and I must speak rationally. I hope all the truth can be revealed and the bad guys can be severely punished." Director Xin Yukun said, "I want to convey the power of women, truth and partners through this film, and I hope everyone will still have confidence in the world after watching it.".

A second-grade child said excitedly after watching the movie, "I must not be a keyboard man when I grow up!" " Children’s words detonated the scene, and the main creators praised him one after another, encouraging children to "study hard and join the justice team in the future." Xin Yukun, the director, said, "I hope everyone can feel the power we convey, and let the powerless be strong and the pessimists move forward.".

The film "Hot Search" is showing.

　　International online comprehensive news: The heads of more than 20 major domestic enterprises engaged in online performances (live broadcasts) jointly issued the "Beijing Webcast Industry Self-discipline Convention", promising that from the 18th, webcasting rooms must be marked with watermarks; Content storage time is not less than 15 days for future reference; All anchors must be real-name certified; For anchors who broadcast political, gun-related, drug-related, violent and pornographic content, serious cases will be blacklisted; Auditors conduct 24-hour real-time supervision on the live content on the platform.

　　The brutal development of webcasting industry

　　The extremely low industry threshold and the temptation to make money without leaving home make the network anchor team expand rapidly and fall into th e strange circle of barbaric growth. In order to become popular, some network anchors should take off what they shouldn’t, show what they shouldn’t, do what they shouldn’t, and say what they shouldn’t, at the request of fans, in order to let the "golden master" get the so-called stimulation and pleasure. The original clean live broadcast room was made a mess.

　　Low barriers to entry in the industry

　　The surging webcast lowered the threshold of popularity and made it possible for many grassroots to become famous overnight — — A microphone and a camera have become the gold digging tools in cyberspace. According to media reports, on the webcast platforms such as Betta, Crouching, and Show Together, popular anchors with an annual income of millions of yuan are fully grasped, and some even earn more than 10 million yuan.

　　Some anchors do whatever it takes to become popular.

　　"Earn six figures a month" and "reward" … … The kaleidoscope-like webcasting makes the anchors rich and admired. At the same time, some anchors do whatever it takes to "get out of position". According to reports, an online male anchor named "play is Happy" broke into a school in Nanjing and publicly broadcast live to harass girls. What is even more paradoxical is that after the behavior of the network mal e anchor was stopped by the security guards in the school, his fans did not condemn the anchor but abused teachers and students online … …

　　The income of network anchors mainly depends on netizens’ "reward"

　　A staff member of the webcast platform revealed that the income of the network anchor mainly depends on the "reward" of netizens. As long as you are wi lling to take off and show off and meet the requirements of the "golden master", the "reward" will be high. Among the fans of the anchor, "local tyrants" abound, and they can spend a lot of money on their favorite anchors without even frowning. In order to make fans happy and get more "rewards", anchors naturally show their magical powers and perform heartily, making the network anchor space a low-level, vulgar and indecent place.

　　A 12-year-old boy from Minhou, Fuzhou stole 30,000 yuan from his mother to give a gift to the network anchor.

　　Xiaolin, a 12-year-old fifth-grade primary school boy in Minhou, stole his mother’s mobile phone to buy expensive virtual goods for the anchor in order to please his favorite network anchor, and spent nearly 30 thousand yuan a month.

　　Netizens spent 50,000 yuan on gifts just to keep the female anchor calling his name.

　　A fan with a live ID named "Dungeon Warrior" said that he had spent more than 10,000 yuan for his favorite female anchor since last year, which was nothing compared with those local fans who lavished millions. "In that world, as long as you spend money, you are the king. This is the feeling that watching star videos won’t happen at all. The female anchor will always interact with you. You can’t underst and the satisfaction of calling your name and saying thank you and love you in front of tens of thousands of people. This gives me a sense of power and a strong sense of superiority, which makes me feel stronger than all the men in the room, especially with dignity, as if I control the world. "

　　The competition in online celebrity is fierce, and the interest chains are interlinked.

　　It is precisely because of online celebrity’s profitable capital that many companies, seeing the unlimited business opportunities, have started to concentrate on signing contracts and training, and input them into the live broadcast platform. "I’m Zero Egg" is a student at school. She emphasizes that she has natural characteristics without ar tificial synthesis. After being signed by a brokerage company, she will broadcast live on the Dragon Ball platform. In addition to the basic salary, the extra income from the live broadcast will be shared with the platform and the brokerage company. According to her, "most anchors are pushed to the live broadcast platform by brokerage companies, and some small platforms have less budgets and more direct docking with anchors." She said that even if a contracted anchor wants to get the top page, it is generally necessary for the anchor to apply for the top request with the company. "Then the company arranges the top through the registration ord er, but the chance of being topped is very small."

　　Is it feasible for the popular anchor to enter the entertainment circle offline?

　　Some people think that the live content of these eyeballs, such as posing, selling cute and playing cute, singing and telling jokes, may one day be bored by netizens. In fact, at present, some anchors have stepped out of the narrow space in their homes and gone outdoors and even internationally, and entertainment life such as travel, ball games and star conferences has gradually become live content.

　　Expert suggestion: regulatory legislation needs to be refined

　　Some legal experts said that because the definition of pornography in the current relevant laws is not specific enough, webcasting frequently plays "edge ball". Webcast, as a new product, should be based on its characteristics, and introduce a new basis to refine the supervision of live content, so that the live broadcast platform and practitioners can clearly understand their legal responsibilities. However, in view of the lack of protection for minors in the webcast platform, legal scholars have called for the urgent introduction of a grading system related to Internet content.