Laptop ushered in a folding tide?

 

  Folding screen has become another innovative attempt of notebook computer terminal form.

    "After opening and closing, the screen is flat as a mirror, and the picture seems to flow with a three-dimensional effect. The virtual keyboard on the screen is smooth to touch, and it can be presented in different forms such as book, computer, flat and upright …" At the new display innovation exhibition of the 2022 World Display Industry Conference, the reporter’s eyes were attracted by the first 17.3-inch ultra-large folding OLED notebook product exhibited by BOE, which brought more shock than the folding screen mobile phone.

    Folding screen notebook computer is not only another milestone product in the field of flexible OLED display, but also another innovative attempt in the form of notebook computer terminal, which brings more interaction possibilities for office and entertainment. Since Lenovo launched its new products in 2020, and Lenovo updated its second-generation products and ASUS launched its new products in the second half of this year, the popularity of folding screen notebook computers has been rising. Whether this category that breaks the boundary of vision is a dazzling enterprise skill or a long-term layout with profound meaning is unknown, but the era of folding large-screen display is accelerating.

    Folding into the era of big screen

    In October 2020, Lenovo officially released the ThinkPad X1 Fold, the world’s first notebook computer with folding screen, which was quite epoch-making at that time when the folding screen mobile phone had not yet opened the market. The folding screen of this product is made up of five layers of screens stacked, and with the hinge design of folding shaft, it has passed the durability test of opening and closing for more than 30 thousand times.

    In October this year, Lenovo released a new ThinkPad X1 Fold 2022 product. Compared with the first generation product, the biggest change this time is the use of a drop-shaped structural hinge design. Through the movable inner and outer double-layer skeleton design, the shear stress generated by the cross section during folding is greatly offset, so that the screen can still be kept as flat as a mirror after repeated opening and closing. It also achieved "evolution" in the thickness of the fuselage, which was only 17.4mm thick after folding.

    However, the folding screen notebook computer product is not exclusive to Lenovo. Asustek also launched a folding screen notebook Zenbook 17 Fold on August 31 this year. From the product form, there is not much difference between Lenovo and Asustek’s folding screen. The main difference is the screen size, folding form, hinge and other details. Subsequently, ASUS released the Lingyao X Fold product at the autumn new product launch conference in September. The 17.3-inch flexible OLED screen can be bent from the middle to two 12.5-inch screens, and the 180 precision hinge design supports free hovering, which can realize 6 kinds of use forms. The fuselage is as light as about 1.5kg, and the thinnest part is about 8.7 mm. Plus the folding ability, it can be easily carried in a bag.

    At present, the price of the above products is about 10,000 to 20,000 yuan. It is reported that Dell, Hewlett-Packard and Samsung are also increasing research and development, and Apple is also paying attention to the research and development of 20-inch folding screen notebook computers, which proves that head manufacturers are optimistic about the folding screen notebook computer market.

    Canalys, a market research organization, told reporters that there are few participants in the market now, but the equipment available has proved to be reliable. Folding screens are expected to increase dramatically in the next few years. The main driving factors behind the development of such devices are that people tend to use larger screens, and people constantly switch tasks and roles during work and leisure. Folding screen laptops make people not have to switch back and forth between different tools.

    The development of folding morphology is relatively slow.

    Different from the problem of screen creases that people were most concerned about at first, notebook computer products have larger screen size, wider rotating shaft and larger bending radius in the folded state, and the technology is gradually mature, so the problem of screen creases is not the most obvious.

    The reporter learned that the 17.3-inch flexible OLED screen of ASUS Zenbook 17 Fold has a bending radius as low as 5mm, which ensures that the screen is light and thin, and makes the screen flat as a mirror in the unfolded state. The screen adopts a new generation of composite cover plate solution, which improves the mechanical properties of the screen, greatly improves the impact resistance of the screen while taking into account the size upgrade, and makes the durability get a breakthrough upgrade. At the same time, in terms of screen performance, the screen ratio is as high as 95.87%, which supports touch mode and is compatible with active pen function.

    Even though the technology of folding screen mobile phone has been polished, the folding screen technology used in notebook computers has taken a little detour, but the challenge of low yield and high cost still exists.

    Li Yaxuan, research director of IT Division of Sigma Intell, told reporters that the development of folding forms in notebook computers is still very slow, the market scale is very small, and the market penetration rate is only 0.02%. Looking forward to the future, folding screens will continue to develop in the medium-sized market, but it is estimated that by 2025, the penetration rate of folding screens in the notebook computer market will only reach 0.12%.

    It can be seen that although the main brands continue to lay out folding screen notebook computer products, folding screen products are still difficult to become an important development direction in the short to medium term, and most of them are concept products or limited products.

    Folding still has a long way to go.

    The reporter summarized the feelings of buyers and experiencers of folding screen notebook computers, and found that people agreed that folding screen design is indeed a path worth exploring, but there is still room for improvement in system stability and functional adaptation of different folding forms, and there is still a need to create bright spots in product volume, battery life, performance and portability.

    Canalys, a market research organization, believes that folding screen notebook computers need to go through a development process, such as the adaptation of unconventional screen keyboards, the design of new screen hinges, more mature customized new operating systems, multi-tasking functions, CPU and GPU performance, and longer battery life. In addition, how the traditional software and operating system match these devices in different usage modes, and whether the devices can be seamlessly switched between different modes.

    "Project Athena" is another major project for notebook evolution announced by Intel after "Ultrabook", which will guide a new round of changes in the notebook computer industry in the next few years, and the direction of changes is mainly reflected in six dimensions: immediate response, performance and responsiveness, artificial intelligence performance, battery life, connectivity and shape design.

    According to the industry, the "Athena Project" included folding screen laptops and began to manufacture chips specially designed for these devices. The reporter learned that Intel has recently introduced the Hybrid Lakefield processor suitable for folding screen notebook computers. By stacking memory, CPU and graphics chips with each other, these chips are provided in smaller packages, so that manufacturers can design equipment with smaller and more interesting shapes.

    In addition, Microsoft is developing its Windows 10X operating system to run seamlessly on dual-screen computers and folding-screen laptops.

    Chen Shuxin, assistant research director of IDC China, told reporters that in the short term, the use scenarios and corresponding crowds of folding screen notebook computers are still relatively few, and the price is relatively high, which is still in the testing stage, but it can give consideration to portability and large screen, and there is still a certain development prospect in the future, mainly relying on the exploration of future use scenarios, the price can be lowered, the interaction of folding screens and software problems, and there is still a long way to go. (Reporter Lu Mengqi)

Have you prepared for the National Children’s Vaccination Day to build an immune defense line for your baby?

Baby, fragile human cub.

A long time ago, it was a great luck for a baby to spend a hundred days smoothly. Every moment after leaving the mother, pathogens have been eyeing around the baby-they may get tetanus from scissors that cut the umbilical cord, smallpox from the cough of a fever, or polio from drinking unclean water.

These deadly diseases have prevented mankind for thousands of years. It was not until the emergence of modern medicine in the 19th century that human beings found out the true features of pathogens and developed vaccines to build the first line of defense for babies.

Please give the baby’s immune defense line "foreign aid"

People who have been vaccinated know something about the mechanism of vaccines-vaccines train the immune system to recognize and respond by introducing harmless forms of pathogens. When real viruses and germs invade the body, the immune system has already made preparations to kill pathogens accurately and protect human health.

In order to protect children to the greatest extent, countries all over the world have started immunization programs since the beginning of the 20th century, trying to deal with various major infectious diseases by systematically immunizing children.

China’s national immunization program began in 1978. After decades of efforts, the vaccination rate of children has reached and remained at a high level, and many infectious diseases that threaten children’s health and survival, such as polio and diphtheria, have been effectively controlled.

After nearly 50 years of development, the types of immunization programs in China are increasing and becoming more and more complete. According to the 2021 edition of the National Immunization Program Vaccine Immunization Procedures and Instructions for Children, children need to be vaccinated for about 20 times before the age of 2, and newborns are vaccinated during the "intensive period" from birth to 18 months, with an average vaccination every other month.

Immunization planning, "the road to evolution" and "unfinished needs"

While the immune defense line is constantly being built, it also brings new unfinished needs.

On the one hand, it is the challenge of vaccination itself. Some parents feel slightly exaggerated that every vaccination is a "journey" for babies and parents.

For parents, the most distressing thing is to watch chubby little hands and feet get stuck in a needle, and then hear the child burst into a terrible cry, not to mention the trouble of taking a baby out of the house, the bad heart of waiting in line and worrying about possible adverse reactions.

On the other hand, the protection of vaccines also indirectly reduces the public’s awareness of those "ancient" diseases-this needs to be vigilant, because some diseases have not disappeared from us. For example, in recent years, many countries have reported that the incidence of whooping cough, which once fell to a low level, has been rising all the way, and whooping cough infection has come back.

Many people may think that the DTP vaccine containing pertussis antigen can be "once and for all"-in fact, because people are generally susceptible to pertussis, the human body can gain immunity to pertussis through natural infection or vaccination. However, more and more studies show that immunity acquired through natural infection or vaccination cannot last for life. With the attenuation of vaccine immunity and natural infection immunity, a large number of people susceptible to pertussis are gradually accumulated.

For babies, especially those who have not established protective barriers, when parents and other family members are infected with whooping cough, the baby’s situation is particularly dangerous. The data show that infants under 1 year old account for more than half of the reported cases of pertussis, and among the severely ill children, 64% infants are younger than 3 months old.

Vaccinate in time to help protect the seedlings.

Timely and efficient "protection" is the key word for vaccine development. This is because the number of vaccines that can be vaccinated at the same time is limited, and the more vaccines vaccinated as soon as possible, the more meaningful it is to build the baby’s immune barrier in an all-round way. Under this background, the combined vaccine came into being, making it possible to prevent many diseases with one vaccine. By reducing the number of injections and improving the vaccination efficiency, the baby can get fewer needles while maintaining or improving the protective effect of the vaccine.

The well-known "DTP" is a classic triple vaccine. In recent years, through technological innovation, it has been continuously combined with higher prices, and four vaccines, five vaccines and six vaccines have come out one after another. The diseases that can be prevented at the same time have also expanded from whooping cough, diphtheria and tetanus to the invasive infection caused by polio and Haemophilus influenzae B, which has significantly improved the timeliness and protection efficiency of vaccination.

It is worth noting that the combined vaccine is not simply mixed, and it is necessary to ensure the compatibility, safety, effectiveness and stability of each antigen component in the vaccine. For example, whether the protective efficacy of each antigen can be ensured after mixing is equivalent to that of the original corresponding vaccine; At the same time, it is necessary to effectively solve some potential problems, such as competition between antigens, expression inhibition, and the influence of inactive components on vaccines. In a sense, the higher the degree of combination, the more efficient the vaccine will be in building the baby’s immune barrier. The "14th Five-Year Plan for Bio-economic Development" issued by the National Development and Reform Commission also puts forward that "we should accelerate the iterative upgrading of vaccine R&D and production technology, develop multi-linked multivalent vaccines, develop new genetic engineering vaccines and therapeutic vaccines, and improve the ability to cope with major infectious diseases."

Not only that, the vaccine for the baby is also particular about the dose. The higher the injection dose of vaccine, the more intense the pain will be. According to international best practice, 0.5ml vaccination dose for infants can avoid the pain caused by high-dose injection and reduce the risk of aseptic abscess formation, muscle contracture and vascular contraction injury.

Recently, the reported incidence of "ancient" whooping cough has increased significantly. In addition to the protection efficiency and vaccination experience, it is more important to vaccinate the "Miao" as soon as possible and complete the whole vaccination according to the procedure. Only in this way can the baby be protected from the threat of whooping cough.

Looking back at the development of children’s vaccines, we can see the corner of the war between human science and technology and disease. Just like the "sugar pill" in many people’s memory has a new alternative, the weapon to protect children is still evolving and developing in a more effective and efficient direction, just as people are working hard now.

Chinese’s consumption desire has changed, and "revenge consumption" is concentrated in these areas.

"I haven’t billed for more than a week. I have been in this business for more than 20 years. This year is a career bottleneck."

Sister Liu is a salesman in a clothing store on Weihai Road, Jing ‘an District. She wondered, everyone is traveling in revenge, eating and drinking. Why don’t they just love buying clothes?

Consumption growth returns to 2019

Judging from the household consumption data released by the National Bureau of Statistics, in the first and second quarters of this year, the year-on-year growth rate of per capita consumption expenditure maintained a positive growth, and the cumulative growth rate in the second quarter reached 7.6%, the highest in the past year.

If we set aside the low base of last year, compared with the same period in 2021, the compound growth rate of per capita consumption accumulated expenditure in the second quarter of this year was 5.38%.exceed2019Year-on-year growth in the second quarter of, and2019The average growth rate of the whole year was similar.

That is to say,The overall consumption situation has basically recovered to2019Year-on-year level.

However, judging from the growth trend of CPI,The consumption desire of residents is on the decline.

CPI is the consumer price index, and the falling prices reflect the declining demand, sluggish consumption and low desire of residents.

According to the data of the Bureau of Statistics, since the beginning of this year, the simultaneous growth of CPI has been limited, and the growth rate has shown a downward trend. In July, it was even negative, down 0.3% year-on-year.

Eat too much and wear less.

If the overall consumption situation has been restored to 2019, then why is the business of Sister Liu’s clothing store not satisfactory?

Because the consumption structure of residents has changed—Eat more, wear less and use less.

Comparing the consumption structure of residents in the first half of this year and the first half of 2019, it is found that the proportion of food, tobacco and alcohol expenditure has increased the most, reaching 2.1%, and the proportion of other consumption has decreased except medical care.

Among them,Clothes are the most reduced, accounting for a decrease of 1.1%.

In the words of Wang Cheng (a pseudonym),Consumption degradation is the theme of this year. If the "exquisite life" can be reduced, it will be reduced. The main theme is "spend a little money and buy big happiness".

Wang Cheng, a financial risk manager, shares her daily expenses in the little red book. Her head is also straightforward, a piggy bank with the characters "engage in money".

According to Wang Cheng’s account, her spending on clothing and skin care has been greatly reduced this year. Originally, she planned to spend 5,000 yuan and 2,000 yuan respectively, but until August, she only spent less than 1,400 yuan on clothing and almost zero on skin care, only 16 yuan.

"The basic principle is one in one, and the auxiliary principle is not to buy as much as possible." Wang Cheng said. After all, clothes can be worn as long as they are not worn, and it is a little bit economical.

Tourism consumption exceeds budget

However, due to three years’ restraint, traveling and vacationing can’t be saved, which has become the only project that Wang Cheng has exceeded the budget this year. In July, Wang Cheng went to Sanya for a holiday and spent more than 10,000 yuan.

Wang Cheng’s consumption mentality is very representative, namely"The tourism market is booming, and non-essential expenses have dropped sharply".

In the first half of this year, the number of domestic tourists reached 2.384 billion, close to the whole year of 2022, with a year-on-year increase of 63.9%.

The per capita expenditure on tourism has also increased, with an increase of 19.3% compared with 2022, which has also exceeded the per capita expenditure in 2019. Among them, the year-on-year increase of per capita domestic tourism expenditure of urban residents reached 21.64%.

Don’t change your mobile phone if you can.

On the other hand, non-necessities such as mobile phones encounter the same "bleak" dilemma as "clothing"-As long as it still works, you don’t have to change it..

According to statistics, in the first half of this year, China’s smartphone shipments were the lowest in the past decade.

For example, Xiaomi’s revenue in the first quarter of this year fell by 18.9% year-on-year, and the revenue of mobile phone business fell even more, reaching 30.8%.

The property market dragged down the consumption of household appliances and furniture.

It is not only non-durable small commodities such as clothes and mobile phones that cannot be sold, but also houses are difficult to sell.

According to statistics, as of July, the transaction volume of commercial housing in 30 large and medium-sized cities in China decreased by 3.98% year-on-year. Except for the first-tier cities, which increased by 15.54% year-on-year, the growth rate of second-and third-tier cities was negative, and the second-tier cities decreased more, with a decrease of 13.22%.

The house is difficult to sell, which is related to related industries and commodities.

According to the data released by the National Bureau of Statistics, from January to July, the retail sales of consumer goods above designated size showed a positive growth trend, with a year-on-year increase of 7.1% and a compound growth of 5.6%.

But among the 18 categories of goods,The compound growth rate of three kinds of commodities is negative, including household appliances, furniture, building and decoration materials.

Among them, building and decoration materials are the most affected.

As of July, the current value of retail sales of such goods was 91.6 billion yuan, down 11.6% from last year, and the compound growth rate dropped by 6.2%.

Corresponding to specific enterprises, such as Red Star Macalline, which specializes in furniture, it is estimated that the net profit returned to the mother in the first half of this year will decrease by 860 million yuan to 890 million yuan, down by 83.9% to 96.8%.

Car price war

However,Cars that are also big-ticket goods still have a certain market for new energy vehicles, and major brands have launched "price wars" one after another, and then superimposed the preferential policies introduced by the central and local governments, the sales volume is still rising.

According to the data of China Association of Automobile Manufacturers, as of July, the sales of new energy vehicles exceeded 4.52 million, a year-on-year increase of 42.1%.

On the whole, in the current consumer market, "retaliatory consumption" appears in markets such as tourism and movies, and there is still much room for improvement in domestic demand, especially in real estate, and there is still a structural demand shortage in low-tier cities.

In this regard, Professor Liu Qiao from Guanghua School of Management, Peking University suggested that the problem of declining balance sheet quality of residents and enterprises caused by the epidemic can be solved through active fiscal policies, and investment in node industries can be vigorously promoted.

On the consumer side, direct transfer payments can be made to residents by issuing cash and coupons, which not only enhances individual families’ willingness and ability to consume, but also effectively supports market players to promote a virtuous circle in the market.

Singapore Telecom fraud rampant China Embassy in Singapore issued a reminder.

  In recent years, Singapore Telecom’s fraud cases have been rampant, and fraud methods and routines have emerged one after another, which is hard to prevent. Recently, dozens of China citizens have been "recruited" in Singapore in just one month. The Embassy of China in Singapore recently issued a reminder, hoping that local China citizens will be highly guarded against telecom fraud.

  Fraud cases increased by 40%

  According to the latest data released by the Singapore police, in the first half of 2019, 10 types of fraud cases in Singapore surged by 40% to 3591 compared with the same period of last year; The amount of fraud soared from S $59.2 million to S $83.1 million (equivalent to about RMB 430 million). Among them, e-commerce, loans, sexual services and online love fraud are the majority, accounting for 80% of the total number of 10 types of fraud cases, 58% more than the same period last year. In an online love scam, the victim lost as much as S $2.42 million (equivalent to about RMB 12.5 million).

  According to the information released by the China Embassy in Singapore, in the past month, the Embassy has received dozens of China citizens who have been defrauded by telecommunications, and the amount of help-seekers has reached several million yuan. Most of the deceived people are international students.

  Fraud syndicates usually operate internationally, which makes it difficult for law enforcement agencies to ban fraud syndicates. The stolen money is transferred to foreign bank accounts through local money donkeys, which makes it more difficult for law enforcement authorities to trace it. In this regard, the Singapore Commercial Affairs Bureau established a transnational commercial crime task force in October 2017 to investigate transnational fraud cases. The working group has cooperated with Malaysian and Hong Kong police to launch six joint operations against cyber loverboy. In April this year, two Nigerian loverboy operating in Malaysia were arrested and sent to Singapore.

  Pretend to be a law enforcement officer

  China’s Embassy in Singapore again issued a consular reminder on 17th, hoping that local China citizens would take precautions against telecom fraud.

  The Embassy quoted the Singapore Police Force as saying that the telecom fraud cases in Singapore are on the rise. In various names, such as the staff of the Embassy of China in Singapore, the police in China or Singapore, the officials of the new Ministry of Manpower or Immigration Bureau, and the staff of DHL Express Company or local telecom company, fraudsters lied that the receiver or his relatives were suspected of committing a crime, in an attempt to trick the victim into sending money to a designated account or obtaining his online banking login information and password.

  It is reported that the Embassy of China in Singapore recently received a request for help from a citizen in New China, claiming that he had suffered telecom fraud and suffered heavy economic losses. The suspect claimed to be a staff member of DHL Express Company, and lied that the courier sent by the victim to China contained contraband and was detained by China Customs. Subsequently, the suspect transferred the call to Beijing’s "police officer" and "prosecutor", while the "police officer" and "prosecutor" lied that the victim was suspected of an international crime case (fraud, money laundering, etc.) and produced a forged "arrest warrant", demanding the victim to provide personal account information and dynamic passwords for online banking login and transfer, and stealing huge amounts of money from the account. In the meantime, the suspect also coerced the victim to download the so-called "public security internal security monitoring software" to block the victim’s cell phone signal.

  , so that it can not receive the short message of account change notification sent by the bank in time, and miss the best alarm opportunity. The Embassy reminded that China citizens in Singapore should stick to the "Three Musts" and "Three Don ‘ts" if they receive strange phone calls. The "Three Essentials" are to verify with the China Embassy or the Singaporean police through credible channels, to dial back according to the calling number after 5 minutes, to communicate with family and friends, and to handle it calmly; "Three Don ‘ts" means don’t trust calls from unknown sources, don’t listen to fraudsters’ requests for money transfer, don’t disclose personal identity and bank account information, and don’t give fraudsters any opportunity.

  If you are unfortunately cheated, you should immediately report to the Singapore police, and contact the bank where I opened the account, and take measures to freeze the account, recover the cheated funds or other stop-loss measures. When necessary, I should report to the public security organ of my domestic domicile. If I can’t report the case directly, I can report it through my relatives in China.

  Set up an anti-fraud center

  In order to combat and prevent fraud, the Singapore police and the Commercial Affairs Bureau have set up anti-fraud centers, which will help reduce the economic losses of the deceived.

  The anti-fraud center was established on June 18th this year. The center cooperates with banks, telecommunications companies and e-commerce platforms to quickly freeze bank accounts involved in fraud, cut off telephone lines used by fraudsters and be alert to users’ suspicious accounts on payment platforms.

  According to local media reports, since its establishment two months ago, Singapore Anti-Fraud Center has submitted about 1,000 police reports on e-commerce fraud and loan fraud, frozen 815 fraudulent bank accounts and recovered economic losses of $850,000.

  Before the establishment of Singapore Anti-Fraud Center, it took 14 to 60 working days for banks to freeze suspicious accounts. In addition, when investigators want to ask for information from banks, they must submit various forms. At present, the time for banks to freeze suspicious accounts has been shortened to a few days, and the police only need to apply once to obtain all relevant information, which greatly improves the efficiency of investigating fraud cases. However, this also reflects that there is still much room for improvement in anti-fraud work of banks. With the increasingly rampant fraud, banks may have to re-examine and adjust the balance between customer privacy and anti-fraud.

  In addition, telecommunications companies and e-commerce companies are also more active in cooperating with law enforcement agencies. Telecommunications companies cut off suspicious telephone lines within the same day as the police request; The e-commerce platform actively monitors and deletes false accounts to stop the occurrence of e-commerce fraud at the source. The digital platform Carousell launched machine learning technology in March, effectively preventing the creation of 75,000 new accounts. (Li Yazhou Jun, special correspondent of Legal Daily in Singapore)

Fifty years after the Beatles disbanded, can the rock spirit still rebel against the mainstream?

Author | Liang Keke

 The 50th anniversary of the band’s dissolution.

《Don’t let me down》

Crashing hit a wall

Right now I need a miracle

Hurry up now I need a miracle

Stranded reaching out

I call your name but you’re not around

I say your name but you’re not around

I need you I need you I need you right now

Yeah I need you right now

So don’t let me don’t let me don’t let me down

 

Fifty years ago, in April 1970, paul mccartney of the Beatles.(Paul McCartney)The announcement of solo flight not only broke the hearts of millions of fans, but also shocked three other band members. It was regarded as a symbol of the official dissolution of the Beatles, and an American reporter called it "a milestone in the decline of the British Empire". With lead singer John Lennon(John Lennon)Being shot, the world will never see this great band perform on the same stage again.

 

There are different opinions about the reasons why the band broke up. At first, it was difficult for fans to understand and accept it, but as time went by, the truth gradually emerged. The gap between the four has a long history, since the band’s Bole and agent Brian Epstein in 1967.(Brian Epstein)After his death, the Beatles often had disputes because of economic disputes and different creative demands, and everyone was exhausted. The financial situation of the co-established Apple Studio was in chaos. Paul was very dissatisfied with Lennon’s practice of obtaining cash from the studio privately, and had a disagreement when introducing new management. He hoped to invite his father-in-law to manage it, but this suggestion was not recognized by the other three Beatles, and Paul refused to sign the final letter of appointment. All kinds of emotions piled up and finally broke out after Lennon met his second wife.

Many people think it is Japanese artist Yoko Ono Lennon.(Yoko Ono)The appearance of Lennon cut off the spiritual bond between Paul and Lennon. Since her high-profile combination with Lennon, they have been inseparable all day. Under her influence, Lennon became interested in avant-garde art and actively participated in contemporary art and anti-war performance art. Lennon said, "Yoko is a part of me now. We are John and Yoko, we are together. " This new enthusiasm also affected Lennon’s time devoted to the band itself, and the members who were left out in the cold felt unhappy and increasingly dissatisfied. Paul even said in an interview: "John fell in love with Yoko, and he no longer loved the other three of us."

 

In fact, Lennon’s love for Yoko Ono Lennon made up for the trauma of single-parent family, which not only brought him endless emotional comfort, but also inspired Lennon’s creative inspiration. Just eight years ago, Paul finally explained to the public that as far as he was concerned, the dissolution of the band had nothing to do with Yoko Ono Lennon.

 

In fact, Lennon wanted to fly solo earlier: in September 1969, Lennon proposed to quit the Beatles. At that time, the Beatles were negotiating with EMI to renew their contract, so they were put on hold. He still attended the Toronto Rock Music Festival with Plastic Ono in the same month, and on February 11th, 1970, he played a new solo "Instant Karma" on the British TV program "Pop Songs", in which Yoko Ono Lennon sat behind him and knitted while covering her eyes with sanitary napkins.

 

Finally, in 1969, the rooftop performance on the red brick roof at No.3 Saville Street became the curtain call performance of the Beatles. In a cold English winter, four people improvised on the roof for 42 minutes, singing Get back and Don’t let me down respectively. For the Beatles, who like to be spontaneous and good at breaking the rules, this farewell may be the most in line with the characteristics of the band, and the police’s suspension adds a touch of more sadistic flavor to all this. In the documentary, the four people smiled simply in this performance, but their singing remained sincere and natural. As all members of the band pointed out, despite personal conflicts, they still liked the music they had composed together.

 

beatlemania


《Strawberry Fields Forever》

Let me take you down
‘Cause I’m going to Strawberry Fields
Nothing is real
And nothing to get hung about
Strawberry Fields forever


Living is easy with eyes closed
Misunderstanding all you see
It’s getting hard to be someone
But it all works out
It doesn’t matter much to me

 

The Beatles were born in the declining old industrial city of Liverpool, England. In the 1950s, when noise jazz was popular in Britain, Lennon was only a teenager.(Born in 1940)I met Paul, who is two years younger than him.(Born in 1942)Attracted by each other’s talents, they formed a band called Quarrymen. Soon george harrison.(George Harrison)Joined and became the third guitarist. Since then, the core trio has changed including Peter Best.(Pete Best)A series of drummers, including Ringo Starr.(Starr)The accession in 1962 stabilized.

 

Before the appearance of rock music, the mainstream of American pop music was jazz, as well as swing music and country music played by jazz bands. Elvis Presley Elvis Presley(Elvis Pressley)The combination of country music, blues and mountain rock music formed a new style with distinctive personality, which strongly shocked the music scene at that time. His signature hip twisting movements, excellent dancing skills and the transformation of mainstream music ignited the passion of the younger generation, and the door of rock and roll was opened.

 

When this trend swept from the United States to Britain, the conservative middle class music aesthetics was the mainstream in Britain. Lennon and others were deeply influenced by rock music culture. After listening to a sad hostel recorded by Elvis Presley in 1956, he became interested in pop music. At the beginning, the Beatles sang mainly about love, with a simple and catchy rhythm, and their works mainly covered American rock. As the band became more and more mature, it gradually absorbed the essence from the initial noise jazz, and then merged it with folk songs, blues, R&B and rock music, forming its own unique style.

 

It can be said that before the 1950s, music was mostly passed down from top to bottom. Adults passed down mainstream and classical music forms to children, but since the Beatles, young people began to decide everything.

 

In 1961, the band was renamed "The Beatles". Brian, a music agent, noticed many people asking about an album called My Beauty this year. He found that the accompaniment of the album came from a little-known band in Liverpool. So, he made a special trip to the cave bar to watch the Beatles’ performance and felt a frenzy caused by this young band. Brian signed a contract with the Beatles at the end of 1961. He transformed the band, which used to hang out in Hamburg Club full of prostitutes and wandering poets, into a neat and clean group of four young idols who played blues, thus achieving great success. From the single "LOVE ME DO" in 1962 to the movie soundtrack "Help" in 1965, the Beatles became popular in Europe and America in just three years.

 

In the past, people’s understanding of the British was still a rigid gentleman’s style, but the Beatles’ youthful appearance and lively and spicy typhoon broke this convention. Their anti-upper-class, anti-orthodox artistic posture catered to the depressed resentment of contemporary young men and women and was regarded as the embodiment of the ideal of anti-cultural movement at that time. Four young boys responded intelligently and tactfully in front of the camera, teasing the reporter’s questions. Even Queen Elizabeth II of England.(Queen Elizabeth II)In Buckingham Palace, when he personally presented order of the british empire to every member of The Beatles, Lennon thanked him and said, The poor clap your hands, and the rich please shake your jewelry.

 

In 1964, the Beatles made a public appearance in the United States, which immediately caused public madness. This phenomenon was later called "British invasion"(British Invasion)There is even a special word "Beatles fan"(Beatlemania)The suffix mania stands for this phenomenon of "obsession" and means mental illness.

 

On the occasion of the 50th anniversary of the band’s dissolution, the wooden stage recording the original story of the Beatles was auctioned as a lot.

 

When the band members arrived at Kennedy Airport, thousands of young girls gathered together, and the police set up a cordon in front of the crowd. The girls’ faces were twisted with excitement, and they screamed and pushed, and finally broke through the cordon, and people fainted constantly, and the scene was in chaos. As for why there is such a Beatles craze, people generally think it belongs to the adolescent behavior of fans. And just the year before, shortly after the assassination of beloved President Kennedy, the United States was still immersed in sadness. When the Beatles landed in the United States with the song "I want to hold your hand", they immediately set off a crazy "Beatlemania".

 

Since the release of "Rubber Soul" in 1965, the Beatles began to change their music style and showed a more complicated world view in their music. The music structure has changed from simple and straightforward to richer, and a large number of variant chords, as well as the use of the Indian classical instrument Sita Qin, make the song full of mysterious charm. During this period, they boldly and sharply intervened in sensitive social issues, and challenged the secular behavior on the stage, which became the leading force of the youth and social and cultural movements of that era. It can be said that they are the most commercial band and the most experimental band.

 

Until "Sgt. pepper’s Lonely Hearts Club Band", the Beatles’ creation reached its peak, and the album constructed a whole story, which was called the pioneering work of the conceptual album. The whole album was based on a virtual sergeant Pepper’s Lonely Heart Club Band, which catered to the illusory, decadent, psychedelic and hippie background at that time and also completed the transformation of the spiritual connotation of rock music.

 

There is no denying that the Beatles are the most successful rock band in history, with certified sales in the United States exceeding 183 million and estimated global sales of 600 million. All four members were elected to the Rock and Roll Hall of Fame. In 2008, it topped the list of the most successful artists of all time on Billboard Hot 100. The band won seven Grammy Awards, four British Music Awards and an Academy Award.(Best original song soundtrack of the 1970 film Let It Be)And fifteen Ivor Novello prizes. Time magazine listed them as the 100 most important people in the 20th century.

 

Why is it great?

《Sgt. Pepper’s Lonely Hearts Club Band》

It was twenty years ago today,

Sergeant Pepper taught the band to play,

theyve been going in and out of style,

but theyre guaranteed to raise the smile.

So may I introduce to you,

the act youve known for all these years,

Sergeant Peppers Lonely Hearts Club Band.

 

Why is the Beatles called great? It was related to the social and cultural background of the world at that time. After World War II, the population of the United States increased rapidly, the economy developed rapidly, and the society prospered unprecedentedly. The baby boomers who grew up in stable social progress and excellent families coincided with entering the adolescent stage in the 1950s. The wave of consumerism enables them to choose their own entertainment and consumption methods, which embodies the freedom of consumption brought about by economic prosperity.

 

In Britain, it’s a different scene. The social class division is becoming more and more obvious, and people’s preferences for music are also broken. Young British people from working-class families resonate with rock music, while other American cultures such as jazz and blues are welcomed by the middle class. The working class has been upgraded in both resources and status, and their cultural needs have also expanded. The new generation of young people are not satisfied with finishing school and just engaging in traditional jobs, but want freedom and independence. Therefore, the emergence of rock music in the 1950s just met the cultural needs of young people in Britain and America.

 

In addition, the prosperity of rock music can not be separated from the help of mass media. The progress of science and technology and the keen intuition of the recording industry make rock music "prosperous". Record owners aim at the rise of baby boomers after World War II, seize the rebellious spirit of teenagers, analyze and study the preferences of consumer groups, formulate business strategies and marketing methods, and produce and sell rock music in large quantities.

 

Due to the technical revolution of record promotion, the production cost is greatly reduced, the recording quality is greatly improved, and the price of record sales is sharply reduced. The right of propaganda and discourse of mass media seeks commercial interests in this process, and makes teenagers immerse themselves in rock music and fall into infatuation. According to the Recording Industry Association of America, the Beatles are the highest-selling band in American history, with 177 million records sold.

 

The role played by the band manager is also extremely critical. In just two years, Brian turned four boys from working-class families in Liverpool into music idols that the whole world was crazy about. In addition to changing the image of the band to be closer to that of an English gentleman, he put on a wool suit, cut-out shirts and trousers, and also negotiated business cooperation with record companies on their behalf, asking EMI Records to sign the Beatles and complete the recording of the first album in Abbey Road Studio. Before he brought the band to the United States, he had been promoting the Beatles’ songs for several weeks, and the band also appeared on the famous American program "Sullivan Theater Show", which was the highest-rated program in the United States at that time, with an audience equivalent to 40% of the total population of the United States.

Rebellious rock

 

《HEY JUDE》

Hey Jude, don’t make it bad.

Take a sad song and make it better.

Remember to let her into your heart,

Then you can start to make it better.

 

The influence of the Beatles on western society has now been taken for granted. Their names often appear in various European and American dramas and movies, appear on the covers of countless magazines, and have countless related theme museums, documentaries, movies and other cultural materials. From Haruki Murakami to Jobs, countless cultural celebrities were deeply inspired by the Beatles.

 

But the most profound influence is the rebellious rock spirit represented by the Beatles. Rock music has a strong appeal because it creates an atmosphere in which listeners can indulge and interpret themselves. In almost crazy performances, young people feel mania, shock and love. This kind of music is fascinating because it makes the audience and musicians find resonance together and become an outlet to vent their emotions. In that confused and turbulent era, rock music broke national boundaries, eliminated cultural barriers, dissolved hierarchy to some extent, and expressed contempt for the shackles of political ideas.

 

John Lennon and Yoko Ono Lennon initiated the "Peace in Bed Movement", and they jointly drew BAGISM.

 

The most famous case is the "Peace in Bed Movement" jointly created by Lennon and Yoko Ono Lennon. In Amsterdam, the capital of the Netherlands, Lennon and Yoko Ono Lennon stayed in Room 1742 of Queen Elizabeth Hotel for seven days. During this time, they do almost nothing but lie in bed all day. The door is always open, receiving all kinds of media reporters, artists, cultural celebrities and politicians who heard the news, shouting "Make love, don’t fight"(make love,no war)Anti-war manifesto.

 

Rock music represents freedom from imprisonment, and it is also a way for young people to express their thoughts, feelings and know the world. Since then, rock musicians have been brave enough to express their views on social public issues, constantly singing the theme of love and peace, and expressing their anti-war and anti-violence demands through music, which has influenced them to this day.

 

In the transformation of western pop music, rock music has also extended many branches, infiltrating into soul, funk, reggae, disco, rap and other music categories. The Beatles combined all kinds of fresh elements with rock and roll, especially the exploration and pursuit of music in the later period, which made rock and roll develop in a more free and casual artistic direction. Rock music has always had a close relationship with pop music in the future, and rock musicians are also proud of maintaining their unique personality.

 

Although business made the Beatles, it also laid the seeds for the dissolution of the band in the later period, and the invasion of music by business became a contradiction that musicians could never avoid. Almost all aspiring musicians are exploring how to maintain creative autonomy under the record industry system, and the balance between commercial mechanism and independent creation has become an eternal problem.

 At the auction held by Julien‘s Auctions in April this year, the manuscript of Hey Jude was sold for 910,000 dollars.

At 22: 49 on December 8, 1980, Lennon was shot dead by mark chapman, an American fanatical male fan who was said to be mentally ill, in front of his apartment in new york. He died at the age of 40. Today, people have not forgotten this band that was popular all over the world. At the auction held by Julien‘s Auctions in April this year, the manuscript of "Hey Jude" was sold at a sky-high price of 910,000 US dollars.

 

Although the Beatles finally had to disband, it seems to be part of their growth to find their own way out in the cracks. We see the Beatles in countless rock musicians, but rock music itself is getting softer and more peaceful. As people say, we have been living in a world without the Beatles ever since.

 

References:

1. Wang Qian’s "Looking at the Essence of Music from the Development of the Beatles"

2. Wang Yuebo’s Music Industry Theory 

Author | Liang Keke

Edit | Zhang Ting

Proofreading | Wei Zhuo

In May, the new car declaration map was released: the number of traditional models increased, and the personality wind blew to the end?

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This month’s declaration information came earlier than before. Looking back on the application for new cars in April, there are not many new products worthy of attention, most of which are derivative products based on current models. In addition, car companies will warm up before the Beijing Auto Show. The popularity of applying for new cars in April is not as high as in the past.

For the application information in May, brand-new products are the biggest attraction. According to the new plan of car companies, the following new cars are likely to be released in the second half of this year, and their early exposure may decide whether you become a "rushing car party" or a "waiting party".

BYD’s product matrix is rich enough, with market segments ranging from 100,000 to 1 million, involving not only the three major markets of SUV, sedan and MPV, but also personalized markets such as off-road and station wagon, but only the hatchback sports sedan that young users pay more attention to is absent.

In the era of fuel vehicles, hatchbacks such as Volkswagen Golf and Honda Fit are very popular among young people with the advantages of flexible control, economy, fuel economy and great modification potential. In the era of new energy, BYD’s dolphins and seagulls quickly replaced these fuel vehicles with the advantage of lower vehicle cost.

But objectively speaking, the performance of dolphins and seagulls is a little less interesting, and the economy is suitable, but it is not the "small steel gun" of the traditional fuel car era.

X1.jpg the seal

The new seal X is positioned higher than seagulls and dolphins, and the wheelbase of 2820mm is exactly the same as that of frigate 07, which is 10 cm shorter than that of seals.Based on the comprehensive judgment, it is more appropriate to describe the positioning of Seal X with "compact hatchback". The spatial performance of Seal X is a bright spot, but due to its longer body, its handling flexibility is definitely not as good as that of seagulls and dolphins.


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Seal X will be equipped with a driving motor with a maximum power of 160kW. The performance of the whole vehicle is far stronger than that of dolphins equipped with a motor with a maximum power of 70kW, and its maximum power is even 10kW higher than that of Seal Pure Electric Entry Edition. At present, the zero-hundred-percent acceleration of Seal Pure Electric Entry Edition is 7.5s, and it is expected that the zero-hundred-percent acceleration time of Seal X will be shorter.

X2.jpg the seal

On the other hand, the official may not have determined the name of the car "Seal X". After all, the tail tags such as "Seal 06GT", "Seal MINI" and "Seal 05EV" are also provided in the optional accessories.If you want to let Xiaotong choose, Xiaotong prefers to choose "Seal 06GT", and consumers can quickly understand the characteristics of this car through the suffix "GT".

The product line of Deep Blue Auto has not been updated for a long time. Deep Blue S7 and Deep Blue SL03 have entered the mainstream market for a long time, and it was not until the recent appearance of Deep Blue G318 that this situation was gradually changed. However, Deep Blue G318 focuses on the hard-core off-road market, and even if it is competitive enough, it is not destined to be the first choice for mainstream consumers. From this batch of application information, Xiaotong found that Deep Blue Auto is actively making adjustments.

Deep blue 1.jpg

Deep blue S05

The most important action is to launch a new car, and the new SUV Deep Blue S05 appears in the application information. This is a compact SUV with a lower positioning than the Deep Blue S7. Like the Deep Blue S7, two powertrains, the extended range version and the pure electric version, are simultaneously launched, but interestingly, the power parameters of the Deep Blue S05 are higher than the entry-level version of the Deep Blue S7.

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Among them, the deep blue S05 extended range version is equipped with a 1.5L extended range system with a maximum power of 72kW, while the deep blue S7 extended range entry version is only equipped with a range extender with a maximum power of 70kW.They may be different in oil-electricity conversion efficiency.; The deep blue S05 pure electric version is equipped with a driving motor with a maximum power of 175kW, while the deep blue S7 pure electric entry version is equipped with a rear single motor with a maximum power of only 160kW.Considering that the body of Deep Blue S05 is more compact, it is expected that the acceleration ability of Deep Blue S05 will be stronger than that of Deep Blue S7 Entry Edition.

Deep blue 2.jpg

Deep blue S05

It is almost certain that the Deep Blue S05 is not a simple "Small Deep Blue S7", and the latest technology of Changan will be used in the powertrain.

In addition to the dark blue S05, the new car, the dark blue L07, is also listed in the application information. Combined with the size information, the deep blue L07 and the deep blue SL03 are highly similar, that is, the length of the car is 55mm longer than that of the deep blue SL03, and other size data are completely consistent, which makes people think that the deep blue L07 is a modified model of the deep blue SL03.

Deep blue 5.jpg

Deep blue L07

However, comparing the dynamic parameters, the maximum power of the pure electric version of Deep Blue L07 is different from that of the pure electric version of Deep Blue SL03, in other words, the dynamic performance of Deep Blue L07 and Deep Blue SL03 will be different. And according to Deng Chenghao, CEO of Deep Blue,Deep blue L07 is a brand-new product, but deep blue L07 focuses on intelligent technology, while deep blue SL03 focuses on sports technology. In the future, the two cars will be sold simultaneously.

Wechat screenshot _20240513174812.png

From the perspective of ordinary consumers, they actually pay more attention to price and size. If they buy products with similar sizes at similar prices, they will see two identical cars. As for whether they focus on "intelligence" or "sports", they are only different in configuration.

In addition to new products, Deep Blue Auto also adjusted the naming of Deep Blue S7. Among these new cars, a dark blue S07 comes into view. Compared with the dark blue S7 on sale, there is no difference in appearance and power parameters.

Deep blue 4.jpg

Deep blue S07

In the face of the dark blue car with only three models at present, consumers can actually remember the product name better, but if a brand wants to develop, it must introduce new cars to enrich the product system, and the car name that is easier to remember is easier to improve its popularity.In this way, Deep Blue will form a product array of L series, S series and G series in the future. L series stands for cars, S series stands for SUVs, and G series stands for hard-core off-road vehicles. As the first product of the brand, Deep Blue SL03 is expected to become the most special name.

Lantu brand has been established for five years. In these five years, Lantu Automobile only launched a car, an SUV and an MPV. At present, the brand can only be supported by the sales of Lantu Dreamer and Lantu FREE of about 3,000 vehicles per month.

Xiaotong believes that the low sales volume of Lantu is not due to poor quality, but the positioning of the models currently on sale is high, which is some distance from the mainstream consumer groups.To this end, the medium-sized SUV with a lower positioning than Lantu FREE has finally been arranged. However, unlike Lantu FREE, Lantu Zhiyin only declares a pure electric powertrain at present, which means that only the pure electric version was equipped in the early stage.

Lantu 1.jpg

According to the application information, the car length, car width and wheelbase of Lantu Zhiyin are shorter than those of Lantu FREE. In terms of power, it will provide three kinds of pure electric power, namely, a rear single motor of 215kW and 230kW, and a front and rear dual-motor four-wheel drive with a maximum power of 160kW.

Lantu 2.jpg

Combined with the news that has been revealed, performance is not the main selling point of this car. It is understood that Lantu Zhiyin is an SUV jointly built by Lantu and Huawei, which will use the HarmonyOS cockpit and Gankun ADS 3.0 intelligent driving system, and will also use the 5C super fast charging technology developed by Lantu, which can realize the charging speed of "charging for 10min minutes and replenishing energy for 450km".

The strength of Lanti Zhiyin is not weak, but according to the current market situation of medium-sized pure electric SUV, the market influence of Model Y is too strong, and there are too many powerful products such as Tucki G6 and Extreme Yue 01, so the starting price of Lantu Zhiyin may need to be around 200,000 yuan to have hope.

Two days after the "ID photo" of Baojun Yunhai was released, Baojun officially announced the product highlights of Baojun Yunhai-space, quality, endurance and technology. In fact, this car is the brand’s first "five-seat full-scene intelligent SUV" mentioned during the launch conference of Baojun Yueye Plus, mainly for home users.

Baojun.jpg

After all, the battery life is the main pain point of pure electric vehicles. In this respect, Baojun Yunhai has extended the battery life of CLTC to 600km, becoming the first pure electric vehicle with a battery life of over 600km for Baojun Automobile. Baojun Yunhai has a length, width and height of 4541/1880/1608mm and a wheelbase of 2750mm, respectively, and is positioned as a compact SUV. In all fairness, CLTC compact SUVs with a pure battery life of more than 600km are not without, such as AION Y, Nezha U, Kia EV5, Ruilan 7, etc., but the lowest starting price of the version with a battery life of more than 600km is 133,800 yuan of AION Y.

Wechat screenshot _20240513183613.png

From this point of view, if Baojun Yunhai can give full play to the brand’s cost-effective advantage and hit the price of the 600km endurance version to around 120,000 yuan, then this car is really attractive to home users.Of course, the Baojun Yunhai plug-in version is still the pillar of the future sales of the car. After all, the endurance anxiety caused by pure electric vehicles cannot be solved by higher endurance figures.

Feifan RC7 is a brand-new medium-sized SUV, and it is planned to be listed within this year. Compared with Feifan R7, the first model of the brand, Feifan RC7 is only slightly 5mm higher in height, and other data are not too different. In other words, Feifan R7 and Feifan R7 are actually at the same level. It is understood that the "C" in Feifan RC7 stands for COZY, which is meant to be comfortable. To put it bluntly, Feifan RC7 is facing the mainstream group that requires comfort, while Feifan R7 is bolder in body modeling and design language, and pays more attention to youth and personality.

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In fact, the dynamic parameters can further explain the attributes of the two models. According to the application information, the driving motor of Feifan RC7 has a maximum power of only 150kW, while the starter version of Feifan R7 has a driving motor with a maximum power of 250kW, which will show a qualitative difference in acceleration ability. What’s more, Feifan RC7 also provides a lidar, which implies that the vehicle will provide a high-level intelligent driving system, and the newly added power exchange mode is also very suitable for consumers who can quickly replenish energy.

Feifan 1.jpg

However, at present, Feifan Automobile has not been exposed to the news of cooperation with Weilai in power exchange. By the end of 2023, Feifan Automobile’s power exchange layout only covered more than ten cities in China, with more than 50 power exchange stations. In fact, such a power exchange system is difficult to stimulate the growth of brand sales. Except Weilai, no brand has made outstanding achievements in the power exchange system for the time being.Xiaotong believes that if Feifan Automobile can’t join Weilai’s "friend circle" of power exchange, it is difficult for Feifan Automobile’s power exchange advantage to develop in a short period of time by its own strength.

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As for the price of Feifan RC7, because the product is equipped with a low-power drive motor, Xiaotong thinks that the starting price of Feifan RC7 will be lower than that of the current Feifan R7, and combined with the introduction of laser radar, its starting price may fall to about 170,000 yuan.If so, the cost performance ratio of Feifan RC7 is higher than that of Feifan R7. However, according to the current sales volume of Feifan Automobile, the cost performance ratio has little effect, and Feifan Automobile needs to let users know and recognize its brand influence.

In fact, in addition to the above-mentioned brand-new products, there are many heavy products that have already appeared, such as Extreme Yue 07, Aouita 07, brand-new AION V, etc. It must be said that these new cars are full of freshness.

Xiaotong noticed that "tradition" and "mainstream" became the key words in the above-mentioned new energy vehicles. At present, the auto market is in full swing, and many auto companies have joined the price war, but they have been relying on price reduction to attract consumers, and its effect will only gradually weaken, because it is difficult for a product to meet the needs of all consumers.

Therefore, it is the right way for car companies to launch products with more mainstream positioning and more honest prices.

In addition, car companies need to realize the importance of brand influence in time. In the second half of industry competition, Matthew effect is prominent, and consumers are more inclined to choose products with stronger brand influence, such as deep blue cars and Feifan cars. Although they rely on the technological advantages of traditional manufacturers, brand power is obviously the shortcoming of the whole enterprise. How to make more consumers remember themselves is really crucial.

Hawkeye warning: the gross profit margin of good shop sales has increased, which deviates from the industry trend

project 20211231 20221231 20231231 Operating income (yuan) 9.324 billion 9.44 billion 8.046 billion Operating income growth rate 18.11% 1.24% -14.77%

project 20211231 20221231 20231231 Net profit returned to mother (yuan) 282 million 335 million 180 million Net profit growth rate of returning home -18.06% 19.16% -46.26%

project 20211231 20221231 20231231 Deduction of non-attributable profits (yuan) 206 million 209 million 65.1418 million Growth rate of non-returning profits -25.15% 1.46% -68.82%

project 20211231 20221231 20231231 Deduction of non-attributable profits (yuan) 206 million 209 million 65.1418 million Growth rate of non-returning profits -25.15% 1.46% -68.82% Deducting the industry average of non-homecoming profit growth rate. 15.49% -4.4% -39.31%

project 20211231 20221231 20231231 Net profit (yuan) 283 million 334 million 179 million Net profit growth rate -17.88% 18.29% -46.35%

project 20211231 20221231 20231231 Operating income (yuan) 9.324 billion 9.44 billion 8.046 billion Net cash flow from operating activities (yuan) 412 million 103 million 1.28 billion Operating income growth rate 18.11% 1.24% -14.77% Growth rate of net cash flow from operating activities 24.82% -75.05% 1144.38%

project 20211231 20221231 20231231 Gross profit margin of sales 26.77% 27.57% 27.75% Industry average of gross sales margin 30.47% 27.6% 26.68%

project 20211231 20221231 20231231 net profit margin on sales 3.03% 3.54% 2.23% Growth rate of net sales rate -30.47% 16.84% -37.05%

project 20211231 20221231 20231231 net profit margin on sales 3.03% 3.54% 2.23% Industry average of net sales rate 7.54% 7.98% 8.26%

project 20211231 20221231 20231231 Gross profit margin of sales 26.77% 27.57% 27.75% Industry average of gross sales margin 30.47% 27.6% 26.68% Inventory turnover rate (times) 7.8 6.68 7.46 Industry average of inventory turnover rate (times) 7.65 6.95 7.6

project 20211231 20221231 20231231 Gross profit margin of sales 26.77% 27.57% 27.75% Industry average of gross sales margin 30.47% 27.6% 26.68% Accounts receivable turnover rate (times) 18.28 13.54 14.42 Industry average of accounts receivable turnover rate (times) 73.56 92.45 46.6

project 20211231 20221231 20231231 Gross profit margin of sales 26.77% 27.57% 27.75% net profit margin on sales 3.03% 3.54% 2.23%

project 20211231 20221231 20231231 Gross profit margin of sales 26.77% 27.57% 27.75% Industry average of gross sales margin 30.47% 27.6% 26.68% net profit margin on sales 3.03% 3.54% 2.23% Industry average of net sales rate 7.54% 7.98% 8.26%

project 20211231 20221231 20231231 Rate of Return on Common Stockholders’ Equity 13.18% 14.86% 7.43% Growth rate of return on net assets -27.5% 12.75% -50%

project 20211231 20221231 20231231 Unconventional income (yuan) 5.857 million 7.5415 million 54.3073 million Net profit (yuan) 283 million 334 million 179 million Unconventional income/net profit 1.75% 2.25% 30.3%

project 20211231 20221231 20231231 Asset impairment loss (yuan) -1,007,200 yuan -28.0292 million -11.7563 million Net assets (yuan) 2.154 billion 2.398 billion 2.487 billion Asset impairment loss/net assets -0.05% -1.17% -0.47% Asset impairment loss/industry average of net assets -2.25% -7.63% -2.5%

project 20211231 20221231 20231231 Other receivables (yuan) 110 million 110 million 128 million Current assets (yuan) 4.044 billion 3.563 billion 3.511 billion Other receivables/current assets 2.73% 3.09% 3.65%

project 20231231 Cash payment ability (yuan) 1.733 billion Working capital demand (yuan) -847 million Working capital (yuan) 886 million

project 20211231 20221231 20231231 Accounts receivable turnover rate (times) 18.28 13.54 14.42 Industry average of accounts receivable turnover rate (times) 73.56 92.45 46.6

project 20211231 20221231 20231231 Total assets turnover rate (times) 1.94 1.8 1.52 Total assets turnover rate growth rate -1.52% -7% -15.51%

project 20221231 Long-term deferred expenses at the beginning of the period (yuan) 73.6237 million Long-term deferred expenses in this period (yuan) 199 million

project 20221231 Intangible assets at the beginning (yuan) 134 million Intangible assets in current period (RMB) 240 million

project 20211231 20221231 20231231 Sales expenses (yuan) 1.672 billion 1.756 billion 1.573 billion Operating income (yuan) 9.324 billion 9.44 billion 8.046 billion Sales expenses/operating income 17.94% 18.6% 19.55% Industry average of sales expenses/operating income 10.01% 11.1% 11.43%

project 20211231 20221231 20231231 Sales expenses (yuan) 1.672 billion 1.756 billion 1.573 billion Operating income (yuan) 9.324 billion 9.44 billion 8.046 billion Sales expenses/operating income 17.94% 18.6% 19.55%

Face to face free treasure! Yichuang China brings the expert group to your side.

Where is the "heirloom" guilty of identification?

If you want to sell a collection, you can’t find a way?

Cultural relics lovers want to get dry goods knowledge?

People who eat melons want to watch a live broadcast of Jianbao?

Yangguang. com’s "Yichuang China Public Welfare Jianbao China Tour" is coming! The first stop will be held in the Museum of Beijing Quanlian Folk Cultural Relics and Art Chamber of Commerce. Welcome Tibetan friends to come and watch and participate!

"Yichuang China Charity Treasure Collection Tour in China" invites authoritative experts of different categories in antique shops to sit in town, hold appraisal knowledge explanation and charity treasure collection activities, bring the expert group to your side, collect treasures for you face to face for free, and provide a lively and bright media display platform for folk treasures.

The first stop of charity Jianbao China Tour: Beijing.

Treasure hunting time:Saturday, April 8, 2023, 9:30-16:30.

Treasure location:Museum of the All-China Federation of Folk Cultural Relics and Arts Chamber of Commerce (navigation can be directly searched: A28, the bottom of the North Gate of Dongyuan, Shanshui Wenyuan, Chaoyang District, Beijing)

Treasure category:Bronze, jade, porcelain, calligraphy and painting, miscellaneous.

If it is identified as genuine and meets the requirements of filming, you can negotiate and sign a free filming service contract on the spot.

Appraisal expert group:

Travel tips

Beijing local Tibetan friends route:

Subway: Get off at Exit A of Shilihe Station on Metro Line 10, walk 290 meters, take bus No.680 at Shilihe Bridge North Station and get off at Hongyan Bridge West Station.

Bus: get off at Hongyan Bridge West Station (No.29, No.98, No.440, No.680).

Route of Tibetan friends in other places:

(The following is the recommended route, and Tibetan friends can choose according to the actual situation.)

Get off at Beijing South Railway Station

Get off at Beijing West Railway Station

Get off at Beijing station

Arrival route of Beijing Capital Airport

Arrival route of Daxing International Airport

Public welfare treasure answering questions:

Q: When will this treasure inspection be held?

A: April 8, 2023 (Saturday) 9:30-16:30.

Q: Where is the identification?

A: The treasure of Beijing Railway Station was held in the "All-China Folk Cultural Relics and Art Chamber of Commerce Museum" in Chaoyang District, Beijing. You can search directly in the navigation software, or refer to this address "A28, the bottom merchant of the north gate of the East Garden of Shanshui Wenyuan, Chaoyang District, Beijing".

Q: Do I need to make an appointment for this treasure?

A: You don’t need to make an appointment for this event. You can bring your collection to the site on the day of the event and identify it in order.

Q: What is the charging standard for this treasure?

A: There is no charge. If your collection is genuine and you are interested in auction, we can provide you with free auction service, and the specific operating rules can be agreed after negotiation according to the collection and the wishes of both parties on the same day.

Q: What should I do if I want to sell my collection?

A: If your collection is genuine and you are interested in auctioning, we can provide you with free auction service. The specific operation details can be agreed after negotiation according to the collection and the wishes of both parties on the same day.

Q: Can you issue relevant certificates for the collection?

A: Jianbao site will not provide you with relevant certification certificates.

Yichuang China is the first-class channel of the central key news website Yangguang. com. With National Cultural Heritage Administration, Beijing State-owned Cultural Assets Management Center and All-China Folk Cultural Relics and Art Chamber of Commerce, the channel integrates the superior resources of the social cultural relics collection industry, focuses on the vertical field of cultural collection, integrates the appraisal and appreciation of cultural relics and related cultural and creative products, knowledge courses, trading and art market observation, and solves the two major pain points of "fidelity" and "trading policy" in the current cultural relics and art auction industry based on professional and strict appraisal services, so as to create an authoritative cultural relics and art appraisal in China.

Solemnly declare:

All activities related to public treasure collection, knowledge lectures, free filming, etc. carried out by the official website of Yichuang China Public Treasure Collection in China are subject to the notice and contents issued by the official account of Yichuang China Public Treasure Collection in China.

Pay attention to Yichuang China WeChat WeChat official account, and keep abreast of information related to public treasure.

China’s five major military industrial groups appeared in Moscow with "Xiaolong" and "Dark Sword".

  





  Data Map: In October, 2006, at Zhuhai Air Show, China Aviation Industry Corporation I showed the "Dark Sword" model of the concept scheme of unmanned combat aircraft for the first time, which attracted the most attention from the audience. China News Agency issued Sun Zifa photo






    


The data map shows the model of China’s new fighter "Xiaolong". China News Agency issued Chen Wenshe


    Zhongxin. com, Moscow, August 22 nd: The strong lineup of the China National Pavilion made its debut at the Moscow Air Show.


    Author Xu Ling


    From August 21 to 26, 2007, the 8th Moscow International Aviation and Aerospace Exhibition (MAKS 2007) was held grandly at the gromov Flight Test Institute Airport in zhukovsky, Moscow. As one of the important activities of the Russian "China Year", under the organization of the Commission of Science, Technology and Industry for National Defense, the China National Pavilion, composed of China Aerospace Science and Technology Corporation, China Aerospace Science and Industry Corporation, China Aviation Industry Corporation I, China Aviation Industry Corporation II and China Electronics Technology Corporation, and China Aviation Technology Import and Export Corporation, Beihang University, Nanjing University of Aeronautics and Astronautics and Northwestern Polytechnical University, made its debut at the Moscow Air Show with a strong lineup, which became the biggest highlight of this exhibition.


    All-round development of China Airlines


    China Aviation Industry, composed of AVIC I and AVIC II, exhibited a large number of military and civilian aircraft such as Xiaolong fighter, Dark Sword UAV, ARJ21 regional aircraft, H425 helicopter and Zhi 11 helicopter at this air show.


    Xiaolong fighter is a new generation of single-seat and multi-mission light fighter developed by Chengdu Aircraft Design Institute of AVIC I Group and Chengdu Aircraft Industry (Group) Company. It adapts to the operational environment in the 21st century, with high performance and low cost, advanced aerodynamic shape and high maneuverability, turbofan engine with large thrust and low fuel consumption, advanced avionics and weapon integrated system, all-weather and over-the-horizon combat capability, accurate weapon delivery and strong air-to-ground attack capability.


    ARJ21 is a 70-100-seat regional aircraft developed by AVIC Commercial Aircraft Company, which is powered by turbofan engine and has a range of less than 2,000 nautical miles. It is also the first new regional aircraft with independent intellectual property rights in China. The development of ARJ21 regional aircraft is the first high-level international cooperation project led by China as the main contractor. Twelve large foreign companies participated in the risk cooperation as contractors of 11 major subsystems.


    H425 helicopter is a 4.2-ton dual-engine medium-sized multi-purpose civil helicopter with single rotor and ducted tail rotor developed by Harbin Aircraft Industry Group Corporation, the second group of AVIC. It is equipped with two Aagje 2C engines produced by Toubomeca, a subsidiary of Safran Group, and was awarded the type certificate by the Civil Aviation Administration of China in December 2004.


    Zhi-11 helicopter is a 2-ton multi-purpose light helicopter developed and produced by Changhe Aircraft Industry Company of AVIC II and china helicopter research and development institute, with independent intellectual property rights, and obtained the type certificate and production license issued by CAAC.


    Since its establishment in 1951, China aviation industry has gone through 56 years of development. From simply repairing airplanes at first, we have a complete system of design, testing and manufacturing. We can develop and produce all kinds of fighters, bombers, trainers, helicopters, aerial tankers, general aircraft, unmanned aircraft, civil regional aircraft and other types of aircraft and micro-aircraft, as well as supporting engines and airborne equipment. It has become one of the high-tech industries with intensive technology and solid foundation in China’s national economy, and has made important contributions to China’s national defense construction and economic development.


    Aggressive China Aerospace


    China’s aerospace industry, composed of China Aerospace Science and Technology Corporation and China Aerospace Science and Technology Corporation, has brought exhibits such as China’s lunar exploration project, Mars space environment detector, a new generation of high-thrust launch vehicle, "Dongfanghong-4" satellite platform and "Pioneer-1" solid launch vehicle to this air show.


    In 2004, the China lunar exploration project was approved, with an investment of about 1.4 billion yuan. The project was named "Chang ‘e Project" and the first lunar orbiting satellite was named "Chang ‘e-1".


    After more than three years’ efforts, great progress has been made in five systems, including satellite, launch vehicle, measurement and control, ground application and launch site. At present, the lunar exploration project has completed the development of Chang ‘e-1 satellite and Long March 3A carrier rocket products, and passed various tests and assessments. Completed the construction of launch site, test and ground application system; Chang ‘e-1 satellite passed the factory evaluation a few days ago. On August 10, 2007, with the approval of the leading group of lunar exploration project, the project has been transferred to the launch implementation stage.


    China lunar exploration project is a major project independently innovated by China, and it is the third milestone of China’s space activities after artificial earth satellite and manned space flight. Although the lunar exploration project in China started late, it has a high starting point, which is advanced and innovative to some extent. It has great practical and far-reaching historical significance for improving national cohesion, stimulating the exploration spirit of the whole people, promoting the development of national economy and enhancing comprehensive national strength. At the same time, the implementation of the lunar exploration project will also make China’s due contribution to the development of international deep space exploration.


    China Mars Space Environment Probe was developed by Shanghai Institute of Aerospace Technology, China Aerospace Science and Technology Corporation, and is mainly used to detect the space environment of Mars. The probe will be launched together with the Russian Forbes Mars probe by Russian launch vehicle in 2009.


    Developed by China Academy of Launch Vehicle Technology, China Aerospace Science and Technology Corporation, the new generation of high-thrust launch vehicle is a series of high-thrust, non-toxic and pollution-free rockets, with the characteristics of modular design, mass production, short launch cycle, low cost and high reliability, which will meet the requirements of China’s future space development for carrying capacity.


    Dongfanghong-4 satellite platform is developed by China Academy of Space Technology of China Aerospace Science and Technology Corporation. It is a large-scale geostationary satellite platform designed according to the principle of "universality, inheritance, expansibility, timeliness and advancement". Based on this platform, China signed on-orbit delivery contracts for communication satellites with Nigeria and Venezuela respectively. In May 2007, Nigeria’s Communication Satellite No.1 was accurately fixed after it was launched, and China’s civilian satellite achieved a breakthrough in the export of the whole satellite.


    "Pioneer I" solid launch vehicle is the first small multi-stage solid launch vehicle developed by China Aerospace Science and Industry Group in China. It has the characteristics of maneuverability, simple operation, low cost and rapid access to space. At present, on the basis of the development test of "Pioneer 1", the development of "Pioneer 1 A" (KT-1A) and "Pioneer 1 B" (KT-1B) solid launch vehicles is under way.


    2007 is the 51st anniversary of the establishment of China’s aerospace industry. For more than half a century, China’s aerospace industry has grown from scratch, from small to large, from weak to strong, from imitation of process missiles to the application of ground-to-ground, ground-to-air and coastal defense missile weapon systems; Strictly manage sounding rockets to have the ability to develop and launch various satellites and manned spacecraft; From blank to advanced in the world, space technology has not only made great contributions to strengthening the country’s economic strength, scientific and technological strength, national defense strength and national cohesion, but also stepped abroad and went to the world. China Aerospace has become the embodiment of China’s comprehensive national strength, the symbol of prosperity and the epitome of prosperity.


    Create high-end radar electronics


    In the China Pavilion, China Electronics Technology Group Corporation, which has dozens of high-level electronic research institutes and high-tech enterprises in China, participated in the Moscow Air Show for the first time.


    Their exhibits focus on the important achievements of China in the field of high-performance radar in recent years. The YLC-2 radar on display is a new generation of 3D radar, which adopts advanced technologies such as phased array, all-solid state, all-coherent, frequency diversity and pulse compression. The radar has the characteristics of long detection distance, high accuracy, strong anti-jamming ability, good anti-ground object performance, high reliability and easy maintenance, and can synthesize six radar information to form a local radar network. YLC-2 radar is a high-performance three-coordinate backbone guidance and warning radar, and its technical level has reached the contemporary international advanced level.


    At present, the navigation system, aerospace measurement and control system, air traffic control system, financial network system, government information system, energy electronic control system, etc., successfully developed by China Electronics Technology Group, provide all kinds of communication and network products, computers, radars, digital audio and video products, new components, special equipment and instruments, basic materials, etc., and have continuously provided high-quality information products, services and comprehensive solutions for global customers, leading the development of science and technology in order to realize national defense high technology.


    Brilliant professional colleges and universities


    In the ranks of China National Pavilion, in addition to the large-scale military industrial group, three key colleges and universities from the aerospace specialty field in China also gave wonderful exhibitions. Beihang University exhibited "Beihang No.1" test rocket, "Bee" series aircraft, coaxial UAV and WP-11 small turbojet engine. Nanjing University of Aeronautics and Astronautics exhibited the series of micro air vehicles and the "Royal Elf" unmanned helicopter. Northwestern Polytechnical University exhibited exhibits such as ASN-206 UAV. In addition, the basic frontier technologies and projects that universities intend to cooperate with Russia in the aerospace field have also attracted the attention of professional visitors. Their exhibits and introductions let people see a brighter future for China’s aerospace industry.


    International aviation foreign trade


    As the only professional foreign trade company of China Pavilion in this exhibition, China Aviation Technology Import and Export Corporation is an authorized aviation product marketer in China. At present, it has sold more than 1,000 aircraft and customers in more than 30 countries. The batch transaction of Xinzhou 60 aircraft with independent intellectual property rights has become an important milestone in China’s civil aircraft export.


    The professional service of aviation subcontracting production engaged by CATIC began in 1979. As a pioneer, promoter and organizer of this cause, CATIC has established good cooperative relations with many well-known aviation industry enterprises in the world, including Boeing, Airbus, GE, Rolls-Royce, Pratt & Whitney, Honeywell and Collins. The aviation parts we undertake include nose, fuselage, tail section, vertical tail, horizontal tail and wing components of Boeing and Airbus, various doors and cables, disk, ring, shaft and blade components of aero-engine manufacturers such as GE, RR, Pratt & Whitney and Snecma, and airborne equipment components of airborne equipment manufacturers such as Honeywell, Collins and Thales. China Aviation Technology Corporation has made great contributions to the opening up, technological progress, management innovation, personnel training and economic take-off of China aviation industry. (End)


Editor: Zhang Lan

Marketing new four modernizations and five cores jointly empower Yadan Home Furnishing Group to lead the new era of customized home environmental protection

The high-quality, green and environmentally friendly development of the home furnishing industry has become the consensus and advantage for the development of the customization industry. Yadan Home Furnishing Group, as one of the enterprises that have achieved green environmental protection in home furnishing, keeps up with the pace of national policies, and always adheres to the high-quality development of enterprises, promoting the steady progress of China’s home environment towards a healthier, more environmentally friendly, and more ecological and livable direction.

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Yadan Home Furnishing Group was founded in 2003, adhering to the corporate mission of "Let the public enjoy a better home life", adhering to the environmental protection concept of "Fear formaldehyde, choose Yadan", using technological innovation to protect the environment, improve service quality, and continue to create a better and safer home environment for the public with "Not only environmental protection, but also high-quality products" to promote the high-quality development of the industry!

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After 20 years of ups and downs, Yadan Home Furnishing Group has gone through multiple development stages such as start-up, development, expansion, and stability. During this period, Yadan Home Furnishing Group has always created products with the most environmentally friendly materials. It is the first batch of environmentally friendly customized cabinet companies in the industry and the first company to use formaldehyde-free added Hexiang board. It is also the first brand enterprise in the industry to reach cooperation with Wanhua to jointly promote Hexiang board.

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In addition to its unswerving commitment to promoting green home protection, Yadan Home Furnishing Group also strives to practice corporate social responsibility, teaming up with Tencent Charity New Sunshine to create "Yadan 9.9 Aldol-Free Day". Over the past ten years, it has continued to donate to Leukemia Children and "New Sunshine" Chou Shan Foundation, and cooperated to launch many public welfare activities such as "Flash Man, Aldol-Free Desk Program, Aldol-Free Ward/School", so that more families have a deep understanding of the importance of environmentally friendly home.

Tian Ji won the horse race at the wrong peak, and the five core advantages blessed the Nuggets Blue Ocean

It is foreseeable that due to the impact of the general environment, the market competition for customized home furnishings will become more intense in 2023, and in the face of a new round of challenges and opportunities, Yadan Home Furnishing Group has also made a positive response, launching a new marketing strategy of "Tianji Horse Racing, Winning at Staggering Peak" for the whole country, to help franchisees dig gold blue oceans and win wealth opportunities.

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It is understood that the marketing strategy of "Tianji Horse Racing, Winning at the Wrong Peak" is mainly aimed at leading brands and local small factories to raise and lower product prices. Specifically, the high-class horse is an image product portfolio of electrostatic powder spraying, solid wood sticking and baking paint with a price range of 1500-2500 yuan; the medium horse is a profit product portfolio of blister (new Chinese style, light method) PET and UV with a price range of 899-1099-1300 yuan; the low-class horse is a double-veneer product with a price of 699/799 yuan. The three models constitute a differentiated Horse Racing System, which allows the store to have absolute competitiveness, high-value products and the ultimate product price combination, allowing franchisees to win the market.

It is worth mentioning that, in addition to launching a new marketing strategy to help franchisees, Yadan Home Furnishing Group itself also has multiple core advantages such as strong brand, strong product, strong operation, strong marketing, and strong quality. High/medium/low product staggering wins differentiated product layout, group-based centralized procurement control, ultimate cost performance, high-efficiency operation control, sharing rigid demand customization market era, creating the best quality-price ratio, fully ensuring the profitability of agents, allowing consumers to enjoy high-value, good-quality, and more practical whole-house customized home furnishings.

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In the future, Yadan Group will take the new four modernizations of marketing as the guideline to achieve differentiated and good transactions, simplified and easy to use, standardized and replicated, and process-oriented operations. Four dimensions deeply empower franchisees, so that they can better achieve profitability in the white-hot market competition.

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Among them, differentiated and good transactions are through innovative business models, high-value products and extreme product price combinations, cost-effectiveness and other aspects, so that franchisee stores have absolute competitiveness; simplified and easy to use means that the investment Yadan threshold is low, each section is easy to use, easy to operate, easy to sell, easy to land, product profit margins are large and transactions are easier, so that franchisees can easily make money; standardized and good replication means that products are new and fast, which can meet different needs of customers, and the group provides all-round assistance. The business profit model is easy to copy, so that the franchisee’s profit model can be multiplied; process-oriented and good operation means that the group provides mature and reliable system-wide operation tools, seeks advantages and avoids disadvantages, allows stores to grow systematically, and makes uncertainty certain. Can help franchisees 0 risk entrepreneurship, in addition to the national excellent store is the norm, investment 100,000 can create 10 million business.

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After 20 years of hard work, Yadan Home Furnishing Group has now entered a new stage of development of "the future can be expected". Facing the future, Yadan Home Furnishing Group will continue to move forward and make breakthroughs on the track of health and environmental protection around industry trends and user requests, and promote the realization of a better and more environmentally friendly home life for the public.

Disclaimer: This article is reprinted from our website to provide readers with more news information. The content involved does not constitute investment or consumption advice and is for readers’ reference only.

[Editor in charge: Zhong Jingwen]