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On March 13th, Haier Global Brand Summit with the theme of "Haier Smart Family Customizing a Better Life" was held in Shanghai World Expo Center. At the meeting, Haier made a brand-new appearance with its smart suites of Haier, casarte, Commander-in-Chief, GE, AQUA, Fisher & Paykel and Candy7, and released a full-scene solution for smart families. "Entering the 4.0 era: active intelligence" has become the focus of the industry.
The famous host Yang Lan presided over the summit.
7 major brands
Haier’s global smart family made a new appearance.
It is understood that the summit attracted more than 2,600 guests, including more than 1,200 customers in China, more than 400 overseas customers, more than 200 overseas employees and more than 200 investors, and was the largest brand launch conference of Haier in recent years.
Conference site
At the press conference, Yip Wong, vice president of Haier Household Appliances Industry Group and general manager of Smart Suite, first introduced the experience upgrade that Haier Smart Family will bring to users in 2019, and then three smart family suites of Haier Pinzhi+,casarte conductor and commander L. TWO were released in turn. The three brand new product suites have different styles, features and price points, which meet the needs of quality, high-end and young people respectively, and will be listed in 2019.
Haier Pinzhi+Suite features the whole house intelligent scene, and all the network devices cooperate in parallel to provide active intelligent services. The design and function of the commander-in-chief L.TWO tend to be young and fashionable, and the appearance adopts the flat design that young people like, and the products are simple, and the functions of fast networking, remote control and voice control are strengthened. Casarte conductor suit is a "leading soldier" suit for high-end users. With its artistic style, professional quality, intelligent experience and integrated design, this set of products meets the smart life needs of high-end users under the consumption upgrade. The suit also includes subversive smart items such as the "fusion" of the world’s first fiber washing and nursing machine and the F+ full-space fresh-keeping refrigerator to solve the four major problems in the industry.
Haier, casarte, Commander-in-Chief, GE, AQUA, Fisher & Paykel, Candy7 brand wisdom sets made a new appearance.
In addition to the latest three brands, the smart home achievements of other four brands of Haier have also appeared simultaneously. In the North American market, GE Appliances launched the "North American Edition" CAF, MONOGRAM and PROFILE3 series of smart kitchen appliances; In Japan, AQUA aims at the disadvantages of local coin-operated washing machines, and develops high-end community washing smart products with information visualization to achieve staff reduction and efficiency improvement; In New Zealand, Fisher & Paykel, a national treasure brand, focused on the social attributes of kitchens and launched smart products such as ActiveSmart refrigerators and ActiveVent embedded ovens. In Italy, Candy launched a series of ovens such as smartsteam for the smart kitchen appliance market, and plans to make 80% of the products into connected home appliances by 2020.
Three advantages
Haier leads the development of smart families.
According to reports, as early as 2006, Haier began to lay out the Internet of Things with U-home, committed to "being outside, home is around, and when you get home, the world is in front of you"; After nearly 8 years of exploration, Haier took the lead in releasing the world’s first U+ smart life platform in 2014 when the industry was still in its infancy; When the industry’s intelligence is still in the concept, in 2015, Haier released seven categories of network products based on U+; When the industry began to flood into the field of smart single products, in 2016, Haier released seven ecological circles including air, water and food; When the smart speakers in the industry broke out, in 2017, Haier launched the first fully interconnected smart home appliances; In 2018, Haier released the first "4+7+N" full-scene customized smart package to realize complete, interconnected and active services for the whole house. Today, enterprises in the industry began to lay out complete sets of wisdom, and Haier not only achieved complete sets of wisdom, but also realized complete sets of wisdom of multi-brands.
Liang Haishan, Vice Chairman and CEO of Haier Group’s Board of Directors
Compared with other smart home solutions in the industry, "complete set, customization and wisdom" are the three major differences between Haier smart home and the industry.
First of all, in terms of complete sets, the industry mainly lays out single items or partial complete sets, and Haier is the only one that can realize one-stop complete sets of all categories, including seven big house solutions in four physical spaces, and has seven brands of smart home set products, and different brands can cooperate to meet all kinds of smart needs of global users’ home space underwear, food, shelter and entertainment.
Secondly, in terms of customization, most industries sell "standard products", while Haier is the only brand that can realize personalized customization of products, solutions and lifestyles. Moreover, Haier Smart Family can also customize smart scenes according to users’ living habits and continuously upgrade them. In other words, Haier’s smart family can be customized from hardware to food, clothing, housing and entertainment lifestyle.
Finally, in terms of wisdom, at present, the smart home industry is still in the stage of intelligent connection and passive control, which brings convenience to consumers. On the basis of connection and control, Haier Smart Home has achieved three unique breakthroughs: all internet devices can be interconnected, actively serve and interact with each other.
Li Huagang, Vice President of Haier Group and Chief Marketing Officer of China District
Active intelligence
Haier enters Smart Home 4.0
At the press conference, Haier also demonstrated some new achievements of seven ecological circles, including security, washing and air. Taking the washing guard ring as an example, Haier Clothing Network has absorbed more than 4,800 resources to build a management platform for the whole life cycle of clothes, providing users with intelligent solutions for washing, protecting, storing, riding and purchasing the whole life cycle. In addition, in the Internet of Food, Xin Kitchen Refrigerator, as a "health consultant", integrates more than 200 resources in seven categories, including food, entertainment, farms and nutritionists, and meets the needs of users in the whole process of purchasing, storage, cooking, cleaning and health management in one stop. For example, users can place more than 20 kinds of organic agricultural products in Duoli Farm through the refrigerator, realizing one-click ordering and tracking distribution information.
It is understood that at present, the "ecology" of the smart home industry is mostly hardware connection ecology, focusing on interconnection. Haier has surpassed the hardware Unicom and took the lead in creating an end-to-end "resource ecology", that is, providing users with one-stop life services through the end-to-end connection of users to ecological resources.
Zhao Feng, CTO and Vice President of Haier Household Appliances Industry Group
As can be seen at the press conference, the smart speaker can control all smart home appliances in one sentence, the air conditioner can self-perceive and self-judge the environmental state, and adjust the appropriate temperature and humidity for the owner. The refrigerator can recommend healthy recipes according to the user’s living habits, and directly connect to the oven, range hood and disinfection cabinet to realize one-button baking, smoke stove linkage, automatic disinfection and so on. Haier’s smart home is creating an ecological brand with the user’s lifestyle as the core, which Haier calls the 4.0 era of smart home: active intelligence.
From the single product intelligence of 1.0 to the interconnected intelligence of 2.0, to the interactive intelligence of 3.0, and now to the active intelligence of 4.0, Haier once again raised the standard of smart home industry at this summit. This has also become the focus of discussion among many industry people at the venue.
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