Why talk about cross-border e-commerce? In today’s wave of globalization, the importance of cross-border e-commerce has become increasingly prominent, and it has accelerated to become an important kinetic energy of China’s foreign trade and a new engine for high-quality development. The data shows that in 2023, the total import and export volume of cross-border e-commerce in China was 2.38 trillion yuan, of which the export volume reached 1.83 trillion yuan, a year-on-year increase of 19.6%, far exceeding the overall foreign trade growth level, fully demonstrating the powerful role of "cross-border new kinetic energy". The cross-border e-commerce business of Chinese enterprises has spread all over the world, and it has gradually grown into an important force for China’s foreign trade growth, and its strength and development potential should not be underestimated.

Steady pace of development

In 2024, the cross-border e-commerce market showed a strong growth trend.

With the gradual formation of global consumption habits, global consumers are increasingly keen to buy goods from different countries through online channels. This trend has not only greatly expanded the market coverage of cross-border e-commerce, but also continuously promoted the steady growth of cross-border e-commerce transaction volume.

The rapid rise of emerging markets has become a new bright spot in the development of cross-border e-commerce. In addition to the traditional European and American markets, the demand for online shopping in Southeast Asia, Latin America, Africa and other regions is growing rapidly.

Take Southeast Asia as an example, the region has a large population and a large base of young people, and the penetration rate of Internet and mobile devices has been rising for many years. According to the 2024 Southeast Asia Digital Economy Report jointly released by Google, Temasek and Bain, it is estimated that the total transaction volume (GMV) will reach 263 billion US dollars this year, up 15% year-on-year; The total revenue of the digital economy is expected to increase to $89 billion, with an annual growth rate of 14%, and the profit will also rise to $11 billion, with an increase of 24%. In Latin America, the cross-border e-commerce market in Brazil, Mexico and other countries is also expanding rapidly, with an annual growth rate of around 20%. As another emerging market, although the e-commerce infrastructure in Africa still needs to be improved, the rapid growth of Internet users and the consumption demand of young people make its cross-border e-commerce potential not to be underestimated. According to a report released by TechCabal Insights, a digital economy consulting company, it is estimated that the scale of the e-commerce market in Africa will increase from 55 billion US dollars in 2024 to 112.73 billion US dollars in 2029, with an increase of 105% in five years. The e-commerce protocol of African Continental Free Trade Area (AfCFTA) adopted in August 2023 will unify the regulatory framework of e-commerce and create a single and unified market for digital goods and services, thus opening up new growth paths for participants in this industry.

The upgrading of supply chain and logistics has also provided strong support for the development of cross-border e-commerce. With the development of technology and the optimization of supply chain management, the logistics speed and service quality of cross-border e-commerce have been significantly improved. For example, the construction and development of overseas warehouses has the characteristics of "fast customs clearance, fast distribution, fast turnover, fast service and low cost", which greatly improves the operational efficiency and customer satisfaction of cross-border e-commerce. At the same time, the progress of technology has also enabled large commodities to be stocked in advance, expanding the categories of commodities.

The favorable policies provide a strong guarantee for the development of cross-border e-commerce. China has introduced policies to support the development of cross-border e-commerce, lowered the threshold of market access, and formulated a series of tax incentives and subsidies. For example, the General Administration of Customs of the People’s Republic of China recently announced a number of regulatory measures to optimize the export of cross-border e-commerce, which took effect on December 15, including canceling the filing of cross-border e-commerce export overseas warehouse enterprises, simplifying the declaration procedures of export documents, expanding the pilot of "inspection before shipment" of export LCL goods, and promoting the cross-border customs return supervision mode of cross-border e-commerce retail exports.

In addition, the Ministry of Commerce and other nine departments jointly issued the "Opinions on Expanding Cross-border E-commerce Exports and Promoting the Construction of Overseas Warehouses", which deployed 15 measures from five aspects: actively cultivating cross-border e-commerce business entities, increasing financial support, strengthening the construction of related infrastructure and logistics systems, optimizing supervision and services, and actively developing standard rules and international cooperation.

Technology empowerment enables cross-border e-commerce companies to understand consumer needs more accurately, improve operational efficiency and reduce operating costs. The application of new technologies such as AI, big data and blockchain enables enterprises to reduce operating costs and improve service quality by optimizing supply chain and logistics management.

Diversified platform support provides businesses with more sales channels and marketing tools. In 2024, more emerging cross-border e-commerce platforms emerged. In addition to traditional platforms such as Amazon and eBay, social e-commerce platforms such as TikTok and Temu also provided businesses with more choices. Through different modes and advantages, these platforms have attracted many merchants and consumers with "menu-style" customized sea-going programs.

Internal and external challenges coexist.

In 2024, cross-border e-commerce sellers will face huge cost and competitive pressure.

On the one hand, the decline in revenue has become a common phenomenon. According to relevant research, nearly 60% of sellers said that their revenue has decreased compared with the previous year, and 18% of them have fallen by more than 50%. The profit margin has also been severely squeezed. Only 27% of sellers said that their profits were higher than the same period of last year, and 17% of sellers’ profits fell by more than 50%.

On the other hand, the cost is on the rise. As Amazon adjusts its supply chain services in 2025, sellers will face the cost changes of several key projects, and many expenses of Amazon will rise, including distribution fees, storage fees, long-term storage fees, removal fees and advertising fees. For example, "holiday peak performance fee" requires sellers to pay extra fees to cope with seasonal demand; Multi-channel performance (MCF) cost adjustment, the average cost increased by 3.5%, etc.

In addition, the cross-border e-commerce industry faces severe external environmental challenges. With the continuous development of the global e-commerce market, governments all over the world have increased their supervision in the field of cross-border e-commerce. On the one hand, tax compliance requirements are becoming stricter. Many countries and regions require cross-border e-commerce enterprises to accurately declare and pay all kinds of taxes, including customs duties, value-added tax, consumption tax, etc., and the penalties for tax violations are more severe.

For example, on August 1 this year, the Brazilian Federal Taxation Bureau announced that the new tax regulations for "small exemption termination" came into effect. Import duty of 20% is levied on cross-border parcels below $50, and import duty of 60% is levied on parcels between $50 and $3,000. Under the new regulations, cross-border products have increased costs for both consumers and businesses. According to the calculation of relevant Brazilian institutions, the final tax burden of consumers will reach 44.5%. From the perspective of industrial chain, Guilherme Jung, an economist of Alta Vista Research Company, believes that high taxes and fees will lead to price increase, product variety decrease, delivery time extension and even complicate the supply chain.

On the other hand, product compliance has become a key link. Different countries and regions have different standards for product quality, safety and environmental protection, so cross-border e-commerce enterprises must ensure that the products they sell meet the standards of the target market. For example, in the EU, products need to meet a series of strict requirements such as CE certification; The United States has specific safety standards for electronic products, toys and other categories. If an enterprise’s products are not compliant, it may encounter risks such as product removal and recall, which will damage the brand image and lead to the loss of consumer trust.

Where is the road to the future?

In the increasingly competitive cross-border e-commerce field, many platforms and sellers stand out in the market through innovation and differentiated competition. Taking fashion brand SHEIN as an example, it has built a "flexible on-demand" supply chain model through technological innovation, which not only provides all-round support for suppliers to achieve win-win cooperation, but also continuously expands product categories, digs deep into special processes and fabrics, and establishes core advantages through differentiated competition.

Obviously, in the future, cross-border e-commerce enterprises need to constantly innovate and keep up with market changes in order to be invincible in the fierce competition. In terms of product innovation, we can open a new product track according to the new consumption scene, integrate sustainable development elements into product planning, and fully consider consumers’ emotional demands. Technological innovation is also indispensable, using digital intelligence technologies such as big data and generative AI to accurately select products, optimize drainage, strengthen transformation, scientifically manage logistics and warehousing, and simplify workflow. At the same time, enterprises should dare to expand emerging markets, exert their strength from the market, identify vertical tracks, select fine products for development, and enhance the differentiated competitiveness of products.

The rapid growth of online shopping demand in emerging markets has brought new growth points to cross-border e-commerce enterprises. Emerging markets, represented by Southeast Asia, Latin America and Africa, are expected to become the fastest growing regions of cross-border e-commerce in the world in the next few years.

Looking forward to 2025, under the background of global economic integration, the future of cross-border e-commerce lies in the combination of technology and market, as well as the deep integration of business flow and logistics. As the core battlefield, the changes in European and American markets will directly affect the global trade pattern. Faced with the rise of emerging markets, cross-border e-commerce enterprises should actively seize the opportunities brought by the growth of business flow and realize the sustainable development of their business through continuous innovation and optimization of services.

　　Recently, the "chip" has been screened, and behind the upsurge of attention to the chip industry, Chinese people are re-examining the development of the chip industry.

　　In fact, the domestic high-end general-purpose chip industry is still in its infancy, and there is still a big gap with the chip industries in Europe, America, Japan and South Korea. Behind the hot discussion, you may not know some cold knowledge. For example, every time a mobile phone manufacturer sells a smart phone, it must pay a part of the patent fee to Qualcomm; Why can’t Intel, which dominates the PC, make a good mobile phone chip?

　　The following are some cold chip knowledge that Looking for China to create a guest (ID: XJBMaker) has combed for you:

　　Every one you bought.

　　Smartphones have to pay patent fees to Qualcomm

　　Ordinary users’ familiarity with Qualcomm comes from the Qualcomm chip used in mobile phones. At present, almost all high-end Android phones use Qualcomm Snapdragon snapdragon processors, such as Snapdragon 845 used by Xiaomi MIX2s, the latest flagship model released by Xiaomi, and Snapdragon 660 used by Teacher Luo’s nut Pro2.

　　Every time you buy a domestic mobile phone using Qualcomm Snapdragon chips, you have to pay a part of the cost to Qualcomm, which is not just the cost of chips in Qualcomm. In other words, even if you buy a mobile phone with MediaTek chip, you still have to pay the patent fee to Qualcomm.

　　The reason for this is that Qualcomm doesn’t rely on its chip technology. In fact, Qualcomm is a communication company, and it is almost the founder in the 3G/4G field. It holds the most patents for advanced 3G mobile network technology, holding nearly 4,000 related invention patents.

　　Even if you don’t use Qualcomm’s chip, you still pay for the mobile communication patent in Qualcomm. This is the patent dispute between Meizu and Qualcomm some time ago.

　　According to the data previously published by Qualcomm, for the equipment used and sold in China, Qualcomm China Standard Essential Patent (SEP) permits, and 3G equipment (including 3G|4G multimode equipment) is 5% of the net selling price of the equipment; 3.5% of 65% of the net selling price of the equipment, including 3-mode LTE-TDD, which only supports 4G.

　　When you buy a 4G mobile phone, such as Xiaomi MIX2s, which has just been listed, the starting price is 3299 yuan, and the patent licensing fee paid for Qualcomm is: 3299 X 65% X 5% =107.2175. According to public information, Qualcomm’s patent revenue in 2015 was as high as $7.947 billion, accounting for 2% of the total global smartphone revenue that year.

　　Qualcomm’s monopoly position in the field of communication has also caused antitrust investigations in many countries around the world. In 2013, China launched an anti-monopoly investigation against Qualcomm. In 2015, the National Development and Reform Commission announced the results of the investigation and imposed a fine of RMB 6.088 billion on Qualcomm, which was the highest single fine since the implementation of the Anti-Monopoly Law of the People’s Republic of China.

　　Mainstream mobile phone manufacturers

　　The chips are actually manufactured by TSMC.

　　It may be hard for you to imagine that the unique Huawei Hisilicon processor, which has always been regarded as a domestic mobile phone chip, is actually produced by TSMC. In fact, nearly 60% of the world’s chip foundry is completed by TSMC.

　　Prior to this, the design and manufacture of chips were all done by a company, which was called IDM in the industry, such as Intel and Samsung, which we are familiar with. The design, manufacture and sealing test of chips were all done by ourselves.

　　However, this model has a huge investment, on the one hand, the design and R&D costs are staggering, on the other hand, it will cost a lot of money to build a factory for production, so now the separation of design and production has become a popular trend in the semiconductor industry, and OEM and R&D are completed by different companies, that is, Foundry)+Fabless model.

　　Huawei Hisilicon belongs to Fabless mode, specializing in chip design, but not in production. Apple, Qualcomm and Spreadtrum belong to this category. TSMC is a company specializing in OEM production of chips, which is called Foundry in the industry, and Samsung is both IDM and Foundry. For example, the A9 processor on Apple’s iPhone 6s/6s plus is manufactured by TSMC and Samsung respectively. However, the subsequent Apple A series processors were handed over to TSMC.

　　On April 13, 2017, Mark Liu, President and Co-CEO of Taiwan Integrated Circuit Manufacturing Company (TSMC), attended the investor conference/vision china.

　　The HiSilicon Kirin 970 processor just released by Huawei adopts TSMC’s latest 10nm process and integrates 5.5 billion transistors in nearly one square centimeter.

　　Why can’t Intel make a good mobile phone chip?

　　Intel has almost monopolized the global computer processor market, but it is hard to see Intel on the mobile side. Most mainstream mobile phone manufacturers use Qualcomm chips. In addition to Qualcomm’s own patent technology accumulation in the communication field, Intel’s own strategic mistakes are also an important reason for its absence in the mobile market.

　　Simply put, the instruction set of the chip can be divided into two parts: Complex Instruction Set (CISC) and Reduced Instruction Set (RISC), and the representative architectures are x86, ARM and MIPS respectively. Intel’s X86 architecture is based on complex instruction sets, while ARM is based on reduced instruction sets. Later, after Apple gradually developed its own architecture, it also used a reduced instruction set.

　　Complex instruction set and simplified instruction set are only different in technical means, and it is difficult to tell which is better or worse. Intel missed the mobile market for two reasons.

　　One is that it does not pay enough attention to the mobile market. At that time, at the beginning of the rise of smart phones, it was the time when Intel dominated the PC market. Its Core series processors swept away the previous decline and returned to the position of PC overlord. The popularity of PC makes Intel ignore the prospect of rapid growth of mobile market. At that time, Apple also intended to cooperate with Intel to produce processors for the iPhone, but it was later dropped.

　　Second, mobile devices are different from PCs. In PC field, high performance is emphasized, but power consumption is not high, while mobile devices must balance high performance and power consumption. On the PC processor, Intel uses X86 architecture, which has strong performance. However, after it is tried on the mobile terminal, Intel suffers from high power consumption and poor battery life.

　　In addition, due to the wide application of ARM architecture in the field of mobile phones, most Android applications are developed based on ARM architecture, and application compatibility is also a difficulty for Intel’s X86 architecture. Intel’s solution is technical means to make Android applications based on ARM run on its own X86 platform, but this is not as good as the native ARM.

　　In the early years, Lenovo also used Intel’s Atom four-thread processor on its flagship model K900, yes, it was the one endorsed by Kobe. Full Metal Jacket and Intel’s high-heating core are an excellent substitute to warm your baby in winter.

　　Mainstream mobile phone chip

　　Most of them are based on the architecture of British ARM company.

　　British ARM company is a chip design company, formerly known as Acorn, which was founded in Cambridge, England in 1978. Since then, he has been engaged in the development of mobile phone chips, and designed chips for Apple’s PDA device "Newton" in the 1980s. In 1985, Aikang Computer developed a new processor with reduced instruction set, called ARM(Acorn RISC Machine), also known as ARM 1.

　　In 1990, Aikang Computer was in financial crisis, and the company was reorganized into ARM( Advanced Risc Machine) computer company, and was funded by Apple and chip manufacturer VLSI Technology. Due to the lack of funds in the early days of its establishment, ARM decided not to manufacture chips, and instead authorized the design scheme to other semiconductor manufacturers to manufacture them.

　　Since then, GEC Plessey in Britain has been authorized by ARM, and later Texas Instruments has also reached a cooperation with ARM. Now well-known semiconductor manufacturers including ntel, IBM, Samsung, LG Semiconductor, NEC, SONY, Philips, Atmel, etc. are the partners of ARM.

　　Now, almost all mainstream chip manufacturers are based on ARM architecture, namely the official standard micro-architecture "Cortex-A" of ARM, which is also known as the public design of ARM. When Huawei’s Hisilicon processor first came out, it was questioned that it used the ARM public version, but it could not be called domestic.

　　In 2016, Japan’s Softbank acquired ARM for 24.3 billion pounds. Based on the fact that almost all the mainstream mobile phone chips on the market adopt ARM architecture, you can also say that 99% of the mobile phones on the market are "Japanese goods":)

(Reporter Xue Xingxing)

　　CCTV News:This year’s National Day holiday, a small town tour with complete facilities, a special regional cultural tour and a city outing have become new choices for tourists to travel. Punching in the ancient town of the city and wandering in the suburban flower sea has become a new business card for this year’s National Day holiday.

　　Yanshen Ancient Town, located in Boshan District, Zibo City, Shandong Province, ushered in the first holiday after the opening of the park. Since the Northern Song Dynasty, Yanshen Ancient Town has become a market town with ceramic workshops as the core, with many ceramic and glass craftsmen gathered. At present, the ancient town still retains 13 ancient kilns and ancient buildings in Ming and Qing dynasties, which has become a unique historical element to attract tourists. The data shows that six days before the National Day holiday, the ancient town received more than 20,000 tourists and achieved sales income of more than 500,000 yuan, of which tourists from the province accounted for 85%.

　　This holiday, full of national culture with regional characteristics, also allows consumers to immerse themselves in the charm of culture. In Shenmu Village, Xiqiang, Tongquan Town, Beichuan Qiang Autonomous County, Mianyang City, Sichuan Province, the ancient and mysterious ceremony of entering the village ushered in waves of tourists from surrounding cities and counties. Accompanied by the joyful drums, the children of the Qiang people respect the tourists and put on Qiang red, and invite them to dance with dragons and shalang, so that they can feel the charm of Qiang culture while singing and dancing.

　　The lively atmosphere of the event not only made tourists happy, but also ignited their passion for consumption. While enjoying the Qiang culture, tourists also walked into the Qiang non-legacy straw weaving workshop and participated in the production of straw weaving. There are no fewer than 200 tourists who participate in the production and purchase of cultural and creative products like this every day. According to the data released by the Sichuan Provincial Department of Culture and Tourism, compared with this year’s Mid-Autumn Festival, the cumulative reception and ticket revenue of scenic spots in the three days before the National Day increased by 318% and 632% respectively. Libraries, cultural centers and museums in the province have received a total of 890,000 people.

　　In addition to punching in the ancient town of the city, in the autumn season, outdoor suburban flower viewing also makes this holiday full of color. Sunflowers in Nanjing Zhangxukui Flower Garden are in full bloom. The golden disk is facing the sun, blooming brilliantly, the autumn wind blowing and dancing lightly.

　　As of October 6th, Zhangweikui Flower Garden had received about 180,000 tourists, up 28.3% year-on-year. The total tourism revenue was about 1.207 million yuan, a year-on-year increase of 27.8%. According to the data of the travel platform, during this holiday, more passengers locked their destinations in the unpopular "small town tour", avoiding passenger flow, reducing queues and reducing risks, which became the most popular reason. In addition, the data also shows that the booking volume of four-star and five-star hotels in some niche destination cities has increased significantly compared with the same period in 2021. Sanming, Fujian increased by nearly 20 times, Jieyang, Guangdong increased by 1.5 times, Yiyang, Hunan increased by 1.2 times, and Xuchang, Henan increased by nearly 1 time.

CCTV News:The eighth day of the twelfth lunar month is approaching. In Yangshan Town, Wuxi City, Jiangsu Province, every household is also busy, cooking Laba porridge, brewing rice wine and steaming dumplings to prepare for the upcoming Lunar New Year.

At the entrance of Yangshan Town, Wuxi, Jiangsu, every household has set up a cauldron to cook Laba porridge, in which glutinous rice, red beans, peanuts, lotus seeds, pine nuts, etc. are added, and the most special thing is that ribs are added, and finally salty Laba porridge is cooked.

In Jiangnan area, besides boiling Laba porridge, steaming dumplings, making rice cakes and making rice wine are all "reserved items" before the New Year. In the twelfth lunar month, every household in the village will choose the newly harvested glutinous rice or rice, invite the winemaker to the village, and turn the bumper harvest of the year into a cup of mellow wine on the table.

With the improvement of people’s living standards, the selection of raw materials for these traditional snacks is also more particular. However, no matter how it changes, Laba porridge always holds a good wish of looking forward to ample food and clothing in the coming year. The dumplings symbolize reunion, and the rice cake symbolizes step by step. The whole family will treat themselves to a year of hard work around steaming food and wait for the coming year with great expectation.

　　On September 21st, 2022 JD.COM Household Appliances Partner Conference was held in Beijing with the theme of "Reaching for the Best and Warming the Peer". Jiang Feng, executive director of China Household Electrical Appliances Association, attended the conference and delivered a speech. The heads of many household electrical appliances enterprises and Zhihu and Xiaohongshu content platforms from all over the country came to the conference site to explore the growth code of "new household appliances" era with JD.COM household appliances, so as to seek the power of high-quality and sustainable growth of the household electrical appliances market.

　　Although the objective environment in recent years has made the home appliance industry encounter some changes and challenges, with the favorable national policies and the joint efforts of all parties in the industry, the home appliance market still contains huge opportunities and development space. For example, when the market was full of "uncertainty", JD.COM’s household appliances rose against the market, not only in JD.COM 618 and other nodes and partners, but also in the depressed market environment in the first half of the year, 187 core brands still achieved double-digit growth in JD.COM. It is this "deterministic" growth force that has strengthened the determination of JD.COM home appliances and many partners to forge ahead, and also opened up a new path for the home appliance industry to explore and discover the incremental field.

　　Join hands to create a new path of sustainable and benign growth. JD.COM household appliances adhere to "long-term doctrine"

　　Under the pressure of the stock market in recent years, people in the home appliance industry are trying their best to find a breakthrough. Faced with this dilemma, at the meeting, Fan Xie, vice president of JD.COM Group and president of Household Appliances Division, introduced the strategic upgrade and planning layout of household appliances in JD.COM in 2022, and proposed that JD.COM Household Appliances would adhere to the "long-term doctrine", firm its strategic direction in product innovation, omni-channel integration, ecological synergy and other dimensions, and constantly build a path of benign sustainable growth and structural growth to help partners and the whole industry grow healthily.

　　On the product side, as early as 2021, JD.COM Household Appliances put forward a new promotion strategy represented by the "Super Revitalization Plan". Through the joint efforts of JD.COM household appliances and manufacturers to create new products from five aspects: product selection, mind, grass planting, launch and marketing, brands such as Sony, Philips, casarte, Xiaomi, Huawei, Boss, Cobos and Panasonic have achieved good results in JD.COM household appliances, which are effective. The phased achievements made in pushing the new strategy over the past year have also confirmed the future of the industry. Nowadays, in order to upgrade the market structure and give consumers a better experience, JD.COM Household Appliances will continue to deepen the strategy of pushing new products and trend categories together with manufacturers to help the growth of high-end and high-quality products. By working with the brand to improve the new product launch management system and jointly build the trend category product life cycle management system, the two parties will work together to realize the product launch, and the new product will explode.

　　On the omni-channel side, 15,000 JD.COM home appliance stores are still an important starting point for manufacturers to reach the sinking market. This year, JD.COM Household Appliances Store will further expand its channel layout by creating new stores such as smart kitchen stores and county landmark experience stores, and realize the diversification from fast coverage to store opening. In terms of goods, while meeting the demand for cost-effective products, we will increase the launch of new products and trend products to enrich the types of household appliances in the sinking market and optimize the consumer experience. In addition, online and offline digital operation guidance is supplemented for stores, which can help shopkeepers improve their retail capacity and product structure and gain longer-term growth.

　　In terms of ecological co-construction, we adhere to an open attitude and seek win-win results in many ways. JD.COM Home Appliances will vigorously develop O2O stores, realize online transactions, and perform offline immediately to meet the needs of users’ home appliances in the same city; Deep integration with home improvement companies through various cooperation methods to build a one-stop service platform for home improvement/home/home appliances for consumers; Complement each other’s advantages with core regional chains in commodity sales, supply chain upstream and downstream, and localized services, and jointly improve user-oriented retail and service capabilities; Open up the content platform, lay the grass content through mainstream media and high-quality talents, and convey the mind of "new home appliances" through multiple channels, so that the pursuit of new home appliances has become a trend.

　　In addition, JD.COM Household Appliances will continue to deepen its platform experience, supply chain efficiency and user operation. Among them, the joint brand continues to make efforts in the field of C2M customization of Jingpin household appliances, linking industry and consumption through data and technology, improving the efficiency of the supply chain, and starting from efficiently meeting the individual needs of different consumer groups, creating products and services and creating new commercial value. At the same time, increase the cross-category operation of subdivided people and scenes, and drive one-stop consumption of home appliances and related scene products. On the other hand, in the specialized organization, the collection, sales and control are separated, covering multi-terminal and multi-scenarios, realizing specialized division of labor and refined operation, and focusing on the classification of the field, realizing the accurate matching of people and goods yards.

　　At the same time, JD.COM Household Appliances Association will make great efforts to promote the process of "digital entity integration", use digital technology to further promote the development of online and offline integration, realize a virtuous circle of offline physical store users going up and online virtual store traffic going down, and bring users a better experience with digital and visual full-link services. In the face of the trend of "integration of home appliances and home improvement", JD.COM Home Appliances will also innovate to build a designer system in JD.COM, build a smart family life platform with "home" as the scene, integrate eight family spaces in the user field, and integrate all categories of home appliances to upgrade online and offline shopping links.

　　With regard to the focus of JD.COM’s home appliances in the future, Fan Xie said that he would work together with industry partners to build core competence around five major work priorities, namely, product innovation, Beijing-quality home appliances, sinking market coverage, front-loading market of line 1-3, and service and experience upgrade. In the future, we will stick to "long-term doctrine" and strive to achieve high-quality and sustainable growth in the home appliance market. On the basis of the first growth curve of retail track, JD.COM household appliances will also open up more tracks with integrated supply chain solutions, promote the multi-dimensional accelerated development of household appliances industry, and join hands with partners to grow and find new tracks for development.

　　The content matrix detonated the "Supernova Alliance" plan to make "new home appliances" fire.

　　With the migration of the main consumer from the post-80s to the post-90s and then to the post-00s, the Z-generation users, as Internet aborigines, are used to learning new things, discovering new demands and sharing new ideas in Internet information. In the face of new products, good product content is a big reason to stimulate their enthusiasm for consumption. For home appliances, consumers should see with their own eyes how product innovation can change their lives and realize that "the original home appliances can still be like this", so that they will buy new products for more value factors.

　　In response to this phenomenon, Zheng Xiaodan, the head of JD.COM’s retail 3C home appliance business group and content marketing, introduced the content development plan of JD.COM home appliances, and announced the launch of the "Supernova Alliance" plan at the partner conference. The plan covers three core strategies: diversified talent alliance, upgrade of marketing IP position and refined operation of global users. On the one hand, through the expansion of data-driven diversified talent alliance, the content marketing efficiency and product-effect conversion effect of customers in the social domain will be improved. On the other hand, the "original home appliances can still do this" marketing IP position is upgraded, and the whole media and brands are linked to launch global content, and the matrix of people who adapt to home appliances is continuously tapped to create new home appliance marketing alliances and strengthen user connections. So that consumers can deeply understand that "new home appliances" bring "new life" and reach an effective cycle of content-driven consumption.

　　The content creation of the "Supernova Alliance" plan will make powerful brands and products more "explosive", so that emerging home appliances with new technologies and new values and new experiences and services can be quickly recognized and popularized by consumers. While rejuvenating people’s better life with new home appliances, it also finds new points for the home appliance market, which drives all parties in the industry to promote the upgrading of industrial structure.

　　Under the wave of industrial digitalization, the omni-channel integration and development of the home appliance industry has become an inevitable trend. Various offline emerging stores are constantly bringing consumers multiple shopping experiences and further activating the vitality of market rejuvenation and growth. At the meeting, Yu Kun, CEO of JD.COM Wuxing Electric Appliance Group, shared the omni-channel development strategy of Wuxing Electric Appliance, saying that it will take JD.COM MALL, JD.COM Super Experience Store, JD.COM City Flagship Store and other store formats as the core, and fully integrate into the omni-channel section of 3C household appliances in JD.COM, so as to realize the comprehensive opening of online and offline freight yards. At the same time, through field co-construction, marketing co-construction and service co-construction, JD.COM MALL, JD.COM Super Experience Store, JD.COM City Flagship Store and Wanzhentong will also accelerate their development, and join hands with partners to achieve omni-channel co-frequency resonance, seek common growth and win-win together.

　　For the upcoming JD.COM 11.11, Yang Chan, general manager of JD.COM 3C Household Appliances Business Group and Household Appliances Marketing Department, announced the strategy and play of JD.COM Household Appliances 11.11 at the conference site. This year, JD.COM Household Appliances 11.11 will continue the "8: 00 p.m." game created by nodes such as JD.COM 11.11 last year and JD.COM 618 this year, and ignite consumption at 8: 00 p.m., giving users a quality experience of staying up late and continuously deepening consumers’ mental cognition. In addition, it mainly focuses on three dimensions: first, the structure, focusing on breaking through new products and trend categories in goods, and fully preparing goods with good cost performance to optimize the market structure while meeting the upgrading needs of consumers. The second is rights and interests. The core breaks through the focus of rights and interests and simplifies the complicated promotion. Third, users, through accurate content access and brand co-construction, give users at all levels of the country a better shopping experience. In this JD.COM Household Appliances 11.11, we have joined many partners to open the incremental field of "quality consumption" household appliances with "simple and practical" 11.11.

　　At this conference, as the best partner of home appliance brand, JD.COM Home Appliances not only discussed the future development opportunities of the industry with the brand, but also commended the excellent partners. For hundreds of brand partners, such as Haier, Hisense, Midea, TCL, Siemens, Konka and Fangtai, we awarded the Best User Experience Award, the Best Supply Chain Efficiency Award, the Best User Mind Award, the Eco-Partner, the Annual Rising Star Store, the Annual Gold Medal Store Award, the National Top Ten Store Award, the S New Product Award, the Most Growing Brand Award and so on.

　　In the future, JD.COM Household Electrical Appliances Association has been working hand in hand with partners in the whole industry for new development and warmth, and will create higher achievements on the road of promoting the sustainable growth of the household electrical appliance industry.

Article 19 of China’s Patent Law stipulates: "Foreigners, foreign enterprises or other foreign organizations that have no habitual residence or business office in China shall entrust a legally established patent agency to apply for patents and handle other patent affairs in China. If a unit or individual in China applies for a patent and handles other patent affairs in China, it may entrust a patent agency established according to law to handle it. " Units or individuals in mainland China who apply for patents and handle other patent affairs in China may entrust a patent agency to handle them, or the applicant may handle them himself. If a foreigner, foreign enterprise or other foreign organization that has no habitual residence or business office in mainland China applies for a patent and handles other patent affairs in Chinese mainland, or applies for a patent and handles other patent affairs jointly with an applicant in mainland China as the first-named applicant, it shall entrust a patent agency to handle it; Applicants from Hongkong, Macau and Taiwan Province who have no habitual residence or business office in mainland China file patent applications and handle other patent affairs with the Patent Office, or apply for patents and handle other patent affairs jointly with applicants from mainland China as the first-named applicant, they shall entrust a patent agency to handle them.

　　Ningbo, located in the southeast coast of China, is the second largest city in Zhejiang Province. As the economic center of the south wing of the Yangtze River Delta, it seized the development opportunity of manufacturing industry after the reform and opening up, and gave birth to eight billion-level industries such as automobile manufacturing, textile and clothing, and household appliances, and cultivated a large number of well-known enterprises such as Youngor, Fangtai, Bull, Deli and Oaks. In 2018, the number of patents granted in Ningbo reached 44,777, with 228,000 valid registered trademarks, and its GDP exceeded one trillion yuan, making it a veritable economic powerhouse supported by the manufacturing industry.

　　After the total economic output exceeds 1 trillion yuan, where is the next increment of 1 trillion yuan in Ningbo?

　　"The construction of intellectual property operation service system plays an obvious role in promoting innovation. It is an important support for intellectual property to help scientific and technological innovation and high-quality economic development in the future, and it is an important force to promote the transformation of Ningbo industry from manufacturing to creation." At the 10th annual meeting of China Intellectual Property held this year, Shen Min, vice mayor of Ningbo, answered this question. He said that as an important part of intellectual property work, the importance of intellectual property operation to scientific and technological innovation and even economic development will become more and more prominent.

　　Nowadays, under the background of the transformation of old and new kinetic energy, Ningbo will help realize innovation-driven development and promote the advancement of high-tech industries with the operation of intellectual property rights. The goal is to build a national first-class highland for innovation and entrepreneurship of private economy and take the lead in building a leading national innovation city. Strive to reach 3.4% of the city’s R&D investment in regional GDP by 2022, with more than 50,000 effective invention patents, and the added value of high-tech industries accounting for 50% of the industrial added value.

　　Government-led service platform

　　After being identified as a key city for the construction of intellectual property operation service system in 2017, Ningbo formulated and issued the Implementation Plan for the Construction of Intellectual Property Operation Service System in Ningbo (hereinafter referred to as the Plan). The "Proposal" proposes to speed up the construction of a "1+6+N" intellectual property operation service system with Ningbo public service platform for intellectual property operation as the carrier, comprehensive professional operating institutions as the main body, and related supporting services such as finance, law and evaluation as the support, coordinate and promote the deep integration of intellectual property rights and economic and social development, and give full play to the important role of intellectual property rights in promoting urban innovation and development.

　　The so-called "1" refers to the public service platform for intellectual property operation in Ningbo. The platform integrates the existing resources such as National Patent Technology (Ningbo) Exhibition and Trading Center and Tianyisheng Water Network, aiming at creating an industry-oriented public service platform that combines commonweal and marketization. At present, the platform contains nearly 1.2 conditional patent data and about 46.2 million trademark data from 23 countries, and integrates tools such as retrieval system, patent value evaluation system and information management platform. On the platform, users can find relevant institutions that provide intellectual property services, equity investment and financing, and insurance services, or submit online requests for handling or mediating patent infringement disputes to Ningbo Intellectual Property Office.

　　It is worth mentioning that in addition to providing special services such as training courses, the platform also customized more than 100 industrial patent characteristic databases around Ningbo’s "246" key development industries. Taking the automobile industry, the largest industry in Ningbo, as an example, the intellectual property operation service focuses on key sub-sectors such as new energy vehicles, intelligent networked vehicles, and key automobile parts, and establishes a database of Chinese and foreign patent characteristics in the automobile industry, and customizes the database of enterprise patent characteristics for many enterprises according to their individual needs.

　　It is understood that in order to support the implementation of the Plan, Ningbo has also issued supporting policies such as the Pilot Implementation Plan for Regional Distribution of Intellectual Property Rights in Ningbo, the Thirteenth Five-Year Plan for Scientific and Technological Innovation in Ningbo, and the Thirteenth Five-Year Development Plan for Intellectual Property Rights (Patents) in Ningbo, focusing on innovation, industry and talents, and organized research on related major topics such as Countermeasures for Cultivating High-value Patent Portfolio.

　　Focusing on the overall development of the industry, Ningbo continued to promote the regional distribution of intellectual property rights. Based on its own industrial base and the reality of economic development, Ningbo has set up a research team with the participation of more than 20 units, including operating institutions, scientific research institutes, universities and enterprises. Facing industrial clusters and innovative subjects, it has carried out investigations on R&D funds, patent creation, application and protection, grasped the layout of intellectual property innovation resources, made clear the direction and orientation of Ningbo’s industrial development by comparing the layout of international and domestic intellectual property innovation resources, and compiled an intellectual property-oriented catalogue for regional industrial development.

　　Market orientation promotes the transformation of application

　　One end of intellectual property is connected with innovation, and the other end is connected with the market. It is the meaning of building an intellectual property operation service system to turn sleeping patents into realistic kinetic energy for enterprise development.

　　Ningbo Institute of Materials Technology and Engineering, Chinese Academy of Sciences (hereinafter referred to as Ningbo Institute of Materials) has established the principle of "achievements should land, land and result" since its establishment, aiming to explore a new way of industrialization of scientific and technological achievements and serve the transformation and development of regional economy. In recent years, Ningbo Materials Institute has licensed, transferred or set up a company in the form of patent technology package to promote technology industrialization, realizing the industrialization of 45 major scientific and technological achievements such as diamond, soybean gum and graphene. By the end of 2018, Ningbo Materials Institute had transferred or licensed 412 patents, and the transfer and transformation of scientific and technological achievements drove investment of more than 2 billion yuan, including 32 scientific and technological projects settled in Ningbo.

　　For example, Ningbo Zhongke Bipras New Materials Technology Co., Ltd. is an enterprise founded by researchers of Ningbo Institute of Materials. In the form of three patent technology packages, Ningbo Materials Institute cooperated with external investment companies to invest in this enterprise by means of intangible assets, and devoted itself to promoting the industrialization of new energy-saving nanocrystalline materials. At present, the enterprise has built a constant pressure automatic belt production line with an annual output of 100 tons. In 2018, Bipras completed the A round of financing, and the market value premium of the company reached 6 times.

　　In addition to the spontaneous attempts made by innovators in the transfer and transformation of scientific and technological achievements, it has become normal to promote the use and transformation of intellectual property rights by means of government guidance and social follow-up during the construction of Ningbo’s intellectual property operation system. Ningbo Municipal Government invested and set up Ningbo Angel Investment Guidance Fund with a scale of 300 million yuan, and encouraged angel investment institutions (people) to invest in innovative start-ups with development potential through follow-up investment and phased equity participation. At present, the fund has invested 238 projects with the first phase of 200 million yuan, guiding a total of 2.632 billion yuan of social capital into start-ups, with a financial capital magnification of 12.3 times; 51 projects were withdrawn, 43 million yuan was recovered and 11 million yuan was earned.

　　Not only that, in order to make patents further help the development of enterprises, in 2018, the Measures for the Administration of Ningbo Intellectual Property Pledge Financing Risk Pool Fund (Provisional) was officially issued, and the first phase of intellectual property pledge financing risk pool fund with a scale of 30 million yuan was established. Ningbo Angel Investment Guidance Fund Co., Ltd. established Ningbo Tianjin Venture Service Co., Ltd. (hereinafter referred to as Tianjin) as a pledge institution, which is responsible for the daily management and operation of risk pool funds and helps enterprises obtain bank credit. Up to now, Tianjin Company has established sub-risk pools for intellectual property pledge financing with Hangzhou Bank, China Bank, Bank of Ningbo, Industrial Bank and Huaxia Bank, and each sub-risk pool has signed 9 financing projects with a credit amount of 14.5 million yuan and accumulated loans of 7.5 million yuan.

　　Established in 2015, Ningbo Pintai Optoelectronic Technology Co., Ltd. (hereinafter referred to as Pintai) mainly develops and produces 3D digital dental diagnosis and treatment equipment products. In order to speed up the marketization process of its products, in July 2019, Pintai pledged eight core invention patents and obtained a loan of 2 million yuan from Ningbo Intellectual Property Pledge Financing Risk Pool to supplement the working capital of enterprises. In September of the same year, Pintai signed an intentional purchase contract with Brazilian buyers for 5,000 sets of products and began to produce the first batch of products. It is understood that the company’s products have received favorable feedback from relevant customers, and the initial cooperation intention is gradually ready to land. In 2020, the sales are expected to reach 10 million yuan and the net profit is about 1 million yuan.

　　Integrating resources and exploring high-quality patents

　　Zheng Jian, deputy director of Ningbo Intellectual Property Office, said at the "Training Course on High-value Patent Cultivation from Patent Invalidation Cases" held in Ningbo in 2018 that high-value patent cultivation is the core of the intellectual property operation system. Enterprises should pay attention to the integration of existing internal and external resources, and promote high-value products, high-value industries and high-value markets through high-value patents. It is necessary to promote the transformation and upgrading of Ningbo enterprises with the cultivation and application of high-value patent portfolio, and form a number of industries with international influence.

　　The "6" in the "1+6+N" intellectual property operation service system refers to the establishment of more than six operating institutions in Ningbo intellectual property operation public service platform, providing services such as high-value patent cultivation, patent navigation, analysis and early warning. In the construction of operation system, Ningbo focused on the major science and technology project of "Science and Technology Innovation 2025", carried out research and development of key and common technologies in eight key industries such as new energy vehicles and advanced materials, cultivated a number of high-value patent portfolios, and provided financial support for eight operating institutions and several enterprises.

　　"The ultimate goal of promoting intellectual property operation in Ningbo is to make patent operation operate in a market-oriented way, so that enterprises with patent operation needs can tap the real demand and form their own cycle." Ningbo Yongzhi Patent Agency Co., Ltd. (hereinafter referred to as Yongzhi) is one of the eight operating agencies, and it is also a national intellectual property service brand cultivation institution. Its head Li Yingchun told reporters that Yongzhi cooperated with Meikang Biotechnology Co., Ltd. (hereinafter referred to as Meikang Bio) which produces in vitro diagnostic reagents and other products to cultivate high-value patents, and the agency intervened in the enterprise scientific research project establishment stage in advance to provide technical guidance for enterprises from the aspects of technical evasion and patent layout. After Meikang Bio tasted the sweetness, it also took the initiative to contact Yongzhi to provide operational services in the newly entered field of smart toilet R&D and manufacturing.

　　Another Ningbo enterprise intends to enter the new market. Yongzhi spent nearly half a year to help the enterprise understand the technical situation and technical loopholes of competitors in the same industry from the perspective of patents, find out the technical gaps in the industry, sort out the technical routes, and introduce an industrial design company to carry out patent planning together, and finally submitted 121 invention patents and utility model patent applications. "Every technology is a patent application submitted from the perspective of solving practical problems in combination with the actual situation of the enterprise." Li Yingchun introduced that after the completion of this cooperation, the enterprise and Yongzhi renewed the intellectual property service agreement for two consecutive years.

　　Ningbo Institute of Materials is also one of the eight intellectual property operators. The research team of the institute has continuously written the patent analysis reports of graphene technology in 2015, 2017 and 2019. On the basis of the above patent analysis and evaluation, Ningbo Materials Institute has laid out more than 200 related patents in the middle and lower reaches of the industrial chain around graphene powder and thin film preparation technology, and established three enterprises in the form of patent shareholding and patent license. The Institute was also approved to establish Zhejiang Graphene Innovation Center, focusing on the research and development, supply, transfer and diffusion and first commercialization of graphene industry technology.

　　Ningbo Shunyu Optoelectronic Information Co., Ltd. (hereinafter referred to as Shunyu Optoelectronic) is a company that develops and produces mobile phone camera modules and other products, and has many customers such as Huawei, Samsung and Xiaomi. The manufacturing and calibration methods for high-pixel camera modules have always been the focus of the company’s technology research and development, and Shunyu Optoelectronics has 20 invention patents in this field. Wang Bo, head of the company’s intellectual property department, told reporters that with the increase in the saturation of the mobile phone market in recent years, the overall growth space is decreasing, and the competitive pressure in the module industry is increasing. Shunyu Optoelectronics took the initiative to pay close attention to the development trend of the industry, the state of prior technology and the research and development direction of competitors, and carried out new project research and development, hoping to develop camera modules that better meet the needs of mobile phone manufacturers and consumers.

　　In the process of building an intellectual property operation service system in Ningbo, Shunyu Optoelectronics and the intellectual property operation organization declared a high-value patent cultivation project, focusing on the second generation technology of chip-level molding and packaging, lens miniaturization, optical multi-degree-of-freedom precision assembly and other unique technologies and processes of Shunyu Optoelectronics. Around these technologies, Shunyu Optoelectronics has made a layout and formed a high-value patent portfolio. "Through the implementation of the patent application portfolio and layout strategy, the accuracy and effectiveness of patent mining have been improved, the patent portfolio value of enterprises has been increased, and the number advantage of patent applications has been gradually reflected in the quality advantage of patent layout." Wang Bo said.

　　"Sometimes, when a new thing appears and many people are on the sidelines, pushing it out may be like a snowball, forming a momentum. We began to explore the operation of intellectual property rights spontaneously in 2012, and now we gradually feel that the time is ripe. Although it can’t be said that it is handy, it has slowly entered a state. " Li Yingchun said that with the promotion of the government, Ningbo’s intellectual property operation service has formed a good social atmosphere in recent years. While patent agencies are marching into high-end operation services, it is also conducive to enterprises to further use patents to enhance their competitiveness. He introduced that at present, more than 40 enterprises have taken the initiative to seek intellectual property operation services from Yongzhi.

　　Multi-party cooperation to build a protection system

　　The effective functioning of intellectual property rights can not be separated from Ningbo’s great efforts in intellectual property protection. In recent years, Ningbo Intellectual Property Court was established in Ningbo Intermediate People’s Court, China (Ningbo) Intellectual Property Protection Center was put into operation, and China (Ningbo) Intellectual Property Rights Protection Assistance Center was approved as the "first batch of capacity-building intellectual property arbitration and mediation institutions" in China National Intellectual Property Administration. In 2018, a total of 1,614 patent dispute cases were filed in Ningbo, a year-on-year increase of 4.7%; Ningbo Intellectual Property Court accepted 2188 intellectual property cases and concluded 1598 cases. In 2018, the third-party platform for comprehensive application and protection of intellectual property rights in Ningbo successfully mediated 427 cases, with a mediation success rate of 67.8%. More than 70% of disputes can be mediated within one month.

　　"In order to further strengthen intellectual property protection, we have also made some attempts in intellectual property insurance." According to the relevant person in charge of Ningbo Intellectual Property Office, Ningbo started the patent insurance subsidy project application last year, and organized a patent insurance bank-enterprise matchmaking meeting in January this year. In 2018, 250 high-tech enterprises in Yinzhou District of Ningbo insured patent execution insurance and patent infringement liability insurance, and 1817 domestic invention patents and 108 foreign invention patents were included in the insurance scope. In addition, China’s first trademark exclusive right insurance project landed in Ningbo, and has successfully underwritten 19 enterprises including Bull, Deli and Oaks, involving 1,364 trademarks, with a total guarantee amount of 7.3 million yuan, 9 cases of rights protection assistance and infringement compensation, and 3 cases of compensation have been completed.

　　In March 2018, China (Ningbo) Intellectual Property Rights Protection Assistance Center took the lead, and jointly established the Ningbo Foreign Intellectual Property Alliance with 18 units including Ningbo University, Haitian Group and Oaks Group to help enterprises develop patent distribution at home and abroad and actively respond to intellectual property disputes at home and abroad. In order to support the creation, application, management and protection of intellectual property rights in Ningbo, the following month, Ningbo Intellectual Property Institute was unveiled in Zhejiang Wanli University, aiming at cultivating a group of compound talents with "science, engineering and law", building an intellectual property innovation practice base and providing services such as diagnosis of intellectual property problems, countermeasures for intellectual property protection and analysis of brand and trademark protection.

　　"All intellectual property operations in Ningbo are closely combined with the actual needs of enterprises, and the work foundation of research institutes and operating institutions and the development of industries are promoted. Therefore, our intellectual property operation service system construction has achieved certain results, and it has received positive responses from enterprises in terms of cultivating high-value patents; The pledge work is also progressing smoothly. At present, the loan financing pledged only by patents has reached 30 million yuan; In addition, we constantly adjust and optimize the public service platform according to the feedback from enterprises, and strive to launch all services by the end of 2020. " The relevant person in charge of Ningbo Intellectual Property Office said that in the next five years, Ningbo will continue to solidly promote intellectual property work, strive to create a strong national intellectual property city, and further use intellectual property rights to promote industrial transformation and upgrading and help high-quality economic development. (Intern reporter Zou Biying of Intellectual Property News)

Image source: People’s Daily

Editor’s note:The official website of china food and drug administration recently released four batches of 20 food and drug rumors. The summary release content includes the rumor content, rumor propagation track, media rumors and the harm of rumors.

The rumors released by the Food and Drug Administration in recent days are closely related to people’s lives, and some rumors are still "undiminished" on the Internet. These rumors cover meat, fruits, beverages, vegetables, cooking oil, tea and other food categories, showing three major characteristics: "Carcinogenesis" has become a common vocabulary for rumor makers to "package" rumors, and chlorine in microwave ovens, milk, Houttuynia cordata Thunb and tap water has been labeled as "Carcinogenic"; In seasonal seasons, watermelons, cucumbers, persimmons, dates and other fruits and vegetables often "lie down" innocently. During the hot season, rumors such as "watermelon injection" and "rootless bean sprouts are poisonous" will resurface; Shrimp, crab, chicken and other meat foods are often spread wildly on the Internet by rumors, and many versions are generated. [detailed]

Top 20 Drug-eating Rumors

1. Pork hookworm "boiled but not rotten":In September, 2013, in Longsheng, Guangxi, a saying that "the hookworm of pork is not rotten in water, not cooked in oil, and can’t be killed at high temperature" went viral on the Internet, and in the following years, a number of rumors of derivatives and variants appeared one after another, involving Guangdong, Jiangsu, Liaoning, Sichuan and other places. [detailed]

2.SB250 virus "72 change":In March 2016, two netizens in Yunnan Province spread rumors on the Internet: "At 2: 21 am yesterday, a woman was infected with SB250 virus (variants including sk5 and H7N9, etc.) and died. The doctor who participated in the rescue was quarantined. It is reported that this woman was sent to the hospital after buying grass carp in the market to eat pickled fish. CCTV news has been broadcast, so don’t eat fish, sauerkraut, especially grass carp for the time being. Since then, various versions of the rumor have been widely spread on social platforms, and the main content is roughly the same, but the time, place and name have been changed. [detailed]

3. White eggs are more nutritious:Before 2005, the saying that "red-skinned eggs are laid by chicken, so red-skinned eggs are more nutritious than white-skinned eggs" was popular in society. In response to this statement, CCTV Health Channel refuted the rumor in a program called "Learning to Eat Eggs" on September 13th, 2006, saying that there is almost no difference in the nutrition of different eggshells after experimental testing. [detailed]

4. Microwave ovens cause cancer:On April 23, 2002, Life Times published a rumor short message "Don’t ignore the harm of microwave ovens", because the few reprints did not form a hot topic of public opinion. On September 17th, 2003, China Youth Daily published a compiled article entitled "Microwave food does more harm than good and is extremely harmful to health", which put forward an extreme view that microwave food is harmful to health and even causes cancer. The title of the author was also exaggerated by translators and reprinted by many media, which triggered public doubts about the safety of microwave heating food. [detailed]

5. Drinking milk can cause cancer;On December 12, 2003, Campbell, an American nutrition professor, put forward the view that cancer cells will be "promoted" by high protein when drinking a lot of milk and taking too much animal protein. On June 3, 2004, Nanfang Daily published a report that a British professor believed that dairy products were a catalyst for human carcinogenesis. In the following years, a large number of articles on foreign research on the harm of milk to human body were widely reprinted in Sina blog, Baidu Post Bar and various community forums, and even spread on websites such as "Biology Valley" and "Health Online". [detailed]

6. Instant noodles are "junk food";Since October, 2003, the "Top Ten Junk Foods in the World (List) published by the World Health Organization" has been reprinted on food websites such as Huaxia Jingwei. com and Bio-Valley, and mainstream portals such as Sohu and Sina, including convenience foods, calling them "containing preservatives and flavors, with only calories but no nutrition". This view confirms the public’s cognition of instant noodles and has been deeply rooted in people’s hearts since then. On September 29th, 2004, "China Food Science and Technology Network" invited relevant professors for the first time to dispel rumors and introduce the nutritional components of instant noodles.[detailed]

7. Injection of watermelon causes poisoning:In the summer of 2016, it was the hot season of watermelon. A message that "as long as there are yellow and white tendons in the melon pulp, it means that this watermelon has been injected" went viral on major social platforms. In fact, this rumor appeared as early as 2012, and it will resurface every hot season of watermelon. [detailed]

8. Persimmon yogurt is eaten with death:Since September 2016, there has been a rumor on the Internet that "there are children’s attention at home: it is the season when persimmons are on the market … A real thing just happened today: a little girl ate persimmons and drank yogurt, and she died of poisoning in less than half an hour!" In fact, this news has no details such as the time, place, and person of the incident. Searching on the Internet with "persimmon+yogurt" as the key word, there has not been any public poisoning or death caused by eating persimmon yogurt recently. [detailed]

9. Straight cucumber sprayed with medicine:"Straight cucumbers are sprayed with medicine, and curved cucumbers are natural." "Cucumbers buy bends, leeks choose short ones." Whenever cucumbers are hot, such statements are madly transmitted on social platforms. In 2016, similar rumors reappeared. Wechat WeChat official account Kangnian published "These things are not delicious food, but poisonous" on September 7, and "Small Horn Promotion Platform" and "Leshan Real Estate Information" also published the same article on September 14 and September 18 respectively. It is understood that the saying that "the straight cucumber was sprayed with medicine" was on the online rumor list in 2015, and well-known media such as the World Wide Web, People’s Daily Online and Xinhuanet have repeatedly rumored it. [detailed]

10. Houttuynia cordata is carcinogenic:On June 12th, "Hippocratic Disciples" published a long microblog "Houttuynia cordata Thunb and Aristolochia Nephropathy", saying that Houttuynia cordata Thunb may induce nephropathy and cause cancer because it contains aristolochialactam, which triggered a heated discussion among netizens. In fact, the statement that Houttuynia cordata induces nephropathy and causes cancer originated from the statement of Fang Zhouzi, a popular science writer, that "eating Houttuynia cordata often leads to renal failure" in 2014. At the 2016 China Food Rumor Forum, the China Food Rumor Alliance released three major food rumors. The online rumor that "Houttuynia cordata will cause kidney disease and kidney cancer" was assessed by experts as not rigorous in logical deduction and prudent in conclusion. [detailed]

11. Poisoned bean sprouts are all poisonous:In 1985, "8503" rootless bean sprout growth regulator was successfully developed and applied on a large scale nationwide. On December 22, 2010, Dahe Daily revealed false news that "rootless auxin used by a bean sprout producer in Zhengzhou is a hormone drug, and five additives can cause cancer". In response to this rumor, on January 25, 2011, the rumor shredder section of "Shell Network" published an article to refute it for the first time. However, in 2011, after two substances in rootless bean sprouts were excluded from the list of food additives by the Ministry of Health and the General Administration of Quality Supervision, Inspection and Quarantine, rootless bean sprouts were classified as "poisonous bean sprouts" and began to be inspected everywhere. [detailed]

12. blue crab injection:On July 15, 2016, a video of injecting the blue crab went viral on social platforms. The video shows that an aunt injected unknown liquid into the blue crab with a syringe, and netizens speculated that the injections were carotene, yellow powder, crab paste and urea essence, which triggered widespread public discussion. This online rumor is actually a repeat of the old trick. As early as August 12, 2015, "Sanmen Food Safety Taizhou Market Supervision" released "Blue Crab Injection? ! Not credible! ! ! "The news.[detailed]

13. Food use of contraceptives "storm":On May 12, 2001, Jiangsu Agricultural Science and Technology News refuted the social rumor of using contraceptives to promote the feeding of Monopterus albus. On April 4th, 2004, CCTV’s "Weekly Quality Report" revealed that there were vendors in Nanjing who revealed that Monopterus albus was cultivated with contraceptives. On October 14th of the same year, CCTV Health Channel refuted the rumor. However, during this period, many media have reprinted this untrue news. On June 27, 2007, the column of "Happy Life" of Beijing TV Station revealed that the vegetable seller himself revealed that the liquid medicine sprayed when planting cucumbers was similar in nature to contraceptive pills. On June 15th, 2009, China Food Science and Technology Network determined that the drug sprayed on cucumber was phytohormone. [detailed]

14. Crawfish is used to treat corpses:On September 17, 2003, CCTV Life Channel received a letter from the audience saying that crayfish contained harmful substances and the living environment was dirty, and conducted a special investigation to refute the statement that crayfish was harmful and the living environment was dirty. In June 2005, a rumor that "crayfish was used to dispose of corpses during World War II" appeared in Baidu Post Bar, and it was widely reprinted in Post Bar and Tianya Forum, which triggered a heated discussion. On July 24, 2006, Liberation Daily refuted this rumor, saying that although crayfish can survive in polluted waters, it does not mean that they only live in polluted waters. Heavy metals are really easy to gather in their heads but their bodies will not be stored. [detailed]

15. Genetically modified chicken for KFC and McDonald’s:Since 2008, rumors about KFC’s "six-winged chicken" and "spider chicken" have been circulated wildly all over the country. Many people also associate six-winged chicken with genetic modification, for fear that they will have genetic variation after eating six-winged chicken. By the end of April, 2015, there were more than 4,000 related articles on WeChat WeChat official account, and more than 130 accounts had more than 100,000 posts. Among them, 10 articles on WeChat WeChat official account, such as "Guangzhou Men and Women", "Chinese Buddhist Quotations", "Practical Life Tips" and "Zero Health", attracted the attention of netizens. [detailed]

16. Oxygen-enriched water supplements oxygen-enriched water:In February, 2014, Wahaha launched a new product "Wahaha Oxygen-enriched Water", and advertised "One bottle of oxygen-enriched water, walking in the forest for 2 hours", promoting that oxygen can be replenished after drinking oxygen-enriched water. This advertisement quickly attracted the attention of the public all over the country, and the product received public enthusiasm in a short time. In May 2014, Beijing Evening News, Beijing News, Yangzhou Evening News and other media successively rumored that oxygen-rich water was useless to the human body. Behind the false statement of "Wahaha oxygen-rich water", it is revealed that the concept water represented by oxygen-rich water lacks corresponding laws and regulations.[detailed]

17. Chlorine in tap water can cause cancer:Since 2014, an article "Hot rice in a steamer causes a bloody case!" has been circulated on WeChat platforms all over the country. See if you are committing suicide every day! This paper introduces that when cooking in a pot with cold water, the chlorine in tap water will be coated on the food after heating, which will cause cancer. Therefore, it is necessary to open the pot cover and boil the water before cooking the food. From March 4th to 8th, 2015, many WeChat WeChat official account still forwarded this article, including Daily Micro Magazine, Yige Beauty Industry, Jinhua People’s Pharmacy and People’s Health and Wellness. People’s Daily Online, Sohu.com, Beijing News.com and many other media have issued articles to refute rumors. [detailed]

18. "Saccharin Jujube":On September 1, 2015, qiongshan district Food and Drug Administration of Haikou City and the police raided a fruit wholesale market in Haikou City, and seized and sealed 3.3 tons of suspected dates on a truck. After the case was solved, the discussion about the saccharin jujube incident never stopped. Over the past year, major social platforms have frequently exposed false statements that suspected saccharin dates reappeared. In September 2016, a CCTV exposure: Don’t buy this jujube, no matter how sweet or red, it’s terrible! The video article of ""is madly transmitted on social platforms. [detailed]

19. A food is infected with H7N9 (pork, cherry, saute spicy chicken):"Shanzui Village, Gangyaoling Town, Huludao City, Liaoning Province, died of eating cherry infected with H7N9 yesterday afternoon … See, the mass spread, this news is true." This kind of news is widely spread in the circle of WeChat friends, and there are many versions. The content is roughly the same, but the time, place, name, virus and food are changed. [detailed]

20. Small molecular collagen anti-aging:At the beginning of 2014, Jimmy Lin, an artist, became a hot topic with his "reverse growth". Among the products launched by his company, there is a collagen drink with "small molecular collagen" as the main raw material. This is the secret of Jimmy Lin’s advertisement that he is not old, but there was no evidence that "small molecular collagen" can help beauty and skin care. [detailed]

Observation and comment

The rumor on the tip of the tongue should be cured.

On April 17th, the State Food and Drug Administration held a briefing, inviting the heads of relevant departments, experts and scholars, and employees of Internet platforms such as Tencent and Sina, from the Ministry of Agriculture, the State Health Planning Commission, the General Administration of Quality Supervision, Inspection and Quarantine, the National Network Information Office, Tsinghua University and China Academy of Social Sciences, to have a discussion on how to effectively control food rumors through multi-party linkage. Yan Jiangying, spokesperson of the Food and Drug Administration, said that it is necessary to increase the punishment and accountability of food safety rumor makers, improve public scientific literacy, and make rumors nowhere to hide. [detailed]

Resisting food safety rumors requires "five parties to work together"

Recently, official website, the State Food and Drug Administration, released a batch of "Summary of Food and Drug Rumors in Recent Years", including "Crayfish is used to dispose of dead bodies", "Straight cucumbers are sprayed with medicine" and "KFC and McDonald’s use genetically modified chickens", including the recent news circulating on WeChat group that "something happened to milk again". [detailed]

How to break the rumors about food and medicine?

Authoritative medical information may be "secondary processed" in the process of communication, thus putting on the cloak of rumors and deviating from the track of facts. In order to improve the public’s "healthy thinking", what communicators need to do is to provide more professional "health counseling" and follow the standardized information control process to avoid deviation and distortion. [detailed]

Why is it difficult to ban "health rumors"?

Recently, several "health rumors" detonated the WeChat circle of friends. How do health rumors arise and ferment? Why is it so influential? How to establish a smooth rumor mechanism? [detailed]

　

Reporter Huang Haihua

As long as he doesn’t go on a business trip, Nie Ming, a professor at Fudan University’s School of Life Sciences, will go back to school for scientific research after dinner. He admits that he enjoys such pure scientific research time.

How to make scientific research return to scientific research itself? As a comprehensive research university focusing on basic research, Fudan University has planted "fertile soil" for basic research in recent years, providing support at different levels and gradients, giving researchers more freedom to explore.

Jin Li, president of Fudan University and academician of China Academy of Sciences, said that universities should create a more relaxed academic ecology. If scholars are "either fighting for funds or on the way to fighting for funds", they will have little time to think deeply and it will be difficult to ask good scientific questions.

"As long as there is a unique idea, it may be supported."

On a hot summer day in 2019, Nie Ming was on his way to the office as usual. When he passed the greenhouse gate, the cool air of the air conditioner made him feel comfortable, but when he walked away, this feeling disappeared and the heat hit him again. This temperature change in a second or two inspired him.

In most previous studies of global change ecology, the ambient temperature was simplified as the average temperature. Nie Ming, who studies the decomposition of carbon in soil, thought, if the average temperature changes little, but the temperature fluctuates greatly, will it bring different effects? He quickened his pace unconsciously, and as soon as he got to the office, he couldn’t wait to convene a meeting of his team members for discussion.

At that time, in order to simulate different temperature change scenarios, it was necessary to buy a variable temperature incubator. Nie Mingshen invited Fudan University’s "original scientific research personalized support project", and within a month, the research funds arrived. "It’s really a bit unexpected. In the past, we applied for external research funds, and most of them were used in the second year." Nie Ming told reporters, "Creativity is very important to do basic research. Many young researchers around me have received support for such projects. " With this research funding, Nie Ming’s inspiration "accidentally" was able to "land" in the first time.

Youth is the most creative period, and those "flashes of thought" may contain subversive innovation. Since 2017, Fudan University has set up the "Personalized Support Project for Original Scientific Research", aiming at guiding outstanding young scientific research talents to enter the "no man’s land" from "0" and encouraging exploratory research.

"As long as there is a unique idea, it may be supported." According to the staff of Fudan University’s "Double First-class" Construction Office, this project has supported more than 600 "ideas", and the support funds range from 200,000 yuan to 500,000 yuan, trying to create a strong atmosphere of pursuing original innovation.

"It is more flexible to use and can adjust the scientific research plan independently."

Nie Ming’s "Accidental" story continues.

In 2021, Shanghai took the lead in launching the "Special Zone for Basic Research" in China, and Fudan University was one of the first three pilot units. The municipal government invests 20 million yuan in each "special zone" every year for five years, and the pilot units jointly invest at a ratio of not less than 1:1. At the same time, they also give full support in the construction of scientific research teams and the protection of scientific research software and hardware. Fudan University selected the first batch of 17 potential projects and included them in the "Basic Research Special Zone". Nie Ming’s project is one of them.

At this time, the study of "temperature fluctuation" that started from an inspiration has already begun, and Nie Mingzheng is smugly preparing for a long and in-depth study. "Basic research needs time, and I can’t wait, and the support of the’ SAR’ takes five years as a cycle, so I can calm down and do research." Nie Ming said.

After he got the first fund of this project, he hired two postdoctoral fellows, carried out large-scale field experiments and collected a large number of soil samples. In January this year, Nie Ming’s research group innovatively discovered a new mechanism of "temperature fluctuation adaptation", which provided a new way to improve the forecasting ability of ecosystem carbon cycle feedback climate change. Relevant research results were published in the international academic journal Nature, Ecology and Evolution, which was recommended as a key paper by the editorial department and distributed with editorials. "This is the largest single grant I have received since I did scientific research. It is more flexible to use, and I don’t need to make a detailed budget. I can also adjust the scientific research plan at any time. You only need to report the progress of scientific research every year, and the number of words is not limited. " Nie Ming said that this is a great trust in researchers.

According to the relevant person in charge of the Research Institute of Fudan University, two batches of 37 people have been selected into the "Basic Research Special Zone"; When selected, the average age is about 38 years old, and the youngest is 29 years old. "The SAR plans to encourage original innovation and cross-integration of academic ideas, support young researchers to challenge scientific problems and climb scientific peaks, and at the same time try their best to make researchers concentrate on their research and have no distractions through various safeguard measures."

"There is no’ cold bench’ here", and behind the state of mind is ecology.

What is the ideal basic research environment? Zhang Yuanbo, a professor of physics at Fudan University, believes that the most important thing is to have stable research funding support, so there is no need to worry that funding will be "cut off". Secondly, assessment is also needed, such as expert evaluation in the industry, not only papers but also "hats".

Fudan University has implemented the evaluation mechanism of "representative achievements" since 2013 to "reduce the burden" for researchers. In 2019, the "Key Support Plan for Original Innovation" was further established to provide personalized support for highlighting the original innovation of scientific research, the source innovation of cutting-edge core technologies, and young researchers. The amount of project support can reach 10 million yuan, and at the same time, according to the actual needs of applicants, support is given in space, team building, postgraduate enrollment and other aspects.

Relying on the stable support of the school, Zhang Yuanbo’s team did a great thing-took the lead in developing an ultra-high vacuum sample preparation system for the research of new two-dimensional materials in the world. Most two-dimensional materials are very easy to deteriorate in air, and their quantum properties will disappear. Can the whole sample preparation process be put into ultra-high vacuum environment? This needs to overcome many engineering problems. Independent research and development of equipment itself requires a lot of money, but in most scientific research projects, the proportion of equipment costs is relatively small. "When we started doing this, there was no such equipment in the world." Zhang Yuanbo said.

Basic research is "source power" and "meta-strength". Since 2021, Fudan University has made great efforts to implement the "First-class Discipline Training Action", aiming at the key areas to be broken through, setting up a training team, and further consolidating the discipline soil of basic research.

A few days ago, the "Low-dimensional Quantum Materials" project team led by Zhang Yuanbo was supported by the above plan because of its systematic and excellent scientific research foundation in the early stage. "The competition in this field is very fierce, and we don’t have a’ cold bench’ for basic research here." Zhang Yuanbo said with a smile that the young people in the team are full of momentum, and everyone is thinking about how to do better work.

This state of mind is not unique in Fudan University. When the world enters the era of great science, the degree of organization of basic research is getting higher and higher, and the influence of system guarantee and policy guidance on the output of basic research is increasing. But basic research is creative, forward-looking and deep-rooted. Under the current investment structure of basic research, which is still dominated by external competitive funds, as the direct "organizer" of basic research, it is very important for universities or research institutes to make use of limited resources, see the value of creativity, forward-looking direction and deep-rooted strength, step forward in time and extend a helping hand. To some extent, this kind of "timely rain" support is the most needed for the frontier exploration of basic research.

Behind the mentality and state is ecology. From "having a unique idea can be supported" to "being able to adjust the scientific research plan independently", and from individual-oriented to discipline-oriented, Fudan University continuously optimizes the supporting ecology of basic research, so that researchers have a sense of certainty and value. This makes us full of expectations for high-quality scientific and technological innovation in the future.

Special feature of 1905 film network On the 11th day of Cannes Film Festival, all 21 films of the main competition were finally shown. The three films that appeared on the last day were LGBTQ movies from France, Russian director Sergey Dvortsevoy’s and Ceylon’s last-minute shortlist.

　

The day before the Palme d ‘Or was officially announced, the "One Concern" unit took the lead in winning the prize. Bi Gan’s works, which had caused extensive discussion before, were not harvested, and the grand prize was won by Swedish fantasy movies.

　

Time: 8: 30am-9: 50am/11: 00am-12: 40am.

Venue: Lumiere Hall of Film Palace & bunuel Hall of Film Palace.

Retro interpretation of love in "Stab in the Heart" & Color "Little Guy" is exhausting.

　

Among the films in this main competition, "Stab in the Heart" is a relatively large category. The main characters of the film are a lesbian couple making same-sex movies and their LGBTQ friends. They exaggerated the abnormal killings they encountered in the form of images, and under the picture full of retro flavor and extreme eroticism, "Stab in the Heart" actually tells the story of two extremely pure love relationships, one is a lesbian couple who fell in love but failed to stay together in the film, and the other is two little boys in where will you go who were brutally separated by their father in the movie. Compared with the simple plot, The Stab in the Heart is more like an experimental tribute to the shadows.

　

There are "rumors" that Ayka, the heroine of "Little Guy", is likely to launch an impact on the best actress award, and the film continues the consistent style of Russian films at international film festivals — — Focus on social problems and endless suffering of the bottom people. Ayka, who just gave birth, not only has no job, but also has debts to repay. Throughout the film, the director led the audience to "bear" Ayka’s predicament with a strong sense of documentary camera language, and experienced her double physical and psychological pain. Tragedy is real, but as a film work, endless repetition makes people feel distressed about the role and endless fatigue and aesthetic fatigue. In short, it is another work with more practical significance than artistic expression.

　

Time: 4: 30pm

Venue: Debussy Hall, Film Palace

Swedish film won the "One Concern" unit award. Bi Gan’s "The Earth" is unfortunately zero.

　

On the day before the official closing of the film festival, the "One Concern" unit announced the results of various awards. As the chairman of the jury of this unit, actor Benicio Del Toro spoke first at the award ceremony. He evaluated the 18 finalists as winners in a sense, and the excellent quality of each work shocked several judges. However, they still need to select five works to share five awards.

　

Previously, Bi Gan’s "The Last Night of the Earth" was widely discussed after the screening, and it was also highly anticipated by domestic media and fans. Unfortunately, however, the film did not win any awards that day. A focus unit award was won by the Swedish fantasy film Border. In addition, The Girl, which was highly praised during the Cannes Film Festival, won the best performance award. Victor, the leading actor, plays a deformed ballet dancer in the film. Only 16-year-old, he is still in school today. The director received the award for him and expressed the hope that this role would express his understanding and support for this kind of group.

　

Time: 8: 00 pm-11: 08 pm

Venue: Debussy Hall, Film Palace

Ceylon’s Wild Pear Tree focuses on father and son and the script of the times is solid and informative. 　

　

Ceylon’s new work Wild Pear Tree, which was added to the main competition unit at the last minute, was scheduled for the last screening on the last day. The film is more than 3 hours long, which is the most shortlisted film in this year’s Palme d ‘Or. Fortunately, compared with the last one that won the Palme d ‘Or, the appreciation of Wild Pear Tree has improved a lot, and the script is absolutely solid, but the intensive lines bring so much information that the three editors all sigh: these three hours seem to have finished reading a book (with English subtitles) in the cinema.

　

"Wild Pear Tree" has designed several important scenes with the hero as the dot, and each scene contains a lot of dialogues. Through these life-oriented lines, Ceylon shows the personality of the younger generation in Turkey and the confusion they face, as well as the huge "generation gap" between the young and middle-aged generations: the boy in Grade Two shows "blind self-confidence" when facing famous writers, which makes people feel angry and can’t help but smile for his childish courage; The scene of middle-aged people who have successfully dropped out of high school and "taught" young people who have received higher education but are still confused in society with their own social experience also makes the audience’s empathy particularly real.

　

There is no doubt, however, that the overall plot line running through Wild Pear Tree is still the relationship between father and son. Two men with different personalities and egoism maintain an uneasy relationship in most parts of the film. My father, who has been working hard, always has a restless heart, while my son, who thinks he has grown up, has been silently remembering his childhood teachings in his heart while looking down on his father. Both of them are persistent enough about what they like.

　

My son’s first novel "Wild Pear Tree" became an opportunity for the relationship between father and son to break the ice. When everyone, including his closest mother, didn’t finish reading this book, his father had already learned the contents of "Wild Pear Tree" by heart. The film also completes the topic in this part: in fact, fathers and sons are like the fruits of wild pear trees. They look unpleasant on the outside, but they taste delicious.