For the first time in 60 years, Russia’s top secret agency nuclear weapons monitoring has been exposed to monitor other countries’ nuclear tests.

  CCTV News:Since the United States conducted the first human nuclear test, the Soviet Union at that time began to plan a secret monitoring department to monitor the nuclear tests of other countries. For this reason, the Soviet Union established a huge intelligence network around the world. Now this mysterious institution has been made public by the Russian Ministry of Defense for the first time in 60 years.

  In 1945, the United States conducted a nuclear test and announced the birth of a new type of powerful weapon to the world. At that time, when the Soviet Union met this kind of weapon, it would play a decisive role in future wars, so it was necessary to keep abreast of the relevant actions of various countries. After 13 years of planning, the special monitoring bureau of the Soviet Ministry of National Defense was established on May 13th, 1958.

  The bureau’s main task is to monitor nuclear tests in other countries’ nuclear test sites. For nuclear explosions registered with the Special Monitoring Bureau, the following detection methods will be used:

  First, radio technology and methods — — Based on the electromagnetic pulse records generated during the atmospheric nuclear explosion;

  Second, the seismic recording method — — Recording seismic waves generated by nuclear explosions and distributed around the world;

  Third, infrasound inspection method — — Records of atmospheric pressure fluctuation based on the results of shock wave action;

  Fourth, magnetic detection method — — Record the difference of earth’s magnetic field caused by nuclear explosion;

  V. Radionuclide method — — Based on the records of radioactive materials formed by nuclear explosions and transmitted through air medium over a long distance.

  In addition to monitoring nuclear explosions, the Special Monitoring Bureau continuously detects the earthquake and radiation environment on the earth, and cooperates with the Federal Emergency Department, the Hydrometeorological Bureau and the Geophysical Department of the National Academy of Sciences.

  At present, the special control office has a huge network composed of many observation points, which are composed of special monitoring laboratories and independent earthquake recording points located inside and outside the Russian Federation. The information obtained from all network branches will be transmitted to the processing center in Moscow through communication channels. In addition to the information from its own laboratory, the processing center will also use the information from seismic recording stations, infrasound stations and radionuclide stations of the international monitoring system network. Russian media said that this huge information network covers the whole Russian territory, even the whole world.

  The final processing and analysis of all the collected information is completed by the duty personnel of the special monitoring bureau, and the relevant reports are submitted to the leaders of the state and the Russian Federation armed forces in time.

Evaluation of Yamaha Lightweight Street Running Skyhawk 125 Overriding Edition

  Yamaha Skyhawk has attracted much attention since it was launched in September last year. According to different consumer groups, Skyhawk is divided into two configurations: Overriding Edition and Aggressive Edition. This time, Moxin. com evaluated Skyhawk Overriding Edition.

  One.Appearance part

  As a latecomer of street sports car, the Overriding Edition has a distinctive appearance, which is both aesthetic and practical, and fits the manufacturing concept of Yamaha locomotive very well.

  Extraordinary fuel tank modeling

  The beautiful and unique fuel tank shape did not disappoint everyone, and its super-large fuel tank side plate with a sense of existence completely stood out from the same class. The highlight is that the designer hides the fuel tank changeover switch in the side panel, which makes this beautiful integrated design more neat.

  Halogen shaped headlight

  The headlight of the override version has high resolution and strong texture, which is a pleasant enjoyment whether it is pure visual inspection or finger touch. Because it was a sunny day during the test, the headlights were rarely used, but Xiaobian still opened it in broad daylight, and its luminous effect was very penetrating.

  Sharp tail shape

  The sharp and cool taillights combined with the super-running fender, the new shape of the side plate and the tail create a different dazzling back. When the knight rides the Superversion and leaves, pedestrians who have been dumped a few blocks will inevitably keep the sharp tail of the Superversion in their minds.

  Stereoscopic pointer instrument panel

  Its humanized new reading interface design greatly improves the readability of the dashboard, and the design that echoes the headlight curve adds a sense of integrity and substitution.

  Stereoscopic front fender

  The three-dimensional design of the front fender has the dust protection function of the front fork at the same time. In addition, one of the differences between the Skyhawk Overriding Edition and the Aggressive Edition is that the Overriding Edition is equipped with a windshield with a strong sense of sharpness, and the lower diversion and rear pedals of the two cars are also different. The harmonious collocation of dynamic elements makes the mystery and locomotive flavor of the override version more prominent.

  tag

  Distinctive street sports car style, angular vehicle appearance, mysterious and domineering. Skyhawk is superior to the version, and it is indeed domineering and "superior" to the world. When we first met, we have already grasped Xiaobian’s appetite. I think, whether you are an old motorcycle rider who is used to riding a medium or large displacement or a newcomer who just learned to ride a motorcycle, you will get different sensory enjoyment.

  II. Power component

  Skyhawk Overriding Edition inherits the consistent and reliable power performance of Yamaha streetcar, and the classic YBR125 engine glows with brilliance. After long-term postgraduate study in China market, YBR engine has become a representative of high-quality power. In order to obtain more accurate evaluation data, the editors tested the climbing performance, speed change, starting performance and performance status of the override version in various road conditions (asphalt road, cement steep slope and wading road lights).

Climbing performance

15The steep slope can be easily climbed, and if the angle is increased upwards, there will be a sense of stagnation, good power output and extraordinary performance, and it is still easy for two people to climb the steep slope when riding.

maximum speed

According to the current industry standards, the maximum speed of the override version exceeds 90km/h, and the maximum linear acceleration is 95km/h on the flat cement road, which is a bright spot for YBR125.

Medium speed power

The acceleration performance is good, the engine power is strong enough, and the fourth gear accelerates rapidly.

Cold/warm-up startability

The cold machine starts at the touch of a button, and there is nothing unusual in many tests, so the quality is reliable and safe.

Starting performance

YBRThe engine torque is remarkable, the first gear starts quickly and smoothly, the acceleration performance is excellent and keen, the acceleration performance is excellent within 70km/h, and it can be slightly improved at 85 km/h.


  tag

  YBR power technology is stable, reliable and lasting, which is the most basic requirement of knights. YBR not only meets the basic demands, but also includes the quality of motorcycle with the temperament of street sports car, which is bound to become the best model for motorcycle enthusiasts to get started.

  III. Control part

  In order to have a more accurate understanding of the override version, we adopted several basic processes to test the performance of the whole vehicle, such as going straight, turning, shifting and shifting.

Stability during driving

The engine vibration is small, the whole vehicle is particularly comfortable to go straight, the people and the vehicle are integrated, there is no sense of disobedience, and the body has no signs of jitter and deviation. The turning radius is not large, the grip is commendable, and it is flexible without sideslip when bending slightly. The car body is stable when accelerating and decelerating in corners.

Control convenience

The whole vehicle is suitable for young people to ride in various road conditions for leisure. The handlebars are unpretentious, the clutch force is moderate, there is no pressure when crossing the city and crossing the congested road, the throttle control returns quickly, and the overall operation feeling is very good. The chassis is stable, and it can move forward at full speed when passing, and there is no sign of instability from side to side. The whole vehicle has good passability. Due to the low configuration, some functions are slightly stagnant, but they are still under control.

Flexibility of small components such as switches

The performance of each control switch is stable, and there is no flaw in several repeated tests. The only deficiency is that the appearance design of each component is too simple and bright, which makes it smell of mechanization.

Abnormal vibration of front wheel

The quality of the overriding version of the tire is worthy of recognition. There is little difference between cornering and going straight, and there is no abnormality in the front wheel.

Driving pollution

Adding lower diversion over the plate can effectively reduce wind resistance. When it is windy and rainy, the rain is not easy to stay, and with the correct posture of the fender, even in bad weather and environment, the whole journey is worry-free


  tag

  The override version has a strong sense of control, which is remarkable. It is only slightly inadequate in appearance and grip, but it does not affect the sense of control and speed of the whole vehicle. For newcomers who have just debuted, the quality of the override version can stand the test and toss, and there is no fault in the whole day’s evaluation.

  IV. Security component

  Consumers who travel long distances or use motorcycles frequently are more concerned about the safety performance of motorcycles, and the efforts of Overriding Edition in safety performance are fruitful. Xiaobian has tested the normal braking performance and emergency braking of the override version. Of course, I don’t forget to check whether the functions of speakers and indicator lights are normal. After repeated tests, the override version can give people a sense of security in braking. In the case of emergency braking, it can stop stably without interference, and there is no abnormal sound and vibration when braking. If the front and rear disc brakes are combined with emergency braking, the effect is over 70%.

    In addition, Xiao Bian evaluated the driving position, foot position, front and rear shock absorption, car body vibration and noise of the override version. The results show that Skyhawk has played a great role in riding comfort, fully reducing the interference of various unfavorable factors, making the whole vehicle riding itself a pleasure.

Driving position

Safe and comfortable, the mount position and foot position are just right, there will be no discomfort, the cushion is made of high-quality material, the grain is clear, the sitting feeling is comfortable, and you will not be tired after riding for a long time.

Front fork rear shock absorption

Good rigidity, longer stroke and remarkable shock absorption performance. There won’t be much discrepancy in all kinds of road conditions. There is no obvious discomfort in carrying people and goods.

Vibration of all parts

The handlebar can be adjusted freely, with comfortable operation and no vibration. Comfortable and reasonable pedals, no vibration in the rearview mirror and wide field of vision.

noise

The engine has low noise and no noise. Meet the noise requirements when accelerating, and there is no discomfort and discomfort. The beautiful and exquisite exhaust pipe, although exposed more, does not affect passengers and cargo, and the overall operation is good.


  tag

  On the basis of the core appeal of comfort and driving pleasure, the Overriding Edition impressed the heart of the evaluation editor with its amazing level and flamboyant manner. If in 2015, entry-level motorcycle riders want to travel far, the first choice must be Skyhawk Overriding Edition.

  Test summary

  Skyhawk is actually a low-key street sports car. Although it is not eye-popping, its greatest advantage is its all-round stability, safety and reliability. Just like the "Jing Shi Man", the Overriding Edition is the "Jing Shi Man" in the automobile industry. It is economical and cost-effective. Although it won’t bring you "drug-like" stimulation, it can make you feel safe and peaceful in your gestures.

  Skyhawk has low fault, good quality and low maintenance, which is very suitable for young people who have just started, because the override version can meet their basic imagination of locomotives, and at the same time it can withstand the wear and tear caused by some "illegal" manipulation. The excellent quality of Skyhawk makes us believe that there is still a lot of room for improvement for medium and low displacement motorcycles as long as they are careful. In the era when large displacement is king, motorcycle enterprises should take Yamaha’s attitude, stand in the most basic position of consumers, and make small and medium displacement more grounded and locomotive-like with pious posture.

  Main technical parameters of Skyhawk 125

  Engine form single cylinder air cooling SOHC four-stroke

  Displacement 124mL

  The compression ratio is 10.0:1

  The maximum power is 7.4kW(7800r/min).

  The maximum torque is 9.5 nm (6000 r/min).

  The fuel tank capacity is 13L

  Seat height 780mm

  Minimum ground clearance is 160 mm.

  The curb weight is 120kg.

  Tire F:2.75-18 R:90/90-18

2024 Shenzhen Household Appliance Subsidy Application Guide (subsidy standard+application conditions+application process)

  Reminder: The "Shenzhen Consumer Electronics and Household Appliances Purchase Subsidy Activity" has ended. At present, it is the Shenzhen Household Appliances Trade-in Subsidy Activity (the activity time is from September 6, 2024 to December 31, 2024).

  Subsidies for Household Appliances Trade-in in Shenzhen

  oneSubsidy standards and forms

  1、Eight categories of household appliances(Refrigerator, washing machine, TV, air conditioner, computer, water heater, household cooker, range hood): Issued in the form of electronic subsidy qualification package.Each type of qualification packageinsideIncluding first-class energy efficiency (water efficiency) and second-class energy efficiency (water efficiency) subsidy qualification.1 each..

  2、Mobile phones, tablets, smart wear 3 categories.: Issued in the form of electronic subsidy qualification,There is only one subsidy qualification for each category..

  During the activity, consumers can receive the above subsidies by category, butOnly one subsidy qualification can be written off for each category., each type of product can only subsidize 1 piece. After the subsidy qualification expires, it can be re-applied, and the support can be renewed for up to 2 times. If it exceeds the time limit, it will not be reissued.

  Note:

  (1) If you buy eight categories of products with first-class energy efficiency or water efficiency of household appliances, you can enjoy a 20% discount on the payment price, and the single discount amount is capped at 2,000 yuan; If you buy products with secondary energy efficiency or water efficiency, you can enjoy a reduction of 15% of the payment price, and the single discount amount is capped at 2000 yuan.

  (2) You can enjoy a discount of 15% of the payment price when purchasing tablet computers and smart wearable products, and the single discount amount is capped at 2,000 yuan.

  (3) The purchase of mobile phone products can enjoy a 10% discount on the payment price, and the single discount amount is capped at 1000 yuan.

  twoSubsidy conditions

  (1) Time of activities

  Subsidy eligibility time: From September 6, 2024 to December 31, 2024, from 10:00:00 to 23:00:00 every day, subject to the total budget, the number of daily subsidies for the activities is limited, and the subsidy funds are available on a first-come-first-served basis. The specific end time of the activities is subject to the announcement of the urban commercial authorities.

  Effective time of subsidy qualification:The subsidy qualification is valid within 8 natural days (including the day when the subsidy qualification is obtained) from the date of acquisition, and can be used from 10: 00: 00 to 23: 00: 00 within the effective date of the subsidy qualification. If it is less than 8 days from the end of the activity, the end time of the activity shall prevail. The daily write-off time is subject to the business hours of the merchant. The specific validity period can be viewed in My-Coupon. If it expires, it will not be reissued.

  (2) Requirements for subsidy targets

  1. The subsidy target is individual consumers.

  2. Within the validity period of the activity, the subsidy object purchases the activity products in the offline stores of qualified sales enterprises, and obtains the sales invoices.

  3. Receive the subsidy qualification after telegraphing personal information through China UnionPay "China Unionpay Quick Pass" APP and confirming by the store clerk, and show the "China Unionpay Quick Pass" APP payment code to complete the payment on the special terminal of the offline store of the qualified sales enterprise.

  threeactivity cycle

  September 6, 2024 to December 31, 2024

  fourActivity application process

  The general process: obtain the QR code after reporting information at the event store-show the QR code to the clerk for verification-successfully obtain the electronic subsidy qualification/qualification package after verification-the subsidy qualification is valid within 8 natural days from the date of acquisition (including the day when the subsidy qualification is obtained).

  01. Receiving link:

  During the activities from September 6, 2024 to December 31, 2024, consumers will go to the offline stores of the sales enterprises participating in this subsidy activity, log in to China Unionpay Quick Pass APP to enter the activity page, declare their personal information, complete the real-name authentication, pass the qualification verification, show the declaration QR code, and receive the activity subsidy qualification on a first-come-first-served basis after the staff of the sales enterprises (stores) participating in the activities verify that they meet the conditions for participating in the activities.

  02, use link:

  Users who have obtained the activity subsidy qualification can purchase the designated goods at the designated merchant stores within the validity period of the subsidy qualification, and enjoy the credit by presenting the "China Unionpay Quick Pass APP" payment code for consumption under the special terminal.

  The activity store can be viewed on the activity page at the top of China Unionpay Quick Pass APP-homepage.

  Please ensure that China Unionpay Quick Pass APP is updated to the latest version, mobile phone positioning is turned on, and China Unionpay Quick Pass APP is allowed to obtain positioning information. This activity is limited to users with GPS positioning in Shenzhen.

  

  

  

  

  

Tips: WeChat searches for WeChat official account [Shenzhen Local Treasure], and replies to [Household Appliance Subsidy] after paying attention to it, so as to obtain Shenzhen’s household appliance subsidy policy, computer/air conditioner/refrigerator and other subsidy standards, how to qualify for subsidies, activities store inquiry, Huawei/JD.COM/Suning.cn and other additional subsidy contents, and how to buy a computer is more cost-effective.

The director’s special feature of "Fat Action Team" shows Bao Beier’s mental journey on the set.


1905 movie network news Directed by Bao Beier, the comedy action film starring Clara, Xu Juncong, Yijun Zeng and Menglu Zhang, starring Guo Jingfei, Yasuaki Kurata, Ryu Kohata, Qi Yuwu and Wen Juan, especially starring Song Jia and Yoko Lamu is being shown in the country. Today, the filmmaker released the "Director’s Special", which includes many wonderful behind-the-scenes stories, and shows for the first time Bao Beier’s mental journey in filming this film, from his creative ideas in comedy creation to the details in the filming process, which makes the audience feel pleasantly surprised by both the feature film and the ending egg.

 

Check the National Day files in every detail, score the first comedy.


As a new director of Taurus, Bao Beier strictly controls every detail, and tries his best to perform every scene, even the details of every set or the position of every actor, and he personally takes the stage to coordinate. It is reported that in order to achieve satisfactory shooting results and present the most hilarious comedy for the audience, the most common sentence that Bao Dao said on the set is to do it again. Bao Beier’s self-report in the director’s special feature: "This is my first film work. Of course, I hope to prepare as much as possible, invest more and do it better." It also expresses the director’s attitude and determination in filming.

Although "Fat Man Action Team" is Bao Beier’s first film work, in the process of shooting, Bao Beier showed his basic qualities as a director. The film starring article said: "Everything is arranged by the director, presenting the comic characters in his ideology. "And actor Xu Juncong also said:" Director Bao Beier has very detailed steps in his mind. " The unconditional trust of the crew finally won this hilarious comedy. It is reported that since its release, the word-of-mouth and rating of "Fat Action Team" have maintained an obvious leading edge in the same type of films on all platforms. Taobao Film scored 8.9, ranking first in the film rating of the same period; Cat’s Eye scored 8.6, which made it the first comedy movie in the same period and the first in attendance. And many eggs at the end of the film have also become the biggest surprise that Bao Beier dedicated to the audience.

Bao Beier admits that the original intention of filming is to take care of everyone on the set.


"Fat Man Action Team" tells the story that two fat men formed a special action team by mistake, intervened in a drug trafficking case, and staged a ridiculous agent trip. Behind the comedy action movie, it tells the inspirational story of little people realizing their dreams. After the film was released, many netizens said that among the many films on the National Day, the Fat Man Action Team was the most surprising, not only with a lot of burdens and constant jokes, but also with a new understanding of Bao Beier. Bao Beier also said frankly: "I like comedies and hope to bring joy to others through comedies. Even if only one person likes your movie, it is also a motivation that you are worth doing for him. "

The main characters of the movie "Fat Man Action Team" are two fat men who weigh as much as 300 Jin. The article and Bao Beier each need to shoot with a weight of 200 Jin. For Bao Beier, who directed and acted, it is a double challenge to physical strength and endurance. As can be seen in the director’s special feature exposed today, Bao Beier not only has to perform by himself but also give guidance to other actors. After shooting, he has to go to the monitor to check the shooting effect. When shooting high-risk scenes, I will personally go into battle in advance and try out for other actors in advance, which not only ensures the shooting effect, but also ensures the safety of the actors in the same group. Guo Jingfei and Clara also said that the tour guide will take care of everyone at the scene, respect every staff member, and the thoughtful attitude is commendable.

The movie "Fat Man Action Team" is currently being shown nationwide.

 

The daily transaction limit of bank cards is 5000 yuan? A number of banks responded

A few days ago, the topic of "There is a bank with a daily trading limit of 5,000 yuan" was posted on Weibo Hot Search, which triggered a heated discussion among netizens.

China securities journal CSI Taurus investigated a number of banks in Beijing, including Industrial and Commercial Bank of China, Agricultural Bank of China, Bank of China, China Construction Bank, Postal Savings Bank, China Merchants Bank and Shanghai Pudong Development Bank. Relevant bank staff said that the daily trading limit of bank cards is set by customers according to their personal situation and trading channels when they apply for cards.

Off-counter transactions of banks

There is no fixed limit.

A few days ago, "There is a daily trading limit of 5,000 yuan for banks on the Internet" boarded a hot search in Weibo. According to media reports, some banks in Beijing have set a trading limit for Class I accounts, and the trading limit for all channels outside the counter is 5,000 yuan per day.

It is reported that non-counter channels refer to businesses that are not handled at the bank counter, including online banking, mobile banking, online fast payment and third-party payment.

"I just issued a year-end bonus of 20,000 yuan, and I want to transfer the money to a wealth management product on a platform, but it frequently shows’ transaction is limited’, and I can’t transfer it, just 20,000. Very strange! " Xia Xin, an office worker in Beijing, told reporters.

She is not alone in such doubts. In this hot search comment area, netizens have said: "My first-class card of Agricultural Bank of China is like this. I can’t transfer more than 5,000 yuan with the flash payment APP, but I can only transfer money with the ABC APP limit." "My bank card limit is 2,000 yuan, and I have to go back and forth five times to transfer 10,000 yuan."

In this regard, the reporter learned from the staff of many banks in Beijing that there is no fixed limit on the non-counter transactions of various banks, which varies according to the personal bank card usage, asset status and trading channels of customers.

The relevant staff of a bank told the reporter that when handling a first-class account in the bank, it is necessary to use the customer ID number to check how many cards and passbooks there are under the name. If there is no settlement account under the name, you can handle a first-class account, otherwise you can only handle a second-class account (the daily transaction amount of a second-class account cannot exceed 10,000 yuan).

A staff member of a branch of ICBC in Beijing told reporters that the daily trading quota of ICBC’s non-counter channels is 10,000 yuan. If the account is not used for a long time, the system may think it is risky, thus reducing its transaction limit. "This is also to protect the security of customer accounts." He also said that if the customer inquires that he is a untrustworthy person through the ID card when handling the card, the system will automatically display that the card cannot be handled.

"The payment limits of different payment channels may be different. The daily transaction limit set at the time of card processing is only the limit set by the bank’s mobile banking." A staff member of a branch of China Construction Bank in Beijing told reporters.

Xiao Li, a staff member of a branch of Shanghai Pudong Development Bank in Beijing, said that under normal circumstances, the transfer limit of mobile banking depends on the amount issued by customers, up to 1 million yuan per day. "Now there are new regulations, such as opening a new card or a new mobile phone number, and there may also be a limit for online transfer."

You can adjust the amount at the offline outlets.

Some customers have tried other methods to realize large-sum transfer. For example, Xia Xin is transferred in batches, with each transfer of 5,000 yuan to realize the transfer of tens of thousands of yuan.

A number of bank staff told reporters that if they can’t meet the daily trading requirements of customers, it is recommended to bring their ID cards and bank cards to offline outlets for counter withdrawal.

Xiao Li said: "The main thing is to prevent bank card telecom fraud. Customers can go directly to the outlet to withdraw the amount. "

A staff member of a branch of China Merchants Bank in Beijing said that according to the requirements, the bank should set up a personal account management system, and reasonably set the total amount of single funds transferred out of non-counter business according to the identity, occupation, age and transaction characteristics of customers. "Everyone’s situation will be very different."

In addition, some banks can also adjust their own limits through mobile banking. For example, Xiao Liu, a staff member of a branch of Bank of China in Beijing, said that there are two ways. One is to conduct large transactions by selecting the "mobile phone shield" function on mobile banking; Second, you can go to the outlets to open the sim shield.

"Under normal circumstances, the bank can’t give you a high quota. The transfer is risky and may be cheated. If you transfer money frequently, it will also be restricted. " Xiao Liu further added to the reporter.

Taking stock of the steady pace of cross-border e-commerce development in 2024, opportunities and challenges coexist

Why talk about cross-border e-commerce? In today’s wave of globalization, the importance of cross-border e-commerce has become increasingly prominent, and it has accelerated to become an important kinetic energy of China’s foreign trade and a new engine for high-quality development. The data shows that in 2023, the total import and export volume of cross-border e-commerce in China was 2.38 trillion yuan, of which the export volume reached 1.83 trillion yuan, a year-on-year increase of 19.6%, far exceeding the overall foreign trade growth level, fully demonstrating the powerful role of "cross-border new kinetic energy". The cross-border e-commerce business of Chinese enterprises has spread all over the world, and it has gradually grown into an important force for China’s foreign trade growth, and its strength and development potential should not be underestimated.

Steady pace of development

In 2024, the cross-border e-commerce market showed a strong growth trend.

With the gradual formation of global consumption habits, global consumers are increasingly keen to buy goods from different countries through online channels. This trend has not only greatly expanded the market coverage of cross-border e-commerce, but also continuously promoted the steady growth of cross-border e-commerce transaction volume.

The rapid rise of emerging markets has become a new bright spot in the development of cross-border e-commerce. In addition to the traditional European and American markets, the demand for online shopping in Southeast Asia, Latin America, Africa and other regions is growing rapidly.

Take Southeast Asia as an example, the region has a large population and a large base of young people, and the penetration rate of Internet and mobile devices has been rising for many years. According to the 2024 Southeast Asia Digital Economy Report jointly released by Google, Temasek and Bain, it is estimated that the total transaction volume (GMV) will reach 263 billion US dollars this year, up 15% year-on-year; The total revenue of the digital economy is expected to increase to $89 billion, with an annual growth rate of 14%, and the profit will also rise to $11 billion, with an increase of 24%. In Latin America, the cross-border e-commerce market in Brazil, Mexico and other countries is also expanding rapidly, with an annual growth rate of around 20%. As another emerging market, although the e-commerce infrastructure in Africa still needs to be improved, the rapid growth of Internet users and the consumption demand of young people make its cross-border e-commerce potential not to be underestimated. According to a report released by TechCabal Insights, a digital economy consulting company, it is estimated that the scale of the e-commerce market in Africa will increase from 55 billion US dollars in 2024 to 112.73 billion US dollars in 2029, with an increase of 105% in five years. The e-commerce protocol of African Continental Free Trade Area (AfCFTA) adopted in August 2023 will unify the regulatory framework of e-commerce and create a single and unified market for digital goods and services, thus opening up new growth paths for participants in this industry.

The upgrading of supply chain and logistics has also provided strong support for the development of cross-border e-commerce. With the development of technology and the optimization of supply chain management, the logistics speed and service quality of cross-border e-commerce have been significantly improved. For example, the construction and development of overseas warehouses has the characteristics of "fast customs clearance, fast distribution, fast turnover, fast service and low cost", which greatly improves the operational efficiency and customer satisfaction of cross-border e-commerce. At the same time, the progress of technology has also enabled large commodities to be stocked in advance, expanding the categories of commodities.

The favorable policies provide a strong guarantee for the development of cross-border e-commerce. China has introduced policies to support the development of cross-border e-commerce, lowered the threshold of market access, and formulated a series of tax incentives and subsidies. For example, the General Administration of Customs of the People’s Republic of China recently announced a number of regulatory measures to optimize the export of cross-border e-commerce, which took effect on December 15, including canceling the filing of cross-border e-commerce export overseas warehouse enterprises, simplifying the declaration procedures of export documents, expanding the pilot of "inspection before shipment" of export LCL goods, and promoting the cross-border customs return supervision mode of cross-border e-commerce retail exports.

In addition, the Ministry of Commerce and other nine departments jointly issued the "Opinions on Expanding Cross-border E-commerce Exports and Promoting the Construction of Overseas Warehouses", which deployed 15 measures from five aspects: actively cultivating cross-border e-commerce business entities, increasing financial support, strengthening the construction of related infrastructure and logistics systems, optimizing supervision and services, and actively developing standard rules and international cooperation.

Technology empowerment enables cross-border e-commerce companies to understand consumer needs more accurately, improve operational efficiency and reduce operating costs. The application of new technologies such as AI, big data and blockchain enables enterprises to reduce operating costs and improve service quality by optimizing supply chain and logistics management.

Diversified platform support provides businesses with more sales channels and marketing tools. In 2024, more emerging cross-border e-commerce platforms emerged. In addition to traditional platforms such as Amazon and eBay, social e-commerce platforms such as TikTok and Temu also provided businesses with more choices. Through different modes and advantages, these platforms have attracted many merchants and consumers with "menu-style" customized sea-going programs.

Internal and external challenges coexist.

In 2024, cross-border e-commerce sellers will face huge cost and competitive pressure.

On the one hand, the decline in revenue has become a common phenomenon. According to relevant research, nearly 60% of sellers said that their revenue has decreased compared with the previous year, and 18% of them have fallen by more than 50%. The profit margin has also been severely squeezed. Only 27% of sellers said that their profits were higher than the same period of last year, and 17% of sellers’ profits fell by more than 50%.

On the other hand, the cost is on the rise. As Amazon adjusts its supply chain services in 2025, sellers will face the cost changes of several key projects, and many expenses of Amazon will rise, including distribution fees, storage fees, long-term storage fees, removal fees and advertising fees. For example, "holiday peak performance fee" requires sellers to pay extra fees to cope with seasonal demand; Multi-channel performance (MCF) cost adjustment, the average cost increased by 3.5%, etc.

In addition, the cross-border e-commerce industry faces severe external environmental challenges. With the continuous development of the global e-commerce market, governments all over the world have increased their supervision in the field of cross-border e-commerce. On the one hand, tax compliance requirements are becoming stricter. Many countries and regions require cross-border e-commerce enterprises to accurately declare and pay all kinds of taxes, including customs duties, value-added tax, consumption tax, etc., and the penalties for tax violations are more severe.

For example, on August 1 this year, the Brazilian Federal Taxation Bureau announced that the new tax regulations for "small exemption termination" came into effect. Import duty of 20% is levied on cross-border parcels below $50, and import duty of 60% is levied on parcels between $50 and $3,000. Under the new regulations, cross-border products have increased costs for both consumers and businesses. According to the calculation of relevant Brazilian institutions, the final tax burden of consumers will reach 44.5%. From the perspective of industrial chain, Guilherme Jung, an economist of Alta Vista Research Company, believes that high taxes and fees will lead to price increase, product variety decrease, delivery time extension and even complicate the supply chain.

On the other hand, product compliance has become a key link. Different countries and regions have different standards for product quality, safety and environmental protection, so cross-border e-commerce enterprises must ensure that the products they sell meet the standards of the target market. For example, in the EU, products need to meet a series of strict requirements such as CE certification; The United States has specific safety standards for electronic products, toys and other categories. If an enterprise’s products are not compliant, it may encounter risks such as product removal and recall, which will damage the brand image and lead to the loss of consumer trust.

Where is the road to the future?

In the increasingly competitive cross-border e-commerce field, many platforms and sellers stand out in the market through innovation and differentiated competition. Taking fashion brand SHEIN as an example, it has built a "flexible on-demand" supply chain model through technological innovation, which not only provides all-round support for suppliers to achieve win-win cooperation, but also continuously expands product categories, digs deep into special processes and fabrics, and establishes core advantages through differentiated competition.

Obviously, in the future, cross-border e-commerce enterprises need to constantly innovate and keep up with market changes in order to be invincible in the fierce competition. In terms of product innovation, we can open a new product track according to the new consumption scene, integrate sustainable development elements into product planning, and fully consider consumers’ emotional demands. Technological innovation is also indispensable, using digital intelligence technologies such as big data and generative AI to accurately select products, optimize drainage, strengthen transformation, scientifically manage logistics and warehousing, and simplify workflow. At the same time, enterprises should dare to expand emerging markets, exert their strength from the market, identify vertical tracks, select fine products for development, and enhance the differentiated competitiveness of products.

The rapid growth of online shopping demand in emerging markets has brought new growth points to cross-border e-commerce enterprises. Emerging markets, represented by Southeast Asia, Latin America and Africa, are expected to become the fastest growing regions of cross-border e-commerce in the world in the next few years.

Looking forward to 2025, under the background of global economic integration, the future of cross-border e-commerce lies in the combination of technology and market, as well as the deep integration of business flow and logistics. As the core battlefield, the changes in European and American markets will directly affect the global trade pattern. Faced with the rise of emerging markets, cross-border e-commerce enterprises should actively seize the opportunities brought by the growth of business flow and realize the sustainable development of their business through continuous innovation and optimization of services.

Several cold knowledge you should know in chip industry

  Recently, the "chip" has been screened, and behind the upsurge of attention to the chip industry, Chinese people are re-examining the development of the chip industry.

  In fact, the domestic high-end general-purpose chip industry is still in its infancy, and there is still a big gap with the chip industries in Europe, America, Japan and South Korea. Behind the hot discussion, you may not know some cold knowledge. For example, every time a mobile phone manufacturer sells a smart phone, it must pay a part of the patent fee to Qualcomm; Why can’t Intel, which dominates the PC, make a good mobile phone chip?

  The following are some cold chip knowledge that Looking for China to create a guest (ID: XJBMaker) has combed for you:

  Every one you bought.

  Smartphones have to pay patent fees to Qualcomm

  Ordinary users’ familiarity with Qualcomm comes from the Qualcomm chip used in mobile phones. At present, almost all high-end Android phones use Qualcomm Snapdragon snapdragon processors, such as Snapdragon 845 used by Xiaomi MIX2s, the latest flagship model released by Xiaomi, and Snapdragon 660 used by Teacher Luo’s nut Pro2.

  Every time you buy a domestic mobile phone using Qualcomm Snapdragon chips, you have to pay a part of the cost to Qualcomm, which is not just the cost of chips in Qualcomm. In other words, even if you buy a mobile phone with MediaTek chip, you still have to pay the patent fee to Qualcomm.

  The reason for this is that Qualcomm doesn’t rely on its chip technology. In fact, Qualcomm is a communication company, and it is almost the founder in the 3G/4G field. It holds the most patents for advanced 3G mobile network technology, holding nearly 4,000 related invention patents.

  Even if you don’t use Qualcomm’s chip, you still pay for the mobile communication patent in Qualcomm. This is the patent dispute between Meizu and Qualcomm some time ago.

  According to the data previously published by Qualcomm, for the equipment used and sold in China, Qualcomm China Standard Essential Patent (SEP) permits, and 3G equipment (including 3G|4G multimode equipment) is 5% of the net selling price of the equipment; 3.5% of 65% of the net selling price of the equipment, including 3-mode LTE-TDD, which only supports 4G.

  When you buy a 4G mobile phone, such as Xiaomi MIX2s, which has just been listed, the starting price is 3299 yuan, and the patent licensing fee paid for Qualcomm is: 3299 X 65% X 5% =107.2175. According to public information, Qualcomm’s patent revenue in 2015 was as high as $7.947 billion, accounting for 2% of the total global smartphone revenue that year.

  Qualcomm’s monopoly position in the field of communication has also caused antitrust investigations in many countries around the world. In 2013, China launched an anti-monopoly investigation against Qualcomm. In 2015, the National Development and Reform Commission announced the results of the investigation and imposed a fine of RMB 6.088 billion on Qualcomm, which was the highest single fine since the implementation of the Anti-Monopoly Law of the People’s Republic of China.

  Mainstream mobile phone manufacturers

  The chips are actually manufactured by TSMC.

  It may be hard for you to imagine that the unique Huawei Hisilicon processor, which has always been regarded as a domestic mobile phone chip, is actually produced by TSMC. In fact, nearly 60% of the world’s chip foundry is completed by TSMC.

  Prior to this, the design and manufacture of chips were all done by a company, which was called IDM in the industry, such as Intel and Samsung, which we are familiar with. The design, manufacture and sealing test of chips were all done by ourselves.

  However, this model has a huge investment, on the one hand, the design and R&D costs are staggering, on the other hand, it will cost a lot of money to build a factory for production, so now the separation of design and production has become a popular trend in the semiconductor industry, and OEM and R&D are completed by different companies, that is, Foundry)+Fabless model.

  Huawei Hisilicon belongs to Fabless mode, specializing in chip design, but not in production. Apple, Qualcomm and Spreadtrum belong to this category. TSMC is a company specializing in OEM production of chips, which is called Foundry in the industry, and Samsung is both IDM and Foundry. For example, the A9 processor on Apple’s iPhone 6s/6s plus is manufactured by TSMC and Samsung respectively. However, the subsequent Apple A series processors were handed over to TSMC.

  On April 13, 2017, Mark Liu, President and Co-CEO of Taiwan Integrated Circuit Manufacturing Company (TSMC), attended the investor conference/vision china.

  The HiSilicon Kirin 970 processor just released by Huawei adopts TSMC’s latest 10nm process and integrates 5.5 billion transistors in nearly one square centimeter.

  Why can’t Intel make a good mobile phone chip?

  Intel has almost monopolized the global computer processor market, but it is hard to see Intel on the mobile side. Most mainstream mobile phone manufacturers use Qualcomm chips. In addition to Qualcomm’s own patent technology accumulation in the communication field, Intel’s own strategic mistakes are also an important reason for its absence in the mobile market.

  Simply put, the instruction set of the chip can be divided into two parts: Complex Instruction Set (CISC) and Reduced Instruction Set (RISC), and the representative architectures are x86, ARM and MIPS respectively. Intel’s X86 architecture is based on complex instruction sets, while ARM is based on reduced instruction sets. Later, after Apple gradually developed its own architecture, it also used a reduced instruction set.

  Complex instruction set and simplified instruction set are only different in technical means, and it is difficult to tell which is better or worse. Intel missed the mobile market for two reasons.

  One is that it does not pay enough attention to the mobile market. At that time, at the beginning of the rise of smart phones, it was the time when Intel dominated the PC market. Its Core series processors swept away the previous decline and returned to the position of PC overlord. The popularity of PC makes Intel ignore the prospect of rapid growth of mobile market. At that time, Apple also intended to cooperate with Intel to produce processors for the iPhone, but it was later dropped.

  Second, mobile devices are different from PCs. In PC field, high performance is emphasized, but power consumption is not high, while mobile devices must balance high performance and power consumption. On the PC processor, Intel uses X86 architecture, which has strong performance. However, after it is tried on the mobile terminal, Intel suffers from high power consumption and poor battery life.

  In addition, due to the wide application of ARM architecture in the field of mobile phones, most Android applications are developed based on ARM architecture, and application compatibility is also a difficulty for Intel’s X86 architecture. Intel’s solution is technical means to make Android applications based on ARM run on its own X86 platform, but this is not as good as the native ARM.

  In the early years, Lenovo also used Intel’s Atom four-thread processor on its flagship model K900, yes, it was the one endorsed by Kobe. Full Metal Jacket and Intel’s high-heating core are an excellent substitute to warm your baby in winter.

  Mainstream mobile phone chip

  Most of them are based on the architecture of British ARM company.

  British ARM company is a chip design company, formerly known as Acorn, which was founded in Cambridge, England in 1978. Since then, he has been engaged in the development of mobile phone chips, and designed chips for Apple’s PDA device "Newton" in the 1980s. In 1985, Aikang Computer developed a new processor with reduced instruction set, called ARM(Acorn RISC Machine), also known as ARM 1.

  In 1990, Aikang Computer was in financial crisis, and the company was reorganized into ARM( Advanced Risc Machine) computer company, and was funded by Apple and chip manufacturer VLSI Technology. Due to the lack of funds in the early days of its establishment, ARM decided not to manufacture chips, and instead authorized the design scheme to other semiconductor manufacturers to manufacture them.

  Since then, GEC Plessey in Britain has been authorized by ARM, and later Texas Instruments has also reached a cooperation with ARM. Now well-known semiconductor manufacturers including ntel, IBM, Samsung, LG Semiconductor, NEC, SONY, Philips, Atmel, etc. are the partners of ARM.

  Now, almost all mainstream chip manufacturers are based on ARM architecture, namely the official standard micro-architecture "Cortex-A" of ARM, which is also known as the public design of ARM. When Huawei’s Hisilicon processor first came out, it was questioned that it used the ARM public version, but it could not be called domestic.

  In 2016, Japan’s Softbank acquired ARM for 24.3 billion pounds. Based on the fact that almost all the mainstream mobile phone chips on the market adopt ARM architecture, you can also say that 99% of the mobile phones on the market are "Japanese goods":)

(Reporter Xue Xingxing)

National Day Holiday Consumption | Small Town Tour Characteristic Area Tour has become a new trend of cultural tourism this year.

  CCTV News:This year’s National Day holiday, a small town tour with complete facilities, a special regional cultural tour and a city outing have become new choices for tourists to travel. Punching in the ancient town of the city and wandering in the suburban flower sea has become a new business card for this year’s National Day holiday.

  Yanshen Ancient Town, located in Boshan District, Zibo City, Shandong Province, ushered in the first holiday after the opening of the park. Since the Northern Song Dynasty, Yanshen Ancient Town has become a market town with ceramic workshops as the core, with many ceramic and glass craftsmen gathered. At present, the ancient town still retains 13 ancient kilns and ancient buildings in Ming and Qing dynasties, which has become a unique historical element to attract tourists. The data shows that six days before the National Day holiday, the ancient town received more than 20,000 tourists and achieved sales income of more than 500,000 yuan, of which tourists from the province accounted for 85%.

  This holiday, full of national culture with regional characteristics, also allows consumers to immerse themselves in the charm of culture. In Shenmu Village, Xiqiang, Tongquan Town, Beichuan Qiang Autonomous County, Mianyang City, Sichuan Province, the ancient and mysterious ceremony of entering the village ushered in waves of tourists from surrounding cities and counties. Accompanied by the joyful drums, the children of the Qiang people respect the tourists and put on Qiang red, and invite them to dance with dragons and shalang, so that they can feel the charm of Qiang culture while singing and dancing.

  The lively atmosphere of the event not only made tourists happy, but also ignited their passion for consumption. While enjoying the Qiang culture, tourists also walked into the Qiang non-legacy straw weaving workshop and participated in the production of straw weaving. There are no fewer than 200 tourists who participate in the production and purchase of cultural and creative products like this every day. According to the data released by the Sichuan Provincial Department of Culture and Tourism, compared with this year’s Mid-Autumn Festival, the cumulative reception and ticket revenue of scenic spots in the three days before the National Day increased by 318% and 632% respectively. Libraries, cultural centers and museums in the province have received a total of 890,000 people.

  In addition to punching in the ancient town of the city, in the autumn season, outdoor suburban flower viewing also makes this holiday full of color. Sunflowers in Nanjing Zhangxukui Flower Garden are in full bloom. The golden disk is facing the sun, blooming brilliantly, the autumn wind blowing and dancing lightly.

  As of October 6th, Zhangweikui Flower Garden had received about 180,000 tourists, up 28.3% year-on-year. The total tourism revenue was about 1.207 million yuan, a year-on-year increase of 27.8%. According to the data of the travel platform, during this holiday, more passengers locked their destinations in the unpopular "small town tour", avoiding passenger flow, reducing queues and reducing risks, which became the most popular reason. In addition, the data also shows that the booking volume of four-star and five-star hotels in some niche destination cities has increased significantly compared with the same period in 2021. Sanming, Fujian increased by nearly 20 times, Jieyang, Guangdong increased by 1.5 times, Yiyang, Hunan increased by 1.2 times, and Xuchang, Henan increased by nearly 1 time.

Looking at consumption before the festival | Wuxi, Jiangsu: The taste of rice wine brewed with Laba porridge is getting stronger.

CCTV News:The eighth day of the twelfth lunar month is approaching. In Yangshan Town, Wuxi City, Jiangsu Province, every household is also busy, cooking Laba porridge, brewing rice wine and steaming dumplings to prepare for the upcoming Lunar New Year.

At the entrance of Yangshan Town, Wuxi, Jiangsu, every household has set up a cauldron to cook Laba porridge, in which glutinous rice, red beans, peanuts, lotus seeds, pine nuts, etc. are added, and the most special thing is that ribs are added, and finally salty Laba porridge is cooked.

In Jiangnan area, besides boiling Laba porridge, steaming dumplings, making rice cakes and making rice wine are all "reserved items" before the New Year. In the twelfth lunar month, every household in the village will choose the newly harvested glutinous rice or rice, invite the winemaker to the village, and turn the bumper harvest of the year into a cup of mellow wine on the table.

With the improvement of people’s living standards, the selection of raw materials for these traditional snacks is also more particular. However, no matter how it changes, Laba porridge always holds a good wish of looking forward to ample food and clothing in the coming year. The dumplings symbolize reunion, and the rice cake symbolizes step by step. The whole family will treat themselves to a year of hard work around steaming food and wait for the coming year with great expectation.

JD.COM Household Appliances Partner Conference was held in Beijing, and the whole industry joined hands to walk out of the road of sustainable growth.

  On September 21st, 2022 JD.COM Household Appliances Partner Conference was held in Beijing with the theme of "Reaching for the Best and Warming the Peer". Jiang Feng, executive director of China Household Electrical Appliances Association, attended the conference and delivered a speech. The heads of many household electrical appliances enterprises and Zhihu and Xiaohongshu content platforms from all over the country came to the conference site to explore the growth code of "new household appliances" era with JD.COM household appliances, so as to seek the power of high-quality and sustainable growth of the household electrical appliances market.

  Although the objective environment in recent years has made the home appliance industry encounter some changes and challenges, with the favorable national policies and the joint efforts of all parties in the industry, the home appliance market still contains huge opportunities and development space. For example, when the market was full of "uncertainty", JD.COM’s household appliances rose against the market, not only in JD.COM 618 and other nodes and partners, but also in the depressed market environment in the first half of the year, 187 core brands still achieved double-digit growth in JD.COM. It is this "deterministic" growth force that has strengthened the determination of JD.COM home appliances and many partners to forge ahead, and also opened up a new path for the home appliance industry to explore and discover the incremental field.

  Join hands to create a new path of sustainable and benign growth. JD.COM household appliances adhere to "long-term doctrine"

  Under the pressure of the stock market in recent years, people in the home appliance industry are trying their best to find a breakthrough. Faced with this dilemma, at the meeting, Fan Xie, vice president of JD.COM Group and president of Household Appliances Division, introduced the strategic upgrade and planning layout of household appliances in JD.COM in 2022, and proposed that JD.COM Household Appliances would adhere to the "long-term doctrine", firm its strategic direction in product innovation, omni-channel integration, ecological synergy and other dimensions, and constantly build a path of benign sustainable growth and structural growth to help partners and the whole industry grow healthily.

  On the product side, as early as 2021, JD.COM Household Appliances put forward a new promotion strategy represented by the "Super Revitalization Plan". Through the joint efforts of JD.COM household appliances and manufacturers to create new products from five aspects: product selection, mind, grass planting, launch and marketing, brands such as Sony, Philips, casarte, Xiaomi, Huawei, Boss, Cobos and Panasonic have achieved good results in JD.COM household appliances, which are effective. The phased achievements made in pushing the new strategy over the past year have also confirmed the future of the industry. Nowadays, in order to upgrade the market structure and give consumers a better experience, JD.COM Household Appliances will continue to deepen the strategy of pushing new products and trend categories together with manufacturers to help the growth of high-end and high-quality products. By working with the brand to improve the new product launch management system and jointly build the trend category product life cycle management system, the two parties will work together to realize the product launch, and the new product will explode.

  On the omni-channel side, 15,000 JD.COM home appliance stores are still an important starting point for manufacturers to reach the sinking market. This year, JD.COM Household Appliances Store will further expand its channel layout by creating new stores such as smart kitchen stores and county landmark experience stores, and realize the diversification from fast coverage to store opening. In terms of goods, while meeting the demand for cost-effective products, we will increase the launch of new products and trend products to enrich the types of household appliances in the sinking market and optimize the consumer experience. In addition, online and offline digital operation guidance is supplemented for stores, which can help shopkeepers improve their retail capacity and product structure and gain longer-term growth.

  In terms of ecological co-construction, we adhere to an open attitude and seek win-win results in many ways. JD.COM Home Appliances will vigorously develop O2O stores, realize online transactions, and perform offline immediately to meet the needs of users’ home appliances in the same city; Deep integration with home improvement companies through various cooperation methods to build a one-stop service platform for home improvement/home/home appliances for consumers; Complement each other’s advantages with core regional chains in commodity sales, supply chain upstream and downstream, and localized services, and jointly improve user-oriented retail and service capabilities; Open up the content platform, lay the grass content through mainstream media and high-quality talents, and convey the mind of "new home appliances" through multiple channels, so that the pursuit of new home appliances has become a trend.

  In addition, JD.COM Household Appliances will continue to deepen its platform experience, supply chain efficiency and user operation. Among them, the joint brand continues to make efforts in the field of C2M customization of Jingpin household appliances, linking industry and consumption through data and technology, improving the efficiency of the supply chain, and starting from efficiently meeting the individual needs of different consumer groups, creating products and services and creating new commercial value. At the same time, increase the cross-category operation of subdivided people and scenes, and drive one-stop consumption of home appliances and related scene products. On the other hand, in the specialized organization, the collection, sales and control are separated, covering multi-terminal and multi-scenarios, realizing specialized division of labor and refined operation, and focusing on the classification of the field, realizing the accurate matching of people and goods yards.

  At the same time, JD.COM Household Appliances Association will make great efforts to promote the process of "digital entity integration", use digital technology to further promote the development of online and offline integration, realize a virtuous circle of offline physical store users going up and online virtual store traffic going down, and bring users a better experience with digital and visual full-link services. In the face of the trend of "integration of home appliances and home improvement", JD.COM Home Appliances will also innovate to build a designer system in JD.COM, build a smart family life platform with "home" as the scene, integrate eight family spaces in the user field, and integrate all categories of home appliances to upgrade online and offline shopping links.

  With regard to the focus of JD.COM’s home appliances in the future, Fan Xie said that he would work together with industry partners to build core competence around five major work priorities, namely, product innovation, Beijing-quality home appliances, sinking market coverage, front-loading market of line 1-3, and service and experience upgrade. In the future, we will stick to "long-term doctrine" and strive to achieve high-quality and sustainable growth in the home appliance market. On the basis of the first growth curve of retail track, JD.COM household appliances will also open up more tracks with integrated supply chain solutions, promote the multi-dimensional accelerated development of household appliances industry, and join hands with partners to grow and find new tracks for development.

  The content matrix detonated the "Supernova Alliance" plan to make "new home appliances" fire.

  With the migration of the main consumer from the post-80s to the post-90s and then to the post-00s, the Z-generation users, as Internet aborigines, are used to learning new things, discovering new demands and sharing new ideas in Internet information. In the face of new products, good product content is a big reason to stimulate their enthusiasm for consumption. For home appliances, consumers should see with their own eyes how product innovation can change their lives and realize that "the original home appliances can still be like this", so that they will buy new products for more value factors.

  In response to this phenomenon, Zheng Xiaodan, the head of JD.COM’s retail 3C home appliance business group and content marketing, introduced the content development plan of JD.COM home appliances, and announced the launch of the "Supernova Alliance" plan at the partner conference. The plan covers three core strategies: diversified talent alliance, upgrade of marketing IP position and refined operation of global users. On the one hand, through the expansion of data-driven diversified talent alliance, the content marketing efficiency and product-effect conversion effect of customers in the social domain will be improved. On the other hand, the "original home appliances can still do this" marketing IP position is upgraded, and the whole media and brands are linked to launch global content, and the matrix of people who adapt to home appliances is continuously tapped to create new home appliance marketing alliances and strengthen user connections. So that consumers can deeply understand that "new home appliances" bring "new life" and reach an effective cycle of content-driven consumption.

  The content creation of the "Supernova Alliance" plan will make powerful brands and products more "explosive", so that emerging home appliances with new technologies and new values and new experiences and services can be quickly recognized and popularized by consumers. While rejuvenating people’s better life with new home appliances, it also finds new points for the home appliance market, which drives all parties in the industry to promote the upgrading of industrial structure.

  Under the wave of industrial digitalization, the omni-channel integration and development of the home appliance industry has become an inevitable trend. Various offline emerging stores are constantly bringing consumers multiple shopping experiences and further activating the vitality of market rejuvenation and growth. At the meeting, Yu Kun, CEO of JD.COM Wuxing Electric Appliance Group, shared the omni-channel development strategy of Wuxing Electric Appliance, saying that it will take JD.COM MALL, JD.COM Super Experience Store, JD.COM City Flagship Store and other store formats as the core, and fully integrate into the omni-channel section of 3C household appliances in JD.COM, so as to realize the comprehensive opening of online and offline freight yards. At the same time, through field co-construction, marketing co-construction and service co-construction, JD.COM MALL, JD.COM Super Experience Store, JD.COM City Flagship Store and Wanzhentong will also accelerate their development, and join hands with partners to achieve omni-channel co-frequency resonance, seek common growth and win-win together.

  For the upcoming JD.COM 11.11, Yang Chan, general manager of JD.COM 3C Household Appliances Business Group and Household Appliances Marketing Department, announced the strategy and play of JD.COM Household Appliances 11.11 at the conference site. This year, JD.COM Household Appliances 11.11 will continue the "8: 00 p.m." game created by nodes such as JD.COM 11.11 last year and JD.COM 618 this year, and ignite consumption at 8: 00 p.m., giving users a quality experience of staying up late and continuously deepening consumers’ mental cognition. In addition, it mainly focuses on three dimensions: first, the structure, focusing on breaking through new products and trend categories in goods, and fully preparing goods with good cost performance to optimize the market structure while meeting the upgrading needs of consumers. The second is rights and interests. The core breaks through the focus of rights and interests and simplifies the complicated promotion. Third, users, through accurate content access and brand co-construction, give users at all levels of the country a better shopping experience. In this JD.COM Household Appliances 11.11, we have joined many partners to open the incremental field of "quality consumption" household appliances with "simple and practical" 11.11.

  At this conference, as the best partner of home appliance brand, JD.COM Home Appliances not only discussed the future development opportunities of the industry with the brand, but also commended the excellent partners. For hundreds of brand partners, such as Haier, Hisense, Midea, TCL, Siemens, Konka and Fangtai, we awarded the Best User Experience Award, the Best Supply Chain Efficiency Award, the Best User Mind Award, the Eco-Partner, the Annual Rising Star Store, the Annual Gold Medal Store Award, the National Top Ten Store Award, the S New Product Award, the Most Growing Brand Award and so on.

  In the future, JD.COM Household Electrical Appliances Association has been working hand in hand with partners in the whole industry for new development and warmth, and will create higher achievements on the road of promoting the sustainable growth of the household electrical appliance industry.