[Global Network Culture Channel reporter Dai Yu] Intangible cultural heritage (referred to as "intangible heritage") is an important part of excellent traditional culture, which embodies the wisdom and creation of people of all ethnic groups and provides the broad masses with a continuous sense of identity, pride and gain. It is a valuable cultural wealth of people of all ethnic groups.

Since Kunqu Opera was selected as UNESCO’s "Masterpiece of Oral and Intangible Heritage of Humanity" in 2001, in just over 20 years, China has not only won the UNESCO Intangible Cultural Heritage List with 42 intangible heritages, but also created a model of intangible cultural heritage protection with China characteristics and embarked on a road of intangible cultural heritage protection with China characteristics, providing China experience and China’s plan for regional and international intangible cultural heritage protection. These vivid practices have highlighted the image of China as a country with intangible resources and reflected the responsibility of a big country.

Recently, during the 7th China Intangible Cultural Heritage Expo, Ma Shengde, former deputy director of the Intangible Cultural Heritage Department of the Ministry of Culture and Tourism and a first-class inspector, was interviewed by a reporter from the Culture Channel of the World Wide Web to talk about the "past lives" of intangible cultural heritage protection and share his thoughts on the protection and inheritance of intangible cultural heritage.

"Intangible heritage is an important resource for sustainable development. The most precious thing is the embodiment of cultural creativity. "Ma Shengde said that our ancestors transformed their imagination of distant beauty into thinking and exploration, and finally formed a rich and colorful intangible cultural heritage, which brought us the knowability of China culture, which was a great incentive for people’s creation today.

He emphasized that intangible heritage should enter modern life, which is not only an important concept of intangible heritage protection, but also conforms to the basic laws and characteristics of intangible heritage’s own development. Today, rural revitalization has given intangible heritage protection a new starting point, which requires people to further realize that the core of intangible heritage protection is the inheritor; We should attach importance to and spread the outstanding Chinese traditional culture and spiritual value carried by intangible cultural heritage. In the active protection and inheritance of intangible cultural heritage, we need to grasp the scale of "intervention", follow the concept of holistic protection, build a sustainable intangible cultural heritage protection ecosystem, and contribute China’s strength and China’s wisdom to promote the harmony, friendship and cultural sharing of human society.

People-oriented is live transmission’s legacy.

"China’s non-legacy protection for the past 20 years is not too long, but many of our ideas are ahead." Ma Shengde told the World Wide Web cultural reporter that compared with the developed countries that started intangible cultural heritage protection as early as the middle of last century, the systematic intangible cultural heritage protection work in China was gradually carried out under the framework of the UNESCO Convention for the Protection of Intangible Cultural Heritage in 2003. The Convention on Intangible Heritage emphasizes the important concepts of "inheritance from generation to generation", "liveliness" and "re-creation", but there is no concept of "inheritor". In practice, China initiated the identification of representative inheritors of intangible cultural heritage projects on the basis of drawing lessons from international intangible cultural heritage protection experience, which is the development of UNESCO’s Intangible Cultural Heritage Convention and an important exploration and vivid practice of intangible cultural heritage protection with China characteristics.

Why should we identify "representative inheritors"? First of all, we need to correctly understand what intangible cultural heritage is-nonmaterialExperts have verified this concept, and its original meaning in French and English is: untouchable. That is to say, things can be touched, and immaterial things cannot be touched; Japan and South Korea call immateriality "intangible cultural wealth", as opposed to material heritage. Material is tangible, the Great Wall and the Forbidden City are tangible, but immaterial is intangible. Such as: our twenty-four solar terms, the superb skills of the inheritors, and the "looking, smelling, asking and feeling" of the master of Chinese medicine. The existing way of this skill is the accumulation of various social practical experiences of individuals, groups and nations in the long historical process, and this accumulated experience is finally transformed into a knowledge system of human beings and exists as a cultural memory and way of thinking. Therefore, "experience, knowledge and skills" are the core elements of non-genetic inheritance, Ma Shengde emphasized.

Intangible heritage skills need to be passed down from generation to generation, which is the characteristic of intangible heritage and the unique charm of intangible heritage. The reason why the Intangible Heritage Convention emphasizes heritage is thatFrom generation to generation, first of all,This is because the inheritance of intangible cultural heritage is based on people. People can’t live for thousands of years, but things can last for thousands of years. For example, Notre Dame de Paris in France has experienced more than 800 years, and Yingxian Wooden Pagoda in Shanxi Province in China has lasted for 1000 years, which is the characteristic of material heritage. The inheritance of non-legacy depends on the inheritance of living people from generation to generation, and the intergenerational inheritance can not be interrupted and its vitality can be continued. This is the characteristic of non-legacy. So it is called "live transmission". UNESCO changed the original management department of intangible heritage from "intangible heritage office" to "living heritage office", which strengthened the living characteristics of intangible heritage.

Secondly,The concept of "passing on from generation to generation" conforms to the inheritance characteristics of intangible heritage, such as the inheritance of intangible heritage, family inheritance and other modes, and the inheritance pedigree between each generation is very clear. This way has become a common phenomenon in human social practice, a consensus law that has been influenced by others, and a very familiar local knowledge system. For example, many ethnic groups in China have a tradition of genealogy, and the inheritance of the family is clearly recorded in the genealogy, which is very rigorous and scientific. Genealogy is a sacred thing of a family, which should be handed down from generation to generation and protected.

Again,People are the main carrier of inheritance, and its skills are difficult to be recorded by means of written classics. In addition, many of our ethnic groups have languages but no words, and the inheritance of the heritage mainly depends on oral instruction, word of mouth, and words and deeds. There is a classification of intangible heritage in the Convention on Intangible Heritage called "oral tradition and expression", which pays attention to the existence and importance of oral traditional expression in the inheritance of human cultural heritage. The most typical case is the three epics of King Gelsall, Manas and Jianger in China, which have been in the form of oral tradition since live transmission. There are many heritages, such as traditional opera, traditional dance, traditional music and other performing arts. It takes a long time to pass on the skills between master and apprentice. There are also some things that can only be understood, such as artistic charm, style, vivid and superb artistic expression, which have a strong personalized color. The learning and grasping of these elements depends on the individual’s understanding, talent, artistic feeling and the teacher’s constant inspiration. The inheritance of such cultural heritage cannot be completed by means of written classics. Therefore, these characteristics determine that the way of inheritance of intangible cultural heritage pays more attention to the way of "handed down from generation to generation and live transmission" between people. The key core here is the role of "people".

Up to now, there are 3,062 national intangible heritage inheritors, of which more than 400 have passed away. Ma Shengde said that the greatest significance of identifying the representative inheritors of intangible cultural heritage lies in: "We realize that the core of intangible cultural heritage protection is’ people’, especially the inheritors who have mastered superb skills. In the protection of intangible heritage in the past 20 years, we have realized the protection of intangible heritage. Without people, we can’t talk about the inheritance and protection of living conditions. This is an important feature of the practice of protecting China. "

The institutional advantage of concentrating on doing great things

Late start and "rich family background" are the characteristics and difficulties of intangible cultural heritage protection in China. Ma Shengde said that the institutional advantage of concentrating on major events is the key to the outstanding achievements of intangible cultural heritage protection in China. "In the past 20 years, cultural institutions at all levels in China have set up special departments for the protection of intangible cultural heritage", especially a four-level protection list with countries, provinces, cities and counties as units. "Declare from bottom to top, and finally select the project that is the most representative and influential of China’s outstanding traditional culture from the national intangible cultural heritage projects and declare it to the United Nations." Ma Shengde said that this is also the intangible protection mode practiced in China.

Ma Shengde pointed out that the Party and the government attached great importance to the protection of intangible cultural heritage, and invested a lot of manpower, material resources and financial resources, so that the protection of intangible cultural heritage in China can achieve today’s achievements. Since 2005, we have spent five years conducting a nationwide survey of intangible cultural heritage, systematically registering and cataloguing intangible cultural heritage resources, and basically finding out the intangible cultural heritage "property" scattered among the people, with nearly 870,000 intangible cultural heritage projects. On June 1st, 2011, People’s Republic of China (PRC) Intangible Cultural Heritage Law was officially promulgated and implemented, which marked that China’s intangible cultural heritage began to enter the track of legal protection and pushed the intangible cultural heritage protection into a new era of vigorous development. In the "14th Five-Year Plan" period, in the state-led intangible cultural heritage protection planning and deployment, we will further strengthen the systematic protection of intangible cultural heritage, improve the inheritance system of intangible cultural heritage protection, improve the inheritance level of intangible cultural heritage protection, increase the intensity of non-genetic broadcasting, and promote the cause of intangible cultural heritage protection to make greater progress.

Non-legacy protection and inheritance of Chinese cultural genes

In June this year, the Ministry of Culture and Tourism and other ten departments issued the Notice on Promoting the High-quality Inheritance and Development of Traditional Crafts, further strengthening the rescue records of traditional crafts and encouraging the inheritance practice, and helping traditional crafts to play a greater role in the people’s better life. Ma Shengde recalled that in March 2016, the first traditional craft workstation in China was established in Hami, Xinjiang.

The local Uyghur embroidery in Hami is deeply influenced by the Central Plains culture. On the basis of accepting Suzhou embroidery and Beijing embroidery in the Central Plains and integrating with the local ethnic customs and aesthetic tastes, it has created "Hami Uyghur embroidery" with distinctive ethnic characteristics and rich regional customs, which is unique in Xinjiang’s national embroidery art. However, with the impact of modern lifestyle, Hami Uygur embroidery was once weak.

After the establishment of Hami traditional craft workstation, teachers and students from Tsinghua University Academy of Fine Arts collected and recorded the traditional patterns of Hami embroidery in a rescue way. A group of fashion designers have designed and developed new products such as earphones, wallets and furniture products based on the traditional patterns and raw materials of Hami embroidery, and even applied Hami embroidery to haute couture fashion, making it shine on the international runway. While accepting orders, Uyghur embroidered mothers re-inspired their enthusiasm and vitality for traditional embroidery art.

Ma Shengde said that this government-led working mode of establishing a platform conducive to the protection, inheritance and market development of intangible cultural heritage not only allows more embroidered mothers to actively participate, but also establishes an industrial product chain with the help of external forces, so that the skills can be protected and passed down in production, so that intangible cultural heritage can move towards today’s social life and attract more younger generations.

"The core pattern of Hami embroidery is peony. Peony flower is a traditional auspicious pattern from the Central Plains, and it is the cultural gene of this heritage. " Ma Shengde told the World Wide Web cultural reporter that Hami embroidery is the most powerful witness of the cultural exchange between Uygur and Central Plains in Hami, Xinjiang in the history of China. The cultural genes and symbols inherited in Hami embroidery not only have its visible cultural elements, but also tell the historical story of national friendship and cultural integration invisibly-this is the core spiritual value of our non-genetic inheritance.　

Beware of misunderstandings and establish a correct concept of intangible cultural heritage protection

In recent two years, Ma Shengde has been busy writing new books. He condensed the vivid cases and personal experiences of intangible cultural heritage protection that he has devoted himself to for many years, and traveled all over the country and many countries and regions in the world into this manuscript in the form of pictures and texts, in order to popularize and spread the correct concept of intangible cultural heritage protection to the public.

Ma Shengde emphasized that intangible cultural heritage belongs to a living culture, and the protection and inheritance of intangible cultural heritage should be the inheritance of people-oriented skills and cultural spirit, not material inheritance. "The behavior of paying too much attention to the economic value and market benefit of the heritage has led to the deviation in the direction of intangible protection in some places." In the investigation, Ma Shengde found that in the declaration of the fifth batch of national intangible cultural heritage projects, all the projects with no market value and economic value were removed in some places, and all the folk literature projects were not declared in some areas. Even these heritage projects have high social awareness, but they are neglected because they cannot produce direct economic benefits. These practices seriously deviate from the correct direction of intangible cultural heritage protection. This is a phenomenon that Ma Shengde noticed when he visited various places in recent two years, which caused him to be uneasy as a researcher.

He said that there are ten categories of intangible cultural heritage in China, among which traditional skills, traditional fine arts and traditional medicine processing skills with commodity attributes can be applied to "productive protection". For example, tea-making, wine-making, brewing and catering projects, as well as spinning, dyeing, weaving and embroidery, etc. These projects have commodity attributes and market attributes, and can enter the market as commodities, so the concept of productive protection is in line with the characteristics of this kind of heritage. At the same time, some projects in other categories do not have the ability to directly generate income. If we only pay attention to the heritages with economic value and neglect other heritages that cannot generate economic value and market benefits, it will inevitably lead to the imbalance between the whole non-legacy projects, which will cause different feelings for the non-genetic inheritors, and also lead to the deviation in orientation at the overall level of society, and the non-legacy protection will enter a misunderstanding. In fact, this is a retrogressive phenomenon in the concept of intangible protection. Ma Shengde reminded that once it deviates from its own development law and original intention of protection, it will destroy the ecosystem of intangible cultural heritage protection.

"Intangible heritage itself is a carrier of spirit, and intangible heritage is the most precious spiritual value, which is the core of intangible heritage protection. Based on such an important cognition, we compare the intangible heritage to: the spiritual home of the Chinese nation, the DNA of Chinese culture, and the symbol of national cultural identity. " Ma Shengde, for example, said that folk literature has always been a difficult point in the work of intangible cultural heritage protection. It cannot directly produce economic value, but it has built a spiritual home for mankind. The most typical is the epic in folk literature, which is a very grand spiritual and cultural pillar of a nation. Epic praises national heroes, whose names and images have spiritual symbols. The worship of heroes has formed a group’s common values.

Therefore, in the protection of intangible heritage, it is necessary to develop in a balanced way, give consideration to all fields of heritage, establish a holistic heritage view, and develop in an all-round and coordinated way.

Cultural revival is integrated into modern life.

When it comes to intangible cultural heritage, many people associate it with the ancient way of life, but in Ma Shengde’s view, the most precious thing of intangible cultural heritage is creativity. "The wisdom of the ancients needs awe, and we also need sustainable development.". The protection of intangible cultural heritage is not to make it a "giant panda" in the zoo, nor to copy ancient artifacts, but to find spiritual connection with contemporary people in live transmission.

"We propose a cultural renaissance, not a cultural retro."Ma Shengde emphasized that it is our ultimate goal to make the intangible heritage of ancient traditions enter modern life and become an important way of life for people. Live transmission’s legacy in today’s world should conform to modern people’s aesthetics and lifestyle, blend into the new atmosphere of the times, and do not advocate keeping it intact. Like the evolution of Chinese characters in China, the fonts from Oracle Bone Inscriptions, inscriptions on bronze, seal script, official script, regular script … are not static, but the hieroglyphics of square characters remain unchanged. From the writing on bamboo slips to the display on mobile phones and computers today, although the external expression has changed, the cultural genes of Chinese characters have always been passed on.

Intangible heritage is ancient and traditional, and it doesn’t mean that the longer it exists, the more precious it is. Ma Shengde pointed out that this is also a common misunderstanding in people’s understanding of intangible heritage. Whether it’s the four great inventions or the twenty-four solar terms ….. these once creative labor wisdom embodies the strong vitality and creativity of Chinese culture, and they are all great contributions made by the Chinese nation to human development. Therefore, the object of intangible cultural heritage protection is not that the longer a project exists, the more valuable it will be, but whether it can meet the needs of sustainable development. Is there any innovation? Non-genetic inheritance is always the excellent traditional Chinese culture.

"Chang ‘e V", "Yutu", "Zhu Rong" and "Tiangong No.1" … In today’s China aerospace project, the most advanced scientific and technological products and the names of space stations all come from ancient myths in Chinese civilization. "These names are very accurate and strongly consistent with our ancient people’s exploration and yearning for the universe and the sky in myths and legends. They are all stories that exist in our folk literature classics and have been in live transmission. " Ma Shengde pointed out that we didn’t use such names as "Athena", "Apollo" and "Zeus", but looked for inspiration from ancient national myths, which is the continuation and rebirth of China’s excellent traditional culture today. "Clever integration of high-tech products with traditional culture is an excellent practice of national top-level design for intangible cultural heritage modernization. These impressive’ China names’ have attracted worldwide attention and become the best overseas spread of China culture. It is this charm that folk literature heritage has. "　

Non-legacy innovation and communication, grasp the "scale of intervention"

How can intangible cultural heritage be better integrated into modern life? Ma Shengde believes that this is a very important proposition in the protection of intangible cultural heritage. Because heritage is a great creation of our ancestors and a precious legacy left by our ancestors, we need to grasp the scale and measure when we protect and utilize intangible heritage and integrate it into modern life, that is, the scale of intervention. In the protection and utilization, we need to have a heart of awe first, and we need to treat the heritage carefully, and we can’t rudely exercise and "hurt the bones" to transform the heritage.

For example, the epic Gesar is a folk literary heritage that spreads in Tibet, Qinghai, Gansu, Sichuan, Yunnan, Inner Mongolia, Xinjiang and other regions, and celebrates the story of King Gelsall, a great hero. Qinghai Guoluo is the main spreading area of Gesar epic. In 2016, the Ministry of Culture established the "Gesar Culture (Guoluo) Ecological Protection Experimental Zone" in Qinghai Guoluo to protect this heroic epic regionally. During the protection and utilization of intangible traditional crafts in the ecological protection zone, the rich resources of Gesar epic were fully tapped. In the cooperation between the local and the Academy of Fine Arts of Shanghai University, the cultural elements of Gesar heroic epic were extracted and cooperated with Shanghai’s "Hero Brand" pens to create a set of "Hero Brand" pen gift combinations, which made people see the charm of the old brand and the intangible cross-border.

"The two" heroes "are well combined." Ma Shengde said that it is necessary to encourage this kind of adherence to the laws of cultural heritage, so that the intrinsic value of intangible cultural heritage can be properly combined with external manifestations-that is, the "scale of intervention" can be better grasped.

Ma Shengde pointed out that in recent years, our research and training programs for Chinese intangible cultural heritage inheritors, China traditional craft revitalization program and traditional craft workstations have all made positive and beneficial explorations in the field of intangible cultural heritage entering modern life. However, we must also be clear that the active protection and inheritance of intangible cultural heritage cannot be separated from certain dissemination and sharing. Especially in today’s information age, we should make good use of modern technology and means in content carrier and communication mode. For example, it is difficult to protect national languages and dialects, but at present, there are films with dialect interpretation, which are performed by influential stars in dialects, and dialect protection and mass communication are well realized.

In addition, animation adaptation is also an effective way to activate intangible cultural heritage. The domestic animated film "Lion Boy" tells the story of a group of teenagers who love and inherit Guangdong’s non-legacy "Lion Dance". Ma Shengde was also moved by the arduous journey from lion dance practice to winning the championship. He believes that it is a good way to popularize and spread the intangible cultural heritage for young people to make innovative expressions in the form of animation that young people like.

Now that science and technology have changed our lives, we must make full use of these means to play a role in integrating intangible cultural heritage into contemporary life. According to different levels of audience, we should explore various ways of inheritance and communication. Only with a certain communication surface can we create a better environment and conditions for inheritance. "We encourage more people of insight to actively and boldly explore the modern communication methods of intangible heritage, so that our younger generation can learn more about intangible heritage through modern technology and communication methods, so as to achieve the purpose of inheritance and protection." Ma Shengde Road.

Cultural sharing to build a new chapter of human sustainable development

At the opening ceremony of the 2022 Beijing Winter Olympics, the "Twenty-four Solar Terms Countdown" surprised the global audience, especially for Ma Shengde. He once served as the head of the delegation of China’s application for the 24 solar terms, and went through the whole application process.

"In an international large-scale sports event, it is not only a cultural heritage, but also a promotion and dissemination of excellent cultural heritage to share this intangible heritage with the world by using one of the excellent traditional cultures of the Chinese nation as an idea." Ma Shengde said that the twenty-four solar terms have the widest recognition, and they are timeless, interdisciplinary, ethnic, regional and ideological, and there is no hierarchy. From ancient times to the present, emperors and ordinary people must follow the laws of solar terms. Especially today, we look at the peak of wisdom and creation that the ancients once reached. "It gives people an incentive today and increases the cultural confidence and pride of our nation. Intangible heritage provides a vivid case of national culture live transmission, which needs to be learned, studied and learned in our future sustainable development. "

"The twenty-four solar terms also reflect the extensive sharing of intangible cultural heritage around the world." Ma Shengde believes that there are many ways and ideas that can be used for reference to solve the relationship between people and between nations, regions and countries.

Ma Shengde, for example, in Xinjiang, China, there is a non-legacy named "Maixi Refu", which means "gathering" and "place" in Uygur language. It is a comprehensive folk entertainment activity that integrates folk songs and dances, musical instruments, competitive performances and games. On holidays, after the harvest, at weddings, and at all times when people are happy, people who can sing and dance will gather in droves, hold the Maixirefu and dance the cheerful Maixirefu. Among them, there is also a kind of apology called "Maxi Refu", which is held for the negligent parties to ask for understanding, remove grievances and mediate relations.

"If there is a contradiction or dispute between people, the elders in the village will come forward to preside over the Maixi hot, prompting the two parties to re-establish friendship, worship tea and apologize to each other." Ma Shengde said that such an ancient and traditional way can make people turn swords into spears in music and dance, which is a way we can learn from today to deal with contradictions. "In the protection of intangible cultural heritage, we encourage this way to resolve contradictions in the bud and deal with disputes. Bring its enlightenment and significance to the sustainable development of our mankind. " If some disputes among the people have to be resolved in court, it will inevitably lead to mutual embarrassment, more disharmony in people’s relations, and even deeper grievances from now on! Then, it is the most harmonious relationship to deal with it in such a way as "apologizing to Maixi Refu". The cultural connotation of these heritages is worth exploring in our protection.

Ma Shengde pointed out that the earth is the home of human survival. Just as environmental protection and climate issues have become issues of common concern all over the world today, non-legacy is also of great significance to the sustainable development of mankind. "UNESCO promotes the protection of non-legacy from the international level, and it is also that various countries have realized the pivotal role and great potential played by non-legacy." Therefore, the United Nations encourages the sharing of heritage, so that cultural heritage can be shared worldwide. It is hoped that countries and regions will understand each other, respect each other and share the harmonious relationship and peaceful environment brought about by cultural heritage.

According to the declaration rules formulated by UNESCO, heritage projects with "homologous sharing" can be jointly declared by heritage sharing countries or separately. In the process of joint declaration, joint protection and joint sharing of intangible cultural heritage, friendship, cooperation, exchange and cultural sharing between nations and nations can be enhanced. For example, China and Mongolia jointly declared the Mongolian "long-tune folk songs" and Malaysia jointly declared the "ship delivery king". The legacy of "Falcon Domestication" has been jointly declared in 24 countries around the world.

The greatest charm of intangible cultural heritage bears witness to human creativity.

Intangible heritage bears witness to human creativity, is a melting pot of cultural diversity, and is also a symbol of a regional or national cultural identity. "Our culture can’t be built on the basis of rootless trees and passive water, but must be carried forward in excellent traditions. Many of our folk cultures were difficult to appreciate in the past, but they showed a strong vitality, which was like an underground river. This vitality is also an important resource for us to achieve sustainable development. " Ma Shengde said that the key core of UNESCO’s promotion of intangible cultural heritage protection is to provide experience for the challenges faced by the survival and development of human society through the human creativity and cultural diversity embodied by the intangible cultural heritage of all ethnic groups around the world, so as to realize the sustainable development of man and nature, man and society. This is also the greatest charm of the legacy. For example, our folk customs such as festival ceremonies play an irreplaceable role in building contemporary social harmony, family harmony, national unity and cultural identity. We also have many non-legacy projects of productive protection of traditional skills, which have great potential in improving the quality of life of contemporary people, enriching people’s diversified living needs and promoting employment. In the national policy of helping the poor and getting rich vigorously promoted by the China Municipal Government, the projects of non-legacy traditional skills have played an active role. There are also our Kunqu Opera, Peking Opera, Dong folk songs, flowers, Miao Xiu, guqin, epics, traditional dances, etc. These heritages not only bear witness to human creativity,But also an important resource for the development and re-creation of our contemporary culture.

Just like the legend of "butterfly lovers" in China, it was originally a tragic oral literature project, but later a series of artistic products were derived from such a legendary story. Many works of art appeal to both refined and popular tastes, and are well received by the general public, such as violin concerto, symphony, film, opera, ballet, various traditional opera arts and other hundreds of cultural expressions. The plot of "become a butterfly" in this heritage is the crowning touch of this legendary story, full of imagination, which sublimates this tragic story to a superb level. Such a cultural heritage is the crystallization of human wisdom and the creative product of culture, which fully embodies the imagination and creativity of human genius.

"The plot of’ become a butterfly’ in Liang Zhuzhong is wonderful!" Ma Shengde told movingly that "become a butterfly" embodies Chinese’s aesthetics and emotions, which is a valuable intangible cultural heritage and can be shared with the world as an intangible beauty of China. He stressed that,The ancient cultural heritage embodies the wisdom of many ancestors. "In the past, we didn’t pay enough attention to these heritages. Now we should study, extract and apply them better to provide better spiritual guidance for contemporary human life."(End)

CCTV News:Recently, some media have received complaints from consumers, saying that the mobile phone of their loved ones has been charged a roaming package fee called "Family Province", and the roaming fee for mobile phones has been cancelled as early as 2017. Why do you keep charging for services that have been cancelled? China Mobile’s customer service responded that users will always charge by default if they don’t take the initiative to cancel.

The reporter searched on the internet complaint platform and found that the phenomenon of unknown deduction and hidden charges by the three major operators still occurs from time to time. However, the above phenomenon has not been paid enough attention due to factors such as being difficult to be discovered, involving a small amount of money and high cost of safeguarding rights.

Roaming fee cancellation package is still charged. Customer service: users will always charge by default if they don’t take the initiative to cancel.

Recently, Mr. Zhao found that the mobile phone of the elderly at home has been charged the "family province" package fee. Mr. Zhao said that because the elderly at home had worked in the field for a period of time before retirement, he handled this business for the elderly at that time in order to save communication fees.

Mr. Zhao said that he had forgotten that there was still this set meal, because the amount was not much, and the old people at home didn’t pay attention to it every time the fee was deducted. However, recently, when he was helping the elderly to sort out unused mobile phone numbers, he found that the bills of the past few years also included this package fee.

But what puzzles him is that as early as September 2017, the three major operators have cancelled long-distance and roaming charges nationwide, so why has this package been deducted? "Roaming fees are not collected. What’s the point of this package? Why doesn’t the move cancel actively? "

In view of this situation, Beijing Mobile Phone Customer Service said that the "domestic roaming plan" service requires users to send SMS to unsubscribe, otherwise even if the service no longer exists, the fee will still be deducted. The customer service staff said that "the cancelled business will also generate package charges" is a system problem, and he can’t solve it, so he can only apply to the superior for handling.

According to the "China Mobile Communication Customer Network Access Service Agreement" officially issued by Beijing Mobile, it is clearly stipulated that "in case of unified adjustment of the tariff standard by the competent government department, this agreement will be implemented at the specified time according to the adjusted tariff standard by the competent government department." Obviously, Mobile has not fulfilled its promise in the agreement. In the face of the business that the government has already stipulated that it will no longer charge, Mobile is still charging the package fee.

Why are the services of nearly 200,000 operators always unsatisfactory?

In 2016, when Mr. Li of Xuzhou handled the mobile phone number under his personal name, Mobile handled the business of phone bill withholding and color ring back tone for him on the grounds that he recommended to bind the family number for free. Later, the mobile phone number was abandoned for many years. On February 14th this year, while checking the phone bill for his family, Mr. Li learned that the previously abandoned mobile phone number had been deducting the phone bill from his family, with a total deduction of 1,728 yuan.

"I haven’t received any reminder from the operator for so many years. I called 10086 customer service to complain, and it’s been ten days, and I didn’t get a satisfactory result." Mr. Li said that Xuzhou Mobile was willing to refund its CRBT fee for two years later, but he was not satisfied.

Mr. Li hopes that Mobile can compensate all the expenses deducted from the mobile phone number in the past six years. At the same time, he thinks that the services provided by Mobile are suspected of fraud. According to the relevant provisions of the Consumer Protection Law of People’s Republic of China (PRC), Mobile should pay it a total of 6,912 yuan according to the principle of "one refund and three losses". Mr. Li revealed that he had filed a complaint on the complaint platform on February 27 this year, but he has not received a substantive response from Mobile.

Like Mr. Li, waiting for the mobile response, there is Ms. Yang who was "inexplicably" opened the monthly traffic package business last week. Ms. Yang said that she had successfully drawn a member of a video website when she participated in an APP lottery. After entering her mobile phone number and verification code, she immediately received a short message from China Mobile, saying that she had launched the mobile "30 yuan 10G monthly subscription" package.

"I don’t want to open this business. I contacted the mobile APP customer service early the next morning to cancel this package, but the other party told me that I couldn’t cancel it, and I had to wait for the operator to contact me." On the morning of that day, Ms. Yang called the customer service staff several times, and the other party responded that it could not be cancelled. In the meantime, Mobile never contacted her. "When it was opened, it was only necessary to receive a verification code. When canceling the business, the consumer could not cancel it after many twists and turns."

The above two consumers are not alone. Only on the complaint platform of Black Cat, there are nearly 200,000 complaints against China Mobile, China Unicom and China Telecom, while there are more than 100,000 complaints against China Mobile. Through combing, CCTV reporters found that these complaints include the automatic deduction of the changed package without the user’s knowledge, the difficulty of inducing the opening of a new package and canceling it, and the automatic deduction of the package after exceeding the traffic.

(Complaints against the three major operators on the black cat complaint platform)

Lawyer: Operators should take the initiative to disclose the changes of charges to consumers, and suggest canceling the charges for caller ID of mobile phones.

Zhou Shihong, member of Chinese People’s Political Consultative Conference, vice president of Anhui Lawyers Association and director of Anhui Tianrui Law Firm, said that the above-mentioned operators’ operation methods have infringed on the legitimate rights and interests of consumers. Lawyer Zhou explained that in most cases, the amount involved in the hidden deduction of fees by operators is usually small, and the cost of rights protection is relatively high, so many consumers can’t choose it.

In addition, "there is still information asymmetry, and it is difficult for ordinary people to tell the difference between many packages provided by operators", so many consumers have been "accidentally" handled a certain business, and some have found it after a long time, but it is very difficult to cancel it. Lawyer Zhou believes that as an operator, it should take the initiative to disclose and inform consumers of the changing charging rules. "What should be collected should not be collected, which is related to the honest operation of enterprises."

During the interview, Mr. Zhou also introduced to the CCTV reporter the proposal he put forward at the two sessions this year about "telecom operators canceling the charges for caller ID of mobile phones". Similar to the "hidden charges" mentioned in this article, some respondents said that they still don’t know that operators are charging users for caller ID fees at present.

Lawyer Zhou found in the investigation that the charging standards of different operators in different regions are not the same, which are generally below 10 yuan per household per month, ranging from 3 to 6 yuan. Some of them are included in the tariff package, and some directly indicate the caller ID fee. At present, there are about 1.6 billion mobile phone users in China. According to the fact that 50% of the users open the caller ID function, the annual caller ID fee charged by operators is 28.8 billion yuan based on the monthly 3 yuan of each household. In addition, some fixed telephones also charge for caller ID.

Lawyer Zhou believes that, first, caller ID charges are out of touch with costs. In today’s technical conditions, "caller ID" is the standard function of communication equipment, and the cost of providing "caller ID" function for operators is almost negligible (in reality, operators have never disclosed the cost basis of caller ID charging).

Second, the operator charges the caller ID fee, but it is not responsible for the wrong caller ID. In recent years, the number of online telecom fraud cases is increasing day by day, and more than 90% of them are fraudulent by tampering with telephone numbers. Criminals use or tamper with the caller ID, display the wrong number to mislead the owner and commit fraud, but operators are not responsible for this. Therefore, in order to safeguard the legitimate rights and interests of users, we should further standardize the charging behavior of telecom operators.

In this report, we try to answer these questions:

1. How is the Cannes Film Market held this year?

2. Can the online movie market accommodate all the transactions during the film festival?

3. Can film producers buy this year’s competition films online?

4. What is the impact of online market on movie trading?

5. What else can Cannes film market do besides trading?

Special feature of 1905 film network What to do in Cannes this year should be the topic that fans are most concerned about during this period. May every year not only means how more than 100 films will meet the audience, but also means that those films will become the focus of discussion by the audience in the coming year, and what kind of films will be displayed at major film festivals.

　

Cannes Film Festival not only provides a few months’ talk for fans, but more importantly, it is one of the largest film markets in the world. In May, together with directors, actors, producers and the media, there were also representatives of film companies, agents, distributors, film foundations and other people in the industry from all over the world.

　

The market set a record in 2019　How to face difficulties in 2020?

2019 is the 60th anniversary of the Cannes Film Festival film market, which has welcomed more than 12,000 participants in an unprecedented way. This year, when the selection of three parallel units was cancelled and the date of the official screening unit was ambiguous, the future of the film market and the screening markets in many countries behind it became a topic of more concern to the industry.

　

Now, the film market has decided to hold it online this year. In its official statement, this year’s online film market will fully simulate every function offline, from the agent booth to the film agency exhibition hall; From online video conferencing to online watching movies; There will even be online forums.

But at the moment, will the online movie market still maintain the vitality of offline every year?

　

"In our platform, the film market accounts for about 10%." David, a reporter from a film media who has reported the Cannes Film Festival for many years, said, "This year, I don’t think the impact will be great, and maybe there will be a lot of transactions."

　

The person in charge of the film market said that 80% of the publishers they consulted were willing to try the online market; 66% still have the ability to buy films including films, post-production and script creation.

　

The person in charge stressed that this year’s online film market will provide an efficient and cutting-edge platform for film screening, trading and financing. The online movie market has been scheduled for May 22nd for a week.

　

Online movie market　Can you replace the seaside luxury hotel?

Walk into the movie palace and go down the stairs directly to the basement. These hundreds of planes and the two floors above them are the movie market in Cannes. Film companies and agents from various countries distribute thousands of film copyrights to all parts of the world here.

　

But among other movie people, there is an invisible "market" in Cannes, which is located in hotels lined up by the sea. Larger film companies often negotiate cooperation here. Someone from a film company once said: "The films in the movie palace market are basically films that no one wants after the copyright is robbed."

　

When the film market appears online this year, will there be "two markets"?

　

"I don’t quite agree with this statement." Li Yihua, the person in charge of Nianhua outside the window, said. In recent years, she has bought the China rights of many films in Cannes and other film festivals. "The so-called hotel is the second market, which may be a relatively large company and needs more freedom. I think the difference between talking about business and not talking about business is not so big, but the conditions and timing of negotiation. "

　

Li Yihua believes that the film market of the Film Palace actually plays an important role for sales companies to develop new customers and buyers. This is also the necessity of the existence of the official film market in Cannes.

But this year, the market turned online, and she felt that it might not be so friendly to new buyers. When selling films, sales companies may have concerns in the face of buyers they have never met.

　

In the Cannes film market transactions in the past few years, even many familiar companies talked about their cooperation intentions long in advance in order to improve the efficiency and success rate of the transactions during Cannes. Li Yihua mentioned that for new buyers, online film festivals may also bring difficulties. Not knowing the sales company and not meeting in advance will reduce the success rate of the transaction.

Advantages and disadvantages of online market　Can a film dealer buy a competition film?

The official statement of the film market of Cannes Film Festival seems to be a reassurance to film practitioners. Perhaps the only worry is what kind of films can be bought this year.

　

Recalling the experience of buying films, an industry insider who went to Cannes Film Festival all the year round revealed that every time, he had to sit down at the booth of the Film Palace market, listen to the seller’s introduction, and then spend two or three minutes watching a film. If a company has 10 films, it may take 30 to 40 minutes to watch it, and then he can start to talk about conditions, and basically he will not decide whether to buy a film immediately. Actually, it’s a waste of time

This year’s film festival was held online. In the eyes of this industry, it actually saved a lot of time for purchase and negotiation. "The same work can be done online, and there are written materials in advance, which can make better decisions. If there is a link to the demo, everyone in the company can watch it. More flexible. "

　

Li Yihua, who buys copyright for her company at major film festivals every year, agrees with this view. She said that she has to fly to four or five film festivals every year to hold meetings, watch films and sort out materials in a few days. The time is particularly tight: "If you are online, the time on the road and the time difference will be omitted. It will be more efficient for everyone to watch films directly."

　

Li Yihua told us that at this year’s Berlin Film Festival, she chose to watch the film online at home and then make a decision to buy the film: "Some foreign companies anticipated this problem and sent us the link when they showed it in Berlin. I watched a lot of competition films, and the last film I bought won this year’s Golden Bear. "

　

David, a film journalist, is generally optimistic about the online market this year. He thinks that in this year’s environment, the copyright transaction volume of online broadcasting may reach a new high. But at the same time, he is worried that because the market is held before the film festival, filmmakers may not be able to buy any "explosive" movies.

"The online market will not have much impact on procurement." Li Yihua said, "But if there is no nomination, or a stunt like a competition unit, I think it will be very difficult to buy a film." She mentioned that more than 100 films in the official and parallel units of Cannes will be concerned by the domestic media because of the name of "Cannes", but this year’s changes will make her more cautious in buying films.

　

The online transaction is solved.　Where is the offline activity going?

"The film market is a more specific, practical and functional trading platform extended by the film festival. It will include market screening, forum activities and so on, and its diversity and inclusiveness are also very important." According to Liu Lei, the operation director of China Film Foundation’s Wu Tianming Youth Film Special Fund, this is a very important part of the offline activities of Cannes Film Festival.

　

Liu Lei mentioned that the world filmmakers attracted by Cannes Film Festival will help young filmmakers understand the necessary practical skills such as film promotion skills, joint production, international finance, market strategy, market distribution and international sales.

　

Therefore, for filmmakers, the film market is a platform for buying and selling film copyrights. But at the same time, the establishment of this market is also helping young people in the industrial chain to stand on the international stage faster.

　

Liu Lei gave us an example: Xiao Gancao, our producer, was greatly encouraged after he came to Cannes. Before that, he never thought that famous actors could be used in this project, but after returning to China, he found Duan Long, and after many conversations, he "knocked him down" and became the star of the film.

When the movie market moves online, what will happen to these projects and forums outside the copyright?

Liu Lei did not disclose whether there will be relevant arrangements for this year’s Wu Tianming Youth Film Special Fund. But he said: "Some of the things that the Foundation can do is to help filmmakers in need to answer their doubts. Of course, switching to online also represents a lot of workload for Cannes film market staff. If there is anything we can do, we are also willing to contribute. "

Whether it is the Cannes Film Festival or the international film festivals in Beijing and Shanghai, for them, the work is not only a screening, but also an important part of the global or regional film industry system. The film market turnover of Beijing International Film Festival is increasing year by year; The venture capital unit of Shanghai International Film Festival has become a climate. At this time, it is even more necessary for filmmakers to support each other and make the film industry develop continuously in a new form.

　

In the interview, Liu Lei said: "Under such a global crisis, we can use this time to reflect on the future development of the film, the film itself, its commercialization, cultural attributes and so on. The film has never stopped for more than 120 years, everything will pass, and we will eventually get back on the road. "

　　How does the US Mission place an order for flash delivery? Meituan software supports flash delivery, so the delivery time is faster, so how can we place an order for flash delivery in Meituan? Little friends who are still unclear about this can take a look at the following article together!

　　1. Open the Meituan and click Run errands on the homepage.

　　2. In the help me send interface, enter the delivery address, and then click to place an order.

　　The above is the content of how the US Mission arranged by IT Encyclopedia Xiaobian orders flash, hoping to help everyone! We will continue to update the wonderful information for you, welcome to continue to pay attention to us!

　　

　　Data Map: In October, 2006, at Zhuhai Air Show, China Aviation Industry Corporation I showed the "Dark Sword" model of the concept scheme of unmanned combat aircraft for the first time, which attracted the most attention from the audience. China News Agency issued Sun Zifa photo

　　　　

The data map shows the model of China’s new fighter "Xiaolong". China News Agency issued Chen Wenshe

　　　　Zhongxin. com, Moscow, August 22 nd: The strong lineup of the China National Pavilion made its debut at the Moscow Air Show.

　　　　Author Xu Ling

　　　　From August 21 to 26, 2007, the 8th Moscow International Aviation and Aerospace Exhibition (MAKS 2007) was held grandly at the gromov Flight Test Institute Airport in zhukovsky, Moscow. As one of the important activities of the Russian "China Year", under the organization of the Commission of Science, Technology and Industry for National Defense, the China National Pavilion, composed of China Aerospace Science and Technology Corporation, China Aerospace Science and Industry Corporation, China Aviation Industry Corporation I, China Aviation Industry Corporation II and China Electronics Technology Corporation, and China Aviation Technology Import and Export Corporation, Beihang University, Nanjing University of Aeronautics and Astronautics and Northwestern Polytechnical University, made its debut at the Moscow Air Show with a strong lineup, which became the biggest highlight of this exhibition.

　　　　All-round development of China Airlines

　　　　China Aviation Industry, composed of AVIC I and AVIC II, exhibited a large number of military and civilian aircraft such as Xiaolong fighter, Dark Sword UAV, ARJ21 regional aircraft, H425 helicopter and Zhi 11 helicopter at this air show.

　　　　Xiaolong fighter is a new generation of single-seat and multi-mission light fighter developed by Chengdu Aircraft Design Institute of AVIC I Group and Chengdu Aircraft Industry (Group) Company. It adapts to the operational environment in the 21st century, with high performance and low cost, advanced aerodynamic shape and high maneuverability, turbofan engine with large thrust and low fuel consumption, advanced avionics and weapon integrated system, all-weather and over-the-horizon combat capability, accurate weapon delivery and strong air-to-ground attack capability.

　　　　ARJ21 is a 70-100-seat regional aircraft developed by AVIC Commercial Aircraft Company, which is powered by turbofan engine and has a range of less than 2,000 nautical miles. It is also the first new regional aircraft with independent intellectual property rights in China. The development of ARJ21 regional aircraft is the first high-level international cooperation project led by China as the main contractor. Twelve large foreign companies participated in the risk cooperation as contractors of 11 major subsystems.

　　　　H425 helicopter is a 4.2-ton dual-engine medium-sized multi-purpose civil helicopter with single rotor and ducted tail rotor developed by Harbin Aircraft Industry Group Corporation, the second group of AVIC. It is equipped with two Aagje 2C engines produced by Toubomeca, a subsidiary of Safran Group, and was awarded the type certificate by the Civil Aviation Administration of China in December 2004.

　　　　Zhi-11 helicopter is a 2-ton multi-purpose light helicopter developed and produced by Changhe Aircraft Industry Company of AVIC II and china helicopter research and development institute, with independent intellectual property rights, and obtained the type certificate and production license issued by CAAC.

　　　　Since its establishment in 1951, China aviation industry has gone through 56 years of development. From simply repairing airplanes at first, we have a complete system of design, testing and manufacturing. We can develop and produce all kinds of fighters, bombers, trainers, helicopters, aerial tankers, general aircraft, unmanned aircraft, civil regional aircraft and other types of aircraft and micro-aircraft, as well as supporting engines and airborne equipment. It has become one of the high-tech industries with intensive technology and solid foundation in China’s national economy, and has made important contributions to China’s national defense construction and economic development.

　　　　Aggressive China Aerospace

　　　　China’s aerospace industry, composed of China Aerospace Science and Technology Corporation and China Aerospace Science and Technology Corporation, has brought exhibits such as China’s lunar exploration project, Mars space environment detector, a new generation of high-thrust launch vehicle, "Dongfanghong-4" satellite platform and "Pioneer-1" solid launch vehicle to this air show.

　　　　In 2004, the China lunar exploration project was approved, with an investment of about 1.4 billion yuan. The project was named "Chang ‘e Project" and the first lunar orbiting satellite was named "Chang ‘e-1".

　　　　After more than three years’ efforts, great progress has been made in five systems, including satellite, launch vehicle, measurement and control, ground application and launch site. At present, the lunar exploration project has completed the development of Chang ‘e-1 satellite and Long March 3A carrier rocket products, and passed various tests and assessments. Completed the construction of launch site, test and ground application system; Chang ‘e-1 satellite passed the factory evaluation a few days ago. On August 10, 2007, with the approval of the leading group of lunar exploration project, the project has been transferred to the launch implementation stage.

　　　　China lunar exploration project is a major project independently innovated by China, and it is the third milestone of China’s space activities after artificial earth satellite and manned space flight. Although the lunar exploration project in China started late, it has a high starting point, which is advanced and innovative to some extent. It has great practical and far-reaching historical significance for improving national cohesion, stimulating the exploration spirit of the whole people, promoting the development of national economy and enhancing comprehensive national strength. At the same time, the implementation of the lunar exploration project will also make China’s due contribution to the development of international deep space exploration.

　　　　China Mars Space Environment Probe was developed by Shanghai Institute of Aerospace Technology, China Aerospace Science and Technology Corporation, and is mainly used to detect the space environment of Mars. The probe will be launched together with the Russian Forbes Mars probe by Russian launch vehicle in 2009.

　　　　Developed by China Academy of Launch Vehicle Technology, China Aerospace Science and Technology Corporation, the new generation of high-thrust launch vehicle is a series of high-thrust, non-toxic and pollution-free rockets, with the characteristics of modular design, mass production, short launch cycle, low cost and high reliability, which will meet the requirements of China’s future space development for carrying capacity.

　　　　Dongfanghong-4 satellite platform is developed by China Academy of Space Technology of China Aerospace Science and Technology Corporation. It is a large-scale geostationary satellite platform designed according to the principle of "universality, inheritance, expansibility, timeliness and advancement". Based on this platform, China signed on-orbit delivery contracts for communication satellites with Nigeria and Venezuela respectively. In May 2007, Nigeria’s Communication Satellite No.1 was accurately fixed after it was launched, and China’s civilian satellite achieved a breakthrough in the export of the whole satellite.

　　　　"Pioneer I" solid launch vehicle is the first small multi-stage solid launch vehicle developed by China Aerospace Science and Industry Group in China. It has the characteristics of maneuverability, simple operation, low cost and rapid access to space. At present, on the basis of the development test of "Pioneer 1", the development of "Pioneer 1 A" (KT-1A) and "Pioneer 1 B" (KT-1B) solid launch vehicles is under way.

　　　　2007 is the 51st anniversary of the establishment of China’s aerospace industry. For more than half a century, China’s aerospace industry has grown from scratch, from small to large, from weak to strong, from imitation of process missiles to the application of ground-to-ground, ground-to-air and coastal defense missile weapon systems; Strictly manage sounding rockets to have the ability to develop and launch various satellites and manned spacecraft; From blank to advanced in the world, space technology has not only made great contributions to strengthening the country’s economic strength, scientific and technological strength, national defense strength and national cohesion, but also stepped abroad and went to the world. China Aerospace has become the embodiment of China’s comprehensive national strength, the symbol of prosperity and the epitome of prosperity.

　　　　Create high-end radar electronics

　　　　In the China Pavilion, China Electronics Technology Group Corporation, which has dozens of high-level electronic research institutes and high-tech enterprises in China, participated in the Moscow Air Show for the first time.

　　　　Their exhibits focus on the important achievements of China in the field of high-performance radar in recent years. The YLC-2 radar on display is a new generation of 3D radar, which adopts advanced technologies such as phased array, all-solid state, all-coherent, frequency diversity and pulse compression. The radar has the characteristics of long detection distance, high accuracy, strong anti-jamming ability, good anti-ground object performance, high reliability and easy maintenance, and can synthesize six radar information to form a local radar network. YLC-2 radar is a high-performance three-coordinate backbone guidance and warning radar, and its technical level has reached the contemporary international advanced level.

　　　　At present, the navigation system, aerospace measurement and control system, air traffic control system, financial network system, government information system, energy electronic control system, etc., successfully developed by China Electronics Technology Group, provide all kinds of communication and network products, computers, radars, digital audio and video products, new components, special equipment and instruments, basic materials, etc., and have continuously provided high-quality information products, services and comprehensive solutions for global customers, leading the development of science and technology in order to realize national defense high technology.

　　　　Brilliant professional colleges and universities

　　　　In the ranks of China National Pavilion, in addition to the large-scale military industrial group, three key colleges and universities from the aerospace specialty field in China also gave wonderful exhibitions. Beihang University exhibited "Beihang No.1" test rocket, "Bee" series aircraft, coaxial UAV and WP-11 small turbojet engine. Nanjing University of Aeronautics and Astronautics exhibited the series of micro air vehicles and the "Royal Elf" unmanned helicopter. Northwestern Polytechnical University exhibited exhibits such as ASN-206 UAV. In addition, the basic frontier technologies and projects that universities intend to cooperate with Russia in the aerospace field have also attracted the attention of professional visitors. Their exhibits and introductions let people see a brighter future for China’s aerospace industry.

　　　　International aviation foreign trade

　　　　As the only professional foreign trade company of China Pavilion in this exhibition, China Aviation Technology Import and Export Corporation is an authorized aviation product marketer in China. At present, it has sold more than 1,000 aircraft and customers in more than 30 countries. The batch transaction of Xinzhou 60 aircraft with independent intellectual property rights has become an important milestone in China’s civil aircraft export.

　　　　The professional service of aviation subcontracting production engaged by CATIC began in 1979. As a pioneer, promoter and organizer of this cause, CATIC has established good cooperative relations with many well-known aviation industry enterprises in the world, including Boeing, Airbus, GE, Rolls-Royce, Pratt & Whitney, Honeywell and Collins. The aviation parts we undertake include nose, fuselage, tail section, vertical tail, horizontal tail and wing components of Boeing and Airbus, various doors and cables, disk, ring, shaft and blade components of aero-engine manufacturers such as GE, RR, Pratt & Whitney and Snecma, and airborne equipment components of airborne equipment manufacturers such as Honeywell, Collins and Thales. China Aviation Technology Corporation has made great contributions to the opening up, technological progress, management innovation, personnel training and economic take-off of China aviation industry. (End)

Editor: Zhang Lan

The twins’ giant pandas "Fufeng" and "Fuban" live in Tangshan, Nanjing. Chen Yushe

Panda’s "mansion". Chen Yushe

The yard of the panda house. Chen Yushe

　　Nanjing added another national treasure panda, and 10 pandas came at once! On August 28th, 10 giant pandas from China Giant Panda Conservation and Research Center flew from Chengdu and officially settled in Ziqing Lake Wildlife World in Tangshan, Nanjing, Jiangsu. In one day, 10 giant pandas settled in a scenic spot at one time, which is the first case in China.

　　Where do they come from?

　　They are all from Sichuan, and four pandas are "a family"

　　"These 10 giant pandas are all from Sichuan, and six of them were born overseas ‘ Returnees ’ 。” Jiang Hao, deputy general manager of Ziqinghu Wildlife World, told Yangzi Evening News that they had lived abroad before, but their property rights and their babies belonged to China, and this time they settled in Nanjing.

　　It is worth mentioning that four pandas belong to the same family, that is, they have the same parents, so they all have the word "fu" in their names. Fu Hu (male) was born in Sch? nbrunn Zoo in Vienna, Austria on August 23rd, 2010. "Fu Bao" (male), born on August 14th, 2013 in Sch? nbrunn Zoo in Vienna, Austria; "Fufeng" (female) and "Fuban" (male) were born in the Sch? nbrunn Zoo in Vienna, Austria on August 7, 2016. They are twins, and it is the first case in the world that the captive giant panda has raised twins to survive.

　　There are many "online celebrity Panda" among these 10 pandas. Among them, Nuannuan (female), who is extremely popular, was born in the National Zoo of Malaysia on August 18th, 2015. Her parents are two giant pandas "Xingxing" and "Jingjing" leased to Malaysia by China. On November 14th, 2017, "Nuannuan" set off for China. "Warm" is a "chubby little girl". She is quiet and docile, doesn’t like sports and likes climbing trees.

　　The oldest of the 10 giant pandas is "Sisi" (female), who was born on August 13th, 1998 in Wolong Base of China Giant Panda Protection and Research Center. She is 21 years old this year, while the life span of artificially raised giant pandas is generally around 30 years old.

　　In addition, "Mei Sheng" (male) was born in San Diego Zoo on August 19th, 2003. Wei Wei (male) was born on August 19th, 2005 in Wolong base of China Giant Panda Conservation and Research Center. "Tuanzi" (female) and "Shenwei" (male) were both born in Bifengxia Base, Ya ‘an, China Giant Panda Conservation Research Center, on August 8, 2015 and August 7, 2009 respectively.

　　What do they eat?

　　Eat 20 kilograms of bamboo every day and ship it from Zhejiang every three days.

　　Jiang Hao said in an interview with the Yangzi Evening News reporter that giant pandas mainly eat bamboo and bamboo shoots, and they eat 20 kilograms of bamboo every day. Ziqinghu Wildlife World specially purchases alpine bamboo from Anji, Zhejiang, and transports it by car once every three days to ensure the freshness of the ingredients. The scenic spot also prepared complementary foods for giant pandas, including apples and carrots.

　　In order to do a good job in breeding, Ziqinghu Wildlife World specially sent 13 breeders to China Giant Panda Protection and Research Center for a three-month professional training and study, and took up their posts after passing practical exercises and examinations, which means that these 13 breeders have been in close contact with 10 pandas during the training period. At the same time, the China Giant Panda Protection Research Center also sent an expert to the Ziqing Lake Wildlife World to protect the healthy growth of giant pandas in Nanjing.

　　When talking about why Tangshan was chosen, Jiang Hao said that after expert argumentation, Tangshan has a beautiful environment and ecological balance, which is a good place for giant pandas to grow and breed. Giant pandas are afraid of heat but not cold, and the outdoor temperature will be high for some time in summer. According to the national industry standards, Nanjing Ziqinghu Wildlife World has established a set of equipment and measures for heatstroke prevention and cooling, and the indoor temperature is kept within 25℃. However, the matter of breeding is still unclear for the time being, "because the annual birth plan can only be formulated after expert argumentation. Except for the 21-year-old giant panda, others are of childbearing age. " Jiang Hao said. In fact, the giant panda breeding technology is very mature. By the end of 2015, there were 78 giant panda breeding units in the world, including 16 countries and regions except Chinese mainland, and 21 zoos raised giant pandas. The other 57 breeding units spread all over the mainland of China.

　　Where do they live?

　　Each panda’s "mansion" is not less than 550 square meters.

　　The reporter of Yangzi Evening News visited the site and found that the Giant Panda Pavilion in Ziqinghu Wildlife World is really big! Jiang Hao said: "Pandas are solitary animals. When they are young, they can be kept together. When they are 4 years old, they should be kept separately." It is reported that the giant panda can be called a "luxury house" here. Each giant panda has an indoor activity area of more than 150 square meters, an outdoor activity area of at least 300 square meters, and a special place to sleep at night, so each giant panda is not less than 550 square meters.

　　The Giant Panda Pavilion as a whole is surrounded by large bamboo forests, grasslands, trees and shrubs, etc., imitating the original environment in which giant pandas live. The total investment is nearly 100 million yuan, and it covers an area of about 30,000 square meters after completion. Giant panda venues are built with the theme of four seasons, for example, the winter pavilion is a world of ice and snow, which brings visitors an immersive sensory experience.

　　"At present, the Giant Panda Pavilion has been basically completed, and the corresponding supporting facilities are under construction. It is expected that the park will be opened for trial operation in late September. At that time, tourists can not only watch wild animals such as giant pandas and crocodiles, but also enjoy forest hot springs and catering." Jiang Hao said.

　　　Yangzi Evening News/Yangyan reporter Xu Jing

"Extreme Challenge" will make a big movie

　 　 1905 movie network news According to netizens, the reality show "Extreme Challenge" big movie plan has been released. The film is titled "The Last Samurai", and the starring candidates are several male stars in the show Huang Bo, Sun Honglei, Huang Lei, Luo Zhixiang, Zhang Yixing, Wang Xun and an undetermined actress. The film will start in mid-October and is scheduled to be released on the Christmas schedule of December 25.

story synopsis

　 　 According to reports, the story summary of "The Last Samurai" is as follows: In 936 AD, a country was destroyed, and the king summoned four guards to gather at the palace at the last moment. In a critical moment, the king entrusted the only princess to his orphan and asked the four guards to protect the princess and help him find his future husband to restore the country. At the same time, the king handed over the ancient sacred book, the most precious treasure of the country, to the four guards for safekeeping, and told them that help could be opened in a critical moment. The four guards led the princess out of the siege, but they were chased and killed by the two masters of the enemy. The guards were defeated and lost, and they opened the sacred book to escape in a critical moment. In a hurry, an operation error teleported the two masters of the other side together to 2015, and it was also found that the princess’s teleportation time was 10 years earlier than them. After that, the two parties joined forces to find

　 　 From the synopsis of the story, the film will be a comedy film that crosses the theme, which is basically the same as the setting in the show, and it is also another work that brings the original cast of variety shows to the big screen. After, "Sister Fantastic", "Wonderful Friends", the hot "Extreme Challenge" is also a big movie as expected. After all, the audience will not consider so many serious things, and they will be willing to buy tickets if they can be happy on the big screen. Perhaps in the current movie market, this kind of product with a short shooting cycle and fast revenue will still be popular for a while.

In today’s era, the new energy automobile industry is ushering in a huge change in intelligence, and in this change, Wenjie New M7 is undoubtedly a shining star leading the trend. With the rapid development of technology, intelligence is not only a trend, but also an inevitable choice for travel in the new era. Wenjie New M7 has successfully raised the benchmark of intelligent travel to a new height with its unique "three smart ceilings" hardcore technical strength. From intelligent driving to intelligent cockpit, to intelligent safety, it has successfully attracted the attention of everyone. On December 26th, it was mentioned at the press conference of the M9 and Huawei full scenes that the new M7 has exceeded 120,000 units, of which more than 60% of users choose the smart driving version, and the monthly delivery capacity will reach 30,000 units starting from January next year.

The pinnacle choice in the field of intelligent driving, Huawei ADS 2.0 breaks the imagination of intelligent driving

For today’s users, intelligence is a crucial factor when choosing a car, and the new M7 is equipped with the HUAWEI ADS 2.0 high-level intelligent driving system, which not only subverts the concept of traditional intelligent driving, but also brings users excellent driving pleasure and travel convenience.

In the vehicle, HUAWEI ADS 2.0 allows the M7 to perceive the surrounding environment in real time through the precise integration of 27 sensing hardware, achieving accurate perception and recognition of the whole scene and all weather. This not only enhances the safety of driving, but also allows users to feel a more intimate connection with the vehicle.

The power of intelligence is not only reflected in the driving process, but also runs through the entire travel experience. The NCA intelligent driving system of the new M7 can more accurately identify various situations around the vehicle through various sensors such as lidar, making travel safer and easier. In addition, the new M7 also introduces excellent smart parking capabilities. This function allows vehicles to easily identify various parking spaces and realize automatic parking through innovative technical means, so that users are no longer subject to parking difficulties when driving in the city.

Breaking through the boundaries of the smart cockpit, smart cockpit 3.0 makes travel more convenient

The smart cockpit of the new M7 is also one of the highlights that will lead the future of travel. Hongmeng Smart Cockpit 3.0 brings users a creative and interesting interactive space. First of all, the fluidity of Hongmeng’s car-machine system has greatly amazed many people. It allows users to feel as if they are in a virtual world full of technology and fun during driving, especially with the blessing of Xiaoyi Smart Assistant, which makes the intelligent interactive experience more advanced and allows drivers to interact with the vehicle more conveniently, which not only improves the convenience of operation, but also brings more entertainment for drivers.

The emergence of HUAWEI MagLink ? smart car screen system is also a highlight, it has reached the level of Huawei’s tablet that is connected without feeling, and realized the silky smooth and smooth multi-screen interaction, so that the car can become a flexible and changeable space, so that the driver has more possibilities in the car.

It is worth mentioning that Hongmeng Smart Cockpit 3.0 can realize a series of functions such as offline map voice navigation, elevating practicality to a new height and making travel more convenient. And through the support of, the car also realizes a smooth transition with various applications in Huawei mobile phones. Whether it is chasing dramas or playing games, users can seamlessly connect after getting on the bus and enjoy a more coherent and intelligent interactive experience

Intelligent safety leads, omnidirectional anti-collision safety guarantees lead the new standard of travel safety

In terms of travel safety, the new M7 is also very attentive. The HUAWEI ADS 2.0 world premiere omnidirectional anti-collision system installed in the car can bring users a full range of safety protection. With the help of multi-sensor fusion sensing capabilities based on lidar, HUAWEI ADS 2.0 realizes forward, lateral and backward omnidirectional anti-collision capabilities, providing vehicles with efficient and accurate collision warning and response mechanisms. The system can not only identify common obstacles, but also distinguish road boundaries, enabling vehicles to adapt more intelligently to changing driving environments.

What is particularly noteworthy is that in Autolab’s AEB active safety evaluation, the new M7 has won all kinds of active safety evaluation champions with HUAWEI ADS 2.0, which shows its high safety performance. When participating in the evaluation at a speed of 90km/h at night, it can also stop in time, which also reflects the strength of the new M7 from the side.

At the Q & J M9 and Huawei Panorama Conference, it was mentioned that the new super smart factory has more than 1,000 intelligent equipment, 100% automation, integrated die-casting process, and the world’s highest production efficiency. A new car rolls off the assembly line every 30 seconds. Q & J is becoming a leader in the new energy large-scale SUV market with its excellent strength, and its "three wisdom ceiling" strength has been confirmed in many ways. This is not only a car, but also a future journey of intelligence, safety and innovation. I believe that in the future, Q & J’s new M7 will be able to win more consumers’ favor.

Recently, Cyrus released its 2022 annual report, and the financial report shows that in 2022, Cyrus’ revenue increased by 104% year-on-year to 34.105 billion yuan. Among them, the annual revenue of new energy automobile business was 24.934 billion yuan, up 482.8% year-on-year, accounting for 73.1% of the company’s operating income.

The financial report shows that in terms of R&D, the R&D investment in 2020, 2021 and 2022 is 1.821 billion yuan, 1.949 billion yuan and 3.106 billion yuan respectively. AITO has invested more than 12 billion yuan in core research and development.

The source of revenue is mainly because Sailis achieved good sales results in 2022. According to the financial report, Sailis’ AITO series sold nearly 80,000 vehicles in the first year of listing, surpassing the sum of the first-year deliveries of the three first-tier car-making new forces.

The development of new energy vehicle market is changing very fast. For automobile brands, new cars must be listed every year, otherwise they will be easily eliminated by the market. At present, the M5 and M7 products are not very new cars for the market. At the Shanghai International Auto Show in April this year, the M5 intelligent driving version of AITO was unveiled, which is a new car launched by the car this year. It has improved the intelligent driving assistance on the basis of M5.

The car is equipped with an overhead lidar, three millimeter-wave radars, 11 high-definition cameras and 12 ultrasonic radars, and uses the GOD network. After the antenna technology is superimposed, the M5 intelligent driving version of AITO Jiejie can realize high-order intelligent driving without relying on high-precision maps, even in high-speed and urban areas. It is a self-driving model close to L3 level.

However, according to the data released by the current media, the retail sales volume of the M5 in April was 1,609 units, and the sales volume of the M7 was 304 units. This is not a particularly good result. I think it depends on M9 in the fourth quarter of this year whether the sales of cars in the world can soar.

"AITO" M9 will be officially released in the fourth quarter of 2023, with an estimated price range of 500,000-600,000 yuan. It will be a flagship model. In the manufacturing process, an integrated erbium-doped aluminum body is adopted, which improves the strength and lightweight of the body. The body size is also very atmospheric, with the length, width and height of 5230/1990/1760mm and the wheelbase of 3110mm respectively.

In terms of intelligence, it adopts a panoramic intelligent cockpit, equipped with HarmonyOS 3 system, and equipped with black technologies such as HUAWEI AR-HUD, AI big model and sensing federation, bringing the ultimate intelligent experience of the whole scene.

The spatial layout is also very flexible, and the 3/4/5/6 seat mode can be switched, and each seat is comfortable and spacious, which exceeds the MPV experience. It also supports intelligent identification of parking spaces and automatic connection after interruption, which is very worry-free.

Judging from the information that has been published so far, the M9 is a model that surpasses the ideal L9 in product strength. At present, the ideal L9 is already a very successful model. Compared with the ideal L9, in addition to the extended-range hybrid, the M9 will have pure electric power. And the world M9 is bigger, more luxurious and smarter. The price is also more expensive than the ideal L9. Then, after this car is listed at the end of the year, whether it can help the car in the world to turn the tide is worthy of attention.

"He is the most dazzling sprint star in China. He set a new Asian record for the men’s 100m with a time of 9.83 seconds. He is the fastest runner in China and the fastest runner in Asia."

After the official announcement that Su Bingtian became the spokesperson of Xiaomi brand, the share price of Xiaomi Group rose rapidly this afternoon, once rising by nearly 4%, and now it rose by 2.43% to HK$ 27.45. The men’s 100-meter race, known as the "jewel in the crown", has always been the most concerned event in the Olympic Games. After Su Bingtian set a new Asian record and became the first China athlete to reach the final, the whole social media was boiling, the popularity spread overseas, and its commercial value soared. In the past year, "Su Shen" has reached cooperation with many brands such as Yili, Nike, Fillinger, GAC Chuanqi, Xiangshan, Sealy Silian China and JD.COM PLUS. It is estimated that,Su Bingtian’s annual endorsement value totals more than 10 million yuan.

The "most expensive Olympic Games in history" ended.According to Japanese government auditors, the actual total expenditure exceeded $20 billion, almost three times the $7.4 billion predicted at the time of the initial bid, and Japan may lose tens of billions of dollars because of overspending. butThe huge "Olympic effect" is still being released, and the commercial value it brings to athletes is far from being accurately measured.

The road of sports and entertainment linkage:A comprehensive view of commercial value of sports stars

　　

Every game is not only a battle of honor and self-transcendence, but also a gamble of brands who bet on athletes in advance.The commercial value of sports stars is directly related to their competition results and the attention that comes with them.According to reports, ZhangJike’s endorsement fee is about 10 million yuan per year, and Zhu Ting’s annual endorsement income is 1.5 million US dollars, about 9 million RMB, which is not inferior to popular stars.

Different projects have different degrees of attention, and other out-of-circle factors also involve personal image, face value and so on.. There are many popular categories of fans in swimming, track and field, and it is easy to produce high-value athletes to "suck powder". Table tennis and other advantageous events have the halo of "national ball", women’s volleyball team has emotional filters, while other unpopular events are relatively less concerned.

Some athletes who have a sense of humor and other personal characteristics that are easy to spread online can also become the darling of brands and variety shows.For example, in the 2016 Rio Olympic Games, Fu Yuanhui was given OPPO, samsung, zhongxing and ZUK mobile phones because of the phrase "the power of the wild", and then endorsed brands such as Bingquan and Ketuo Bio, and joined variety shows such as My Daughter and Daughters’ Love.

The above-mentioned "out-of-circle BUFF" specifically corresponds to this Olympic Games, which isThe birth of Su Bingtian, Malone, Sun Yingsha, Yang Shuyu, Sun Yiwen, Gong Lixiao, Zhang Yufei and other Olympic star athletes.As far as the brands that bet in advance are concerned, in July this year, Ctrip officially announced that it had signed contracts with Liu Guoliang, Malone and Liu Shiwen to become gold-medal tour groups of Ctrip. Kans officially announced to be the official partner of the national swimming team and released the attitude short film "Champion of Every Moment". And after the swimming team won three gold medals in a row, it took advantage of the situation to promote brand goodwill; Perfect Diary joined hands with the national men’s gymnastics team to launch a new series of products for men’s grooming.

Another group of brands chose a more conservative marketing style and chose to throw an olive branch to the Olympic stars after the game. After # How Difficult It is to Lift Weights # boarded the hot search, Ping An Health Insurance, a subsidiary of China Ping An, announced that Chenlijun had become a brand health ambassador. On August 1st, Xtep officially announced that Gong Lixiao, the women’s shot put champion, officially became Xtep sports spokesperson.

In addition, as the new generation of athletes and spectators pay more attention to fashion, the proportion of online shopping has increased. This year,A new trend is that the champions have turned into "the grass planting machine on earth and the king with the same money".On August 2nd, the popularity list of the same paragraph of the 2021 Olympic Games released by Taobao showed that one week after the start of the competition, Yang Qian, the first gold medalist, led the popularity list with the same yellow duck hairpin and carrot headband, with 70,000 cards sold in three days, and Chen Meng’s table tennis racket necklace and wind oil essence used by Hou Zhihui were selected. Liu Shiwen’s blue-and-white manicure and Lu Cicelia’s eye makeup imitation have attracted many small red book bloggers to bring imitation makeup tutorials; Jason Wu, another "the busiest man outside the stadium" who didn’t participate in the Olympic Games, also caught fire with the same old brand plum blossom brand sweatshirt because of his emoticon.

Under normal circumstances, the commercial endorsement space of athletes is squeezed by entertainment stars. Sports brands are more inclined to choose traffic artists to endorse, such as Sean Xiao endorsing Li Ning and YiBo endorsing Anta.

Compared with artists, athletes have the advantages of good moral quality and personal image, national honor and strong professional skills, which may inject image cognition such as sunshine struggle and patriotism into the brand. But what needs to be recognized is that,Compared with artists, athletes have many risks, such as limited professional life, injuries, ups and downs in performance, personal personality and so on.. After Su Bingtian was deified in World War I, many people compared it with Liu Xiang, the "Asian Flying Man", when considering its commercial value. At the peak of Liu Xiang’s career, he had 17 endorsements. It is estimated that after his retirement due to injury in 2008, Liu Xiang’s personal loss exceeded 100 million yuan, while the sponsors will reduce their income by more than 3 billion yuan. Sun Yang once won more than 10 endorsements from international brands such as Coca-Cola, but the "violent anti-inspection" incident made him fall to the bottom.

Roger Federer’s endorsement income of $100 million and Cristiano Ronaldo’s endorsement income of $45 million abroad prove the value of basketball, football, tennis and rugby, which are the most commercialized sports. Under the national system, the business endorsement of sports stars often needs to be approved by the State Sports General Administration and various project management centers, which may lead to contradictions. Behind the low income of some Olympic stars, it reflectsDomestic sports professionalization started late, and sports brokers were backward.This fact.

In addition to commercial endorsement, there are ways for athletes to increase their income, such as establishing brands, such as Li Ning, and participating in variety shows. Sports and entertainment are inextricably linked to twins. Compared with artists, athletes’ career life is shorter and their remuneration is often lower, so many athletes choose to "just eat" in film and television variety shows after retirement. As early as 2018, when Su Bingtian set a new Asian record held by an individual, she appeared on the popular variety show "Run". Will Su Shen appear in more variety shows in the future?

CCTV warns against rice circle culture,Who is invading the Olympic champion?

　　

Ten years of cold window, no one asked, once famous, the world knows. On the one hand, athletes who have added traffic are faced with the olive branch thrown by honor and brand, on the other hand, they have to bear the "crown weight". Black and white, butchering, taking CP, rubbing traffic …The rice circle culture, which has appeared since the last Rio Olympic Games, is accelerating its invasion into the public opinion field of this Olympic Games.

After losing the competition, Wang Luyao, a shooter, suffered a cyber-storm because of "I admit that I am afraid" and Weibo, who took a selfie. Weibo, who was turned out of a Jordan shoe in the past, was also questioned by a small number of netizens, and everything was in a flash. At the same time, someone questioned: "If Yang Qian didn’t win the gold medal, then the’ Pearl Manicure’ that boarded the hot search today didn’t praise her for being cute, but everyone scolded her?" This "only gold medal theory" obviously narrows the Olympic spirit.

In the table tennis mixed doubles competition, after China’s Liu Shiwen and Xu Xin lost to Japan unexpectedly, domestic netizens went out in anger, and Ito Meicheng’s Weibo comments and INS were occupied by expression packs and radical remarks. The voice of reason was drowned out, and most people could not understand the rules of the game calmly, but replaced everything with emotional venting.

Following the previous table tennis "Kewen" CP, this Olympic Games gave birth to a new fan brain supplement CP: Wang Shun and Zhang Yufei of the swimming team, and # Wang Shunwei’s portrait # once rushed to the sixth place in the hot search list of Weibo. Through the sweet pink foam created by fantasy, some girls in rice circles get compensatory emotional comfort.

In the final analysis, whether it is cyber violence, "CP" or slaughter, it isAs a result of the influx of a large number of "pseudo-sports fans" who watched the games for four years, they redefined sports with rice circle culture and created more entertaining hot topics for the Olympic Games., improve its flow and attention, promote athletes to break the circle and gain brand attention, but also bring negative effects, the focus of the game is blurred, which further worsens the atmosphere of public opinion and may even affect the athletes’ play and the international image of China’s sports community.

And if we talk about the representative figures who are being trafficked these days, we should count the 14-year-old Quan Hongchan.After winning the gold medal in the women’s 10-meter platform final, she became popular overnight by saying that she wanted to open a canteen, eat spicy strips and make money to treat her mother. Enterprises immediately sensed the marketing opportunity sensitively, and hot strip enterprises such as Genji Food, Wei Long Food, Spicy Prince, Xiange Food, Fantianwa Food, etc. shouted from a distance to send hot strips for Quanhongchan, and the door of Quanhongchan was once full of hot strips. Quan Hongchan’s parents have publicly rejected corporate gifts such as houses, cash and spicy strips.

Her home also quickly became a punching place in online celebrity.Many online celebrity come here to broadcast live, take photos, shoot videos and bring goods. According to the statistics of the villagers, at least 2000 people punched in the village in one day.

Punch-in is the focus of public opinion, which is one of the contemporary strange phenomena after the fragmentation of attention, the rapid development of short video live broadcast platform and the involution of online celebrity economy.Before that, Ding Zhen, "Brother Lamian Noodles" and Cao County all became the spotlight C, and then they were gradually forgotten. These hungry online celebrity don’t really care about what is broadcast live, but just want to get as much traffic as possible. In this regard,CCTV issued a claim: Please protect the 14-year-old Quan Hongchan, and don’t bring the chaos of rice circles and the pursuit of traffic into it.. The local government has also strengthened control.

Stars have also joined the team that rubs the traffic of Olympic champions.For two weeks, the hot search list was completely occupied by the news related to the game, and the popularity of the entertainment circle declined. Stars who regard exposure as their life have increased their exposure. In addition to Chen Meng’s cousins Huang Xiaoming and Yang Qian being pulled out of Bai Jingting, idolize after winning the championship, and the interaction between the two sides and other related hot searches are more well-founded, most stars are forcibly associated with the champion by sending blessings, and the posture of rubbing the heat to buy hot searches can be described as various and puzzling. This kind of behavior that encourages the wind of traffic is hardly a benign linkage between sports and entertainment.

At the closing ceremony, the "eight minutes in Paris" of the next host was hotly debated, and the Olympic Games entered "Paris time". Four years later, will these sports stars still appear in the Paris Olympic Games? Will the rice circle culture be improved or intensified when it invades the Olympic Games? What kind of chemical reaction will the linkage between sports and entertainment produce at that time?