National Day Holiday Consumption ｜ Small Town Tour Characteristic Area Tour has become a new trend of cultural tourism this year.

　　CCTV News:This year’s National Day holiday, a small town tour with complete facilities, a special regional cultural tour and a city outing have become new choices for tourists to travel. Punching in the ancient town of the city and wandering in the suburban flower sea has become a new business card for this year’s National Day holiday.

　　Yanshen Ancient Town, located in Boshan District, Zibo City, Shandong Province, ushered in the first holiday after the opening of the park. Since the Northern Song Dynasty, Yanshen Ancient Town has become a market town with ceramic workshops as the core, with many ceramic and glass craftsmen gathered. At present, the ancient town still retains 13 ancient kilns and ancient buildings in Ming and Qing dynasties, which has become a unique historical element to attract tourists. The data shows that six days before the National Day holiday, the ancient town received more than 20,000 tourists and achieved sales income of more than 500,000 yuan, of which tourists from the province accounted for 85%.

　　This holiday, full of national culture with regional characteristics, also allows consumers to immerse themselves in the charm of culture. In Shenmu Village, Xiqiang, Tongquan Town, Beichuan Qiang Autonomous County, Mianyang City, Sichuan Province, the ancient and mysterious ceremony of entering the village ushered in waves of tourists from surrounding cities and counties. Accompanied by the joyful drums, the children of the Qiang people respect the tourists and put on Qiang red, and invite them to dance with dragons and shalang, so that they can feel the charm of Qiang culture while singing and dancing.

　　The lively atmosphere of the event not only made tourists happy, but also ignited their passion for consumption. While enjoying the Qiang culture, tourists also walked into the Qiang non-legacy straw weaving workshop and participated in the production of straw weaving. There are no fewer than 200 tourists who participate in the production and purchase of cultural and creative products like this every day. According to the data released by the Sichuan Provincial Department of Culture and Tourism, compared with this year’s Mid-Autumn Festival, the cumulative reception and ticket revenue of scenic spots in the three days before the National Day increased by 318% and 632% respectively. Libraries, cultural centers and museums in the province have received a total of 890,000 people.

　　In addition to punching in the ancient town of the city, in the autumn season, outdoor suburban flower viewing also makes this holiday full of color. Sunflowers in Nanjing Zhangxukui Flower Garden are in full bloom. The golden disk is facing the sun, blooming brilliantly, the autumn wind blowing and dancing lightly.

　　As of October 6th, Zhangweikui Flower Garden had received about 180,000 tourists, up 28.3% year-on-year. The total tourism revenue was about 1.207 million yuan, a year-on-year increase of 27.8%. According to the data of the travel platform, during this holiday, more passengers locked their destinations in the unpopular "small town tour", avoiding passenger flow, reducing queues and reducing risks, which became the most popular reason. In addition, the data also shows that the booking volume of four-star and five-star hotels in some niche destination cities has increased significantly compared with the same period in 2021. Sanming, Fujian increased by nearly 20 times, Jieyang, Guangdong increased by 1.5 times, Yiyang, Hunan increased by 1.2 times, and Xuchang, Henan increased by nearly 1 time.