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Nancai Finance All-Media Reporter Feng Yuyi reports from Zhuhai.

On the evening of January 28th, Dong Mingzhu, wearing a pink embroidered silver-gray dress, appeared at the 10,000-person conference of "Gree 2024 Global Dream Festival", nearly six years after the Gree 2018 Dream Festival.

Dong Mingzhu, Chairman and President of Gree Electric, said at the meeting that night that 2023 was the best year for Gree since its establishment 33 years ago. It is estimated that the operating income will be 205 billion-210 billion yuan, the net profit will be 27 billion-29.3 billion yuan, the company’s tax contribution will be about 17.6 billion yuan, and the annual dividend in the past five years will average over 14.073 billion yuan. She mentioned that she hoped that Gree Electric’s tax revenue to the country would exceed 20 billion yuan in 2024 and strive to double its performance in the next five years. This is also the mark that Gree Electric’s revenue has returned to 200 billion yuan since 2019.

Behind the great increase in Gree’s performance

Looking back on 2023, the global air-conditioning sales market is quite positive. According to the PSI monitoring data of AVC, in 2023, the production of household air conditioners was 163.282 million units, up 12.3% year-on-year; Sales reached 156.946 million units, a year-on-year increase of 10.4%. Among them, 90.541 million units were shipped domestically, up 12.9% year-on-year; Exports reached 66.405 million units, a year-on-year increase of 7.3%.

The relevant person in charge of Gree Electric Marketing Department said in an interview with Southern Finance and Economics all-media reporter that with the recovery of the domestic consumer market in 2023, consumers’ demand for durable consumer goods such as air conditioners was released, and the air-conditioning production capacity was greatly expanded, superimposed with the ever-high temperature weather, and the global temperature rise made many European countries and regions that did not use air conditioners start to increase their demand, thus achieving the unexpected growth of the air-conditioning market.

According to industry online data, the cumulative shipments of Gree Electric in the first 11 months of 2023 increased by 1.5% year-on-year, of which domestic sales increased by 4% year-on-year, while exports decreased by 4.8% year-on-year. The growth rate was slightly weaker than that of the industry, and the market share of domestic and foreign exports declined slightly by 2.2pct and 1.8pct.

Compared with the full expansion of the domestic market, the above-mentioned person in charge said that for overseas markets, Gree has started to implement different overseas market development models, including self-owned brand model and OEM model, in addition to constantly seeking cooperation with world-renowned enterprises and establishing cooperative partnerships to realize resource sharing and complementarity, and at the same time, it has found distributors and partners in various places to form a differentiated development strategy.

According to the annual reports of Gree in 2020, 2021 and 2022, the total operating income in the three years was 170.497 billion yuan, 189.654 billion yuan and 190.151 billion yuan respectively. The outside world has been discussing that the revenue of 200 billion yuan is the "entry ticket" of the world’s top 500 companies in the past two years. It is worth looking forward to whether Gree can break through the top 500 companies with its performance in 2023.

Dong Mingzhu had previously responded by saying that she didn’t care about falling out of the world’s top 500. She said at the party on the 28th, "I still reiterate that Gree Electric doesn’t care about the stock price because we don’t live on it."

Industry insiders predict that in 2023, with the blessing of many favorable factors such as the right time, the right place and the right people, the domestic and foreign markets of China air conditioners will perform remarkably. However, in the current situation that the domestic air-conditioning demand is narrowing, and the overseas export market is always faced with uncertainties such as geopolitics and exchange rate fluctuations, it will be difficult to replicate the higher shipment scale in 2024.

The road to transformation is full of thorns

With air conditioning as the core category, air conditioning business in Gree Electric accounts for about 70% of the total revenue in the first three quarters of 2023. In order to reverse the single development model that relies heavily on air-conditioning business, Gree has been emphasizing diversified development in recent years, trying to show the world a multi-faceted and three-dimensional enterprise structure and competitive strength.

All-media reporters of Southern Finance and Economics combed Gree Electric’s financial reports in recent years and found that the diversified layout of Gree is not comprehensive. The logic is basically to extend the industrial chain through the upstream and downstream layout of household appliances, from smart equipment and precision molds in the vertical direction of the industrial chain to refrigerators, washing machines, water heaters and drinking fountains in the horizontal direction of products, and then to new energy vehicles, mobile phones and prefabricated vegetables, and so on, stepping on the tuyere of almost every industry.

Taking intelligent equipment as an example, intelligent equipment has always been a main line of Gree’s diversified business development. Tracing back to this main line so far, Gree has made great strides.

In 2013, Dong Mingzhu personally established the Automation Office, Automation Equipment Manufacturing Department, Automation Technology Research Institute and Intelligent Equipment Technology Research Institute, which defined the development direction of "independent innovation and independent creation" and opened Gree’s entry into the field of intelligent equipment.

In 2015, Gree Intelligent Equipment Manufacturing Division independently established Gree Intelligent Equipment Co., Ltd., and proposed industrial robots and high-end CNC machine tools as the company’s two major research fields in the future. The industrial robots independently developed by Gree also made their debut. At the same time, Midea and Yaskawa Electric set up a joint venture robot company, took a stake in KUKA for the first time, and officially announced their entry into the robot industry.

At the end of 2022, Gree established Zhuhai Gree Prefabricated Vegetable Equipment Technology Development Co., Ltd., and the Guangdong Prefabricated Vegetable Equipment Industry Development Federation, which was led by Gree in the following year, was officially unveiled, and a prefabricated vegetable smart factory was built to March into prefabricated vegetable equipment in an all-round way.

Yang Ce of china galaxy Securities Co., Ltd. believes that Gree Electric is better than sales in revenue growth, which is expected to benefit from the improvement of income diversification level after the company’s product structure optimization and business transformation.

However, judging from the revenue structure in the first half of 2023, Gree’s industrial products, smart equipment and green energy projects accounted for 5.53%, 0.25% and 2.94% of the revenue respectively. The "second growth curve" created by Gree still has a long way to go and faces many challenges.

Now, it has been four years since Gree put forward the reform of "new retail" mode, and Gree has continuously laid out new retail channels to reduce operating costs. According to the latest public information, starting this year, Gree will fully implement a new retail model in Shandong, Guangdong and other provinces, in which dealers directly sign contracts with the company’s Zhuhai headquarters and place orders from the cloud platform, so as to shorten the sales chain.

Regarding the marketing reform, Dong Mingzhu had previously responded to the media, saying, "The first thing to reform is to change your own life. Gree’s past marketing model was created by me, and it hasn’t changed much for more than 20 years. But the background of today’s era is completely different from that of that year. The arrival of the Internet era is indeed a huge challenge for Gree. "

Reporter Huang Haihua

As long as he doesn’t go on a business trip, Nie Ming, a professor at Fudan University’s School of Life Sciences, will go back to school for scientific research after dinner. He admits that he enjoys such pure scientific research time.

How to make scientific research return to scientific research itself? As a comprehensive research university focusing on basic research, Fudan University has planted "fertile soil" for basic research in recent years, providing support at different levels and gradients, giving researchers more freedom to explore.

Jin Li, president of Fudan University and academician of China Academy of Sciences, said that universities should create a more relaxed academic ecology. If scholars are "either fighting for funds or on the way to fighting for funds", they will have little time to think deeply and it will be difficult to ask good scientific questions.

"As long as there is a unique idea, it may be supported."

On a hot summer day in 2019, Nie Ming was on his way to the office as usual. When he passed the greenhouse gate, the cool air of the air conditioner made him feel comfortable, but when he walked away, this feeling disappeared and the heat hit him again. This temperature change in a second or two inspired him.

In most previous studies of global change ecology, the ambient temperature was simplified as the average temperature. Nie Ming, who studies the decomposition of carbon in soil, thought, if the average temperature changes little, but the temperature fluctuates greatly, will it bring different effects? He quickened his pace unconsciously, and as soon as he got to the office, he couldn’t wait to convene a meeting of his team members for discussion.

At that time, in order to simulate different temperature change scenarios, it was necessary to buy a variable temperature incubator. Nie Mingshen invited Fudan University’s "original scientific research personalized support project", and within a month, the research funds arrived. "It’s really a bit unexpected. In the past, we applied for external research funds, and most of them were used in the second year." Nie Ming told reporters, "Creativity is very important to do basic research. Many young researchers around me have received support for such projects. " With this research funding, Nie Ming’s inspiration "accidentally" was able to "land" in the first time.

Youth is the most creative period, and those "flashes of thought" may contain subversive innovation. Since 2017, Fudan University has set up the "Personalized Support Project for Original Scientific Research", aiming at guiding outstanding young scientific research talents to enter the "no man’s land" from "0" and encouraging exploratory research.

"As long as there is a unique idea, it may be supported." According to the staff of Fudan University’s "Double First-class" Construction Office, this project has supported more than 600 "ideas", and the support funds range from 200,000 yuan to 500,000 yuan, trying to create a strong atmosphere of pursuing original innovation.

"It is more flexible to use and can adjust the scientific research plan independently."

Nie Ming’s "Accidental" story continues.

In 2021, Shanghai took the lead in launching the "Special Zone for Basic Research" in China, and Fudan University was one of the first three pilot units. The municipal government invests 20 million yuan in each "special zone" every year for five years, and the pilot units jointly invest at a ratio of not less than 1:1. At the same time, they also give full support in the construction of scientific research teams and the protection of scientific research software and hardware. Fudan University selected the first batch of 17 potential projects and included them in the "Basic Research Special Zone". Nie Ming’s project is one of them.

At this time, the study of "temperature fluctuation" that started from an inspiration has already begun, and Nie Mingzheng is smugly preparing for a long and in-depth study. "Basic research needs time, and I can’t wait, and the support of the’ SAR’ takes five years as a cycle, so I can calm down and do research." Nie Ming said.

After he got the first fund of this project, he hired two postdoctoral fellows, carried out large-scale field experiments and collected a large number of soil samples. In January this year, Nie Ming’s research group innovatively discovered a new mechanism of "temperature fluctuation adaptation", which provided a new way to improve the forecasting ability of ecosystem carbon cycle feedback climate change. Relevant research results were published in the international academic journal Nature, Ecology and Evolution, which was recommended as a key paper by the editorial department and distributed with editorials. "This is the largest single grant I have received since I did scientific research. It is more flexible to use, and I don’t need to make a detailed budget. I can also adjust the scientific research plan at any time. You only need to report the progress of scientific research every year, and the number of words is not limited. " Nie Ming said that this is a great trust in researchers.

According to the relevant person in charge of the Research Institute of Fudan University, two batches of 37 people have been selected into the "Basic Research Special Zone"; When selected, the average age is about 38 years old, and the youngest is 29 years old. "The SAR plans to encourage original innovation and cross-integration of academic ideas, support young researchers to challenge scientific problems and climb scientific peaks, and at the same time try their best to make researchers concentrate on their research and have no distractions through various safeguard measures."

"There is no’ cold bench’ here", and behind the state of mind is ecology.

What is the ideal basic research environment? Zhang Yuanbo, a professor of physics at Fudan University, believes that the most important thing is to have stable research funding support, so there is no need to worry that funding will be "cut off". Secondly, assessment is also needed, such as expert evaluation in the industry, not only papers but also "hats".

Fudan University has implemented the evaluation mechanism of "representative achievements" since 2013 to "reduce the burden" for researchers. In 2019, the "Key Support Plan for Original Innovation" was further established to provide personalized support for highlighting the original innovation of scientific research, the source innovation of cutting-edge core technologies, and young researchers. The amount of project support can reach 10 million yuan, and at the same time, according to the actual needs of applicants, support is given in space, team building, postgraduate enrollment and other aspects.

Relying on the stable support of the school, Zhang Yuanbo’s team did a great thing-took the lead in developing an ultra-high vacuum sample preparation system for the research of new two-dimensional materials in the world. Most two-dimensional materials are very easy to deteriorate in air, and their quantum properties will disappear. Can the whole sample preparation process be put into ultra-high vacuum environment? This needs to overcome many engineering problems. Independent research and development of equipment itself requires a lot of money, but in most scientific research projects, the proportion of equipment costs is relatively small. "When we started doing this, there was no such equipment in the world." Zhang Yuanbo said.

Basic research is "source power" and "meta-strength". Since 2021, Fudan University has made great efforts to implement the "First-class Discipline Training Action", aiming at the key areas to be broken through, setting up a training team, and further consolidating the discipline soil of basic research.

A few days ago, the "Low-dimensional Quantum Materials" project team led by Zhang Yuanbo was supported by the above plan because of its systematic and excellent scientific research foundation in the early stage. "The competition in this field is very fierce, and we don’t have a’ cold bench’ for basic research here." Zhang Yuanbo said with a smile that the young people in the team are full of momentum, and everyone is thinking about how to do better work.

This state of mind is not unique in Fudan University. When the world enters the era of great science, the degree of organization of basic research is getting higher and higher, and the influence of system guarantee and policy guidance on the output of basic research is increasing. But basic research is creative, forward-looking and deep-rooted. Under the current investment structure of basic research, which is still dominated by external competitive funds, as the direct "organizer" of basic research, it is very important for universities or research institutes to make use of limited resources, see the value of creativity, forward-looking direction and deep-rooted strength, step forward in time and extend a helping hand. To some extent, this kind of "timely rain" support is the most needed for the frontier exploration of basic research.

Behind the mentality and state is ecology. From "having a unique idea can be supported" to "being able to adjust the scientific research plan independently", and from individual-oriented to discipline-oriented, Fudan University continuously optimizes the supporting ecology of basic research, so that researchers have a sense of certainty and value. This makes us full of expectations for high-quality scientific and technological innovation in the future.

"The contribution rate of scientific and technological progress has increased to more than 60%, and the ability of innovation to support development has been continuously enhanced." "Innovative achievements in the fields of large aircraft manufacturing and artificial intelligence are constantly emerging" … In the 2023 government work report, scientific and technological innovations are inspiring.

Scientific and technological innovation and technological progress are the core competitiveness of a country. In recent years, China’s scientific and technological undertakings have developed by leaps and bounds, the ability of scientific and technological innovation has been accelerated, and the role of science and technology as the primary productive force has been further exerted. The data shows that China’s global innovation index ranking rose from the 34th in 2012 to the 11th in 2022, and it successfully entered the ranks of innovative countries, opening a new stage of realizing high-level scientific and technological self-reliance and building a powerful country in science and technology.

This year’s government work report pointed out that science and technology policy should focus on self-reliance and self-improvement. Improve the new national system, give full play to the organizational role of the government in tackling key core technologies, and highlight the main position of scientific and technological innovation of enterprises. In the field of information and communication, from 6G and artificial intelligence to the Internet of Things and quantum information, innovation has never stopped. To further promote high-level scientific and technological self-reliance, build a strong country in science and technology, and run the concept of innovation and development through the whole process of modernization, we need to strive to create a good ecological environment for scientific and technological innovation, and we need to unite all forces to form a joint force.

At present, the clarion call of scientific and technological innovation is sounded again, and the national strategic orientation and the needs of various subjects strongly resonate. In the fertile soil where all things germinate and flourish, science and technology will inject more wisdom into high-quality development.

Scientific and Technological Innovation in Government Work Report

Scientific and technological innovation has yielded fruitful results.Build a new national system, set up national laboratories, and promote the reorganization of national key laboratories in batches. Some key core technologies have made new breakthroughs, and innovations in manned space flight, lunar exploration, deep-sea exploration, supercomputers, satellite navigation, quantum information, nuclear power technology, large aircraft manufacturing, artificial intelligence and other fields have emerged. The investment intensity of R&D funds in the whole society has increased from 2.1% to more than 2.5%, the contribution rate of scientific and technological progress has increased to more than 60%, and the ability of innovation to support development has been continuously enhanced.

Enhance the leading role of scientific and technological innovation.Strengthen the national strategic scientific and technological strength, implement a number of major scientific and technological innovation projects, and strengthen key core technology research. Give full play to the role of universities and research institutes and support the development of new R&D institutions. Promote the construction of international and regional science and technology innovation centers and lay out the construction of comprehensive national science centers. Support basic research and applied basic research, and the national basic research funds have doubled in five years. Reform the management system of scientific research projects and funds to give scientific research units and researchers greater autonomy. Strengthen intellectual property protection and stimulate innovation. Promote international scientific and technological exchanges and cooperation. Through the market-oriented mechanism, enterprises are encouraged to innovate, and the deduction ratio of R&D expenses of enterprises is continuously increased, from 50% and 75% to 100% for manufacturing enterprises and small and medium-sized science and technology enterprises respectively, and it is expanded to all applicable industries in stages. The annual scale of various tax preferential policies supporting innovation has exceeded one trillion yuan. Create financial policy tools to support innovation and guide the development of venture capital. Enterprise R&D investment maintained double-digit growth, and a large number of innovative enterprises stood out.

6G

After several generations’ efforts, China’s mobile communication has achieved the leap-forward development of 2G following, 3G breakthrough, 4G synchronization and 5G leading, and its strategic, basic and leading role in China’s economic and social development has become increasingly prominent, becoming the core engine of social development. As the next generation mobile communication technology, the 6th generation mobile communication (6G) is another opportunity for China to climb the peak of mobile communication after 5G.

With the large-scale commercialization of 5G network, 6G, as the cornerstone of future communication, has quickly entered the global mobile communication industry. At present, major economies in the world have started the research and development of 6G networks, and the research and development of 6G in China has also been significantly accelerated since 2022. 6G will integrate the development trend of core technical elements in the field of pan-information communication, making its technical connotation, industrial category and strategic value far exceed that of traditional mobile communication, and it is the commanding height of global scientific and technological innovation and competition.

At the first "Ministerial Channel" of the First Session of the 14th National People’s Congress held recently, Jin Zhuanglong, Minister of Industry and Information Technology, introduced that the Ministry of Industry and Information Technology is currently summing up the experience of promoting 5G, supporting the industry to set up a 6G promotion group, code-named "IMT-2030(6G) promotion group", which is already working.

In the next step, Jin Zhuanglong said, the key point is to maintain the good development momentum of 5G, and the specific measures can be summarized as "building", "using" and "researching". At present, China has built the largest and most advanced 5G network, and China’s 5G development has been at the forefront of the world. The data shows that China has built more than 2.34 million 5G base stations, and the number of 5G mobile phone users has exceeded 575 million. More than half of the 97 categories in the national economy use 5G, such as mining, ports, electricity, and large aircraft manufacturing.

Especially for "research", Jin Zhuanglong said: "From the perspective of the development process of 5G, giving full play to the role of government, enterprises and research institutions, it seems that the effect is very good now. We must give full play to the advantages of ultra-large-scale market and complete industrial system. Industry-University-Research will use concentrated efforts to strengthen international cooperation and accelerate 6G research and development. "

artificial intelligence

Emerging industries are new pillars and new tracks leading the future development. Among them, artificial intelligence (AI) is increasingly integrated into the whole process of various fields of economic and social development, and has become an important driving force to promote the leap-forward development of science and technology, industrial optimization and upgrading, and the overall leap of productivity. In recent years, China’s artificial intelligence has accelerated its development, and a complete industrial system has been formed, and a number of "specialized and innovative" enterprises have thrived. This year’s government work report mentioned that it is necessary to accelerate the development of digital industries such as artificial intelligence.

At present, generative AI has a strong development momentum, which refers to the technology of creating new content by using existing text, audio files or images. The key technology of generative AI is generative countermeasure network, which is a deep learning model in essence. The hot performance of ChatGPT in the past year is the best example of the rapid development of AI technology.

Wang Zhigang, Minister of Science and Technology, said that ChatGPT attracted attention because it, as a big model, effectively combined big data, big computing power and strong algorithms. Its calculation method has improved. The same principle lies in whether it is done well. For example, engines, everyone can make engines, but the quality is different. Playing football is dribbling and shooting, but it is not easy to be as good as Messi. From this point of view, it is very difficult for ChatGPT to make technological progress, especially to ensure the real-time performance and the effectiveness of the algorithm quality. We can understand and talk with people’s natural language through calculation, but it is not easy to achieve real-time effect. OpenAI has its advantages in this respect.

Statista, a third-party statistical platform, predicts that the AI market will maintain an average annual growth rate of 50.7%. By 2025, the global artificial intelligence market will reach 36.9 billion US dollars, and the capabilities of artificial intelligence in image (including face) recognition, speech recognition, industrial/manufacturing brain, predictive analysis and automation (including autonomous driving) will continue to improve.

Internet of things

At the World Summit on the Information Society in 2005, the International Telecommunication Union formally put forward the concept of "Internet of Things", suggesting that the ubiquitous communication era of "Internet of Things" is coming, and all objects in the world, from tires to toothbrushes, from houses to paper towels, can actively exchange information through the Internet.

The technical idea of the Internet of Things is "connecting everything on demand". Specifically, all objects (including all entities and virtual physical objects and terminal equipment) that can be independently identified, including people, machines and objects, are connected everywhere according to requirements through various network technologies and information sensing equipment such as radio frequency identification (data exchange through radio to achieve information identification), infrared sensors, global positioning systems and laser scanners, and information transmission and collaborative interaction are carried out. In order to realize the intelligent information perception, identification, location, tracking, monitoring and management of objects, and build an intelligent service environment with the ability of anthropomorphic knowledge learning, analysis and processing, automatic decision-making and behavior control among all objects.

With the popularization of Internet of Things applications, trillions of new devices with different application requirements, such as smart wearable devices, smart home appliances, intelligent networked cars, intelligent robots, smart medical care, farmland water conservancy and municipal buildings, will be connected to the network. These applications are exploding and forming massive data, which promotes the further digitalization, networking and intelligence of production, life and social management, and promotes more intelligent and efficient economic and social development.

At present, China has built the largest mobile Internet of Things in the world, with the number of connections reaching 1.845 billion, accounting for more than 70% of the total number of connections in the world, becoming the first country in the world to realize "superman". Mobile Internet of Things has been widely used in digital city construction, intelligent manufacturing, intelligent transportation, mobile payment and other fields, which has profoundly changed people’s lifestyle. With the continuous development of Internet of Things technology, the Internet of Things industry in China will achieve greater development in the future.

Quantum information

The development of quantum information is of great scientific significance and strategic value. It is a major subversive technological innovation that impacts and reconstructs the traditional technological system and will lead a new round of scientific and technological revolution and industrial transformation. Quantum information mainly includes quantum communication, quantum calculation, quantum precision measurement and so on. In recent years, China has increased its research investment in quantum science and technology, and its technological innovation is active. Through relay propulsion, we have followed and ran to lead in the field of quantum information, and innovative achievements have emerged continuously.

The development of quantum communication is closely related to national information security and strategy, and countries attach great importance to it. In recent years, China has accelerated the construction of quantum communication network and has successfully advanced into the first echelon in the world. At present, quantum communication has the preliminary commercial conditions, and China is actively building a quantum secure communication network. China actively promotes the construction of ground quantum communication networks such as Beijing-Shanghai trunk line/Wuhe trunk line/Beijing MAN/Hefei MAN, and China University of Science and Technology takes the lead in developing Mozi quantum communication satellite and realizing the distribution of quantum keys from satellite to ground spanning 4,600 kilometers.

In the recently hit sci-fi movie Wandering Earth 2, the scene that MOSS, a quantum computer in China, works with thousands of "planetary engines" around the world with powerful computing power is shocking. In 2020, China University of Science and Technology built a 76-photon quantum computing prototype "Nine Chapters"; In October 2021, the upgraded version of "Nine Chapters No.2" of "Nine Chapters" was successfully built, which once again set a new record for the technical level of international optical quantum manipulation. Its handling of specific problems is billions of times faster than the fastest supercomputer in the world. Coupled with the superconducting quantum computer "Zu Chongzhi II" released by China University of Science and Technology in October 2021, this series of remarkable achievements indicates that China has become the only country in the world that has reached the milestone of "quantum superiority" on the two "tracks" of superconductivity and optical quantum.

It can be seen that China has made great efforts to play a "first move" and mastered more key technologies with independent intellectual property rights on the new world science and technology frontier tracks such as quantum computing, laying a solid foundation for participating in international science and technology competition and seizing the track of quantum science and technology development.

big data

Big data industry is a strategic emerging industry focusing on data generation, collection, storage, processing, analysis and service. It is the key support to activate the potential of data elements and an important engine to accelerate the quality change, efficiency change and power change of economic and social development. The latest data shows that the scale of China’s big data industry reached 1.57 trillion yuan in 2022, an increase of 18% year-on-year, and it has become an important force to promote the development of the digital economy.

Digital infrastructure has achieved leap-forward development. By the end of 2022, China has built the world’s largest optical fiber network, with a total optical fiber mileage of nearly 60 million kilometers, a total data center rack of nearly 6 million standard racks, and more than 2.3 million 5G base stations nationwide, all of which rank among the top in the world. The innovation and development of the digital industry has accelerated. The number of invention patents granted in artificial intelligence, Internet of Things and other fields ranks among the top in the world, and the scale of core industries in the digital economy has accelerated. The national software business revenue has increased from 2.5 trillion yuan in 2012 to 10.8 trillion yuan in 2022. Digital empowerment of the real economy has achieved remarkable results. In 2022, the digital transformation of China’s manufacturing industry was further promoted, and the development of intelligent agriculture was accelerated. The comprehensive mechanization rate of crop cultivation and harvest has exceeded 72%, effectively improving agricultural production efficiency. The digitalization level of the service industry has improved significantly, and the scale of e-commerce and mobile payment is leading in the world.

At this year’s National People’s Congress, the State Council’s institutional reform plan mentioned the establishment of a national data bureau, which is responsible for coordinating and promoting the construction of basic data systems, coordinating the integration, sharing, development and utilization of data resources, and coordinating the planning and construction of digital China, digital economy and digital society. It can be seen that the establishment of the National Data Bureau corresponds to the digital strategic transformation of the whole country, which is of great significance to the development and sharing of data resources, as well as the formulation of data policies and the exchange of data transactions. We also expect data elements to further stimulate market potential, release innovation vitality and further empower the high-quality development of the digital economy.

VR（Virtual Reality）

Virtual reality (including augmented reality and mixed reality) is an important frontier direction of the new generation of information technology and a major forward-looking field of digital economy, which will profoundly change the production and lifestyle of human beings. After years of development, the virtual reality industry has initially built an ecosystem based on technological innovation, and is entering a strategic window period with product upgrading and integrated application as the main line.

At present, domestic and foreign technology giants continue to exert their efforts in the virtual reality industry, and the sensing, interaction, modeling and presentation technologies of virtual reality have continuously made breakthroughs, and users’ experience in interaction, display and wearing comfort has also been continuously improved. With vr-platform’s common problems such as wearing dizziness and transmission delay being gradually solved, the production industry of virtual reality content such as movies, games, social interaction and live broadcast has gradually matured, and the virtual reality industry has become increasingly mature and perfect in hardware, software and content applications.

In recent years, the state attaches great importance to the iterative development of virtual reality technology, and has issued a number of policies such as the Action Plan for the Integration of Virtual Reality and Industrial Applications (2022-2026). Breakthroughs in research and development of key sub-sectors such as near-eye display, rendering processing, perceptual interaction, network transmission, content production, compression coding, security and trustworthiness will be the focus of industrial development and technical research in the next period. Thanks to this, virtual reality will further strengthen its deep integration with new generation information technologies such as 5G and artificial intelligence, and the endogenous ability and empowerment ability of "Virtual Reality" will be effectively improved.

China’s virtual reality innovation ability will be significantly enhanced. A systematic innovation system of multi-technology integration and Industry-University-Research’s efficient collaboration has basically taken shape, and important breakthroughs have been made in key core technologies such as near-eye display and rendering processing. Virtual reality standards have been further studied and formulated, and a number of radio and television and network audio-visual virtual reality production experimental zones and virtual reality empowerment stage art digital production experimental zones have been built. It is estimated that by 2026, the overall scale of China’s virtual reality industry (including related hardware, software, applications, etc.) will exceed 350 billion yuan, and the sales of virtual reality terminals will exceed 25 million units.

Voice of deputies

Li Dongsheng, NPC deputy and chairman of TCL:

We must break through the key core technology of "sticking the neck"

Li Dongsheng, deputy to the National People’s Congress and founder and chairman of TCL, said: "The government work report presents the overall achievements of China’s economic and social development in the past five years, and puts forward practical suggestions and goals for future development, which is inspiring and inspiring. Under the current situation, scientific and technological innovation is not only a development issue, but also a survival issue. For high-quality development, technological innovation is the first driving force. "

Li Dongsheng said: "China’s science and technology manufacturing industry will play an extremely important role in high-quality development. Under the current situation, we can only take the road of self-reliance and self-improvement through science and technology, and we must break through the key core technologies of’ stuck neck’, such as integrated circuits, precision materials, core devices, high-end equipment and other fields. "

In addition, the government work report once again emphasizes the need to highlight the main position of enterprise innovation and let enterprises play a greater role in scientific and technological innovation. In the past five years, the annual scale of various tax incentives to support innovation has exceeded one trillion yuan, which greatly encouraged the confidence of enterprises to invest in R&D and enhanced their innovation momentum. "Enterprises are duty-bound to continue to promote scientific and technological innovation. I feel a great responsibility. In the future, we should focus on the weak links in the industrial chain, dare to advance into the technology no man’s land, and dare to tackle major technical problems. " Li Dongsheng said.

Zhou Yunjie, deputy to the National People’s Congress and chairman of the board of directors of Haier Group:

Strengthening the national strategic scientific and technological strength with scientific and technological innovation

At this year’s National People’s Congress, Zhou Yunjie, Chairman and CEO of Haier Group, submitted "Suggestions on Giving Full Play to the Role of Leading Enterprises in Science and Technology and Improving the Coordination Mechanism of National Strategic Science and Technology Forces", focusing on the system and mechanism problems existing in the coordination organization of various scientific and technological forces, the stimulation of talents’ vitality and the improvement of talents’ ability, and making suggestions for strengthening China’s strategic science and technology forces and realizing high-level scientific and technological self-reliance.

"To establish a scientific and technological innovation system in the whole industry chain, enterprises, universities and research institutes should establish a targeted innovation system from the perspective of the whole industry chain, so that the innovation of 0→1 and 1→N can be seamlessly connected." Zhou Yunjie gave such suggestions for building an innovation consortium and enhancing the national strategic scientific and technological strength. He pointed out that a group of leading enterprises in science and technology should be selected, and the enterprises should take the lead in organizing universities and scientific research institutions to carry out the whole process pilot of "industrial demand-technical problems-scientific research-industrial application" with special support methods such as "revealing the list and taking the lead", forming a model that can be used for reference and replicated.

"After the product economy and platform economy, the future will be an ecological economy. Enterprises and universities must tear down the walls. Only when cross-border integration forms an innovative ecology can they develop better." Zhou Yunjie believes that the deep integration of schools and enterprises can cultivate more talents that meet the needs of the times and fully release the vitality of scientific and technological talents.

Liu Qingfeng, deputy to the National People’s Congress and chairman of Iflytek:

Continue to promote the R&D and upgrading of cognitive intelligence big model technology in China.

At present, the breakthrough of cognitive intelligence technology represented by ChatGPT has aroused global hot discussion and concern. Liu Qingfeng proposed that we should speed up the construction of a large model of cognitive intelligence in China, and let the industry enjoy the AI dividend as soon as possible on the self-controlled platform, so that everyone can have an AI assistant.

At present, although many institutions and enterprises in China have released a series of large models, they have not really taken the systematic algorithm paths such as pre-training of large models, supervised training based on Prompt tasks and reinforcement learning based on human feedback, and the intelligence level of large models is still significantly lower than that of ChatGPT.

ChatGPT-like R&D is a systematic project with continuous evolution, with high task difficulty and large investment. It is suggested that China should take leading scientific and technological enterprises as the main body of innovation, unite national strategic scientific and technological forces such as national laboratories and national key laboratories, build a long-term and stable cooperative innovation system in Industry-University-Research under the overall planning and support of national special projects, and continue to promote the technological R&D and upgrading of China’s cognitive intelligence model. In addition, in order to support the domestic hardware and software technology base of artificial intelligence for large-scale model research and development and service, China cognitive intelligence model can only have a self-controlled future if it is developed on the domestic technology base.

The research and development and service of large-scale models can only be promoted safely and continuously for a long time on the domestic basic software and hardware platforms such as storage, computing power and operating system, effectively avoiding the "stuck neck" problem in some links in the future. Support large-scale model research and development institutions to establish long-term strategic cooperation with domestic artificial intelligence software and hardware institutions, and work together to ensure that the technical base is autonomous and controllable.

Guo Lei, deputy of the National People’s Congress and professor of Beijing University of Aeronautics and Astronautics:

Based on basic theory and full chain innovation, serving the country’s major needs

The national strategic scientific and technological strength has been accelerated, and important progress has been made in tackling key core technologies. But we also deeply feel that there are still uncertainties and unpredictable risks in the international situation. The vast number of scientific and technological workers can play an important role in the new journey of realizing the great rejuvenation of the Chinese nation, which is both a great honor and a great responsibility. We will continue to carry forward the spirit of perseverance in serving the country, solve difficult problems and activate our strength, and make greater contributions to the country’s high-level science and technology.

Guo Lei believes that it is necessary to apply the wisdom of the vast number of scientific researchers to the places where the motherland needs them most. He suggested that from the aspects of scientific research system, talent incentive and evaluation mechanism, the whole chain innovation from basic theoretical research, algorithms, software, hardware and equipment to major engineering applications should be carried out in order to accelerate the close integration of basic theoretical research and major national needs and realize the dialectical unity of these two major goals.

Deng Zhonghan, member of Chinese People’s Political Consultative Conference and commander-in-chief of Starlight China Core Project:

The core technical standard is the commanding height of scientific and technological innovation

During the two sessions of the National People’s Congress this year, Deng Zhonghan, member of Chinese People’s Political Consultative Conference and commander-in-chief of "Starlight China Core Project", proposed that in the post-Moore era, we should continue to innovate with high quality to build a self-reliant and self-reliant ecosystem.

He said that in the new era and new situation, the drive of high-quality innovation is closely integrated with the destiny of the country, and strong innovation will make the country prosperous. Scientific and technological innovation is an important force in national construction and development, which provides a strong support for the construction of an innovative country and a strong country in science and technology. In Deng Zhonghan’s view, scientific and technological workers should have the mind and responsibility to serve the country through science and technology, sit on the bench for ten years, have patience and confidence, devote themselves to continuous innovation and high-quality innovation of key technologies, and open up a new track for scientific and technological innovation in the post-Moore era.

Deng Zhonghan called on the government and scientific and technological enterprises to pay attention to the study of core technical standards, and hoped to get the support of the whole society, because scientific and technological innovation can not be separated from standard innovation, and core technical standards have become the commanding heights of scientific and technological innovation. Standards are an important support for scientific and technological innovation and economic and social development, an important carrier of technical rules and basic systems, and are related to national competitiveness, international discourse power and the strategic overall situation of the global industrial chain.

Guo Yufeng, member of Chinese People’s Political Consultative Conference and deputy general manager of Feiteng Company:

Continue to promote the breakthrough of core chip industry and build a secure base for digital economy.

As the cornerstone of industrial development in the era of digital economy, chips are directly related to the national strategic security and industrial development security, and are also an important support for realizing self-reliance and self-reliance in science and technology. Guo Yufeng believes that unswervingly and vigorously developing domestic CPU is an inevitable choice for national strategy and industrial development. Only by continuously promoting breakthroughs in the core chip industry can we build a secure base for the digital economy.

In order to promote and support the development of chip industry, the state has successively issued a series of industrial support policies, which have promoted the rapid development of domestic CPU through the application of major projects. Domestic software and hardware products have gradually realized the rapid development from "unavailable" to "available" and then to "basically easy to use", and the domestic ecology has shown the development trend from weak and closed to prosperous and open, and has also realized the application from pilot to small scale and then to large scale.

In view of the severe challenges faced by domestic chips at present, we should give full play to the advantages of the new national system, concentrate on tackling difficulties, make overall plans for key layouts, strengthen market practice to help products mature, and pool market resources to feed back scientific and technological innovation, so as to break through difficulties.

The first suggestion is to adhere to the development concept of "paying equal attention to autonomy and ecology" and accelerate the convergence of technical routes. The second is to give play to the role of enterprises as the main body of innovation and accelerate the establishment of a positive cycle of R&D and market. The third is to seize the key opportunities of industrial transformation and achieve breakthroughs in the information industry.

The NPC Standing Committee:

Entrusted by the State Council, I am now explaining the Amendment (Draft) of the Patent Law of People’s Republic of China (PRC).

The Patent Law of People’s Republic of China (PRC) (hereinafter referred to as the current patent law) came into force on April 1, 1985, and was revised twice on September 4, 1992 and August 25, 2000. Since the implementation of the current patent law, it has played an important role in encouraging and protecting inventions, promoting scientific and technological progress and innovation, and promoting China’s economic and social development. With the development of domestic and international situation, it is necessary to further improve China’s patent legal system: First, the report of the 17th National Congress of the Communist Party of China put forward the goal of improving the ability of independent innovation and building an innovative country, and the State Council formulated the Outline of National Intellectual Property Strategy. Therefore, it is necessary to further strengthen the protection of patent rights, encourage independent innovation, promote the implementation of patented technology, promote the transformation of patented technology into real productivity and shorten the transformation period by amending and perfecting the patent law. Second, the Doha Ministerial Conference of the World Trade Organization adopted the Declaration on the Agreement on Trade-related Aspects of Intellectual Property Rights and Public Health (hereinafter referred to as the Declaration), and the General Council of the World Trade Organization adopted the Protocol on Amending the Agreement on Trade-related Aspects of Intellectual Property Rights (hereinafter referred to as the Protocol) to implement the Declaration. The Declaration and the Protocol allow WTO members to break through the restrictions of the Agreement on Trade-related Aspects of Intellectual Property Rights and grant compulsory licenses to exploit pharmaceutical patents under specified conditions. Accordingly, the current patent law needs to be amended. The Convention on Biological Diversity stipulates the use of patent system to protect genetic resources.As a big country with genetic resources, China needs to amend the current patent law to exercise the rights conferred by the Convention.

On the basis of summing up the implementation experience of the current patent law, the Intellectual Property Office drafted the Patent Law of People’s Republic of China (PRC) (revised draft for review), which was submitted to the State Council for approval on December 27th, 2006. After receiving this document, the Legislative Affairs Office twice solicited opinions from 72 central departments and units, 35 local people’s governments, 14 local courts, more than 20 enterprises and institutions, and more than 50 experts and scholars, and also received opinions from relevant foreign government agencies, enterprise associations and international organizations; Went to Guangdong and other places to investigate the patent work of enterprises, the patent administrative law enforcement of local governments and the patent trial of local courts; Held several expert argumentation meetings and two international seminars to discuss major issues such as using the patent system to promote the construction of an innovative country, and the consistency between the revision of the patent law and international conventions; In conjunction with the Intellectual Property Office, the National People’s Congress Education, Science, Culture and Health Committee, the the National People’s Congress Standing Committee (NPCSC) Law Commission, and the High Court, we have repeatedly communicated and coordinated, and on this basis, we have repeatedly studied and revised the draft for submission, forming the "Amendment of the Patent Law of People’s Republic of China (PRC) (Draft)" (hereinafter referred to as the draft). On June 27, 2008, the Legislative Affairs Office and the Intellectual Property Office made a report to the Education, Culture, Health and Science Committee of the National People’s Congress, and then further revised the draft according to the opinions of the members. The draft has been discussed and adopted at the 19th executive meeting of the State Council on July 30th, 2008. The main contents of the draft are as follows:

First, according to the incentive of independent innovation, improve autonomy

The requirements of innovation ability, the current

Modification of Patent Law In order to achieve the goal of building an innovative country, the Science and Technology Progress Law submitted by the State Council to the National People’s Congress Standing Committee (NPCSC) for deliberation and revision in 2007 has stipulated a series of systems and measures in terms of increasing investment in science and technology, integrating scientific and technological resources, stimulating the enthusiasm of scientific research institutions and scientific and technological personnel, and promoting technological progress of enterprises. The draft mainly makes the following amendments to the current patent law from the perspective of using the patent system to stimulate independent innovation:

(1) The contents of "improving the ability of independent innovation" and "building an innovative country" have been added to the legislative purpose. The legislative purpose of the current Patent Law is revised as follows: This Law is formulated in order to protect patent rights, encourage inventions, promote the management and application of inventions, improve the ability of independent innovation, promote scientific and technological progress and economic and social development, and build an innovative country.

(2) Improve the standard of patent authorization. The current patent law adopts the "relative novelty standard" on the conditions of patent authorization, that is, the invention-creation applying for the patent right for invention and utility model has not been publicly published at home and abroad, nor has it been publicly used at home or known to the public in other ways; The design for which the patent right for design is applied has not been published at home and abroad, nor has it been used publicly in China. According to this regulation, although some unpublished technologies have been publicly used abroad or have been sold with corresponding products, as long as no one has publicly used them or sold them in China, patents can be granted in China, which leads to low patent quality in China. This is not conducive to encouraging independent innovation, but also hinders the application of existing foreign technologies in China. To this end, the draft adopts the "absolute novelty standard": inventions and creations that stipulate that patents are granted are not known to the public at home and abroad. In order to further improve the quality of design patents, the draft stipulates that no patent right shall be granted to the design that mainly plays the role of logo in plane printed matter.

(3) The provision that China patents must be applied for before applying for patents in foreign countries is deleted. According to the current patent law, an invention made in China must apply for a patent in China before applying for a patent in a foreign country. In order to encourage foreign countries to apply for patents and improve China’s international competitiveness, the draft stipulates that any unit or individual can apply for patents for inventions and creations completed in China, thus canceling the restriction that it must apply for China patents first; At the same time, considering that some patent applications may involve China’s national security and need to be subject to confidentiality review, the draft stipulates that inventions and creations completed in China should be subject to confidentiality review in advance by the patent administration department of the State Council.

(4) Giving the patentee of a design the right to promise to sell. Promising to sell is a promise to sell goods by advertising, displaying on store shelves or at trade fairs. The current patent law does not stipulate the promise of sales right in the patent right of design. Considering that design is an advantageous field in China, it is beneficial for China to improve the level of patent protection for design, and the draft adds the right to promise to sell in the design patent. After such modification, the patentee of a design can stop others from promising to sell the patented product by advertising, displaying it on the shelves of shops or at trade fairs without his permission.

(5) It is clear that the compensation for patent infringement should include the cost of the right holder’s rights protection, increase the punishment for illegal acts, and increase the provisions on statutory compensation. From the practice of patent protection, if the cost of the patentee’s rights protection is not compensated, it will not be able to make up for the losses suffered by the obligee due to infringement. In order to protect the reasonable interests of the patentee more effectively, the draft adds a provision that the compensation for patent infringement should include the reasonable expenses paid by the right holder to stop the infringement. At the same time, in order to crack down on patent violations, the amount of fines for counterfeiting other people’s patents will be increased from 3 times to 4 times of illegal income; If there is no illegal income, the fine will be raised from 50,000 yuan to 200,000 yuan, and the fine for impersonating a patent will be raised from 50,000 yuan to 200,000 yuan. In addition, in order to improve the efficiency of judicial protection, the draft also stipulates that: in litigation activities, if it is difficult to determine the loss of the right holder, the benefits obtained by the infringer and the patent license fee, the people’s court may determine to give compensation of more than 10,000 yuan and less than 1 million yuan according to the type of patent right, the nature and circumstances of the infringement.

(six) to increase the provisions of evidence preservation before litigation. In order to prevent the infringer from transferring or destroying the evidence before the patentee files a lawsuit, the draft adds a provision: In order to stop the patent infringement, the obligee may apply to the people’s court for evidence preservation before filing a lawsuit if the evidence may be lost or difficult to obtain later.

Second, according to the need to promote the popularization and application of technology,

The amendments to the current patent law (1) stipulate that the co-owners of the patent right may exploit the joint patent alone or license others to exploit it by ordinary license. In order to protect the legal rights of co-owners of joint patents and promote the implementation of joint patents, the draft stipulates that the right to apply for a patent or the patent right shall be jointly owned by two or more units or individuals, and if the co-owners have an agreement on the exercise of the rights, such agreement shall prevail. If there is no agreement, the co-owner may exploit the patent alone or license others to exploit it by ordinary license; Where another person is licensed to exploit the patent, the royalties collected shall be distributed among the co-owners. Except in the circumstances specified in the preceding paragraph, the exercise of the joint patent application right or patent right shall obtain the consent of all the co-owners. The so-called general license means that while the licensee is implementing the patented technology, the co-owner can also implement or license others to implement the patented technology.

(2) If the technology specified for implementation belongs to the existing technology, it does not constitute infringement of the patent right. According to the current patent law, in a patent infringement case, the defendant thinks that the patent right is invalid and must file a request for invalidation with the Patent Reexamination Board; After the Patent Reexamination Board declares the patent right invalid, the court can decide that the defendant does not constitute patent infringement. In order to prevent malicious use of the known existing technology to apply for a patent, hinder the implementation of the existing technology, and help the implementers of the existing technology get rid of the patent infringement disputes in time, the draft adds a provision that in a patent infringement dispute, if the accused infringer has evidence to prove that the technology he implements belongs to the existing technology, it does not constitute patent infringement. Accordingly, the accused infringer does not need to file a request for invalidation with the Patent Reexamination Board, and the court can directly determine that the accused infringer does not infringe.

(3) adding circumstances that are not regarded as infringement. Drawing lessons from the practices of the United States, Canada, Australia and other countries, the draft adds one item in the case that it is not regarded as infringement: in order to provide the information needed for administrative examination and approval, the unit or individual that intends to manufacture drugs or medical devices manufactures patented drugs or patented medical devices.

3. According to the provisions of international treaties, especially the new provisions of international treaties after China’s accession to the World Trade Organization,

The first amendment to the current patent law is that the Protocol to Amend the Agreement on Trade-Related Aspects of Intellectual Property Rights stipulates that compulsory licenses can be granted for the manufacture and export of patented drugs to specific countries or regions for public health purposes. The so-called compulsory license refers to the license made by the state administrative organ under legal conditions, allowing qualified units and individuals to exploit other people’s inventions or utility model patents. According to the provisions of the Protocol, the draft adds the following provisions: for the purpose of public health, the patent administration department of the State Council may grant compulsory license to manufacture and export drugs patented in China to the following countries or regions: (1) the least developed countries; (2) Members who do not have the manufacturing capacity of the drug or have insufficient manufacturing capacity, and have fulfilled the relevant procedures in accordance with the relevant treaties of the World Trade Organization to which People’s Republic of China (PRC) is a party. In addition, the Agreement on Trade-related Aspects of Intellectual Property Rights stipulates that the patentee’s behavior of excluding or restricting competition can be protected by compulsory licensing. Accordingly, the draft also adds a provision that the the State Council Patent Administration Department may grant the applicant a compulsory license for acts that are determined by judicial and administrative procedures to exclude or restrict competition.

Second, the Convention on Biological Diversity stipulates that the utilization of genetic resources should follow the principles of national sovereignty, informed consent and benefit sharing, and clearly stipulates that the patent system should help achieve the goal of protecting genetic resources. At present, developing countries rich in genetic resources such as India and Brazil and developed countries such as Switzerland, Norway and Denmark have protected genetic resources through patent legal systems. China is a big country with genetic resources. In order to prevent illegal theft of genetic resources in China for technical development and patent application, the draft adds provisions: for inventions and creations completed by relying on genetic resources, the applicant shall state the direct source and original source of the genetic resources in the patent application documents; If the original source cannot be declared, the reasons shall be explained. It is also clear that if the acquisition or utilization of genetic resources violates the provisions of relevant laws and administrative regulations, no patent right will be granted.

In addition, the draft also makes textual amendments to some provisions of the current patent law.

Please review whether the Amendment to the Patent Law of People’s Republic of China (PRC) (Draft) and the above explanation are appropriate.

 

No.418, Suilun, Changdi Village, Zhuanghang Town, Fengxian District. The owner of this old house is Feng Kaimin.

In the past 40 years, this old rural house has experienced the same vicissitudes as other old rural houses: mottled walls, broken roof tiles and damaged facilities. However, just as the Spring Festival comes in 2024, it has undergone great changes-the unified style of white walls and gray tiles, the scattered layout of the front hall, the central garden and the backyard, with simple and generous doors and windows … attracting many relatives and friends to visit.

For Feng Kaimin, it is his long-cherished dream that a whole family can spend the Spring Festival in the "new house" and share a happy reunion.

What will the old rural house look like?

At present, there are 175 villages and about 100,000 farmers in Fengxian, and most of their old rural houses were also built in the 1980s. Prior to this, with the increasingly prominent "old, broken and old", more and more young villagers left the countryside and entered the urban area, living a "one city and one township" life with their parents. Nowadays, with the deepening of rural revitalization, the rural living environment is becoming more and more beautiful and comfortable. A large number of young villagers are eager to "go home" and want to live with their relatives and return to their childhood. Feng Kaimin is one of them.

According to the Measures for the Administration of Rural Villagers’ Housing Construction in Fengxian District, in recent years, in fact, there are many villagers who have built, rebuilt, expanded or renovated their old houses in rural areas, and many new problems have also arisen. For example, the house is very new, but it doesn’t conform to the aesthetics of young people. The house is beautiful, but the interior design doesn’t highlight comfort more. For another example, the transformation is quite conspicuous, and it is out of place with other old houses, or it is out of harmony with the surrounding style, and the villagers are not willing to visit …

There are also clever villagers who "smell" the opportunity of "homestead reform" and "wait" for the government to act as a "intermediary" to transfer the right to use the homestead and let the third party rejuvenate the old house. But such a good thing can’t happen to every village, and it can’t be applied to every family. The vast majority of villagers still have to improve their living environment by themselves and work together to build beautiful countryside. However, it is a headache to create what kind of house can not only be in harmony with the present rural beauty, but also be compatible with the homesickness of the older generation and the living habits of the new generation.

Be a crab eater once.

In 2020, introduced by a friend, Feng Kaimin walked into the Fennel Studio in Fengxian and got to know Tang Yue and Liao Chen, two old house renovation designers. Among them, the former, a native of Fengxian, is eager to use rich experience in space design to reshape the old house in the hearts of the villagers; The latter is an international prize winner of architectural design in the field of old house renovation.

Their arrival brought another idea for Feng Kaimin to transform his old house, that is, while retaining the original appearance of the old house, remodeling its pattern at a price acceptable to the villagers, so that it can meet the living needs of four generations. Feng Kaimin said that this was an attempt he had never thought of before.

In fact, the transformation of the old house will encounter many intangible and tangible restrictions. On the one hand, the local government hopes that the style of houses in rural areas can be unified, so as to avoid the visual pollution caused by too diverse house styles, thus creating the overall aesthetic feeling of the countryside. On the other hand, to transform the 40-year-old old house is equivalent to a large-scale "operation" in the "shell", otherwise it will be difficult to break its original state and give it new life functions. However, it takes a lot of trouble, and the villagers can’t help worrying, and it costs no money.

For the renovation of the old house, the family also has their own opinions. Feng Kaimin wants to hand over the old house to professionals to find his childhood home within his ability. What father Feng Jianqiang and mother Sun Huijuan originally thought was that, like other villagers in the village, they would whitewash the walls, repair the roof, and then transform the bathroom so that the old couple could live. Perhaps out of the desire for reunion, the year before last, the family finally reached an agreement and took out a budget of 600,000 yuan to be a "crab eater".

And Tang Yue and Liao Chen’s affection for the rural old house was deeply recognized by Feng Kaimin’s family. "When Tang Yue entered the door, he told me that this wooden door must be left, because this is the iconic door of the old house; There is also the ground between the guest rooms, which is the ground of water mill. These are the marks of the old rural houses. " Feng Kaimin said that it is worthwhile to give the house to a designer who loves the countryside and has special feelings for the old house.

Traditional and modern, old houses welcome new students.

The process of transformation is a long and prone to friction.

Tang Yue said that Feng’s old house consists of two buildings. The former building is a traditional two-story structure and is the main area of daily life. The back house, formerly a thatched cottage, is in a collapsed state. There is also a small open space between the two buildings, all of which add up to 288 square meters. At that time, the first design plan was to open the living room, kitchen, open space and back room of the front building and divide it into three areas: the front building retains the characteristics of the old house and does not break the existing living habits of the elderly; The middle open space is endowed with the beauty of garden by Chinese landscape design, which makes the old house unique; The back room is mainly designed with floor-to-ceiling windows to create a leisure space for young people. On the second floor, according to the needs of young people, the master bedroom, second bedroom, study room, leisure room, etc. are designed, and the style is beautiful as a homestay. During this period, the old man also had many doubts, such as "Will the door be opened too much?" "The wall is torn down and the glass is replaced, and the house is still not firm." "The functions are so scattered that it is inconvenient to eat, go to the toilet and sleep." … After repeated communication and explanation, this year, the old house finally ushered in a complete new life.

"Now these three areas are interconnected and independent, both traditional and modern, suitable for the elderly and meet the needs of young people." Feng Kaimin said that when he was a child, he could walk in the dark in his old house. He was familiar with where the switch was and where the stairs were. Now, he can also walk in the dark in my old house, and the memory of my old house is still completely preserved in this old house. "Including guests from home, relatives and neighbors, it is the same as the countryside when I was a child, without slippers. I think this is my old house. Although it has become more comfortable and more in line with the living needs of our young people, it is still the home I want in my heart. Now, he, his wife and daughter have all moved their lives to the countryside, because for them, today’s old house is no different from the living facilities enjoyed by urban residents.

How does the old house create its own poems and distant places?

This year’s Spring Festival, Feng’s old house ushered in an unprecedented excitement. Father Feng Jianqiang loves watching TV, so he sits in the living room and watches TV. Sun Huijuan, the mother, has a good popularity. Old sisters and relatives from the homestead come to visit and gather in the kitchen to make wonton and fry cakes, talking and laughing to celebrate the arrival of the New Year. Feng Kaimin, on the other hand, enjoys reading, writing, singing and playing guitar with his friends in the city in the back room.

As soon as the cake in the front room is baked, the young people in the back room can also taste it. As soon as the Spring Festival couplets in the back room were finished, they ran to the front room to add joy to the old people. Feng Jianqiang said: "Through the transformation, the popularity of the old house is getting more and more, which is really good. The old man doesn’t want to see anything, but he wants to be lively. " Sun Huijuan also said: "My son and daughter-in-law have come back to live, and neighbors often come to get together at home, feeling that the harmonious atmosphere in this countryside is getting stronger and stronger."

Beautiful countryside, in Feng Kaimin’s view, we must first make the old houses beautiful. Through the renovation of the old house, he wants to tell his peers that the renovation does not need to be expensive to realize his wishes. He also often shares his back house, hoping that more and more young villagers will walk into Feng’s old house and learn the story of the rejuvenation of the old house, so as to attract more and more villagers to join this spontaneous transformation and create their own poems and distant places.

At present, with the help of Fennel Studio, many villagers have followed suit in Zhuanghang Town, Zhelin Town, Xidu Street and Situan Town. These villagers said that, just like the name of Fennel Studio, "Fennel" has the same pronunciation as "going back to hometown". "While enjoying the scenery in the south of the Yangtze River and the charm of the water town, you can enjoy the neighborhood and family. This is the annual taste of Fengxian."

Original title: "In the Spring Festival, the 40-year-old house in the countryside has been rejuvenated! There is a Chinese New Year called Fengxian.

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　　After a two-year-old girl was bitten by a dog in Chongzhou, Chengdu, many local primary schools and kindergartens issued a proposal for civilized dog raising.

　　Among them, chongzhou city Jinjiang Primary School WeChat WeChat official account called on October 17, please do not raise large dogs and aggressive dogs in the community; When walking the dog, you should avoid the rush hour and places where the elderly and children relax, and avoid the dog taking the elevator with others, so as not to scare or hurt others.

　　Shunjin Kindergarten in chongzhou city and Hanwen Kindergarten in chongzhou city appealed in the proposal that dogs should be leashed when they go out for a walk, and they should be led by adults to avoid others actively, so as to avoid dogs coming into close contact with children, the elderly, pregnant women and other people and avoid injuries, fights and other accidents. Do not bring dogs into public places such as institutions, hospitals, schools, stadiums, theaters, catering services, etc., do not take dogs on public transport, and the driver’s consent should be obtained when taking a taxi. When dogs accidentally bite others, dog owners should take the initiative to send the injured to medical institutions for treatment; For the safety of children in the whole park, please don’t bring pets when picking up children.

　　In addition, since October 16th, WeChat WeChat official account under several urban and rural community development and governance committees in Chengdu, such as "Qingyang Social Governance", "Pidu Social Governance" and "Jintang Social Governance", have continuously published articles to carry out civilized dog-raising education.

　　According to the police report previously issued by chongzhou city Public Security Bureau, at 8: 02 on October 16th, our bureau received an alarm saying that people were bitten by dogs in Evergrande Xichen Oasis Community in Yangma Street of our city. After investigation, at 8 o’clock on October 16, when Deng and his daughter Tang were walking downstairs in the community, they met a black dog and a white dog. The black dog attacked Tang and bit him. At 8: 30, Deng and Tang were taken to the hospital.

　　After diagnosis, Tang had multiple bites all over his body, contusion and laceration of his right kidney and fracture of his right rib. After full treatment, the wound debridement operation has been completed and the vital signs are stable. The medical treatment expert group will improve the follow-up medical treatment measures according to the inspection situation. Deng’s body surface was scratched and has been dealt with.

　　According to the circular, the public security organs are fully engaged in the investigation and disposal work, which will be dealt with seriously according to the investigation and announced to the public in a timely manner.

Special feature of 1905 film network On the 11th day of Cannes Film Festival, all 21 films of the main competition were finally shown. The three films that appeared on the last day were LGBTQ movies from France, Russian director Sergey Dvortsevoy’s and Ceylon’s last-minute shortlist.

　

The day before the Palme d ‘Or was officially announced, the "One Concern" unit took the lead in winning the prize. Bi Gan’s works, which had caused extensive discussion before, were not harvested, and the grand prize was won by Swedish fantasy movies.

　

Time: 8: 30am-9: 50am/11: 00am-12: 40am.

Venue: Lumiere Hall of Film Palace & bunuel Hall of Film Palace.

Retro interpretation of love in "Stab in the Heart" & Color "Little Guy" is exhausting.

　

Among the films in this main competition, "Stab in the Heart" is a relatively large category. The main characters of the film are a lesbian couple making same-sex movies and their LGBTQ friends. They exaggerated the abnormal killings they encountered in the form of images, and under the picture full of retro flavor and extreme eroticism, "Stab in the Heart" actually tells the story of two extremely pure love relationships, one is a lesbian couple who fell in love but failed to stay together in the film, and the other is two little boys in where will you go who were brutally separated by their father in the movie. Compared with the simple plot, The Stab in the Heart is more like an experimental tribute to the shadows.

　

There are "rumors" that Ayka, the heroine of "Little Guy", is likely to launch an impact on the best actress award, and the film continues the consistent style of Russian films at international film festivals — — Focus on social problems and endless suffering of the bottom people. Ayka, who just gave birth, not only has no job, but also has debts to repay. Throughout the film, the director led the audience to "bear" Ayka’s predicament with a strong sense of documentary camera language, and experienced her double physical and psychological pain. Tragedy is real, but as a film work, endless repetition makes people feel distressed about the role and endless fatigue and aesthetic fatigue. In short, it is another work with more practical significance than artistic expression.

　

Time: 4: 30pm

Venue: Debussy Hall, Film Palace

Swedish film won the "One Concern" unit award. Bi Gan’s "The Earth" is unfortunately zero.

　

On the day before the official closing of the film festival, the "One Concern" unit announced the results of various awards. As the chairman of the jury of this unit, actor Benicio Del Toro spoke first at the award ceremony. He evaluated the 18 finalists as winners in a sense, and the excellent quality of each work shocked several judges. However, they still need to select five works to share five awards.

　

Previously, Bi Gan’s "The Last Night of the Earth" was widely discussed after the screening, and it was also highly anticipated by domestic media and fans. Unfortunately, however, the film did not win any awards that day. A focus unit award was won by the Swedish fantasy film Border. In addition, The Girl, which was highly praised during the Cannes Film Festival, won the best performance award. Victor, the leading actor, plays a deformed ballet dancer in the film. Only 16-year-old, he is still in school today. The director received the award for him and expressed the hope that this role would express his understanding and support for this kind of group.

　

Time: 8: 00 pm-11: 08 pm

Venue: Debussy Hall, Film Palace

Ceylon’s Wild Pear Tree focuses on father and son and the script of the times is solid and informative. 　

　

Ceylon’s new work Wild Pear Tree, which was added to the main competition unit at the last minute, was scheduled for the last screening on the last day. The film is more than 3 hours long, which is the most shortlisted film in this year’s Palme d ‘Or. Fortunately, compared with the last one that won the Palme d ‘Or, the appreciation of Wild Pear Tree has improved a lot, and the script is absolutely solid, but the intensive lines bring so much information that the three editors all sigh: these three hours seem to have finished reading a book (with English subtitles) in the cinema.

　

"Wild Pear Tree" has designed several important scenes with the hero as the dot, and each scene contains a lot of dialogues. Through these life-oriented lines, Ceylon shows the personality of the younger generation in Turkey and the confusion they face, as well as the huge "generation gap" between the young and middle-aged generations: the boy in Grade Two shows "blind self-confidence" when facing famous writers, which makes people feel angry and can’t help but smile for his childish courage; The scene of middle-aged people who have successfully dropped out of high school and "taught" young people who have received higher education but are still confused in society with their own social experience also makes the audience’s empathy particularly real.

　

There is no doubt, however, that the overall plot line running through Wild Pear Tree is still the relationship between father and son. Two men with different personalities and egoism maintain an uneasy relationship in most parts of the film. My father, who has been working hard, always has a restless heart, while my son, who thinks he has grown up, has been silently remembering his childhood teachings in his heart while looking down on his father. Both of them are persistent enough about what they like.

　

My son’s first novel "Wild Pear Tree" became an opportunity for the relationship between father and son to break the ice. When everyone, including his closest mother, didn’t finish reading this book, his father had already learned the contents of "Wild Pear Tree" by heart. The film also completes the topic in this part: in fact, fathers and sons are like the fruits of wild pear trees. They look unpleasant on the outside, but they taste delicious.

Cctv newsA number of economic data released recently show that China’s economy has made a good start, positive factors have increased, kinetic energy has been continuously enhanced, social expectations have improved, and high-quality development has been solidly promoted, laying a solid foundation for achieving the annual goal.

[A number of measures have been taken to consolidate and enhance the economic recovery.】

According to the latest data from the National Development and Reform Commission, in the first quarter of this year, the economies of Beijing-Tianjin-Hebei, Yangtze River Delta and Guangdong-Hong Kong-Macao Greater Bay Area grew rapidly; The transformation and upgrading of industries in the central and western regions have been accelerated; A number of major projects in Northeast China were accelerated, and investment in fixed assets increased by 9.6%, 5.1 percentage points faster than the national average growth rate.

Employment income continued to improve. In the first quarter, 3.03 million new jobs were created in cities and towns nationwide, an increase of 60,000 over the same period last year.

The person in charge of the National Development and Reform Commission said that in the next step, the state will step up efforts to improve the system, formulate guidelines for building a national unified market standard, and at the same time, step up efforts to break down obstacles, build a long-term mechanism for problem reporting, verification, rectification and notification, and carry out in-depth special rectification of outstanding problems such as market segmentation and local protection in key areas to promote the construction of a national unified market. In addition, it will also promote the optimization and upgrading of the new energy vehicle industry, and continue to expand the market scale through actions such as car trade-in and new energy vehicles going to the countryside, accelerate the construction of a high-quality charging infrastructure system, meet people’s consumption demand for new energy vehicles, and share development results with global enterprises.

China’s service trade grew rapidly in the first quarter.】

According to the data released by the Ministry of Commerce, in the first quarter of 2024, China’s service import and export totaled 1,816.74 billion yuan, a year-on-year increase of 14.7%.

In the first quarter, travel services continued to maintain rapid growth, with the import and export of travel services reaching 480.08 billion yuan, an increase of 42.2%, making it the largest field of service trade. The import and export of knowledge-intensive services was 733.26 billion yuan, an increase of 5.6%. Among them, the areas where the export of knowledge-intensive services grows rapidly include intellectual property royalties, personal culture and entertainment services; The areas where the import of knowledge-intensive services grew rapidly were personal culture and entertainment services, with an increase of 66%.

[In the first quarter, loans supported science and technology enterprises.】

According to the statistical report on loan investment released by the People’s Bank of China on April 30th, in the first quarter, loans in Pratt & Whitney, Green and other fields increased rapidly, and loans supported science and technology enterprises with great efforts.

The data shows that at the end of the first quarter, the balance of Pratt & Whitney small and micro loans was 33.41 trillion yuan, a year-on-year increase of 20.3%. Among them, the balance of farmers’ production and operation loans, the balance of student loans and the balance of national poverty alleviation loans all maintained double-digit growth.

Green loans maintained rapid growth. At the end of the first quarter, the balance of green loans in local and foreign currencies was 33.77 trillion yuan, up 35.1% year-on-year, and increased by 3.7 trillion yuan in the first quarter, with a quarterly increase reaching a record high.

Loans support science and technology enterprises. At the end of the first quarter, 2,217,300 small and medium-sized science and technology enterprises received loan support, with a loan rate of 347.9%, 1.1 percentage points higher than that at the end of last year. Among them, the balance of local and foreign currency loans of technology-based SMEs increased by 20.4% year-on-year, which was 11.2 percentage points higher than the growth rate of various loans in the same period.

In the first quarter, China’s software business revenue increased by 11.9% year-on-year.】

The reporter learned from the Ministry of Industry and Information Technology that in the first quarter of 2024, China’s software and information technology service industries operated well, with business income of 2,802 billion yuan, up 11.9% year-on-year, and the growth rate of total profits increased slightly. Revenue from information technology services such as "cloud computing" and big data maintained rapid growth.

["May 1" holiday travel market is hot.　Centralized release of consumer demand】

In 2024, the trend of "hot spots" and "not cold in off-season" in the domestic cultural tourism market is more distinct, with characteristic destinations "out of the circle" one after another, and tourism consumption scenes are rich and colorful. During the "May 1" holiday in 2024, various localities actively launched many high-quality activities that attracted popularity and deeply integrated cultural tourism. A series of trendy gameplay promoted the centralized release of consumer demand and enriched the holiday experience of tourists.

The popularity of domestic travel bookings has greatly exceeded the same period in 2019.

According to the platform data, during the "May 1" holiday in 2024, the popularity of domestic travel booking greatly exceeded that of the same period in 2019, and both the per capita booking volume and the per capita booking amount increased.

Cities such as Chongqing and Hangzhou in the north are popular destinations for travel

From the perspective of travel destinations, Beijing, Shanghai, Chongqing, Hangzhou, Chengdu and other cities are popular, driving the related traffic and hotel orders to rise.

It is estimated that the average daily flow will exceed 270 million people across regions.

The Ministry of Transport estimates that during the May 1 holiday, the average daily cross-regional mobility of the whole society will reach more than 270 million people. The heat map of 12306 train ticket pre-sale shows that there are more net outflows in central cities such as Beishangguangshen, Wuhan and Zhengzhou, and the net inflows of passengers in Luoyang, Chaozhou, Dali, Fuyang and Handan are larger.

Tourism demand focuses on cost performance and leisure relaxation.

During the May Day holiday in 2024, in addition to the traditional famous scenic spots in first-tier cities, many people traveled from central cities to small and medium-sized cities. More and more small towns have released new kinetic energy of cultural tourism consumption, indicating that tourism consumption demand is concentrated on cost performance and leisure relaxation.

Ticket orders for county scenic spots increased substantially year-on-year.

The data shows that during this holiday, hotel bookings in the county market increased by 68% year-on-year, and ticket orders in scenic spots increased by 151% year-on-year. Pingtan, Fujian, Yangshuo, Guangxi and Anji, Zhejiang are popular county tourist destinations. In the past two weeks, the search popularity of Zhengding Night Market has increased 13 times from the previous month.

"Taste bud tour" and "travel pat tour" lead the new trend

There are still many small and medium-sized cities like Zhengding that focus on "taste bud tour" and "shopping and eating tour". The data shows that the bookings of Tianshui, Zibo, Liuzhou, Chaozhou and other cities featuring food have increased significantly. While satisfying the taste buds, more and more tourists will integrate the travel photography represented by "Hanfu Experience" into holiday leisure. Since April, the search volume of "Hanfu Cosmetics" has increased by 136% compared with 2023.

The resonance between cultural consumption and tourism demand is more obvious.

During the May Day holiday in 2024, the proportion of travel orders after 00 reached 31%. "Traveling with music" has become a new trend for young people to travel, and the number of hotel reservations around concerts and music festivals has doubled compared with 2023.

Many scenic spots regard the study tour as a tourist highlight. Dunhuang Yangguan Scenic Area excavates the history and culture of Yangguan, allowing visitors to experience the entry ceremony, setting off bonfires, patrolling military camps and other projects in an immersive way. In Xi ‘an, Shaanxi Province, Chang ‘an Twelve o’clock Block upgraded its new gameplay on May 1, 2024, and skillfully integrated new technologies such as holographic projection, dynamic images and intelligent interaction into tang style theme scenes and performing arts.

Iterative Tourism Supply Promotes Service Industry to Improve Quality and Expand Capacity

According to industry insiders, in the face of changes in tourism demand, tourism supply is rapidly iterating, the cultural tourism market is developing towards popularization, diversification and quality, and the resonance between cultural consumption and tourism demand is more obvious. A series of trendy games have promoted the centralized release of consumer demand, which not only enriched the travel experience of tourists, but also boosted the expansion and upgrading of service industries in various places.

"I haven’t billed for more than a week. I have been in this business for more than 20 years. This year is a career bottleneck."

Sister Liu is a salesman in a clothing store on Weihai Road, Jing ‘an District. She wondered, everyone is traveling in revenge, eating and drinking. Why don’t they just love buying clothes?

Consumption growth returns to 2019

Judging from the household consumption data released by the National Bureau of Statistics, in the first and second quarters of this year, the year-on-year growth rate of per capita consumption expenditure maintained a positive growth, and the cumulative growth rate in the second quarter reached 7.6%, the highest in the past year.

If we set aside the low base of last year, compared with the same period in 2021, the compound growth rate of per capita consumption accumulated expenditure in the second quarter of this year was 5.38%.exceed2019Year-on-year growth in the second quarter of, and2019The average growth rate of the whole year was similar.

That is to say,The overall consumption situation has basically recovered to2019Year-on-year level.

However, judging from the growth trend of CPI,The consumption desire of residents is on the decline.

CPI is the consumer price index, and the falling prices reflect the declining demand, sluggish consumption and low desire of residents.

According to the data of the Bureau of Statistics, since the beginning of this year, the simultaneous growth of CPI has been limited, and the growth rate has shown a downward trend. In July, it was even negative, down 0.3% year-on-year.

Eat too much and wear less.

If the overall consumption situation has been restored to 2019, then why is the business of Sister Liu’s clothing store not satisfactory?

Because the consumption structure of residents has changed—Eat more, wear less and use less.

Comparing the consumption structure of residents in the first half of this year and the first half of 2019, it is found that the proportion of food, tobacco and alcohol expenditure has increased the most, reaching 2.1%, and the proportion of other consumption has decreased except medical care.

Among them,Clothes are the most reduced, accounting for a decrease of 1.1%.

In the words of Wang Cheng (a pseudonym),Consumption degradation is the theme of this year. If the "exquisite life" can be reduced, it will be reduced. The main theme is "spend a little money and buy big happiness".

Wang Cheng, a financial risk manager, shares her daily expenses in the little red book. Her head is also straightforward, a piggy bank with the characters "engage in money".

According to Wang Cheng’s account, her spending on clothing and skin care has been greatly reduced this year. Originally, she planned to spend 5,000 yuan and 2,000 yuan respectively, but until August, she only spent less than 1,400 yuan on clothing and almost zero on skin care, only 16 yuan.

"The basic principle is one in one, and the auxiliary principle is not to buy as much as possible." Wang Cheng said. After all, clothes can be worn as long as they are not worn, and it is a little bit economical.

Tourism consumption exceeds budget

However, due to three years’ restraint, traveling and vacationing can’t be saved, which has become the only project that Wang Cheng has exceeded the budget this year. In July, Wang Cheng went to Sanya for a holiday and spent more than 10,000 yuan.

Wang Cheng’s consumption mentality is very representative, namely"The tourism market is booming, and non-essential expenses have dropped sharply".

In the first half of this year, the number of domestic tourists reached 2.384 billion, close to the whole year of 2022, with a year-on-year increase of 63.9%.

The per capita expenditure on tourism has also increased, with an increase of 19.3% compared with 2022, which has also exceeded the per capita expenditure in 2019. Among them, the year-on-year increase of per capita domestic tourism expenditure of urban residents reached 21.64%.

Don’t change your mobile phone if you can.

On the other hand, non-necessities such as mobile phones encounter the same "bleak" dilemma as "clothing"-As long as it still works, you don’t have to change it..

According to statistics, in the first half of this year, China’s smartphone shipments were the lowest in the past decade.

For example, Xiaomi’s revenue in the first quarter of this year fell by 18.9% year-on-year, and the revenue of mobile phone business fell even more, reaching 30.8%.

The property market dragged down the consumption of household appliances and furniture.

It is not only non-durable small commodities such as clothes and mobile phones that cannot be sold, but also houses are difficult to sell.

According to statistics, as of July, the transaction volume of commercial housing in 30 large and medium-sized cities in China decreased by 3.98% year-on-year. Except for the first-tier cities, which increased by 15.54% year-on-year, the growth rate of second-and third-tier cities was negative, and the second-tier cities decreased more, with a decrease of 13.22%.

The house is difficult to sell, which is related to related industries and commodities.

According to the data released by the National Bureau of Statistics, from January to July, the retail sales of consumer goods above designated size showed a positive growth trend, with a year-on-year increase of 7.1% and a compound growth of 5.6%.

But among the 18 categories of goods,The compound growth rate of three kinds of commodities is negative, including household appliances, furniture, building and decoration materials.

Among them, building and decoration materials are the most affected.

As of July, the current value of retail sales of such goods was 91.6 billion yuan, down 11.6% from last year, and the compound growth rate dropped by 6.2%.

Corresponding to specific enterprises, such as Red Star Macalline, which specializes in furniture, it is estimated that the net profit returned to the mother in the first half of this year will decrease by 860 million yuan to 890 million yuan, down by 83.9% to 96.8%.

Car price war

However,Cars that are also big-ticket goods still have a certain market for new energy vehicles, and major brands have launched "price wars" one after another, and then superimposed the preferential policies introduced by the central and local governments, the sales volume is still rising.

According to the data of China Association of Automobile Manufacturers, as of July, the sales of new energy vehicles exceeded 4.52 million, a year-on-year increase of 42.1%.

On the whole, in the current consumer market, "retaliatory consumption" appears in markets such as tourism and movies, and there is still much room for improvement in domestic demand, especially in real estate, and there is still a structural demand shortage in low-tier cities.

In this regard, Professor Liu Qiao from Guanghua School of Management, Peking University suggested that the problem of declining balance sheet quality of residents and enterprises caused by the epidemic can be solved through active fiscal policies, and investment in node industries can be vigorously promoted.

On the consumer side, direct transfer payments can be made to residents by issuing cash and coupons, which not only enhances individual families’ willingness and ability to consume, but also effectively supports market players to promote a virtuous circle in the market.

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