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　　CCTV News:This year’s National Day holiday, a small town tour with complete facilities, a special regional cultural tour and a city outing have become new choices for tourists to travel. Punching in the ancient town of the city and wandering in the suburban flower sea has become a new business card for this year’s National Day holiday.

　　Yanshen Ancient Town, located in Boshan District, Zibo City, Shandong Province, ushered in the first holiday after the opening of the park. Since the Northern Song Dynasty, Yanshen Ancient Town has become a market town with ceramic workshops as the core, with many ceramic and glass craftsmen gathered. At present, the ancient town still retains 13 ancient kilns and ancient buildings in Ming and Qing dynasties, which has become a unique historical element to attract tourists. The data shows that six days before the National Day holiday, the ancient town received more than 20,000 tourists and achieved sales income of more than 500,000 yuan, of which tourists from the province accounted for 85%.

　　This holiday, full of national culture with regional characteristics, also allows consumers to immerse themselves in the charm of culture. In Shenmu Village, Xiqiang, Tongquan Town, Beichuan Qiang Autonomous County, Mianyang City, Sichuan Province, the ancient and mysterious ceremony of entering the village ushered in waves of tourists from surrounding cities and counties. Accompanied by the joyful drums, the children of the Qiang people respect the tourists and put on Qiang red, and invite them to dance with dragons and shalang, so that they can feel the charm of Qiang culture while singing and dancing.

　　The lively atmosphere of the event not only made tourists happy, but also ignited their passion for consumption. While enjoying the Qiang culture, tourists also walked into the Qiang non-legacy straw weaving workshop and participated in the production of straw weaving. There are no fewer than 200 tourists who participate in the production and purchase of cultural and creative products like this every day. According to the data released by the Sichuan Provincial Department of Culture and Tourism, compared with this year’s Mid-Autumn Festival, the cumulative reception and ticket revenue of scenic spots in the three days before the National Day increased by 318% and 632% respectively. Libraries, cultural centers and museums in the province have received a total of 890,000 people.

　　In addition to punching in the ancient town of the city, in the autumn season, outdoor suburban flower viewing also makes this holiday full of color. Sunflowers in Nanjing Zhangxukui Flower Garden are in full bloom. The golden disk is facing the sun, blooming brilliantly, the autumn wind blowing and dancing lightly.

　　As of October 6th, Zhangweikui Flower Garden had received about 180,000 tourists, up 28.3% year-on-year. The total tourism revenue was about 1.207 million yuan, a year-on-year increase of 27.8%. According to the data of the travel platform, during this holiday, more passengers locked their destinations in the unpopular "small town tour", avoiding passenger flow, reducing queues and reducing risks, which became the most popular reason. In addition, the data also shows that the booking volume of four-star and five-star hotels in some niche destination cities has increased significantly compared with the same period in 2021. Sanming, Fujian increased by nearly 20 times, Jieyang, Guangdong increased by 1.5 times, Yiyang, Hunan increased by 1.2 times, and Xuchang, Henan increased by nearly 1 time.

　　Yinchuan, Zhongxin. com, September 15th (Reporter Li Peishan) "By the end of July this year, the number of 5G base stations in China has reached 1.968 million, and the Gigabit optical network has the ability to cover more than 400 million households. The total rack size of the data center in use exceeds 5.9 million standard racks, the server size exceeds 20 million, and the total computing power exceeds 150EFlops. " On September 15th, Zhang Yunming, Vice Minister of the Ministry of Industry and Information Technology, revealed relevant data when attending the first "West Valley" computing industry conference held in Yinchuan City, Ningxia.

　　On the same day, the first "Digital Valley in the West" computing industry conference was opened. Participants discussed the opportunities and challenges in the development of the digital economy around topics such as promoting exchanges and cooperation in the "digital economy", building a demonstration project of "East Digital and West Computing", creating a typical scene of "digital empowerment" and building a new safe ecology for the development of the computing industry.

　　At present, computing power is the core productivity in the new era, and it is the new engine that drives the transformation of digital intelligence in economy and society. In recent years, China has made great efforts to promote the construction of new information infrastructure represented by computing power infrastructure. Computing power has been widely integrated with digital government, industrial Internet and other economic and social fields, promoting the generalization of supply, and the effect of computing power empowerment has gradually emerged. By the end of 2021, the scale of the core industry of computing power exceeded 1.5 trillion yuan (RMB, the same below). Among them, the cloud computing market scale exceeds 300 billion yuan, and the IDC service market scale exceeds 150 billion yuan.

　　Zhang Yunming said that in the future, it will speed up the overall layout of the computer storage network, build a new information technology facility system with computing power and data as the core, accelerate the construction of hub nodes and clusters of national integrated big data centers, and guide the development of large and super-large data center clusters. The layout of innovation chain around the computing power industrial chain will promote the deep integration of computing power with government affairs, industry, medical care, education and other fields. At the same time, from the aspects of planning, design, construction and operation, we will carry out green and low-carbon basic innovation and application, increase the proportion of clean energy use, improve the green and low-carbon management system, promote the green transformation and upgrading of computing facilities, and gradually form a green and energy-saving full-cycle development path for computing facilities, so as to help the overall green transformation and development of the economy and society.

　　CCTV News:The State Council Press Office held a press conference on September 15th. Xin Guobin, Vice Minister of Industry and Information Technology, and lu shan, Vice Governor of Zhejiang Provincial People’s Government introduced the work of maintaining the resilience and stability of industrial chain supply chain in China and the preparations for the international forum on the resilience and stability of industrial chain supply chain, and answered questions from reporters. Xin Guobin, Vice Minister of the Ministry of Industry and Information Technology, said at the press conference today that in the next step, we will effectively coordinate the prevention and control of epidemic situation and economic and social development in accordance with the overall requirements of "preventing the epidemic situation, stabilizing the economy and ensuring safe development" and fully stabilize the operation of the industrial economy. The first is to increase the implementation of policies. Conscientiously implement the deployment of the State Council’s efforts to stabilize the economic market, implement the package of policies and measures to stabilize the economy, continue to promote the effectiveness of the series of policies to revitalize the industrial economy, and accelerate the recovery of the industrial economy. The second is to ensure the stable and smooth supply chain of the industrial chain. Strengthen the monitoring and dispatching of key areas, key industries and key enterprises, strengthen inter-regional and upstream and downstream coordination and linkage, help key enterprises in the industrial chain and supply chain and key node enterprises to coordinate and solve difficulties and problems in operation in time, and promote enterprises to achieve stable production. The third is to focus on stabilizing the expectations of market players. We will promote the implementation of relevant policies to help small and medium-sized enterprises solve difficulties, strengthen policy interpretation and publicity, promote policies to exert strength ahead and accurately exert strength, stimulate the vitality of market players, and create a good external environment for the stable and smooth supply chain of the industrial chain.

[Editor’s Note] Metauniverse, whose English name is Metaverse, originated from the sci-fi novel Avalanche, will shine brilliantly in 2021: from NVIDIA’s Lao Huang to Facebook’s Xiaozha, and then to Baidu, Netease and Tencent in China, Internet giants will occupy positions one after another. Is the first year of the meta-universe here?

By interviewing experts, practitioners and analysts in the industry, The Paper analyzed the "past lives" of the Meta-Universe, and explored Xiao He’s emerging Meta-Universe industrial chain and investment opportunities.

"An exciting opportunity is coming. The mobile Internet has developed for ten years and is about to usher in the next wave of upgrades. We call it the all-true Internet."

This is the end of 2020, Chairman and CEO of Tencent Ma Huateng issued a document in Tencent’s internal publications. At that time, the concept of the meta-universe was not popular, but now this sentence is quoted by many people because of the explosion of the meta-universe.

The concept of meta-universe has become popular, and domestic Internet technology companies are also accelerating their entry. Netease’s "Yaotai", Baidu’s "Xirang", Ali set up XR Lab, ByteDance acquired Pico to make up for the hardware shortcomings, and Tencent is investing in related companies. It is also paying attention to related technologies to build a larger digital scene …

According to the data from Tianyancha, as of December 30, 2021, there have been over 12,000 trademark applications with the name "Meta Universe" in China. The related trademark applicants include Tencent, Netease, Baidu and other famous enterprises in SAIC, Mixue Ice City, Shuanghui, Hisense and Foxconn.

Why are they all laying out the metauniverse? Essence Securities pointed out in its research report that the Metauniverse is still in the early stage of development, and every move of technology companies will not only contribute to maintaining their existing industry position, but also jointly shape the final form of the Metauniverse through their own efforts.

However, the People’s Daily once pointed out that it takes time to promote the new concept and its industry to mature gradually, and it needs to be down-to-earth and lay a solid foundation for development to lead to the fascinating technological future. Just like virtual reality (VR), augmented reality (AR) or mixed reality (MR), the head word is "reality", which also indicates that without the support of reality, it will be a mirage.

What is the progress of domestic internet giants in the meta-universe? How is it laid out?

Tencent: Invest or acquire industrial chain companies.

Compared with other internet companies in China, Tencent seems to have entered the meta-universe earlier.

Judging from the investment situation, in February 2020, Tencent participated in Roblox’s $150 million G round of financing. In March 2021, Roblox successfully landed on the New York Stock Exchange, and its market value on the first day of listing broke 40 billion US dollars, which was called "the first share in the meta-universe". In addition, Tencent also invested in Epic Games, the game developer of Fortress Night, holding 40% of its shares. In April, 2021, Epic Games raised $1 billion for the development of business related to Meta-Universe, setting a record for the highest financing of Meta-Universe circuit at that time.

On January 10th, 2022, The Paper reporter learned from people familiar with the matter that Tencent planned to acquire Black Shark Technology ("Xiaomi Company"), a domestic game mobile phone company. According to media reports, the acquisition has been recognized by Xiaomi’s top management. In terms of the purchase price, Black Shark Technology and Tencent conducted relevant negotiations: Black Shark was valued at 3 billion yuan, and Tencent cut it to about 2.6 to 2.7 billion yuan.

Roblox, invested by Tencent, has successfully landed on NYSE.

The Paper reporter found that since September, 2021, Tencent Technology (Shenzhen) Co., Ltd. has 99 pieces of trademark information about Meta Universe, such as "QQ Meta Universe", "Magic Nuclear Meta Universe" and "Peaceful Elite Meta Universe", and all the trademark applications are in the stage of "waiting for substantive examination".

Talking about technologies related to the Meta-Universe, Li Congbing, deputy general manager of the R&D Efficiency Department of Tencent Mutual Entertainment, said in an interview with The Paper that Tencent is paying attention to technologies related to building a larger digital scene. "Including PCG (Procedural Content Generation Technology), AI-based NPC interaction, and real-time rendering capabilities, we are all paying attention."　

Li Congbing said that everyone has different perceptions of the meta-universe, and not only one user platform can be called the "meta-universe". "In our view, games are more about building virtual spaces and scenes that are more realistic and closer to the ideal state, and our technology is also around this direction. But to say what the meta-universe is like, whether it is to copy the reality in the virtual world or simply refer to a virtual world, I don’t think there is a clear form that can be made clear. "　

He told the The Paper that the technical problem that the Metauniverse needs to break through most at present is whether it can provide immersive interaction and experience. "Immersive equipment, technology and experience are the threshold for the real industrialization of the meta-universe."　

Deng Dafu, deputy general manager of Tencent Mutual Entertainment R&D Efficiency Department, believes that the Metauniverse has two opportunities in the industry: first, the Metauniverse will produce a lot of three-dimensional content, but the three-dimensional world needs high-yield 3D production capabilities, which is still a very big challenge for the current technical capabilities.　

Secondly, the development of artificial intelligence industry. He mentioned that although everyone is talking about the meta-universe at present, it is impossible for digital people to realize intelligent dialogue, drive behavior and explore the world like westworld, and a partial breakthrough has been made in technology. "But how to truly integrate them is a topic that we have been thinking about."　

Another industry closely related to the metauniverse is VR and AR. In this regard, Zou Haochuan, director of business strategy of Tencent’s new experience and technology department, believes that VR and AR industries will develop rapidly in the future. "In the past, we used game consoles, computers and mobile phones, and the society experienced the stage of dual internet. Starting from VR, we will enter the stage of 3D Internet, which is an inevitable trend of technological development. "　

Tencent is also exploring the technology of "digital man". In the process of "digital and real integration" (the integration of digital economy and real economy), digital man is an important basic technology module. In 2018, NExT Studios, a studio owned by Tencent, developed Siren Sai Ren, a high-fidelity real-time digital person, which greatly restored the image of the real person and could use emotions to drive facial expressions and body movements.　

"In the future, with the continuous development of new technologies, the technical threshold and cost of digital virtual people will be greatly reduced, and virtual people will be applied to a wider range of spaces and fields and truly become a part of daily life." Andy, vice president of Tencent Interactive Entertainment, said.　

Zou Haochuan revealed that Tencent has formed a set of standard digital life production processes, combined with computer graphics and deep learning technology, hoping to break through the boundaries of the game industry in the future and apply simulated digital people to all walks of life. He said that at present, Tencent has cooperated with Epic Games, a well-known game manufacturer, to precipitate the technology of digital people into Unreal Engine, so as to develop the application of digital people in industries other than games. "Only the trinity of hardware, technology and software content technology can really promote the industry."

Generally speaking, Tencent is considered to be a relatively comprehensive company in the layout of the meta-universe because of its relatively complete territory in the fields of social interaction, games and film live broadcast.

Essence Securities also mentioned in the research report that the foreign media Not Boring has produced a complete industrial map of Tencent Metauniverse, which is supported by the game channel+engine Epic, including game development platforms such as Roblox, League of Legends, Night of Fortress, My World, and live broadcast communities such as twitch, Discord, and Betta Tiger’s Teeth; Pinduoduo, Shopee and other e-commerce channels; Zoom, Tencent conference and other remote office software.

Baidu: to be the infrastructure platform of the meta-universe

The related products of the Meta-Universe are gradually coming to the ground, even if they are just embryonic forms.

Among B (Baidu) A (Ali) T (Tencent), Baidu was the first to launch the meta-cosmic product, and the first domestic meta-cosmic product "Xirang" App officially launched on December 27, 2021 earned enough attention. Li Yanhong, founder, chairman and CEO of Baidu, commented: "Our way of gathering is both dreamy and realistic."

Although "Xirang" has evolved three times since March, 2021, users still have many regrets.

Screenshot of Xirang App, there are still many shortcomings in the user experience.

According to the World Wide Web report, Zhou Hongyi, the founder of 360, recently laughed when talking about Baidu’s meta-cosmic product "Xirang", saying that pepper had already been done, but it was not particularly successful. It is not difficult to build a virtual scene, and it is not difficult for virtual characters to broadcast live, but it is difficult to last.

The Paper reporter understands that the "Xirang" project was launched as early as December 2020, and Baidu hopes to build a prototype of the metauniverse that can be touched, experienced and promoted. According to Ma Jie, vice president of Baidu and head of Hirang, "Hirang" is a metacosmic product with negative version 6.0. It will not be perfect until six years later, and then it will be officially launched.

Regarding what "Xirang" will eventually look like, Ma Jie said: "None of us know what it will look like. This is precisely its greatest charm, but we know it should be beautiful."

At this stage, why is the metauniverse difficult to realize? At the media communication meeting before the release of "Xirang", Ma Jie said that under the current network technology conditions, vision, hearing and interaction are the three mountains that hinder the development of the metauniverse, and the technical difficulty brings great challenges. The path to solve the metauniverse problem needs to break through a series of technical bottlenecks and need the support of strong basic technical capabilities. These key technologies include: secure, autonomous and intelligent cloud computing technology; Continuous innovation in the fields of artificial intelligence, ARM cloud, edge computing, intelligent video, VR and AR; Construction of content ecology and huge market base.

Hou Zhenyu, senior vice president of Baidu, said that computing is the underlying foundation of the metauniverse, and the demand for computing power in the metauniverse is almost endless.

According to Baidu’s development logic in the meta-universe, it hopes to become the infrastructure platform of the meta-universe, and provide AI, cloud computing and other technical engines for "Xirang" and other meta-universe products. For example, according to Baidu, the distributed cloud in Baidu AI Cloud can support users of the metauniverse to access it anytime and anywhere, and the "Xirang World" uses a lot of edge computing node resources distributed everywhere.

"Combining the most advanced AI, cloud computing and VR technologies in the industry, the ultimate goal of Xirang is to create a platform for our partners and developers, a platform that allows imagination to take root. In this second human space, which is about to be parallel to the real world, we also look forward to its infinite possibilities and ultimately carry the bright future of High Tech-Better Life. " Ma Jie said.

The hope of Baidu’s propaganda

Tianyancha App shows that since October 2021, Baidu Online Network Technology (Beijing) Co., Ltd. has applied for a number of trademarks related to the meta-universe, involving the fields of APP and maps. Among them, 3 trademarks of META MAPS are invalid, 1 trademark of METAAPP is invalid, 2 trademarks of METAAPP are awaiting substantive examination, and 6 trademarks of META MAP are awaiting substantive examination.

Ali: Set up a laboratory for AR, VR and Metauniverse.

Ali is also laying out the metauniverse in a low-key way.

On December 28th, 2021, Alibaba Dharma Institute released the top ten scientific and technological trends in 2022. This is the top ten scientific and technological trends that Dharma Institute analyzed 7.7 million public papers and 85,000 patents in the past three years, interviewed nearly 100 scientists in depth, and put forward that 2022 may shine into reality, covering artificial intelligence, chips, computing and communication.

The "meta-universe" of the fire did not appear in the top ten scientific and technological trends in 2022, but Alibaba Dharma Institute put forward the trend of "XR Internet". It is predicted that in the next three years, a new generation of XR glasses with a shape and weight close to ordinary glasses will be produced and become the key entrance to the next generation of Internet.

At the Alibaba Cloud Habitat Congress in 2021, Alibaba Dharma Institute announced the addition of two laboratories, of which XR Laboratory is a new laboratory facing the direction of AR, VR and Metauniverse.

Tan Ping, head of XR Laboratory of Alibaba Dharma Institute, said at Yunqi Conference: "AR and VR glasses are the next generation mobile computing platforms that will be popularized soon, and new display and interaction based on new computing platforms are the essence of the meta-universe. The scope of the metauniverse is very broad, including social, e-commerce, education, games, payment and other fields. Various applications in the mobile Internet era will all produce new presentation methods in the metauniverse. "

Tan Ping believes that the technology of the future "virtual world" can be divided into four levels. The first layer is holographic construction, which uses triangular mesh to build the appearance of the whole world and display it on the terminal to create an immersive experience. The second layer is holographic simulation, which makes the virtual world infinitely close to the real world. The combination of these two layers of technology can realize the virtual world in VR glasses. The third layer is the fusion of reality and reality, which makes the virtual world and the real world merge. The fourth layer is the linkage between reality and reality, and the change of virtual world can correspond to the real world.

According to the reporter from The Paper, the research direction of XR Lab is three-dimensional modeling of objects and people, highly realistic rendering, natural human-computer interaction, large-scale scene mapping and positioning, and robot grasping and manipulation. Products and applications include holographic shops, AR parallel worlds and IDC intelligent operation and maintenance robots.

In addition, the main body of Alibaba’s cloud game business unit "Yuan Jing Sheng Sheng" has also landed, or it is Ali’s further layout in the field of meta-cosmic games.

Tianyancha App shows that on December 6, 2021, Yuanjing Shengsheng (Beijing) Technology Co., Ltd. was established, with 100% shareholding by Hangzhou Ali Venture Capital Co., Ltd. with a registered capital of 10 million RMB. Some insiders of Ali revealed to the media that the company’s future business is related to the meta-universe.

In terms of trademark application, in September 2021, Alibaba Singapore Holdings Co., Ltd. applied for the registration of trademarks such as "Ali Yuan Universe" and "Taobao Yuan Universe". At present, the trademark status is pending substantive examination.

Regarding the Metauniverse, Essence Securities pointed out in its research report in December 2021 that Alibaba has a first-Mover advantage in the layout of the underlying infrastructure cloud computing in the Metauniverse. In addition, relying on rich e-commerce scenarios, Ali can pay attention to its progress in reappearing e-commerce and marketing scenarios in the meta-universe in the future.

Netease: To Promote the Full Link Exploration of Metauniverse

Netease said that the concept product of the meta-universe has landed.

In November, 2021, Ding Lei, founder and CEO of Netease, said at the company’s third quarter financial report meeting that the metauniverse is a very hot concept, but no one has touched the metauniverse at present. Netease is ready for the technologies and rules related to the meta-universe. "We believe that on the day when the meta-universe really comes, Netease has the ability to run quickly."

Ding Lei said that Netease has always attached great importance to R&D investment based on diversified products and users’ needs. After long-term technical accumulation, it has a world-leading technical reserve in the fields related to metauniverse such as VR, AR, artificial intelligence, engine, cloud games and blockchain, and is fully equipped with the technology and ability to explore and develop metauniverse.

He mentioned that Netease has already launched products such as Yaotai immersive activity system, virtual human, planet blockchain and other meta-universe concepts, and invested in a number of innovative companies in the field of virtual human to promote the full link exploration of the meta-universe from front-end research and development to terminal business scenarios. In the future, Netease will also deeply integrate its exploration experience, technological advantages and innovation models with real user needs and industrial needs, and continue to pay attention to and increase investment in research and development, so that the Metauniverse can truly move from concept to application and effectively create value for society.

On December 2nd, Netease Cloud Music landed on the Hong Kong Stock Exchange. In Netease Fuxi’s immersive activity system "Yaotai", Ding Lei’s "avatar" three people completed the "meta-universe" gong. Netease said that this is the world’s first "meta-universe" listing ceremony. The so-called three "Ding Lei", one is Ding Lei himself, who knocks gongs in an offline ceremony, and the other two are AI virtual people "Ding Lei", who are respectively portrayed as Ding Lei, aged 29 in 2000, and Ding Lei, aged 50 in 2021.

Netease’s layout in the meta-universe does not stop there.

On December 25, 2021, Netease signed a strategic cooperation agreement with the Sanya municipal government, and Netease will set up its Hainan headquarters in Sanya to build the Netease Meta-Universe Industrial Base project. In addition, the two sides will deepen cooperation in the fields of interactive entertainment, e-sports, music culture, e-commerce live broadcast and online education.

Tianyancha App shows that in October 2021, many Netease affiliated companies such as Hangzhou Netease Leihuo Technology Co., Ltd., Netease (Hangzhou) Network Co., Ltd. and Guangzhou Netease Computer System Co., Ltd. applied for registration of trademarks such as Netease Meta Universe, Leihuo Meta Universe and Fuxi Meta Universe, and the trademark status was awaiting substantive examination.

ByteDance: Acquisition+Self-research Layout Metauniverse

In August, 2021, Pico, a VR startup, issued an internal letter confirming that the company was acquired by ByteDance.

Open source securities believes that with the rise of the concept of "meta-universe", Internet industry giants and head game companies began to compete for opportunities. As an important part of ByteDance’s territory expansion, Pico will be merged into VR business line, integrating byte content resources and technical capabilities. ByteDance’s acquisition of Pico will have a great impact on the dormant domestic VR field.

Pico products acquired by ByteDance.

Essence Securities pointed out that Tencent and ByteDance are the two companies with the smoothest meta-cosmic logic in China. Under the guidance of "capital+flow" strategy, Tencent focuses on acquisition rather than natural innovation, so as to comprehensively lay out the meta-universe. ByteDance is more radical. In order to complement the "social" gene, he adopts the All In method of acquisition and self-research.

According to the research report, at present, in terms of hardware and operating system, ByteDance has acquired Pico to make up for the hardware shortcomings. In terms of the underlying architecture, Gankun, a developer of physical engine, is invested, and its youth UGC platform "Restart the World" is highly similar to "Roblox". Acquisition of end-to-end live broadcast solution provider Weijing Video, providing VR end-to-end live broadcast/on-demand solutions based on core technologies. In terms of content and scenes, today’s headlines, Tik Tok, Watermelon Video, Tik Tok, Faceu Sprout, Flying Book, Picture Worm and other product matrices cover more than 150 countries and regions around the world, and the traffic is global.

CCTV News:The eighth day of the twelfth lunar month is approaching. In Yangshan Town, Wuxi City, Jiangsu Province, every household is also busy, cooking Laba porridge, brewing rice wine and steaming dumplings to prepare for the upcoming Lunar New Year.

At the entrance of Yangshan Town, Wuxi, Jiangsu, every household has set up a cauldron to cook Laba porridge, in which glutinous rice, red beans, peanuts, lotus seeds, pine nuts, etc. are added, and the most special thing is that ribs are added, and finally salty Laba porridge is cooked.

In Jiangnan area, besides boiling Laba porridge, steaming dumplings, making rice cakes and making rice wine are all "reserved items" before the New Year. In the twelfth lunar month, every household in the village will choose the newly harvested glutinous rice or rice, invite the winemaker to the village, and turn the bumper harvest of the year into a cup of mellow wine on the table.

With the improvement of people’s living standards, the selection of raw materials for these traditional snacks is also more particular. However, no matter how it changes, Laba porridge always holds a good wish of looking forward to ample food and clothing in the coming year. The dumplings symbolize reunion, and the rice cake symbolizes step by step. The whole family will treat themselves to a year of hard work around steaming food and wait for the coming year with great expectation.

 

  Folding screen has become another innovative attempt of notebook computer terminal form.

    "After opening and closing, the screen is flat as a mirror, and the picture seems to flow with a three-dimensional effect. The virtual keyboard on the screen is smooth to touch, and it can be presented in different forms such as book, computer, flat and upright …" At the new display innovation exhibition of the 2022 World Display Industry Conference, the reporter’s eyes were attracted by the first 17.3-inch ultra-large folding OLED notebook product exhibited by BOE, which brought more shock than the folding screen mobile phone.

    Folding screen notebook computer is not only another milestone product in the field of flexible OLED display, but also another innovative attempt in the form of notebook computer terminal, which brings more interaction possibilities for office and entertainment. Since Lenovo launched its new products in 2020, and Lenovo updated its second-generation products and ASUS launched its new products in the second half of this year, the popularity of folding screen notebook computers has been rising. Whether this category that breaks the boundary of vision is a dazzling enterprise skill or a long-term layout with profound meaning is unknown, but the era of folding large-screen display is accelerating.

    Folding into the era of big screen

    In October 2020, Lenovo officially released the ThinkPad X1 Fold, the world’s first notebook computer with folding screen, which was quite epoch-making at that time when the folding screen mobile phone had not yet opened the market. The folding screen of this product is made up of five layers of screens stacked, and with the hinge design of folding shaft, it has passed the durability test of opening and closing for more than 30 thousand times.

    In October this year, Lenovo released a new ThinkPad X1 Fold 2022 product. Compared with the first generation product, the biggest change this time is the use of a drop-shaped structural hinge design. Through the movable inner and outer double-layer skeleton design, the shear stress generated by the cross section during folding is greatly offset, so that the screen can still be kept as flat as a mirror after repeated opening and closing. It also achieved "evolution" in the thickness of the fuselage, which was only 17.4mm thick after folding.

    However, the folding screen notebook computer product is not exclusive to Lenovo. Asustek also launched a folding screen notebook Zenbook 17 Fold on August 31 this year. From the product form, there is not much difference between Lenovo and Asustek’s folding screen. The main difference is the screen size, folding form, hinge and other details. Subsequently, ASUS released the Lingyao X Fold product at the autumn new product launch conference in September. The 17.3-inch flexible OLED screen can be bent from the middle to two 12.5-inch screens, and the 180 precision hinge design supports free hovering, which can realize 6 kinds of use forms. The fuselage is as light as about 1.5kg, and the thinnest part is about 8.7 mm. Plus the folding ability, it can be easily carried in a bag.

    At present, the price of the above products is about 10,000 to 20,000 yuan. It is reported that Dell, Hewlett-Packard and Samsung are also increasing research and development, and Apple is also paying attention to the research and development of 20-inch folding screen notebook computers, which proves that head manufacturers are optimistic about the folding screen notebook computer market.

    Canalys, a market research organization, told reporters that there are few participants in the market now, but the equipment available has proved to be reliable. Folding screens are expected to increase dramatically in the next few years. The main driving factors behind the development of such devices are that people tend to use larger screens, and people constantly switch tasks and roles during work and leisure. Folding screen laptops make people not have to switch back and forth between different tools.

    The development of folding morphology is relatively slow.

    Different from the problem of screen creases that people were most concerned about at first, notebook computer products have larger screen size, wider rotating shaft and larger bending radius in the folded state, and the technology is gradually mature, so the problem of screen creases is not the most obvious.

    The reporter learned that the 17.3-inch flexible OLED screen of ASUS Zenbook 17 Fold has a bending radius as low as 5mm, which ensures that the screen is light and thin, and makes the screen flat as a mirror in the unfolded state. The screen adopts a new generation of composite cover plate solution, which improves the mechanical properties of the screen, greatly improves the impact resistance of the screen while taking into account the size upgrade, and makes the durability get a breakthrough upgrade. At the same time, in terms of screen performance, the screen ratio is as high as 95.87%, which supports touch mode and is compatible with active pen function.

    Even though the technology of folding screen mobile phone has been polished, the folding screen technology used in notebook computers has taken a little detour, but the challenge of low yield and high cost still exists.

    Li Yaxuan, research director of IT Division of Sigma Intell, told reporters that the development of folding forms in notebook computers is still very slow, the market scale is very small, and the market penetration rate is only 0.02%. Looking forward to the future, folding screens will continue to develop in the medium-sized market, but it is estimated that by 2025, the penetration rate of folding screens in the notebook computer market will only reach 0.12%.

    It can be seen that although the main brands continue to lay out folding screen notebook computer products, folding screen products are still difficult to become an important development direction in the short to medium term, and most of them are concept products or limited products.

    Folding still has a long way to go.

    The reporter summarized the feelings of buyers and experiencers of folding screen notebook computers, and found that people agreed that folding screen design is indeed a path worth exploring, but there is still room for improvement in system stability and functional adaptation of different folding forms, and there is still a need to create bright spots in product volume, battery life, performance and portability.

    Canalys, a market research organization, believes that folding screen notebook computers need to go through a development process, such as the adaptation of unconventional screen keyboards, the design of new screen hinges, more mature customized new operating systems, multi-tasking functions, CPU and GPU performance, and longer battery life. In addition, how the traditional software and operating system match these devices in different usage modes, and whether the devices can be seamlessly switched between different modes.

    "Project Athena" is another major project for notebook evolution announced by Intel after "Ultrabook", which will guide a new round of changes in the notebook computer industry in the next few years, and the direction of changes is mainly reflected in six dimensions: immediate response, performance and responsiveness, artificial intelligence performance, battery life, connectivity and shape design.

    According to the industry, the "Athena Project" included folding screen laptops and began to manufacture chips specially designed for these devices. The reporter learned that Intel has recently introduced the Hybrid Lakefield processor suitable for folding screen notebook computers. By stacking memory, CPU and graphics chips with each other, these chips are provided in smaller packages, so that manufacturers can design equipment with smaller and more interesting shapes.

    In addition, Microsoft is developing its Windows 10X operating system to run seamlessly on dual-screen computers and folding-screen laptops.

    Chen Shuxin, assistant research director of IDC China, told reporters that in the short term, the use scenarios and corresponding crowds of folding screen notebook computers are still relatively few, and the price is relatively high, which is still in the testing stage, but it can give consideration to portability and large screen, and there is still a certain development prospect in the future, mainly relying on the exploration of future use scenarios, the price can be lowered, the interaction of folding screens and software problems, and there is still a long way to go. (Reporter Lu Mengqi)

　　On September 21st, 2022 JD.COM Household Appliances Partner Conference was held in Beijing with the theme of "Reaching for the Best and Warming the Peer". Jiang Feng, executive director of China Household Electrical Appliances Association, attended the conference and delivered a speech. The heads of many household electrical appliances enterprises and Zhihu and Xiaohongshu content platforms from all over the country came to the conference site to explore the growth code of "new household appliances" era with JD.COM household appliances, so as to seek the power of high-quality and sustainable growth of the household electrical appliances market.

　　Although the objective environment in recent years has made the home appliance industry encounter some changes and challenges, with the favorable national policies and the joint efforts of all parties in the industry, the home appliance market still contains huge opportunities and development space. For example, when the market was full of "uncertainty", JD.COM’s household appliances rose against the market, not only in JD.COM 618 and other nodes and partners, but also in the depressed market environment in the first half of the year, 187 core brands still achieved double-digit growth in JD.COM. It is this "deterministic" growth force that has strengthened the determination of JD.COM home appliances and many partners to forge ahead, and also opened up a new path for the home appliance industry to explore and discover the incremental field.

　　Join hands to create a new path of sustainable and benign growth. JD.COM household appliances adhere to "long-term doctrine"

　　Under the pressure of the stock market in recent years, people in the home appliance industry are trying their best to find a breakthrough. Faced with this dilemma, at the meeting, Fan Xie, vice president of JD.COM Group and president of Household Appliances Division, introduced the strategic upgrade and planning layout of household appliances in JD.COM in 2022, and proposed that JD.COM Household Appliances would adhere to the "long-term doctrine", firm its strategic direction in product innovation, omni-channel integration, ecological synergy and other dimensions, and constantly build a path of benign sustainable growth and structural growth to help partners and the whole industry grow healthily.

　　On the product side, as early as 2021, JD.COM Household Appliances put forward a new promotion strategy represented by the "Super Revitalization Plan". Through the joint efforts of JD.COM household appliances and manufacturers to create new products from five aspects: product selection, mind, grass planting, launch and marketing, brands such as Sony, Philips, casarte, Xiaomi, Huawei, Boss, Cobos and Panasonic have achieved good results in JD.COM household appliances, which are effective. The phased achievements made in pushing the new strategy over the past year have also confirmed the future of the industry. Nowadays, in order to upgrade the market structure and give consumers a better experience, JD.COM Household Appliances will continue to deepen the strategy of pushing new products and trend categories together with manufacturers to help the growth of high-end and high-quality products. By working with the brand to improve the new product launch management system and jointly build the trend category product life cycle management system, the two parties will work together to realize the product launch, and the new product will explode.

　　On the omni-channel side, 15,000 JD.COM home appliance stores are still an important starting point for manufacturers to reach the sinking market. This year, JD.COM Household Appliances Store will further expand its channel layout by creating new stores such as smart kitchen stores and county landmark experience stores, and realize the diversification from fast coverage to store opening. In terms of goods, while meeting the demand for cost-effective products, we will increase the launch of new products and trend products to enrich the types of household appliances in the sinking market and optimize the consumer experience. In addition, online and offline digital operation guidance is supplemented for stores, which can help shopkeepers improve their retail capacity and product structure and gain longer-term growth.

　　In terms of ecological co-construction, we adhere to an open attitude and seek win-win results in many ways. JD.COM Home Appliances will vigorously develop O2O stores, realize online transactions, and perform offline immediately to meet the needs of users’ home appliances in the same city; Deep integration with home improvement companies through various cooperation methods to build a one-stop service platform for home improvement/home/home appliances for consumers; Complement each other’s advantages with core regional chains in commodity sales, supply chain upstream and downstream, and localized services, and jointly improve user-oriented retail and service capabilities; Open up the content platform, lay the grass content through mainstream media and high-quality talents, and convey the mind of "new home appliances" through multiple channels, so that the pursuit of new home appliances has become a trend.

　　In addition, JD.COM Household Appliances will continue to deepen its platform experience, supply chain efficiency and user operation. Among them, the joint brand continues to make efforts in the field of C2M customization of Jingpin household appliances, linking industry and consumption through data and technology, improving the efficiency of the supply chain, and starting from efficiently meeting the individual needs of different consumer groups, creating products and services and creating new commercial value. At the same time, increase the cross-category operation of subdivided people and scenes, and drive one-stop consumption of home appliances and related scene products. On the other hand, in the specialized organization, the collection, sales and control are separated, covering multi-terminal and multi-scenarios, realizing specialized division of labor and refined operation, and focusing on the classification of the field, realizing the accurate matching of people and goods yards.

　　At the same time, JD.COM Household Appliances Association will make great efforts to promote the process of "digital entity integration", use digital technology to further promote the development of online and offline integration, realize a virtuous circle of offline physical store users going up and online virtual store traffic going down, and bring users a better experience with digital and visual full-link services. In the face of the trend of "integration of home appliances and home improvement", JD.COM Home Appliances will also innovate to build a designer system in JD.COM, build a smart family life platform with "home" as the scene, integrate eight family spaces in the user field, and integrate all categories of home appliances to upgrade online and offline shopping links.

　　With regard to the focus of JD.COM’s home appliances in the future, Fan Xie said that he would work together with industry partners to build core competence around five major work priorities, namely, product innovation, Beijing-quality home appliances, sinking market coverage, front-loading market of line 1-3, and service and experience upgrade. In the future, we will stick to "long-term doctrine" and strive to achieve high-quality and sustainable growth in the home appliance market. On the basis of the first growth curve of retail track, JD.COM household appliances will also open up more tracks with integrated supply chain solutions, promote the multi-dimensional accelerated development of household appliances industry, and join hands with partners to grow and find new tracks for development.

　　The content matrix detonated the "Supernova Alliance" plan to make "new home appliances" fire.

　　With the migration of the main consumer from the post-80s to the post-90s and then to the post-00s, the Z-generation users, as Internet aborigines, are used to learning new things, discovering new demands and sharing new ideas in Internet information. In the face of new products, good product content is a big reason to stimulate their enthusiasm for consumption. For home appliances, consumers should see with their own eyes how product innovation can change their lives and realize that "the original home appliances can still be like this", so that they will buy new products for more value factors.

　　In response to this phenomenon, Zheng Xiaodan, the head of JD.COM’s retail 3C home appliance business group and content marketing, introduced the content development plan of JD.COM home appliances, and announced the launch of the "Supernova Alliance" plan at the partner conference. The plan covers three core strategies: diversified talent alliance, upgrade of marketing IP position and refined operation of global users. On the one hand, through the expansion of data-driven diversified talent alliance, the content marketing efficiency and product-effect conversion effect of customers in the social domain will be improved. On the other hand, the "original home appliances can still do this" marketing IP position is upgraded, and the whole media and brands are linked to launch global content, and the matrix of people who adapt to home appliances is continuously tapped to create new home appliance marketing alliances and strengthen user connections. So that consumers can deeply understand that "new home appliances" bring "new life" and reach an effective cycle of content-driven consumption.

　　The content creation of the "Supernova Alliance" plan will make powerful brands and products more "explosive", so that emerging home appliances with new technologies and new values and new experiences and services can be quickly recognized and popularized by consumers. While rejuvenating people’s better life with new home appliances, it also finds new points for the home appliance market, which drives all parties in the industry to promote the upgrading of industrial structure.

　　Under the wave of industrial digitalization, the omni-channel integration and development of the home appliance industry has become an inevitable trend. Various offline emerging stores are constantly bringing consumers multiple shopping experiences and further activating the vitality of market rejuvenation and growth. At the meeting, Yu Kun, CEO of JD.COM Wuxing Electric Appliance Group, shared the omni-channel development strategy of Wuxing Electric Appliance, saying that it will take JD.COM MALL, JD.COM Super Experience Store, JD.COM City Flagship Store and other store formats as the core, and fully integrate into the omni-channel section of 3C household appliances in JD.COM, so as to realize the comprehensive opening of online and offline freight yards. At the same time, through field co-construction, marketing co-construction and service co-construction, JD.COM MALL, JD.COM Super Experience Store, JD.COM City Flagship Store and Wanzhentong will also accelerate their development, and join hands with partners to achieve omni-channel co-frequency resonance, seek common growth and win-win together.

　　For the upcoming JD.COM 11.11, Yang Chan, general manager of JD.COM 3C Household Appliances Business Group and Household Appliances Marketing Department, announced the strategy and play of JD.COM Household Appliances 11.11 at the conference site. This year, JD.COM Household Appliances 11.11 will continue the "8: 00 p.m." game created by nodes such as JD.COM 11.11 last year and JD.COM 618 this year, and ignite consumption at 8: 00 p.m., giving users a quality experience of staying up late and continuously deepening consumers’ mental cognition. In addition, it mainly focuses on three dimensions: first, the structure, focusing on breaking through new products and trend categories in goods, and fully preparing goods with good cost performance to optimize the market structure while meeting the upgrading needs of consumers. The second is rights and interests. The core breaks through the focus of rights and interests and simplifies the complicated promotion. Third, users, through accurate content access and brand co-construction, give users at all levels of the country a better shopping experience. In this JD.COM Household Appliances 11.11, we have joined many partners to open the incremental field of "quality consumption" household appliances with "simple and practical" 11.11.

　　At this conference, as the best partner of home appliance brand, JD.COM Home Appliances not only discussed the future development opportunities of the industry with the brand, but also commended the excellent partners. For hundreds of brand partners, such as Haier, Hisense, Midea, TCL, Siemens, Konka and Fangtai, we awarded the Best User Experience Award, the Best Supply Chain Efficiency Award, the Best User Mind Award, the Eco-Partner, the Annual Rising Star Store, the Annual Gold Medal Store Award, the National Top Ten Store Award, the S New Product Award, the Most Growing Brand Award and so on.

　　In the future, JD.COM Household Electrical Appliances Association has been working hand in hand with partners in the whole industry for new development and warmth, and will create higher achievements on the road of promoting the sustainable growth of the household electrical appliance industry.

Article 19 of China’s Patent Law stipulates: "Foreigners, foreign enterprises or other foreign organizations that have no habitual residence or business office in China shall entrust a legally established patent agency to apply for patents and handle other patent affairs in China. If a unit or individual in China applies for a patent and handles other patent affairs in China, it may entrust a patent agency established according to law to handle it. " Units or individuals in mainland China who apply for patents and handle other patent affairs in China may entrust a patent agency to handle them, or the applicant may handle them himself. If a foreigner, foreign enterprise or other foreign organization that has no habitual residence or business office in mainland China applies for a patent and handles other patent affairs in Chinese mainland, or applies for a patent and handles other patent affairs jointly with an applicant in mainland China as the first-named applicant, it shall entrust a patent agency to handle it; Applicants from Hongkong, Macau and Taiwan Province who have no habitual residence or business office in mainland China file patent applications and handle other patent affairs with the Patent Office, or apply for patents and handle other patent affairs jointly with applicants from mainland China as the first-named applicant, they shall entrust a patent agency to handle them.

　　Ningbo, located in the southeast coast of China, is the second largest city in Zhejiang Province. As the economic center of the south wing of the Yangtze River Delta, it seized the development opportunity of manufacturing industry after the reform and opening up, and gave birth to eight billion-level industries such as automobile manufacturing, textile and clothing, and household appliances, and cultivated a large number of well-known enterprises such as Youngor, Fangtai, Bull, Deli and Oaks. In 2018, the number of patents granted in Ningbo reached 44,777, with 228,000 valid registered trademarks, and its GDP exceeded one trillion yuan, making it a veritable economic powerhouse supported by the manufacturing industry.

　　After the total economic output exceeds 1 trillion yuan, where is the next increment of 1 trillion yuan in Ningbo?

　　"The construction of intellectual property operation service system plays an obvious role in promoting innovation. It is an important support for intellectual property to help scientific and technological innovation and high-quality economic development in the future, and it is an important force to promote the transformation of Ningbo industry from manufacturing to creation." At the 10th annual meeting of China Intellectual Property held this year, Shen Min, vice mayor of Ningbo, answered this question. He said that as an important part of intellectual property work, the importance of intellectual property operation to scientific and technological innovation and even economic development will become more and more prominent.

　　Nowadays, under the background of the transformation of old and new kinetic energy, Ningbo will help realize innovation-driven development and promote the advancement of high-tech industries with the operation of intellectual property rights. The goal is to build a national first-class highland for innovation and entrepreneurship of private economy and take the lead in building a leading national innovation city. Strive to reach 3.4% of the city’s R&D investment in regional GDP by 2022, with more than 50,000 effective invention patents, and the added value of high-tech industries accounting for 50% of the industrial added value.

　　Government-led service platform

　　After being identified as a key city for the construction of intellectual property operation service system in 2017, Ningbo formulated and issued the Implementation Plan for the Construction of Intellectual Property Operation Service System in Ningbo (hereinafter referred to as the Plan). The "Proposal" proposes to speed up the construction of a "1+6+N" intellectual property operation service system with Ningbo public service platform for intellectual property operation as the carrier, comprehensive professional operating institutions as the main body, and related supporting services such as finance, law and evaluation as the support, coordinate and promote the deep integration of intellectual property rights and economic and social development, and give full play to the important role of intellectual property rights in promoting urban innovation and development.

　　The so-called "1" refers to the public service platform for intellectual property operation in Ningbo. The platform integrates the existing resources such as National Patent Technology (Ningbo) Exhibition and Trading Center and Tianyisheng Water Network, aiming at creating an industry-oriented public service platform that combines commonweal and marketization. At present, the platform contains nearly 1.2 conditional patent data and about 46.2 million trademark data from 23 countries, and integrates tools such as retrieval system, patent value evaluation system and information management platform. On the platform, users can find relevant institutions that provide intellectual property services, equity investment and financing, and insurance services, or submit online requests for handling or mediating patent infringement disputes to Ningbo Intellectual Property Office.

　　It is worth mentioning that in addition to providing special services such as training courses, the platform also customized more than 100 industrial patent characteristic databases around Ningbo’s "246" key development industries. Taking the automobile industry, the largest industry in Ningbo, as an example, the intellectual property operation service focuses on key sub-sectors such as new energy vehicles, intelligent networked vehicles, and key automobile parts, and establishes a database of Chinese and foreign patent characteristics in the automobile industry, and customizes the database of enterprise patent characteristics for many enterprises according to their individual needs.

　　It is understood that in order to support the implementation of the Plan, Ningbo has also issued supporting policies such as the Pilot Implementation Plan for Regional Distribution of Intellectual Property Rights in Ningbo, the Thirteenth Five-Year Plan for Scientific and Technological Innovation in Ningbo, and the Thirteenth Five-Year Development Plan for Intellectual Property Rights (Patents) in Ningbo, focusing on innovation, industry and talents, and organized research on related major topics such as Countermeasures for Cultivating High-value Patent Portfolio.

　　Focusing on the overall development of the industry, Ningbo continued to promote the regional distribution of intellectual property rights. Based on its own industrial base and the reality of economic development, Ningbo has set up a research team with the participation of more than 20 units, including operating institutions, scientific research institutes, universities and enterprises. Facing industrial clusters and innovative subjects, it has carried out investigations on R&D funds, patent creation, application and protection, grasped the layout of intellectual property innovation resources, made clear the direction and orientation of Ningbo’s industrial development by comparing the layout of international and domestic intellectual property innovation resources, and compiled an intellectual property-oriented catalogue for regional industrial development.

　　Market orientation promotes the transformation of application

　　One end of intellectual property is connected with innovation, and the other end is connected with the market. It is the meaning of building an intellectual property operation service system to turn sleeping patents into realistic kinetic energy for enterprise development.

　　Ningbo Institute of Materials Technology and Engineering, Chinese Academy of Sciences (hereinafter referred to as Ningbo Institute of Materials) has established the principle of "achievements should land, land and result" since its establishment, aiming to explore a new way of industrialization of scientific and technological achievements and serve the transformation and development of regional economy. In recent years, Ningbo Materials Institute has licensed, transferred or set up a company in the form of patent technology package to promote technology industrialization, realizing the industrialization of 45 major scientific and technological achievements such as diamond, soybean gum and graphene. By the end of 2018, Ningbo Materials Institute had transferred or licensed 412 patents, and the transfer and transformation of scientific and technological achievements drove investment of more than 2 billion yuan, including 32 scientific and technological projects settled in Ningbo.

　　For example, Ningbo Zhongke Bipras New Materials Technology Co., Ltd. is an enterprise founded by researchers of Ningbo Institute of Materials. In the form of three patent technology packages, Ningbo Materials Institute cooperated with external investment companies to invest in this enterprise by means of intangible assets, and devoted itself to promoting the industrialization of new energy-saving nanocrystalline materials. At present, the enterprise has built a constant pressure automatic belt production line with an annual output of 100 tons. In 2018, Bipras completed the A round of financing, and the market value premium of the company reached 6 times.

　　In addition to the spontaneous attempts made by innovators in the transfer and transformation of scientific and technological achievements, it has become normal to promote the use and transformation of intellectual property rights by means of government guidance and social follow-up during the construction of Ningbo’s intellectual property operation system. Ningbo Municipal Government invested and set up Ningbo Angel Investment Guidance Fund with a scale of 300 million yuan, and encouraged angel investment institutions (people) to invest in innovative start-ups with development potential through follow-up investment and phased equity participation. At present, the fund has invested 238 projects with the first phase of 200 million yuan, guiding a total of 2.632 billion yuan of social capital into start-ups, with a financial capital magnification of 12.3 times; 51 projects were withdrawn, 43 million yuan was recovered and 11 million yuan was earned.

　　Not only that, in order to make patents further help the development of enterprises, in 2018, the Measures for the Administration of Ningbo Intellectual Property Pledge Financing Risk Pool Fund (Provisional) was officially issued, and the first phase of intellectual property pledge financing risk pool fund with a scale of 30 million yuan was established. Ningbo Angel Investment Guidance Fund Co., Ltd. established Ningbo Tianjin Venture Service Co., Ltd. (hereinafter referred to as Tianjin) as a pledge institution, which is responsible for the daily management and operation of risk pool funds and helps enterprises obtain bank credit. Up to now, Tianjin Company has established sub-risk pools for intellectual property pledge financing with Hangzhou Bank, China Bank, Bank of Ningbo, Industrial Bank and Huaxia Bank, and each sub-risk pool has signed 9 financing projects with a credit amount of 14.5 million yuan and accumulated loans of 7.5 million yuan.

　　Established in 2015, Ningbo Pintai Optoelectronic Technology Co., Ltd. (hereinafter referred to as Pintai) mainly develops and produces 3D digital dental diagnosis and treatment equipment products. In order to speed up the marketization process of its products, in July 2019, Pintai pledged eight core invention patents and obtained a loan of 2 million yuan from Ningbo Intellectual Property Pledge Financing Risk Pool to supplement the working capital of enterprises. In September of the same year, Pintai signed an intentional purchase contract with Brazilian buyers for 5,000 sets of products and began to produce the first batch of products. It is understood that the company’s products have received favorable feedback from relevant customers, and the initial cooperation intention is gradually ready to land. In 2020, the sales are expected to reach 10 million yuan and the net profit is about 1 million yuan.

　　Integrating resources and exploring high-quality patents

　　Zheng Jian, deputy director of Ningbo Intellectual Property Office, said at the "Training Course on High-value Patent Cultivation from Patent Invalidation Cases" held in Ningbo in 2018 that high-value patent cultivation is the core of the intellectual property operation system. Enterprises should pay attention to the integration of existing internal and external resources, and promote high-value products, high-value industries and high-value markets through high-value patents. It is necessary to promote the transformation and upgrading of Ningbo enterprises with the cultivation and application of high-value patent portfolio, and form a number of industries with international influence.

　　The "6" in the "1+6+N" intellectual property operation service system refers to the establishment of more than six operating institutions in Ningbo intellectual property operation public service platform, providing services such as high-value patent cultivation, patent navigation, analysis and early warning. In the construction of operation system, Ningbo focused on the major science and technology project of "Science and Technology Innovation 2025", carried out research and development of key and common technologies in eight key industries such as new energy vehicles and advanced materials, cultivated a number of high-value patent portfolios, and provided financial support for eight operating institutions and several enterprises.

　　"The ultimate goal of promoting intellectual property operation in Ningbo is to make patent operation operate in a market-oriented way, so that enterprises with patent operation needs can tap the real demand and form their own cycle." Ningbo Yongzhi Patent Agency Co., Ltd. (hereinafter referred to as Yongzhi) is one of the eight operating agencies, and it is also a national intellectual property service brand cultivation institution. Its head Li Yingchun told reporters that Yongzhi cooperated with Meikang Biotechnology Co., Ltd. (hereinafter referred to as Meikang Bio) which produces in vitro diagnostic reagents and other products to cultivate high-value patents, and the agency intervened in the enterprise scientific research project establishment stage in advance to provide technical guidance for enterprises from the aspects of technical evasion and patent layout. After Meikang Bio tasted the sweetness, it also took the initiative to contact Yongzhi to provide operational services in the newly entered field of smart toilet R&D and manufacturing.

　　Another Ningbo enterprise intends to enter the new market. Yongzhi spent nearly half a year to help the enterprise understand the technical situation and technical loopholes of competitors in the same industry from the perspective of patents, find out the technical gaps in the industry, sort out the technical routes, and introduce an industrial design company to carry out patent planning together, and finally submitted 121 invention patents and utility model patent applications. "Every technology is a patent application submitted from the perspective of solving practical problems in combination with the actual situation of the enterprise." Li Yingchun introduced that after the completion of this cooperation, the enterprise and Yongzhi renewed the intellectual property service agreement for two consecutive years.

　　Ningbo Institute of Materials is also one of the eight intellectual property operators. The research team of the institute has continuously written the patent analysis reports of graphene technology in 2015, 2017 and 2019. On the basis of the above patent analysis and evaluation, Ningbo Materials Institute has laid out more than 200 related patents in the middle and lower reaches of the industrial chain around graphene powder and thin film preparation technology, and established three enterprises in the form of patent shareholding and patent license. The Institute was also approved to establish Zhejiang Graphene Innovation Center, focusing on the research and development, supply, transfer and diffusion and first commercialization of graphene industry technology.

　　Ningbo Shunyu Optoelectronic Information Co., Ltd. (hereinafter referred to as Shunyu Optoelectronic) is a company that develops and produces mobile phone camera modules and other products, and has many customers such as Huawei, Samsung and Xiaomi. The manufacturing and calibration methods for high-pixel camera modules have always been the focus of the company’s technology research and development, and Shunyu Optoelectronics has 20 invention patents in this field. Wang Bo, head of the company’s intellectual property department, told reporters that with the increase in the saturation of the mobile phone market in recent years, the overall growth space is decreasing, and the competitive pressure in the module industry is increasing. Shunyu Optoelectronics took the initiative to pay close attention to the development trend of the industry, the state of prior technology and the research and development direction of competitors, and carried out new project research and development, hoping to develop camera modules that better meet the needs of mobile phone manufacturers and consumers.

　　In the process of building an intellectual property operation service system in Ningbo, Shunyu Optoelectronics and the intellectual property operation organization declared a high-value patent cultivation project, focusing on the second generation technology of chip-level molding and packaging, lens miniaturization, optical multi-degree-of-freedom precision assembly and other unique technologies and processes of Shunyu Optoelectronics. Around these technologies, Shunyu Optoelectronics has made a layout and formed a high-value patent portfolio. "Through the implementation of the patent application portfolio and layout strategy, the accuracy and effectiveness of patent mining have been improved, the patent portfolio value of enterprises has been increased, and the number advantage of patent applications has been gradually reflected in the quality advantage of patent layout." Wang Bo said.

　　"Sometimes, when a new thing appears and many people are on the sidelines, pushing it out may be like a snowball, forming a momentum. We began to explore the operation of intellectual property rights spontaneously in 2012, and now we gradually feel that the time is ripe. Although it can’t be said that it is handy, it has slowly entered a state. " Li Yingchun said that with the promotion of the government, Ningbo’s intellectual property operation service has formed a good social atmosphere in recent years. While patent agencies are marching into high-end operation services, it is also conducive to enterprises to further use patents to enhance their competitiveness. He introduced that at present, more than 40 enterprises have taken the initiative to seek intellectual property operation services from Yongzhi.

　　Multi-party cooperation to build a protection system

　　The effective functioning of intellectual property rights can not be separated from Ningbo’s great efforts in intellectual property protection. In recent years, Ningbo Intellectual Property Court was established in Ningbo Intermediate People’s Court, China (Ningbo) Intellectual Property Protection Center was put into operation, and China (Ningbo) Intellectual Property Rights Protection Assistance Center was approved as the "first batch of capacity-building intellectual property arbitration and mediation institutions" in China National Intellectual Property Administration. In 2018, a total of 1,614 patent dispute cases were filed in Ningbo, a year-on-year increase of 4.7%; Ningbo Intellectual Property Court accepted 2188 intellectual property cases and concluded 1598 cases. In 2018, the third-party platform for comprehensive application and protection of intellectual property rights in Ningbo successfully mediated 427 cases, with a mediation success rate of 67.8%. More than 70% of disputes can be mediated within one month.

　　"In order to further strengthen intellectual property protection, we have also made some attempts in intellectual property insurance." According to the relevant person in charge of Ningbo Intellectual Property Office, Ningbo started the patent insurance subsidy project application last year, and organized a patent insurance bank-enterprise matchmaking meeting in January this year. In 2018, 250 high-tech enterprises in Yinzhou District of Ningbo insured patent execution insurance and patent infringement liability insurance, and 1817 domestic invention patents and 108 foreign invention patents were included in the insurance scope. In addition, China’s first trademark exclusive right insurance project landed in Ningbo, and has successfully underwritten 19 enterprises including Bull, Deli and Oaks, involving 1,364 trademarks, with a total guarantee amount of 7.3 million yuan, 9 cases of rights protection assistance and infringement compensation, and 3 cases of compensation have been completed.

　　In March 2018, China (Ningbo) Intellectual Property Rights Protection Assistance Center took the lead, and jointly established the Ningbo Foreign Intellectual Property Alliance with 18 units including Ningbo University, Haitian Group and Oaks Group to help enterprises develop patent distribution at home and abroad and actively respond to intellectual property disputes at home and abroad. In order to support the creation, application, management and protection of intellectual property rights in Ningbo, the following month, Ningbo Intellectual Property Institute was unveiled in Zhejiang Wanli University, aiming at cultivating a group of compound talents with "science, engineering and law", building an intellectual property innovation practice base and providing services such as diagnosis of intellectual property problems, countermeasures for intellectual property protection and analysis of brand and trademark protection.

　　"All intellectual property operations in Ningbo are closely combined with the actual needs of enterprises, and the work foundation of research institutes and operating institutions and the development of industries are promoted. Therefore, our intellectual property operation service system construction has achieved certain results, and it has received positive responses from enterprises in terms of cultivating high-value patents; The pledge work is also progressing smoothly. At present, the loan financing pledged only by patents has reached 30 million yuan; In addition, we constantly adjust and optimize the public service platform according to the feedback from enterprises, and strive to launch all services by the end of 2020. " The relevant person in charge of Ningbo Intellectual Property Office said that in the next five years, Ningbo will continue to solidly promote intellectual property work, strive to create a strong national intellectual property city, and further use intellectual property rights to promote industrial transformation and upgrading and help high-quality economic development. (Intern reporter Zou Biying of Intellectual Property News)

　　Xinhua News Agency, Shanghai, December 14th Question: In 2016, these economic hot words are closely related to you and me.

　　Xinhua News Agency reporters He Xinrong and Sang Tong

　　The coming year of 2016 is a crucial year for China to promote supply-side structural reform, and it is also a year of changing global financial markets. From the reduction of social security rate at the beginning of the year, the dispute over Vanke’s equity in the middle of the year, to the fluctuation of RMB exchange rate. These economic hot words are closely related to your life and mine.

　　Hot word one: "Slow down and stabilize"

　　To describe this year’s macro-economy in one sentence, the most appropriate one is undoubtedly "slowing down and stabilizing". China’s GDP growth rate remained at 6.7% in the first three quarters, and the PMI index in November rose to the highest point in two years, showing the trend of "stabilizing and improving" in China.

　　Macroeconomic figures seem to be far away from our lives, but in fact, their influence is everywhere. Benefiting from the economic stabilization, China created 10.67 million new jobs in the first three quarters, fulfilling the expected target for the whole year ahead of schedule. In September, the urban unemployment rate was lower than 5% for the first time in nearly three years.

　　Hot word 2: tax reduction and fee reduction "combination boxing"

　　Since the beginning of this year, Beijing, Shanghai, Guangdong, Zhejiang and other places have successively reduced social security rates, and it is estimated that the burden will be reduced by more than 100 billion yuan for enterprises nationwide. Since May this year, four industries, including real estate and finance, have been included in the "camp reform" pilot, making the tax reduction this year more than 470 billion yuan.

　　The "combination boxing" effect of tax reduction and fee reduction is gradually appearing in the financial statements of enterprises. In the first 10 months of this year, the profits of China’s industrial enterprises increased by 8.6% year-on-year, and the growth rate reached a new high since August 2014. The so-called "big rivers are full of water and small rivers", only when corporate profits improve can employees’ pockets swell and consumption flourish, forming a positive cycle of economic operation.

　　Hot word 3: "Iron fist to capacity"

　　By the end of October this year, the steel industry had completed the capacity reduction target of 45 million tons ahead of schedule, and the annual target of 250 million tons of coal is also expected to be completed ahead of schedule. As the central task of supply-side structural reform, this year’s de-capacity work is drastic.

　　De-capacity is related to the progress of economic restructuring and the rice bowls of millions of families. On the one hand, the government solves the problem of employee placement by introducing a flexible "supporting policy" and taking measures such as internal placement and job transfer. On the other hand, the growth of the new economy, including the sharing economy, provides a way out for the transformation of employees, and also provides a certain cushion for de-capacity. Only when all sectors of society act together can we reduce the pain of de-capacity.

　　Hot word 4: "new regulations" for online car.

　　With the introduction of new regulations on network car by the Ministry of Communications, Beijing, Shanghai and other places have successively published drafts of local rules for comments. From household registration to vehicle types, the conditions are strict and the threshold is high, which has aroused great concern in society.

　　With the introduction of new regulations and rules, the price of online car in some cities has increased by about 20%, which is almost the same as that of taxis. This means that the online car market will gradually shift from price competition to service competition. At the same time, it also tells us that urban travel mainly depends on public transportation. More bus lanes and denser rail transit networks are the key to solving the travel difficulties.

　　Hot Word 5: Standardize the development of Internet finance

　　This year’s government work report proposes to "standardize the development of Internet finance".

　　In the case of "standardization", the regulatory authorities have carried out special rectification for Internet finance. On the basis of preliminary investigation, the clean-up and rectification of internet financial risks has begun. In the future, those acts of illegal fund-raising in the name of financial innovation will face the blade of the sword of supervision.

　　Hot word 6: "Vanke equity dispute"

　　On the surface, the dispute over Vanke’s equity in the middle of this year is a conflict of interest between the major shareholder and the management team. In fact, the governance of listed companies, the protection of the interests of small and medium-sized shareholders and the source of leveraged funds are the deep-seated problems behind the incident. So that at the end of the year, the regulatory authorities rarely shouted at the placard behavior, which attracted the attention of all parties.

　　At present, the number of A-share listed companies has exceeded 3,000. It not only formed a multi-level market of main board, small and medium-sized board and growth enterprise market, but also completed the historic leap of opening Shanghai-Hong Kong Stock Connect and Shenzhen-Hong Kong Stock Connect. However, the "Vanke incident" shows that there is still a gap between A shares and mature markets. On the road of marketization, rule of law and internationalization, the capital market has a long way to go.

　　Hot word seven: RMB "into the basket"

　　Since October 1st this year, the RMB has been formally included in the SDR (Special Drawing Rights) currency basket, becoming one of the official reserve currencies of the International Monetary Fund, taking a solid step on the road to internationalization.

　　With the improvement of the international status of RMB, more and more countries will recognize RMB and be willing to accept RMB, which will make it more convenient for ordinary people to travel and shop abroad, save the trouble of exchanging foreign exchange and greatly reduce the exchange cost.

　　Although the exchange rate of RMB against the US dollar depreciated by 1.69% in November, the exchange rate of RMB against a basket of currencies continued to appreciate slightly. Investors don’t have to worry too much about RMB depreciation, and residents don’t have to panic about foreign exchange.

　　Hot word eight: commodity "roller coaster"

　　In the first half of the year, steel prices "skyrocketed", and in the second half of the year, coal coke "relayed", and some commodities in the black industrial chain rose by more than 100% this year. Just as investors were chasing up, the "Double Eleven" night market plunged overnight, and 40% of many people’s profits disappeared within an hour.

　　The ups and downs of commodity markets not only affect investors’ income, but also affect economic stability and people’s livelihood security. In particular, acts such as "frying garlic" are ready to move in the near future, and agricultural products may become the focus of the commodity market next year. It is necessary for the regulatory authorities to take timely measures to investigate and deal with price violations such as collusion and bid-up.

　　Hot word nine: the regulation and upgrading of the property market

　　Increase the down payment ratio and prohibit buying the third house … … Following the launch of a new round of property market regulation in more than 20 hot cities at the end of September, the "upgraded version" of the new property market policy has been launched again in many places recently.

　　"Study and establish a long-term mechanism for the stable and healthy development of real estate in line with national conditions and market rules", and the recent Politburo meeting of the Chinese Communist Party sent a clear signal. While curbing the asset bubble, China will make comprehensive efforts in various aspects in the future to guide the property market to stabilize expectations.

　　Hot Word 10: "Top Design" of Property Rights Protection

　　Near the end of the year, the Opinions of the Central Committee of the Communist Party of China and the State Council on Perfecting the Property Rights Protection System and Protecting Property Rights according to Law was officially published, which was the first time that a top-level design document for property rights protection was issued in the name of the central government.

　　Legal arrangements for the equal protection of public and private property rights and the renewal of research on residential land use rights … … As the saying goes, "those who have constant production have perseverance", only when public expectations are stable and social confidence is enhanced can the long-term healthy development of China’s economy be guaranteed.