On the 25th of this month, Tik Tok, Didi, and Zhenledao jointly created a boutique miniseries "Dream on! Jingjing officially ushered in the end. As the first boutique miniseries produced by Tik Tok, Dream on! Jingjing was immediately sought after by users all over the network after it was launched. After only 48 hours of broadcasting, the number of related topics was over 100 million. By the end of the series, the number of main topics was 720 million, the number of feature films was over 110 million, and the total number of official shakes was over 290 million, making it the first phenomenon-level miniseries this year.

With the rise of online content and the popularity of users’ fragmented drama-chasing mode, since last year, various platforms have laid out mini-short drama tracks, and Tik Tok even called mini-short drama "tomorrow’s drama series". This time, with the help of "Dream! Jingjing’s entry into the mini-short drama market is not only a reflection of Tik Tok’s initiative to adapt to the needs of Internet users as a short video platform, but also an inevitable requirement for Tik Tok to move closer to upstream production from the middle and lower reaches after establishing a perfect entertainment marketing ecology. With "Dream on! Jingjing, Tik Tok will also launch 30+ S-class boutique miniseries this year to promote the development of the entire miniseries market with high-quality content.

"Dream on! Jingjing ended in high heat.

In the picture, Jingjing, who was dumped by her ex-boyfriend, is moping alone. At this time, the voice of live delivery in Li Jiaqi came from the mobile phone: this blind box of love can make lovelorn girls get an unprecedented love experience … This is Tik Tok’s online miniseries "Dream on! The first episode of Jingjing begins. As the first all-star love hilarious cross-screen miniseries in China, "Dream on! The popularity of Jingjing has soared since its launch, among which 20 male actors of # Jin Jing’s new drama once rose to the first place in the hot search list of Weibo. In Tik Tok Station, 19 topics accumulated on the hot list during the broadcast of the series, with a total of 24 days on the list. Among them, the challenge of boyfriend’s cross-dressing in # Gufeng Blind Box was linked with Chu Qi and many other top experts, and the number of topics played was as high as 2500w W.

In Dream on! After the close of Jingjing, fans from Tik Tok, Weibo, Douban and other platforms can’t wait to start looking forward to the second season. Some fans petition that the original cast can continue to play next season, and some viewers express the hope that the official can launch the same "blind box". In the comments on the closing episode of the twentieth episode, a Tik Tok user said that he happened to be in a lovelorn period just like Jingjing, the protagonist, while dreaming! Jingjing is short in length, but each episode can bring happiness to people. On Douban, after watching the question mark boyfriend played by Yu Jingtian in the last episode, some viewers admitted that "it’s so good to cry": my boyfriend may not be the most perfect, but a plain life can be very romantic.

As the first work of Tik Tok’s mini-drama market, Dream on! There are three important reasons why Jingjing can frequently go out of the circle and gain a double harvest of clicks and word of mouth after it is launched. First of all, it originated from the innovative story of the play, "Dream on! Jingjing revolves around Jingjing, a senior girl. Jingjing, who is in the mood for love, fell into the trough of her life because of lovelorn love. At this time, a "love blind box" with magical functions appeared. Through this product, Jingjing can experience the wonderful experience of falling in love with 20 different types of virtual blind box boyfriends in her dreams.

"Dream on! The plot of Jingjing seems to be unconstrained, but in fact it brings enlightenment to the current urban men and women with humorous style. For example, in the second episode, Jiro Wang, a popular actor, appeared as an "uncle boyfriend", and the handsome appearance of sunshine made Jingjing a "girl fan". However, just when the audience thought that the plot would continue to develop in the direction of "overbearing president fell in love with me", the screenwriter gave everyone a blow. The object of Jingjing’s dream of "uncle love" was actually a greasy and bald middle-aged man, which told the audience that the ideal was full and the reality was very skinny. For example, when she was in love with Hao Fushen, her boyfriend, Jingjing understood that the "little suckling dog" boyfriend she had missed so much actually had a naive side … It was by showing Jingjing’s love experience with different types of boyfriends, "Dream on! Jingjing explains the difference between reality and ideal to the audience, and also discusses various possibilities in urban love, thus gaining the emotional resonance of users and spontaneously joining the drama-chasing camp.

Secondly, Dream on! The reason why Jingjing can continue to be popular is also inseparable from the top production team and luxury card company of the series. This drama is the first self-made mini-short drama in Tik Tok, which is combined with Didi, Zhenledao and other head companies to integrate resources, aiming at creating the first S+ level boutique short drama in the whole network. At the same time, Dream on! Jingjing also invited Liu Ruifang, a 10 billion box-office producer who once created the series "People on a Embarrassed Road" and Dying to Survive, as the chief producer, and the joining of a popular actor such as Jin Jing, Michael Chen, Leon and Jiro Wang made this miniseries even more icing on the cake. Actors also show off their charms in the drama, such as Jiro Wang, who first appeared in the style of long trousers and baldness, Dylan, who showed the style of women’s clothing, and Henry, who appeared in a red Chinese-style chest covering, etc., all of which contributed a lot to the drama and became a hot topic of drama powder. In addition, in the casting, "Dream on! Jingjing also boldly launched KWIN, Yu Jingtian, Saixixi and other newcomers, and their subsequent performances in Youth with You 3 made the audience see more possibilities from them.

Finally, Dream on! The continuous fermentation of Jingjing’s popularity is also closely related to the innovative marketing game introduced by Tik Tok. The play started with the topic of "blind box", which is popular among young people at present, and successfully attracted the attention of the audience. In Dream on! During the launch of Jingjing, Tik Tok also pushed out the popular boyfriend heartbeat list in the station, calling on users to call for their idols, thus unlocking more exclusive tidbits. By the end of the campaign, more than 400w fans had voted, and KWIN ranked first in the heartbeat list with 814,200 votes. In this way, Tik Tok has fully aroused the enthusiasm of users for pursuing dramas. With the spontaneous participation of a large number of users, it has boosted the second fermentation of the reputation of dramas, thus attracting more "tap water" to join the drama-pursuing camp and continuously increasing the exposure for the dramas.

Why does Tik Tok enter the miniseries market?

After years of deep cultivation in the field of film and television publicity, Tik Tok entered the miniseries market for the first time as a newcomer, and launched the first boutique miniseries "Dream on! Jingjing has made a series of remarkable achievements, and Tik Tok chose to enter the miniseries market at this time, which, in my opinion, has four advantages.

First of all, it comes from users’ demand. According to the Research Report on the Development of Network Audiovisual in China in 2020, the number of short video users in China has reached 818 million, accounting for an increasing proportion. According to the White Paper on Entertainment in Tik Tok in 2020, users’ demand for quality content is increasing, and women account for 59% of the users who pursue dramas in Tik Tok, making them the main audience in the drama market in Tik Tok. On this basis, it is just the right time for Tik Tok to enter the miniseries. According to the list of the first batch of Tik Tok miniseries released by Tik Tok in 2021, it can be seen that these works mainly focus on love, sweet pets and other themes, which can accurately locate the users in the circle and also play an important role in laying the foundation for Tik Tok’s layout in the miniseries market.

Secondly, Tik Tok’s choice to enter the miniseries market actually coincides with the current development trend of content. Since 2012, various platforms have launched a series of short drama prototypes, such as "diors man" and "Best Lady", which have given birth to rich soil for the development of short dramas; With the popularity of short video platforms in recent years, users’ demand for high-quality mini-short plays is also increasing. At this time, entering the mini-short play market can be said to be the embodiment of Tik Tok’s compliance with the development trend of content. As the head short video platform in the industry, Tik Tok’s participation will also effectively boost the development of high-quality mini-short plays.

In addition, this year, the competent authorities further clarified the production standard of "network miniseries", which means that the brutal growth of miniseries in the past is expected to change. On this basis, Tik Tok also actively responded to the management requirements of the competent authorities. After officially entering the boutique miniseries track this year, Tik Tok formulated and published a unified standard for miniseries that meets the requirements of the Tik Tok platform, including four indicators: single episode of 1-5 minutes, more than 12 episodes, vertical screen and comprehensive duration of more than 24 minutes. With the first miniseries "Dream on! With the launch and popularity of Jingjing, Tik Tok is also expected to assume the role of the founder, and promote the development of the mini-short drama market towards maturity and standardization.

Tik Tok platform has a natural advantage in entering the mini-short drama market. On the one hand, Tik Tok has a huge user group. At present, DAU in Tik Tok has exceeded 600 million. For a long time, the platform has accumulated a large number of drama-chasing groups, cultivated users’ drama-chasing habits, and has already possessed the soil for incubating miniseries; On the other hand, Tik Tok has been deeply involved in the field of film and television publicity for many years, and he can accurately grasp the user’s interest points. However, the miniseries are concise in plot and compact in rhythm, which is highly consistent with the consumer psychology of Tik Tok users. According to the "2020 Tik Tok Entertainment White Paper", the amount of story content submitted by Tik Tok Platform is as high as 5.9 billion, and the penetration rate of consumer users is 93%. Driven by the dual needs of users and the development of the industry, the development of boutique micro-short drama business in Tik Tok can be described as a natural thing.

30+S-level boutique miniseries throughout the year

What signals did Tik Tok release to the industry?

Dream on! Jingjing, Tik Tok has laid a solid foundation for entering the micro-short drama market. In this year, Tik Tok is expected to produce 30+ S-class quality mini-short plays. In its first batch of films, in addition to Dream! In addition to Jingjing, it also includes Don’t be afraid, fall in love! "Nanxiang Technical School", "The Moment of Stars" and "Why do you want to celebrate the New Year? ! There are 5 mini-short plays, etc., which meet the viewing needs of different audiences with various types of works. As a newcomer to the miniseries market, what kind of business logic is behind the layout of miniseries market in Tik Tok, and what signals are released, which are all the concerns of the whole industry.

After years of deep cultivation in the field of entertainment content, Tik Tok has accumulated rich experience. From the initial announcement and production of comprehensive film and television content to the self-made miniseries, after establishing a perfect entertainment marketing ecology, it is the general trend to move closer from the middle and lower reaches to the upstream production end, and entering the miniseries market can also promote the diversification of Tik Tok’s entertainment ecology. Dream on! Tik Tok will gradually become a co-creator of entertainment content, starting with fine miniseries such as Jingjing.

With the launch of more fine miniseries, Tik Tok will also promote the coordinated development of the whole industrial chain and achieve a win-win situation. According to the White Paper on Entertainment in Tik Tok in 2020, in the 30+ S-level boutique miniseries planned to be launched in 2021, Tik Tok will carry out in-depth cooperation with head film and television production companies such as Zhenledao, Huayi Chuangxing, Tangren Film and Television, and head brokerage companies such as Wow Wow, Lehua, and cooperate with IP parties such as tomato novels to push miniseries into a batch and systematic development mode. This signal released by Tik Tok means that the platform has been laid out in advance in terms of IP supply, content quality and star lineup, and by integrating the advantages of the platform and multi-party resources, copyright owners, content producers and platforms can achieve multi-win results.

In addition, in the era when content is king, fine miniseries are becoming the core driving force of Tik Tok’s content consumption. With the launch of more fine miniseries in the future, it can also feed back the development of the platform-on the one hand, it attracts more users with good content internally, improves the user retention rate and effectively helps the growth of platform users; On the other hand, fine miniseries are easier to get out of the circle, which in turn can increase the volume of the platform and enhance the brand image of Tik Tok.

With the launch of the next 30 +S quality mini-short plays, I believe Tik Tok will soon become an innovator and leader in the market, and be promoted from a newcomer to the "number one player" in the mini-short play market.

— THE

1905 movie network news　The State Film Administration and the State Administration of Radio, Film and Television released the latest project news! This means that there is another big wave of new movies and new dramas coming!

In terms of movies, there are many popular dramas with the same name, Mahua FunAge’s new works and so on.

In terms of TV series, the movie starring Zhou Dongyu Takeshi Kaneshiro will be turned into a drama, and Anne Baby’s "Farewell to Vian" remake is also on the list. In addition, we also like to mention Zhu Yilong’s new drama. ……

Not much to say, let’s take a look!

Movie: The movie version of Hua Qiangu has finally arrived.

Yinan Diao cooperates with Zhou Dongyu and Haoran Liu.

Hua Qiangu.

The picture shows the poster of the TV series Hua Qiangu.

The film version of Hua Qiangu has passed the project, and the project company is the company of Tang Lijun, one of the producers of the drama version of Hua Qiangu — — New faction culture media co., ltd.

In 2017, the online version of Hua Qiangu will be filmed. At that time, it was reported that it was difficult for the leading role in the drama version to get together, and the leading role in the film version was intended to choose from Guan Xiaotong, Dilraba and Angelababy. In addition, Mark Chao, Li Xian and Neo were also alternate actors in the film version of Hua Qiangu at that time.Once, some media called the copyright owners of Hua Qiangu TV series and movies, and the response was that the actors were uncertain.

Now that the film version is allowed to start shooting, who do you most expect to play?

Moses on the Plain

Adapted from Shuang Xuetao’s original book of the same name, the film will be produced by Yinan Diao, directed by Zhang Ji and starring Zhou Dongyu and Haoran Liu.

As we all know, Yinan Diao is internationally renowned for winning the Gold and Silver Bears. Zhou Dongyu and Haoran Liu are also young actors who are recognized for their acting skills. The original book Moses on the Plain was scored 8.3 in Douban.

It’s hard not to expect such a cast and script!

New furong town

The picture shows the old poster.

The film "New furong town" written by Li Tao and Bu Yangui was approved for shooting!

In 1986, furong town, directed by Xie Jin and starring Jiang Wen and Liu Xiaoqing, won two best film trophies. Since then, this ancient town has become famous all over the country. In the blink of an eye, more than 30 years have passed, and many changes have taken place in furong town.

The story of New furong town is also closely related to the changes in furong town.

There’s a new film in Mahua FunAge!

Mahua FunAge’s new film "Country Girl Basketball Team", written by Han Xu and Saqirengui, was officially launched. It is reported that the film takes basketball as the breakthrough point and focuses on a rural teacher and a basketball team composed of rural girls.

From the point of view, this will be another work with tears in laughter.

Ice hockey dream path

The picture shows the European poster.

In 2018, Yue Long China-Europe Cooperation Project Laboratory collected outstanding film ideas around the world, and the 3D animated film idea "Ice Hockey Dream Path" selected by Ourui Animation was successfully selected.

"Ice Hockey Dream Path" tells a story about a dream, and choosing the project at this time also means a gift to the 2022 Winter Olympics.

Tv series: the main melody works have been re-established

A large number of excellent novel writers have emerged.

Meritorious deeds

The picture shows Zheng Xiaolong.

Merit is a TV series directed by Zheng Xiaolong, Shen Yan, Lin Nan, Yang Wenjun, Mao Weining, Kang Honglei, Yan Jiangang and Yang Yang.

The play is divided into eight units: Yu Min, Shen Jilan, Sun Jiadong, Li Yannian, Zhang Fuqing, Yuan Longping, Huang Xuhua and Tu Youyou, and tells the stories of eight meritorious figures.

"We don’t pursue writing a long biography of each meritorious person, but intercepting the most colorful part of their lives, so as to achieve outstanding themes, exquisite structures, distinctive characters and compact plots. We not only pursue different styles of grouped stories, but also realize the unity and integration of the whole, so that the broad audience can understand, see and like to watch." Zheng Xiaolong said.

This kind of creation form is similar to that of, I wish it has the same praise!

Farewell to Vivian

Anne Baby’s original book Farewell to Wei ‘an includes short stories such as Farewell to Wei ‘an, July and Peace, Warm Warmth and Seven Years.

Previously, the film version of July and An Sheng starring Zhou Dongyu and Sandra won a double harvest at the box office. Later, Iqiyi took the lead in remaking the TV series of the same name, starring Shen Yue and Chen Douling.

This time, I wonder if you are also looking forward to the story of Farewell to Vian, and who do you want to play?

Finally waiting for you

The picture shows the movie version of "Like You" poster.

The movie "Like You" starring Takeshi Kaneshiro and Zhou Dongyu will be remake! The original play of the same name — — Finally waiting for you.

The story tells the story of Gu Shengnan, a little cook, and Lu Jin, her boss, who went from tell it to the judge to "meeting friends by eating" and struck a spark of love in their coexistence.

In the movie version, although there is a big age difference between Zhou Dongyu and Takeshi Kaneshiro, they have a strong sense of cp. It is reported that the male and female hosts of the drama version are LinYu Shen and Zhao Lusi.

Lin Yushen plays Yang Xiao in the new edition of "Eternal Dragon Slayer", in which his love with Ji Xiaofu is deeply regrettable.

In recent years, Zhao Lusi has also appeared in Meng Wife Gourmet, Phoenix Prison Phoenix, Blue Life and Death Love, Oh! My Emperor and other film and television works.

Don’t try to disturb my study

Don’t try to disturb my study is a novel written by Yue Liuguang. The story tells the story that Nan Xiang, who has "academic discrimination", woke up late and returned to the second year of high school, but he changed from a bully to a scum, and gradually reversed his prejudice in the process of sprinting to a prestigious school.

It is understood that the drama series of the same name is directed by Chen Feihong and starring Vicky Chen and LAI KUAN LIN.

Biography of Yunxiang

The picture shows the cover of the novel Thousand Gates.

The costume drama "Biography of Yunxiang" prepared by Beijing Youth Hello Culture Media was officially established. The company has invested in the production of a large number of dramas, such as Si Mei Ren, Hot-blooded Companion, Records of Nanyanzhai, etc., and actors such as Liu Yifei, Jackson Yee, Jing Bo Ran and Viann have been its partners.

This time, Biography of Yunxiang is adapted from Fang Baiyu’s series of novels "Thousand Gates", which tells the story of Yunxiang’s decision to stand up and serve the country and the people after experiencing high spirits, betrayal and where will you go.

There are 7 novels in this series, each of which has a score of about 8 in Douban.

Fish jumps into the sea at this time

The picture shows the poster of the TV series "The Night"

"Fish jumps into the sea at this time, and flowers bloom on the other side of the sky." It is a line from the previous hit drama "The Night".From the synopsis, Fish Jumping into the Sea is based on the tricky novel Jiangye, and the producer is also the same company as Jiangye.

Attentive netizens found that the genre of "The Night" is "Ancient Myth", while the genre of this new drama is "Ancient Legend", so it is not difficult to guess that "Fish Jumping into the Sea" has removed the fantasy elements and added some new scenes.

However, the project of "Fish Jumping at this Time" still caused many netizens to discuss. Is this a remake or a sequel to "The Night"?

Rebel

The TV series "Rebel" jointly produced by iQiyi and Xinli has been approved.

The play is adapted from the award-winning work of the same name which won the first prize of People’s Literature Award, and was created by famous screenwriters Li Xiaoming and Qin Wen.It is understood that "The Rebel" stars Zhu Yilong and Tanya, and Wang Zhiwen, Wang Yang and Zhu Zhu will all join in.

The relationship between the characters in the original novel is complicated. In different revolutionary processes, such intelligence personnel as Lin Nansheng, Gu Shenyan, Lao Pan, Xu Yizhen, Ji Zhongyuan, etc., although they are their own masters, they cross each other, exchange information, and at the same time launch mutual struggle and counter-struggle … …The film and television of the novel began to be prepared last year, and it is expected to start shooting at the end of the month.

In addition, Dear Yourself, which was co-produced by Zhu Yilong and Liu Shishi, was also finished yesterday. I believe I will meet you soon!

This time, the Film Bureau handled 163 feature films and 22 animated films (there were 124 feature films and no animated films in the previous period).

From the data,The number of animated films has obviously increased, and the themes are mostly China traditional fairy tales.Including Ten Thousand Valleys in Hong Haier, The Classic of Mountains and Seas in the Goddess Chang’e flying to the moon, The Story of the Yellow Emperor, etc., which is related to the "Big Bang" and is more conducive to the spread of traditional culture to the next generation.

In addition, there is a "Ice Hockey Dream Path", which is a gift for the 2022 Winter Olympics."New furong town" and "Moses on the Plain" represent the film types of China, and this river is branching off to different river basins.

The performance of China’s literary films in recent years is enough to prove that they can be small and beautiful in their own fields.

In terms of TV dramas, Merit is the main theme, which is related to the frequent "big explosions" of the main theme in recent years.

Whether it’s My People，My Country in the movie or Peace Hotel and Ice-breaking Action in the TV series, it reflects the audience’s eternal enthusiasm for the main theme blockbuster.

A few years ago, the "big female drama" was all the rage.From the early "Invincible Ugly Woman" to recent yearsZhen XuanBiographyChu Qiao Biography, Hua Qiangu, etc. all revolve around the story of women’s growth and struggle.

　 　 　 And this trend is gradually broken by the mode of "double male masters" and "big male masters".Now, the establishment of Hua Qiangu and Farewell to Wei ‘an, together with The Legend of Fei’s Qing Hairpin Trip, Da Song Gong Ci and Emperor Huang Ye, which will be broadcast in 2020, also means the return of the works of "Big Lady".

However, the audience’s eyes are becoming more and more critical, and the return of the "big woman" does not mean re-entering the peak of the trend. It still depends on how to innovate in the "routine" and how to impress the audience again.

Judging from the filing items, both movies and TV series tend to favor the IP with fans already, and many projects are from original novels, movies or TV series, including the companion piece Dear, Dear and Joy of Life Animation Edition.This reflects the problem of over-reliance on existing IP and insufficient originality.

However, we also hope to see reasonable adaptation and innovation in new movies and plays.

There is no luck to win, only the accumulation of money and hard work is the foundation of permanence.

I hope that domestic films and domestic dramas will blossom and get better and better!

　　[Car News Network, reportThe new Cadillac XT5 will be launched on September 28, 2024. The new car will be equipped with a 33-inch LCD screen and a 2.0T engine. It is divided into three models. The previously announced pre-sale price is 27.99-33 9,900 yuan.

　　Cadillac XT5 is a mid-sized SUV, previously on sale models are 2024 models, two-wheel drive fashion guide price 352,700 yuan, four-wheel drive luxury, distinguished and platinum guide price 38.27-45 2,700 yuan. The upcoming new cars are divided into luxury, distinguished and platinum. The appearance adopts the latest family-style design, equipped with 21-inch wheels, some models are equipped with red brake calipers, the length, width and height of the body are 4888 × 1957 × 1694 (1698) mm, and the wheelbase is 2863 mm.

　　The interior features a brand-new design, featuring a 33-inch 9K large curved screen and a panoramic sunroof, AKG audio, front seat heating, ventilation, massage, and location memory.

　　In terms of power, it continues to be equipped with a 2.0T turbocharged engine and a 48V light hybrid, with a maximum power of 174 kW and a maximum torque of 350 Nm, matching a 9-speed automatic transmission.

Toyota Corolla, as a classic model in the family, it can be said to have a certain status and influence. After all, since its launch, whether in our domestic market or overseas, it has benefited from its fuel-efficient, durable and worry-free characteristics. It has been well received by many car fans and friends. Even in the current highly competitive car market, it still has excellent sales performance, which can also reflect the popularity of the Corolla from the side. Recently, the editor learned from relevant channels that the 2023 Toyota Corolla has officially been launched overseas. In order to meet the needs of different consumers, the new car offers three models (sedan, hatchback and station wagon). Let’s follow the editor to find out.

It is worth mentioning that the Toyota Corolla in our domestic market only provide sedan options, the price range is: 10.98-15 9,800 yuan. The new Toyota Corolla (overseas version) sedan price: 199- 2.998 million yen (about RMB 9.76-14 7,100 yuan), hatchback version price of about RMB 10.79-14 1,800 yuan, travel version price of about RMB 10.15-14 9,500 yuan, for such a price range, do not know what you think? In terms of design, it is estimated that many friends see the picture above will think, is this not Jetta? Indeed, the use of a C-shaped logo makes it easy to give people the visual feel of a Jetta model. The exaggerated air intake grille on the front face has a great visual impact, and the sharp headlights on both sides, coupled with daytime running lights with LED light sources, give people a youthful and dynamic visual experience.

It is worth mentioning that in order to meet the aesthetic needs of different consumers, the new Toyota Corolla (overseas version) will also offer a variety of body colors to choose from. The sharp waistline of the side body is outlined, and the multi-spoke rims below add a certain degree of strength. As for the interior design, the new car does not look significantly different from our domestic Corolla models. The central control area layout is clear and regular, and certain physical buttons are retained. The floating LCD screen will also support functions such as mobile CarPlay and Wi-Fi networks, adding a bit of a sense of technology. In addition, the new car is also equipped with the Toyota Safety Sense 3.0 system, so it is naturally better in terms of safety performance. The three-frame multi-function steering wheel, with a slender stopper, and a large number of chrome-plated trim decorations enhance the overall sense of class.

In terms of power, the new Toyota Corolla (overseas version) will offer 1.5L/2.0L and 1.8L hybrid options to meet the needs of different consumers. Overall, the Toyota Corolla, as a classic model in the family, can be said to be a no-worry existence. If our domestic Corolla also offers hatchback versions and travel versions in the future, then it is estimated that sales will be further improved. What do you think about this? Welcome to communicate and discuss together below. (18/edit)

1905 movie network news Suspense thriller film (provisional translation) recently exposed the starring lineup. Hollywood power actors isabelle fuhrman (Orphan), Holland Roden (teen wolf and Zero Channel), India Moore (Posture), Thomas Conquer (Divorce Party) and Carlito Olivero (Dance Out of My Life: The Wave) joined us with surprise. Taylor Russell and Logan Miller, the former players, will also return and form a "Chamber of Secrets Players" with new members to challenge the upgraded deadly game again. The film will be released in North America on August 14th, 2020.

Poster of Escape from the Chamber of Secrets 1

"Horrible Lori" surprises to join, expecting new and old members to match sparks again and again

Escape Room: Tournament of Champions is still heavily supervised by Neal H. Moritz, the gold medal producer who created The Fast and the Furious series, Extreme Agents series and Prison Break, with Bragi F. Schut as the screenwriter and Adam Robitel as the director. Along with the behind-the-scenes masters of gold, Taylor Russell and Logan Miller in the previous works also returned. As a cutting-edge actress in Canada, Taylor Russell has an outstanding performance in Lost in the Sky and Suddenly Seven Days. And Logan Miller has been widely concerned and popular with Love, Simon and The Walking Dead. In Escape from the Chamber of Secrets, both their roles and performances left a deep impression on the fans.

Stills of "Escape from the Chamber of Secrets 1"

The new "players" include isabelle fuhrman, Holland Roden, India Moore, Thomas Conquer, Carlito Olivero and other powerful actors. Isabelle fuhrman was once dubbed "Horrible Loli" by fans for her amazing performance in Orphan, while other masters have made eye-catching performances in many popular American TV shows, which can be described as superior in strength and exciting. This lineup has doubled the confidence of many fans, and the voice of praise is endless: stable! Although the roles of the leading actors have not yet been announced, based on their solid acting skills, there is no doubt that there is a proper "spark after spark".

The sequel to the box office word-of-mouth double harvest of "Hard Movies" hit the appetite of fans.

The previous film beat a large number of blockbusters during its release in North America this year, becoming the box office dark horse second only to. After landing at the China Cinema on January 18th, it made a box office of 232 million, making it the highest-grossing imported suspense thriller in China. As a thriller, "Escape from the Chamber of Secrets" has achieved the effect of making the audience’s heart pounding without blood or ghosts. Its Douban score of 7.2 is also the best in thrillers in recent years. It is no wonder that some fans say that "the imagination and horror of the film are flying all the way, the IQ is slightly dropped, and life hangs up directly."

The movie "Escape from the Chamber of Secrets" tells the story of six strangers with different identities. In order to win high bonuses, they are invited to participate in the world’s top escape game from the Chamber of Secrets under the guidance of the mysterious box. Finding clues, defending people’s hearts and living have become everyone’s ultimate goal. This is a thrilling suspense story that combines closure, excitement and substitution. The script is strict in logic, the picture is tense and exciting, and there is no urine spot in the whole process, which is related to the theme of human nature … … It has become a hot topic for the audience. The plot trend of the sequel has not been exposed yet, but it has aroused many speculations from fans, which can be said to have enough appetite and undoubtedly make people expect more.

Escape Room: Tournament of Champions (tentative translation) was produced by American Columbia Film Company. Producer Neal H. Moritz, director Adam Robitel and screenwriter Bragi F. Schut "Golden Iron Triangle" joined hands again, and co-produced it with Taylor Russell, Logan Miller, isabelle fuhrman, Holland Roden, India Moore, Thomas Conquel and Carlito Olivero. The film will be released in North America on August 14th, 2020.

He Hui

The writer is the Party branch secretary of China College of Language and Literature, Beijing Foreign Studies University.

Since mid-June, 24 episodes of large-scale documentary feature film "Dare to teach the sun, the moon and the sky for a new day" and related contents have been broadcast on multiple terminals of the Central Radio and Television General Station (hereinafter referred to as the General Station) platform. According to the broadcast monitoring data of the main station, the related content of "Dare to teach the sun, the moon and the sky for a new day" has reached a total of 1.716 billion times in the cross-media of the main station platform. As far as the new media is concerned, from June 20th to July 3rd at 9: 00, the related content of "Dare to Teach the Sun, the Moon and the Sky for a New Day" was read and played 380 million times in the domestic new media. Among them, the total broadcast volume of central video, CCTV multi-terminal and cloud listening client was 117 million times; Related content has been read and played 186 million times in the two micro accounts of the main station. In addition, the total reading volume of Weibo-related topics exceeded 2.414 billion, making it a large-scale documentary feature film that has attracted the most attention and heated discussion among netizens in recent years. The TV coverage of this film is also very impressive, and the cumulative audience coverage of related programs and news reports is 1.336 billion. As of 9: 00 on July 3rd, the feature film "Dare to Teach the Sun and the Moon to Change the Sky" was broadcast in the first round of prime time on CCTV Comprehensive Channel of General Station, and the average ratings of episodes 1-24 were 0.62%, among which the average ratings of episodes 23-24 on July 2nd were as high as 0.85%. From these data, we can see that the feature film "Dare to teach the sun and the moon to change the sky" has achieved good communication and reach.

There are many reasons for the excellent communication and reaching effect of the feature film "Dare to teach the sun and the moon to change the sky" and related contents. First of all, the film’s distinctive theme of party history and high-quality content are the fundamental reasons for its popularity among the audience. Secondly, the film and related content were released just before July 1st. This year’s party history study and education and activities to celebrate the centenary of the founding of the Communist Party of China (CPC) have created a good viewing atmosphere among the general public, so the audience’s enthusiasm for watching party history feature films, documentaries and film and television dramas is generally high. As a high-quality historical documentary feature film, "Dare to Teach the Sun and Moon to Change the Sky" can naturally win the audience’s love.

In addition to the above reasons, the success of the film should also be attributed to its successful communication activities, which is also the focus of this article. Generally speaking, the communication activities around the feature film "Dare to teach the sun and the moon to change the sky" have the following main characteristics and successes.

First, this is a highly strategic communication activity, which effectively cooperated with the propaganda work of the 100th anniversary of the founding of the Party. To say that it is strategic means that in the process of this communication activity, the communication subject always has a very clear communication goal, and can allocate resources in all aspects reasonably and efficiently according to the communication goal, forming a three-dimensional, multi-level and multi-form "communication campaign".

Second, this is a successful integrated communication activity that implements the concept of media communication. In this communication activity, various media forms and channels have been effectively integrated. In this communication activity, the Internet and radio wave media were jointly used. The specific media channels are the big screen of CCTV channels, CCTV news, CCTV video, CCTV network, cloud listening and other general station media channels, as well as Weibo, bilibili, Tik Tok, Aauto Quicker, Zhihu and WeChat video numbers. The application of various media forms and channels has brought the integration effect of communication into full play.

Third, this is a communication activity that tries to use the interactive mechanism of the Internet. It can be seen that this communication activity has given full play to the advantages of Internet media in interaction, especially on platforms such as Weibo, bilibili, Tik Tok, Aauto Quicker and Zhihu. Among them, from June 18 to July 2, a total of 38 multi-platform self-media were launched, including 14 video content and 24 graphic content; A total of 5 in-depth original contents were produced on platforms in Weibo, Tik Tok and Zhihu; Distribution of 33 promotional videos, theme songs, oral historical short plays and feature films for feature films; As of July 3, it has covered 130 million fans, generated more than 22.16 million direct readings, and more than 53,000 people have interacted with the content.

Fourthly, this is a communication activity that effectively combines centralization mode and decentralization mode, and makes full use of rich social resources — Especially bilibili, a social resource with a large number of young people. The feature film and its main derivative contents are realized through centralized production, while Weibo’s long pictures and texts, film and television commentary and other contents are realized through decentralized production, and spread by using relevant media platforms.

Fifth, this is a communication activity that has won multiple target groups at one time, especially the vast number of young people. I watched the program on some platforms and noticed that the barrage of the video was very rich. From the text of the barrage, we can see that the audience of the film is many young people.

The above five points are the main comments on the feature film "Dare to teach the sun and the moon to change the sky" and its communication activities. For the main station, we can get a lot of inspiration from the success of this film. How to apply the experience of this film to the future program production and communication activities, and put forward the following five suggestions: First, it is suggested to adhere to the strategy first and rationally allocate domestic and foreign resources and resources inside and outside Taiwan. Second, it is suggested to have the concept of modern marketing communication. Continue to explore, develop programs and various products from the user’s point of view, and do a good job in in-depth and diversified development of programs and products. At the same time, when developing products, we can fully consider users’ interests and the value they want, and strive to create opportunities for interaction and make personalized products. Thirdly, it is suggested that we should adhere to the combination of centralized production mode and decentralized production mode, and combine online and offline to carry out program communication activities. Set the direction, core and theme by centralization, do a good job of derivative products by decentralization, enrich the form of products and do a good job of interactive marketing. Fourthly, it is suggested that we should continue to develop young audience groups and enhance their loyalty to the program. Especially the discourse form of derivative products, we can try to be younger. Fifth, it is suggested that efforts should be made to make the program more creative and strive to develop influential IP.

In a word, having high-quality content, seizing the right communication opportunity and carrying out strategic communication with clear goals and integrated characteristics are the three main reasons for the success of the feature film "Dare to teach the sun and the moon to change the sky". With the homogenization of program production becoming more and more serious, it will be particularly important to carry out effective and integrated strategic communication around the program for the program to achieve good ratings.

　　(Reporter Wei Yu Chunfeng) On the 28th, the Standing Committee of the Municipal Party Committee held a meeting to convey the spirit of the important speech made by General Secretary of the Supreme Leader during his inspection tour in Renmin University of China, and to study and deploy the implementation work in our city. Li Hongzhong, secretary of the Municipal Party Committee, presided over the meeting.

　　The meeting pointed out that on the eve of the May 4th Youth Day, the General Secretary of the Supreme Leader made an investigation and delivered an important speech at Renmin University of China, which fully reflected the great importance attached to education and the ardent expectations of the vast number of young people. We should conscientiously study and understand it and implement it in combination with the actual situation in our city. First, we should carry out the fundamental task of cultivating people by virtue, adhere to the guiding position of Marxism, continue to cultivate people with Socialism with Chinese characteristics Thought of the Supreme Leader in the new era, educate and guide teachers and students to deeply understand the decisive significance of the "two establishments", strengthen the "four consciousnesses", strengthen the "four self-confidences" and achieve the "two maintenances", and strive to educate people for the party and the country, and train builders and successors of the cause of socialism with Chinese characteristics. The second is to improve the quality and efficiency of ideological and political courses, promote the integration of ideological and political courses in universities, primary and secondary schools, innovate ways and means, and increase the attractiveness and pertinence of courses. Adhere to ideological and political courses and courses, and realize all-round education. Third, speed up the construction of philosophy and social sciences with China characteristics, adhere to China characteristics, China style and China style, combine the basic principles of Marxism with China’s concrete reality and the excellent traditional Chinese culture, give full play to the advantages of Tianjin philosophy and social sciences, keep up with the trend of the times, respond to practical concerns, and spread China voice, China theory and China thought. The fourth is to build a team of high-quality teachers.Education guides teachers to recognize their mission and responsibilities, consciously implement the party’s educational policy, always be loyal to the education cause of the party and the people, combine teaching and self-cultivation, and be determined to teach and educate people for life. Fifth, guide the vast number of young people to strive to be new people of the times who are worthy of the heavy responsibility of national rejuvenation. League organizations at all levels should do a solid job in contacting and serving young people. Colleges and universities should pay attention to strengthening young students’ social experience and practical exercise, and constantly enhance their sense of social responsibility and mission in the new era.

　　The meeting discussed the legislative plan of Tianjin Municipal People’s Government in 2022, and emphasized that the Party’s leadership should be implemented in all aspects of the whole process of government legislative work under the guidance of the supreme leader’s rule of law. It is necessary to establish a pragmatic and effective law, closely focus on the decision-making and deployment of the CPC Central Committee and the work of the Municipal Party Committee Center, and focus on improving the quality of legislation in key areas and emerging areas such as high-quality development, scientific and technological innovation, ecological civilization, social governance and people’s livelihood security. Do a good job in the implementation of the law, increase the publicity of the rule of law, and guide the broad masses to learn and know the law, consciously abide by the law, find the law when things go wrong, and rely on the law to solve problems.

　　The meeting discussed the management methods of star rating in Tianjin village community, community workers and full-time party workers in rural areas, and emphasized that we should stand on the height of consolidating the party’s ruling foundation at the grassroots level, comprehensively strengthen the party building at the grassroots level, consolidate the results of the village community grassroots organizations’ change, highlight the political functions of grassroots party organizations, strengthen the axis role of grassroots party organizations, and promote the party’s leadership to "stick a steel rod in the end". It is necessary to deepen the practical activities of "I do practical things for the masses" and enhance the ability of grassroots governance. Strengthen the care for grassroots cadres and establish the orientation of selecting and employing people at the grassroots level.

　　The meeting discussed the design scheme of Tianjin Cultural Center’s theme social publicity focusing on the core area, emphasizing the need to closely focus on the main line of welcoming, studying, propagating and implementing the 20th National Congress of the Communist Party of China, focusing on the historical achievements and changes in the cause of the Party and the state since the 18th National Congress of the Communist Party of China, focusing on the achievements of the city’s economic and social development, making full use of existing resources, embodying the characteristics of the times, and striving to create a bright spot for social publicity.

　　The meeting also studied other matters.