Figure ①: A staff member explains the technical features of 5G in the 5G Experience Hall of China Mobile. Xinhua News Agency reporter Wu Gangshe

　　Figure 2: A shopping mall in Xiangyang City, Hubei Province invited the robot "Dalingxiaobao" as a shopping guide. A man and a woman were cute and cute, which attracted customers’ curiosity. People’s vision

　　Layout design: Zhang Fangman

　　Inherent innovative genes make "change" an eternal key word in the Internet world. Between people, between people and society, due to the deep involvement of the Internet, it has been profoundly rewritten, releasing more possibilities.

　　In 2017, how can traditional industries and the Internet spark new sparks? What kind of whimsy and brand-new experience are standing on the cusp of change? Who will write a new legend in the story of "Big Mac" and "Unicorn" on the Internet?

　　At the beginning of the new year, we once again launched the "2017 Internet Eight Conjectures". Although it is only a forecast, we are still very much looking forward to it: expecting more concepts and technologies to blossom, making daily life more intelligent, convenient and more relaxed and comfortable; Looking forward to more standardization and improvement, so that cyberspace is free and self-disciplined, interesting and orderly; I hope that I can participate in it, not only to pay for sharing, but also to activate my dreams and swim in the tide of the times together.

　　A better future will come true in these expectations … …

　　— — compiler

　　Conjecture 1

　　The 5G era is accelerating

　　Reporter Xu Qing

　　China’s 5G R&D has entered the stage of technical scheme verification and system verification, and there may be new breakthroughs in technology.

　　In 2016, the most exciting news in the communication field was that the minimalist code scheme promoted by Huawei and China was selected into the 5G standard, which made China enter the basic communication framework protocol field for the first time.

　　Also last year, the development of 5G was written into Made in China 2025, the Outline of the Thirteenth Five-Year Plan and the Thirteenth Five-Year National Informatization Plan. By 2020, 5G will complete technology research and development testing and commercial deployment.

　　There are three main characteristics of 5G network. High speed is not only as simple as downloading 30 movies in one second, but also VR, AR and cloud technologies will be seamlessly connected with life. High reliability and low delay make unmanned and remote surgery no longer far away; A large number of terminal networks will form a broader and more open Internet of Things, making smart homes and smart cities possible.

　　In 2017, more 5G standards around vertical industries will be introduced to adapt to various devices accessed in the 5G era of the Internet of Everything; China’s 5G research and development will enter the stage of technical scheme verification and system verification, and there may be new breakthroughs in technology; More experimental and conceptual 5G products will be released continuously, so that people can get a sneak peek.

　　The arrival of the 5G era is embarrassing. Although there is still a certain distance from the official commercialization in 2020, with the introduction of 5G standards for home appliances, automobiles, medical care, games and other industries, with the continuous improvement and progress of 5G technology, a large number of 5G products came into being, and the attractive 5G era, like a jigsaw puzzle, gradually appeared before our eyes.

　　Conjecture 2

　　The media industry reshuffle is just around the corner.

　　Reporter Qian Yibin

　　The regulatory regulations and self-discipline norms for the media industry will continue to be refined to avoid "bad money driving out good money" in the industry.

　　After experiencing the boom of coexistence of prosperity and bubbles, the reshuffle of the media industry is imminent.

　　In the past year, the media industry no longer satisfied with small fights, showing great content appeal and potential value: explosive works repeatedly triggered the screen effect; Content creators who have received tens of millions of orders of magnitude financing are active in major Internet platforms. Under the favor of capital, the media industry has developed rapidly.

　　However, problems such as malicious brushing and serious data mixing have appeared frequently, and the moisture existing in the media industry has been criticized. Since September 1, 2016, the Interim Measures for the Administration of Internet Advertising has been implemented, and self-media advertisements also need to be marked in a prominent position according to regulations. Many self-media who originally relied on the so-called "soft text" marketing of advertisements were forced to "wean".

　　Since the "virtual fire" in the media industry is not small, a new round of reshuffle is imperative. Entertainment, life information and other areas with obvious homogenization and excessive crude content will be the first to eliminate a group of "followers" with low activity and insufficient user stickiness, and areas with differentiated needs such as maternal and child, medical care and fitness will become bright spots. What can really impress and attract fans and investors will be the high-quality content and the professionalism behind it. "The dedicated person is strong and the professional is excellent" is regarded as the industry creed.

　　In October 2016, Shanghai Media Alliance was formally established and included in the network management category of Shanghai Netcom Office. 91 media representatives signed a self-discipline convention. In 2017, the regulatory regulations and industry self-discipline norms for the media industry will be continuously refined to avoid the phenomenon of "bad money driving out good money" in the industry and effectively purify the network ecology.

　　Guess 3

　　The new media of government affairs is moving towards "community"

　　Reporter Dong Siyu

　　The government WeChat public account began to explore the new path of "government+social" and gradually presented the "community model" of government affairs.

　　Since its rise in 2013, the government’s WeChat public account has "triumphed" all the way, and its number has increased dramatically. According to the National Government Affairs New Media Report released by Tencent, the number of government affairs WeChat accounts in China has exceeded 100,000, and the average penetration rate of government affairs WeChat at all levels is 30%— 60%, showing a large-scale and multi-level development trend.

　　However, most new government media still publish information in one direction, lacking interactive function, and even "shut out" netizens’ messages and refuse dialogue and communication. This mode of "public relations communication" makes the government, the media and the public separate into "two sides of a wall". Even if it intends to guide public opinion, the effect is weak.

　　At present, a small number of government WeChat public accounts with a large number of fans have begun to establish WeChat groups, taking the lead in "community-oriented" government affairs. For example, the "opinion dialogue group" of the SASAC is presided over and maintained by the person in charge of the SASAC, and people from all walks of life are drawn into the group to communicate; CPC Central Commission for Discipline Inspection’s self-built WeChat group can realize instant zero-distance dialogue with the media.

　　Grassroots government WeChat communities have also been established. The wechat groups of "community policing" and "vigilance and discipline supervision" in Chengzhong Branch of Xining Public Security Bureau, Qinghai Province, 29 community policing wechat groups in urban police station of bohu county Public Security Bureau in Xinjiang, and the "wechat police-people contact group" in Hepeng police station of Shucheng County Public Security Bureau in Lu ‘an, Anhui Province have gradually become "treasure boxes" for collecting social conditions and public opinions and "service desks" for solving people’s troubles.

　　In view of different social strata, it is a main direction for the development of new government media in the new year to promote the benign interaction between the government and various social groups with the help of "community model", realize the rapid diffusion of government information and the accurate docking of various needs.

　　Guess 4

　　Internet charity enters the first year of supervision

　　Reporter Wu Shan

　　It is worth looking forward to whether the relevant departments can speed up the legislation and supervision of online charity and make substantial progress.

　　In the era of mobile internet, charity has opened a new door and is developing towards the trend of refinement, popularization and wide coverage. Various forms of online charity provide efficient and convenient fund-raising channels for people in need through strong social relations, which is a useful supplement to traditional charity.

　　However, last year’s internet charity farce was alarming. Commercial interests are rampant, and third-party fundraising information platforms are mixed; The pre-examination of the information of the recipients and the post-supervision procedures for the use of funds are not in place; The boundary between fundraising and personal help is blurred, and the scope of application of the law is not clear enough … … Internet charity, facing the crisis of trust caused by disorder and lack of transparency, can easily become the "way to make money" for a few lawless elements.

　　In September 2016, the charity law of the People’s Republic of China, the first basic and comprehensive law for the construction of China’s charity system, was officially implemented, stipulating that individuals and organizations that have not obtained the qualification for public fundraising may not publicly raise donations online. The Ministry of Civil Affairs subsequently announced the first batch of 13 Internet public fundraising information platforms. In the next step, the Ministry of Civil Affairs will start the platform selection and designation of subsequent batches in a timely manner according to the supply and demand situation of charitable fund-raising services and the response from all walks of life.

　　In 2017, Internet charity will enter the first year of supervision. Relevant departments will further build an information publishing platform for charitable organizations, conduct random inspections on the Internet public fundraising information platform, further mobilize social supervision, and establish a public complaint reporting mailbox. The state will adopt strong and hard indicators to ensure that charities operate in the sun, bid farewell to "one-time kindness" and achieve sustainable operation.

　　Guess 5

　　"Networking" debut to standardize Internet finance

　　Reporter Dong Siyu

　　The central bank took the lead in setting up a "network clearing platform for non-bank payment institutions", and third-party payment is expected to achieve unified supervision.

　　With the vigorous development of e-commerce, third-party payment has sprung up with the convenience of "one-click" operation, which has the momentum of "sweeping" traditional payment methods, but it has always lacked a unified "rules of the game". Most third-party payment institutions are directly connected to the bank interface, bypassing independent clearing institutions, and there are certain loopholes in this model.

　　In October 2016, when the relevant person in charge of the central bank answered a reporter’s question about the special risk rectification work of non-bank payment institutions, he said that the online payment and clearing platform of non-bank payment institutions would be established in accordance with the principle of "co-construction, co-ownership and sharing". The specific plan is being demonstrated and will be formally implemented in the future.

　　Because the platform is very similar to UnionPay in function, it is also commonly known as "network connection" in the industry. According to industry insiders, "Netlink" will only be used as a clearing platform, with one end connected to payment institutions with Internet payment licenses and the other end connected to the banking system. On the one hand, this model is conducive to seeing the flow of funds of third-party payment institutions and preventing illegal and criminal activities such as gambling, drug trafficking and money laundering; On the other hand, it can reduce the cost of expanding and maintaining banking channels and urge them to focus on optimizing users’ payment experience.

　　In 2017, can Internet finance start with the establishment of "networking" and gradually realize industry norms? How will the "network connection" platform ensure that all third-party payment institutions access according to regulations? How to make the clearing data as a public resource instead of being concentrated in the hands of market monopolists? These are all questions that need to be answered one by one after its real birth.

　　Guess 6

　　Artificial intelligence embedded in daily life

　　Reporter Xu Qing

　　Robots are no longer out of reach, and more conceptual products will enter daily life.

　　At the beginning of 2016, AlphaGo defeated Li Shishi, which surprised the whole world; At the beginning of 2017, the mysterious account Master defeated Ke Jie, Gu Li, Nie Weiping and other players in the online game, winning 60 games in a row. The topic of robots has once again been pushed to the forefront.

　　In the past year, there have been many major events in the robot industry. Google’s subsidiary launched robots with excellent motion balance ability, China University of Science and Technology released the first interactive robot "Goddess Jiajia" in China, and Internet giants such as Microsoft, Facebook and Baidu invested in the research and development of chat robot products. The 2016 World Robotics Congress was held in China, "Robot Industry Development Plan" (2016— 2020) and other important documents have been released one after another.

　　In 2017, the degree of robot intelligence will continue to improve, the application field will continue to expand, and more conceptual products will enter daily life. In restaurants and hotels, you can enjoy services such as robot consultation, baggage handling and food delivery. In the hospital, there are robot doctors to provide diagnosis and treatment; Don’t be surprised if one day you find that the courier brother and the takeaway brother have become drones.

　　More invisible robots, namely virtual AI (artificial intelligence), will also provide all-round services. In addition to providing real-time weather and traffic conditions and personalized news information, voice and text can be easily exchanged, and you can also chat and relieve boredom.

　　From the day the robot was born, the worries about man-machine relationship were lingering. In 2017, these worries will not disappear, but as humans and robots really start to interact closely, thinking about this issue will be more meaningful.

　　Guess 7

　　Knowledge payment welcomes the outbreak of industry

　　Reporter Wu Shan

　　The knowledge payment market may usher in a hundred flowers, and refinement and personalization will become the new direction of knowledge service, and the industry competition will become increasingly fierce.

　　2016 is a "year of knowledge realization", and a large number of knowledge paid products have been successful. The audio sharing platform "Himalayan FM" released by Shanghai Zendai Himalayan Network Technology Co., Ltd., the knowledge service App "Get" under Luo Ji Thinking, the knowledge sharing community "Know live" launched by Zhihu.com, and the paid question-and-answer products "On the Line" and "Answer" launched by Shell.com have deepened their respective fields and explored forms such as paid consultation, paid audio and paid live broadcast. Reward functions opened by information acquisition platforms such as WeChat WeChat official account, Today Headline and Sina Weibo have also laid a foundation for cultivating users’ concept of information payment.

　　The free era of knowledge sharing has gradually gone away, and the business model of knowledge payment is taking shape. More and more users are willing to pay for high-quality content. A survey released by Penguin Zhiku, a research institution under Tencent, at the end of last year showed that more than 50% of China netizens had paid for knowledge in different forms, and 26.4% of the paying users had rewarded them.

　　The development prospect of knowledge payment is optimistic, but there are hidden concerns behind it. For example, utilitarian knowledge content and chicken soup content are rampant, which makes it difficult to meet the multi-level needs of netizens; The content of subscription column is high or low, which reduces the interest of subscribers; Without the protection of rights and interests such as unsubscribe, users bear the risk of purchasing things that are not worth the money.

　　In 2017, it is expected that more enterprises will join the exploration in the field of knowledge payment, users’ awareness of knowledge payment will be further deepened, and the supervision of question-and-answer content and question-and-answer platform will be more infiltrated into the knowledge payment service.

　　Conjecture 8

　　"Live+"opens the second half of the industry

　　Reporter Qian Yibin

　　Live broadcast will be combined with more industries, and forms such as "live broadcast+sports" and "live broadcast+e-commerce" will continue to emerge.

　　End extensive growth, focus on standardized management, and innovate content forms. In 2017, webcasting is expected to start the "second half" in accelerating industry integration.

　　According to the 38th Statistical Report on the Development of Internet in China, as of June 2016, the number of live webcast users reached 325 million, accounting for 45.8% of the total netizens. In terms of content production, live chat shows and live games account for an important proportion, and the anchor attracts attention for the blog, and does not hesitate to play "edge ball" with pornographic and vulgar content. In the operation of the platform, the traffic dividend disappears, the loss of users intensifies, and the money-burning model is unsustainable. In 2016, the General Administration of Press, Publication, Radio, Film and Television, the National Network Information Office and the Ministry of Culture successively issued relevant regulations and management measures. According to the forecast of iResearch, it is estimated that by the middle of 2017, less than one-fifth of the existing 200 platforms will remain.

　　In the future, the webcast after enclosure development will pay more attention to the deep cultivation of content and accelerate its extension to the vertical field. In order to meet the needs of the audience, webcasting will be combined with more industries, and forms such as "live broadcast+sports", "live broadcast+e-commerce" and "live broadcast+education" will emerge and gradually mature. At the same time, with the help of UAV and VR (Virtual Reality) technology, people will gain unprecedented visual experience. Bird’s-eye view of mountains and rivers and shuttle buildings are no longer fantasy, but immersive and within reach will become a reality.

　　In the new year, we can’t simply define webcasting as an entertainment industry, but it can become a social form, and there is a chance to move towards a new stage of industrialization with the help of regulatory norms, technological upgrading, content innovation and other factors.

Article source: Snow Leopard Finance Agency

Abstract: Through the Gobi Desert, but also through several epochs

Author | Ye Zengwen

Off-road is driving where there is no road. You have to use two wheels to cross rugged, mud and desert. And on the original road-free Chinese off-road road, BAIC Group has been climbing mountains and mountains for more than 60 years.

"Use wheels to record the course of life" is a synopsis of the off-road spirit in the off-road circle. BAIC, known as the "off-road family", also left countless imprints on the history of Chinese off-road with wheels.

From the birth of China’s first off-road vehicle in the 1960s, to the first independent civilian off-road vehicle that won more than a quarter of the market share in the off-road market, and then to the current era of electric off-road, BAIC Group has used its own wheels to cross the battlefield, track and road, and has also witnessed and written the changes of China’s off-road from scratch to excellence.

"Because the princes founded the country, their descendants inherited it from generation to generation, so they are called aristocratic families."

In 2019, BAIC Off-Road, which has been independently operated for 61 years, shouted the vision of "building the first off-road brand in China".

From the first car to the first brand, how will BAIC win on this track that tests technology, quality and heritage?

60 years on the battlefield, roads and tracks

Off-road vehicles have traveled through various terrains, while BAIC has traveled through various eras.

Song Wei, president of Beijing Automobile, once divided China’s off-road into three eras, from the 1.0 era of nothing to the 2.0 era of independent brands breaking the monopoly of imports and joint ventures on the off-road market. At present, it is the 3.0 era of off-road entering new energy.

BAIC is the only car company among its own brands that has fully experienced three eras.

In the 1960s, the first off-road vehicle was driven in the workshop of BAIC, achieving a breakthrough from 0 to 1. This car is also regarded as the originator of Chinese off-road vehicles, and it is widely used in important tasks such as military. This is also a popular 60-year-old explosion. According to the official website of BAIC, the originator of off-road vehicles and its modified models have produced more than 1.20 million vehicles.

More than a decade ago, the off-road market was monopolized by foreign and joint venture automakers for many years, but independent brands such as BAIC, Great Wall, and BYD broke this situation a decade ago. Since then, China’s off-road has developed rapidly from 1 to 10, ushering in the 2.0 era.

BAIC is also a major competitor in China’s off-road breakout competition. In 2013, BAIC Group’s first civilian off-road vehicle, the BJ40, was launched. This model is the starting point for BAIC to bring military-quality off-road vehicles to civilian use, and it also bears the heavy responsibility of carrying the name of BAIC’s off-road family. At that time, BAIC Group said: "With the listing of the BJ40 as the starting point, the curtain of BAIC’s revival of the’off-road family ‘will also be officially opened."

The BJ40 lived up to expectations and made up for the shortcomings of China’s hard-line off-road market.

Since mid-2017, the BJ40 series has maintained the No. 1 sales volume in the Chinese brand off-road vehicle segment for more than 30 consecutive months. In the overall off-road market, facing strong competitors such as Pajero and Prado, BJ40 still holds more than 25% of the market share. For a long time, for every four off-road vehicles sold in China, one is from BAIC.

BAIC’s first civilian off-road BJ40 has occupied the top position in the market segment for many years

After defining China’s first off-road vehicle, BAIC also redefined off-road in the civilian market. In 2019, BAIC released "off-road new grading criteria", which found a balance between military quality and the comfort needs of ordinary consumers. At the same time, it also segmented and expanded the off-road market for the first time to meet the different needs from off-road hardcore players to enthusiasts to urban roads.

In the same year, BJ40 grew by 34.5% year-on-year despite the decline in sales of 70% of automakers, and its market share in the market segment exceeded 74%.

More than 60 years of experience has also given BAIC the confidence to travel through more environments through different eras. BAIC has left its mark on previous battlefields, later roads, and even the rally track known as the "Purgatory Tour".

To cross thousands of kilometers, the tower rally, which has been tested by the Gobi, high temperature and wind and sand, is the first and largest off-road international car race in Asia. BAIC has also won the tower race championship four times while engraving countless ruts in the vast Taklamakan Desert.

At the just-concluded 20th China Tower International Rally, BAIC won six of the nine stages, and the new BJ40 became the first automatic transmission model to complete the race in the history of the Tower.

In 2023, BAIC won the first stage of the FIA Off-Road Rally World Championship in Chinese history at the Dakar Rally, which was hailed as the "toughest rally in the world". In the 2019 Asian Baja event, BAIC achieved three consecutive championships.

For more than 60 years, BAIC has conquered various scenes in various eras, and this accumulation and inheritance is known as the "off-road family".

Background + Technology = Family

The accumulation of time alone is not enough to be named a family, and BAIC can bear this title. In addition to years of off-road experience, it also has high requirements for technology, innovation and quality.

In the past three eras, BAIC has been conducting technological innovation and seeking the best solution according to the requirements of different eras and scenarios.

When the first off-road vehicle came out of the workshop, BAIC had to solve the problem of starting from scratch. It took BAIC 5 years to complete the first self-developed off-road vehicle from no drawings.

After driving from the battlefield to the highway, BAIC has to solve the problem of how to balance the comfort of military and ordinary consumers. To this end, BAIC has improved and innovated in power, frame, etc., so that consumers with different needs can find off-road vehicles that suit them.

Entering the era of electricity and intelligence, BAIC continues to innovate in power, intelligence and battery life, in order to solve the biggest pain points in off-road in terms of battery life and energy consumption. In addition, BAIC also has a R & D team of nearly 1,000 people, "Off-Road Vehicle Research Institute", which is used to expand the innovation technology arsenal for BAIC. In 2017, with 11 invention patents and a number of innovative technologies, BAIC won the first prize of the "China Automotive Industry Science and Technology Award", which is known as the Automotive Nobel. BAIC is also the only car company in China that has won the first prize of China Automotive Industry Science and Technology Progress Award twice for its off-road expertise.

Automobiles are an industry that pays attention to the accumulation of heritage, and the blood of off-road vehicles from the battlefield is even more so. The world’s first mass-produced off-road model, MB, originated in World War II, so from the birth of off-road vehicles, quality is its soul.

Similarly, BAIC, which has many years of military experience, has stricter quality requirements for its models than ordinary civilian car companies. Each off-road vehicle has to pass the last five kilometers of "devil stages" composed of steps, wading, and deep pit sections before leaving the factory.

Wang Zhang, chief scientist of BAIC, once said: "We have never treated civilian and military products as two skins. In terms of process arrangement and material procurement, in fact, military vehicles have brought up the standard of civilian vehicles." At BAIC’s off-road vehicle production base, BAIC’s BJ40 and BJ80 are produced in parallel with military vehicles. In 2022, the BJ40 model won the first place in the hard-line SUV segment in the China Quality Association CACSI 2022 annual award competition.

The reason why BAIC frequently participates in top-level events is not for various awards, but to provide consumers with more professional, reliable and safe off-road products and experiences by collecting data that far exceeds the needs of ordinary consumers in the extreme road conditions of the track.

It is precisely because of the off-road pedigree originating from the battlefield, coupled with years of technological innovation and quality assurance, BAIC can be called the off-road family. The original intention of off-road is to challenge people and nature, so reverence is a word engraved in the depths of the off-road soul.

Focusing on hard-line off-road for more than 60 years, BAIC has experienced the baptism of battlefields and competitions, and knows more about awe and off-road than ordinary car companies.

Defining off-road, not just off-road

Off-road is a way of life and a spirit, which leads people through difficult environments. BAIC’s off-road spirit is not only reflected in off-road models, but also runs through other categories of products and the new energy era.

BAIC’s requirements for technological innovation and quality are consistent in off-road and other products.

BAIC has seen firsts in Chinese automotive history: China’s first car makers dominated the country’s first joint venture. In 1983, BAIC and American car companies jointly established Beijing Jeep Automobile Company, which opened the door for Chinese cars to communicate with the world. Beijing Benz is also a leading joint venture company, and has maintained the top three sales of luxury brand cars for many years.

While crossing the mountains and seas, BAIC’s off-road spirit also entered the new energy era. In 2009, BAIC established BAIC New Energy Company, becoming the first new energy vehicle joint-stock company in China. It then launched new energy brands such as BAIC Polar Fox and cooperated with Huawei to launch the Enjoy S9.

BAIC, which has achieved good results in both the off-road 1.0 and 2.0 eras, how can it gain a foothold in the new energy era?

BAIC’s answer remains heritage, innovation and quality.

BAIC has said that it needs to "clarify off-road and forget off-road" to break down the distinction between niche and mass markets.

Clear off-road refers to making potential consumers think of BAIC’s off-road attributes as soon as they mention off-road. This confidence comes from the brand accumulation that has been passed down for more than 60 years. And "forget off-road" means that in the future, consumers will not only think of off-road when they mention BAIC, but also the product spirit totem of reliable quality, hard-edged fashion and personality.

When off-road "electric shock", at the Beijing Auto Show in April this year, BAIC released three new energy vehicles in one go, and equipped the magic nuclear power drive platform, while maintaining the spirit of off-road, to achieve the electrification of power innovation. Taking the BJ60 magic nuclear power drive version as an example, the battery life exceeded 1200 kilometers with full fuel and full power, and the fuel consumption was only 1.3L/100km. From Beijing to Lhasa, it only takes 3 tanks of fuel to run the whole distance.

In terms of quality, the "electric shock" BAIC still maintains the military quality. Song Wei, president of BAIC, uses the keywords of reliability and simplicity to summarize the underlying technical logic of the magic nuclear power drive platform. Even in the most severe off-road scenarios, the battery can still be kept safe.

BJ60 magic nuclear power drive version, which can achieve a battery life of 1200 kilometers with full oil and full power

When off-road meets electric, BAIC expands the use of vehicles through technological innovation, allowing the once niche off-road culture to break through the circle with the spread of new energy, and also making the off-road cake even bigger.

With the heritage of more than 60 years of off-road family and the pursuit of technology and quality, BAIC has also traveled through and led several eras while roaring through the Gobi, mountains and deserts.

The environment and times in which the wheel passes have changed, but the awe, responsibility, and leadership have never changed.

[Advertising] (Disclaimer: This article is reproduced and published by this website for the purpose of disseminating commercial information, and does not represent the views and positions of this website. All rights and legal responsibilities of the text, pictures, audio & video and other materials involved in this article belong to the material provider and bear. This website does not make any guarantee or commitment to the authenticity of all information such as text, pictures, etc., nor does it constitute any purchase, investment and other suggestions, and the operator shall bear the risk accordingly.)

According to a report by Xinhuanet on November 20th, a few days ago, China Geely Holding Group and Belarusian Automobile Factory jointly built the CKD passenger car factory, and the first mass-produced car Geely Bo Yue was officially rolled off the assembly line. Belarusian President Lukashenko, who attended the ceremony, said: "China friends helped Belarus build a car factory and thanked China for helping us realize our car dream."

President Lukashenko of Belarus (third from right), Deputy Prime Minister Semashko of Belarus (second from right), Ambassador Cui Qiming of China to Belarus (first from left), President An Conghui of Geely Holding Group (third from left) and Chairman Chen Xiaojia of CITIC Construction Co., Ltd. jointly pressed the button to start the production line of Geely Passenger Car Factory in Belarus. Reporter Wei Zhongjie photo

白俄罗斯拥有很强的重型机械制造能力，曾是前苏联时期的重型货车生产基地，曾经制造了世界先进的大型载重汽车、起重机和拖拉机等。但由于历史原因，白俄罗斯长期无法制造自己的国产轿车。可以说，生产自己的轿车是白俄罗斯的心愿。

“我以前曾梦想，什么时候我们白俄罗斯也能生产自己的轿车”，卢卡申科在仪式上说。

为了实现本国的“轿车梦”，白俄罗斯曾考虑跟德国大众等外国大牌汽车制造商合作，但均未成功。吉利控股集团总裁安聪慧介绍说，白俄罗斯在对包括中国在内的全球汽车行业做过详细的调研后选择了吉利。为了吸引吉利来白投资，卢卡申科总统还亲自向习近平主席提出请求。

“我们的中国朋友响应了我的请求，帮助我们建造了这么好的汽车制造厂，还为此提供贷款。得益于我最亲密的朋友习近平主席的决定，我们在中国朋友的帮助实现了生产国产轿车的梦想”，在当天的仪式上，卢卡申科动情地说。

在俄白哈三国于2012年1月1日成立欧亚经济委员会、三国汽车工业组装的大门关闭之前，吉利控股集团于2011年12月底与白俄罗斯汽车厂成立了合资公司，成为唯一一家拿到在欧亚经济联盟国家汽车组装“准生证”的中国企业。

在中白两国领导人的共同关心下，白俄罗斯吉利汽车项目得到快速发展。2013年起，合资公司在明斯克州鲍里索夫液压机厂的部分厂房以半散件（SKD）的方式组装吉利轿车。2015年3月，合资公司在鲍里索夫和另一工业城市若基诺之间的一处地点开始建设以全散件（CKD）方式组装轿车的乘用车制造厂，新厂占地面积118公顷，由中信建设公司使用中国提供优惠贷款进行建设。中白两国的建设者们仅用两年半时间就完成了涂装、焊装、总装全套工艺及辅助设施的工厂建设。新厂一期工程设计产能为年产6万辆。一旦条件成熟，可短期内提高到年产12万辆。

白俄罗斯总统卢卡申科参观新落成的白俄罗斯吉利乘用车制造厂。记者魏忠杰摄

卢卡申科在与白俄吉利车厂员工们进行现场交流时说：“所有在场的白俄吉利汽车厂员工们，让我们代表汽车厂全体员工、代表白俄罗斯政府和人民，感谢习近平主席向我们提供的巨大帮助。不久后我要亲自感谢习近平主席，感谢他响应我的请求帮助我们生产轿车”。

2015年5月8日，习近平主席在对白俄罗斯进行国事访问前，在白《苏维埃白俄罗斯报》上，发表了题为《让中白友好合作的乐章激越昂扬》的署名文章。其中写道，“吉利汽车组装厂的产品实现了白俄罗斯的‘轿车梦’”。

希望通过白俄吉利项目实现本国“轿车梦”的卢卡申科非常重视该项目的进展情况。2014年，他曾亲自试驾在以SKD方式组装的吉利汽车。之后他还要求政府官员在更换公务用车时不再选择进口车，而要改用在本国产的吉利轿车。

当天陪同卢卡申科参观吉利汽车厂的白俄罗斯副总理谢马什科在接受中国记者采访时表示，白俄罗斯吉利汽车厂填补了白不能生产轿车的空白。

“白俄吉”乘用车组装厂生产的首款车型吉利博越是吉利3.0精品车的代表之一。今年10月份，博越在中国销量已超过3万辆，上市至今累计销量超过33万辆，今年前10个月累计销售超过22万多台，成为中国市场最为热销的SUV车型。吉利控股集团总裁安聪慧说，吉利把自己最好的产品放到了白俄罗斯生产，这个工厂是按照吉利的最新的标准建造的，采用了吉利自动化程度最高的标准建设。

The Belarusian side has great hopes for the production and sales of this popular product in China, and hopes that it can also be popular in its own country and other countries of the Eurasian Economic Union. It is reported that Lukashenko has instructed the Belarusian government to formulate relevant measures to encourage its citizens to buy more domestic Geely cars to ensure the sales of cars in domestic and foreign markets.

The new passenger car factory not only entrusted the country’s "car dream", but also carried many local people’s expectations for the future. Alexander, the workshop foreman who "jumped ship" from Belarus Automobile Factory to Geely Automobile Factory, said that in Geely Automobile Factory, new automobile assembly skills can be learned, and the new factory will have great development prospects. With the automobile factory really putting into production and starting to sell cars, he will be satisfied with the future salary level. Several college students who have been practicing in the automobile factory for two months also said that because their major is related to automobile manufacturing, they learned new skills during their internship and hope to work in the automobile factory in the future.

According to reports, at present, the average wage of Belarusian Geely Automobile Factory is higher than the national average, second only to the average wage of Minsk, the highest in the country. At present, there are more than 700 workers working in the automobile factory, and the number of employees is expected to reach 1300 in the future. It can be said that it has made great contributions to solving the employment of local people.

Jin guangxie, president of Beijing SidusHQ

Jin guangxie, president of Beijing SidusHQ

Jin guangxie, president of Beijing SidusHQ

Jin guangxie, president of Beijing SidusHQ

　　Sina Entertainment News, as the highest-level entertainment brokerage company in Korea, iHQ plays a leading role in the formation of star economy industry in Korea and Asia as a whole, with a long list of dazzling stars-Song Hye Kyo, Gianna Jun, Jeon Do-yeon, Che Taixuan and Zheng Yucheng … Now, they have turned their attention to China. Beijing SidusHQ, which was jointly bred by telecom giant SK (China), was grandly unveiled in Beijing on April 10th, and cooperated with Taihe Media in interactive brokerage business, with complementary advantages, providing a broader market platform for artists from both sides.

　　Beijing SidusHQ has a good pedigree from birth, which was conceived by iHQ, the largest brokerage company in Korea, and SK Telecom (China), a telecommunications giant. With the cultivation of Gianna Jun, Song Hye Kyo, Che Tae-hyun, Zheng Yucheng and Z Ryan, South Korea’s iHQ artists’ agency, which is famous, constantly releases a large number of film and television dramas every year, and has become an unbeatable star base in South Korea. At the same time, it has a strong film and television production team and a team of experienced senior experts, and its strength has long been famous at home and abroad. SK Telecom (China), another major shareholder, has made full backing for Beijing SidusHQ with its strong capital strength and long-term cooperation experience in the China market.

　　At the press conference, Beijing SidusHQ said that their aim is to bring advanced Korean entertainment experience and excellent artists to China, bring the purest Korean culture to the audience in China, and select and create local idol stars in China with professional artist training system and experienced brokerage experience. The author has learned that South Korean stars familiar to China audience such as Zheng Yucheng, Che Tae-hyun, Z Ryan and Gianna Jun under SidusHQ are expected to cooperate with China’s film and television drama production company and director China, and they will also explore outstanding new people in China through online draft and cultivate them into top artists after a period of time. In addition, Beijing SidusHQ will hold fan parties one after another, at which time, Korean drama fans will have the opportunity to get in touch with their idols.

　　Another secret plan of Beijing SidusHQ also surfaced on the same day. Beijing SidusHQ and Taihe Media once again joined hands to interact in brokerage business. Based on the resource advantages of the entertainment markets of the two countries, the two sides cooperated with Beijing SidusHQ’s excellent training and packaging team and international production and distribution capabilities. Taihe Media, as the largest private group in China’s media and entertainment industry, With many years of successful experience in China, we will share the resources of brokerage business with Beijing SidusHQ and provide a broader market platform for artists from both sides. KL/ Wen

Editor: Wang Yuxi

If the Frankfurt Motor Show with a history of more than 70 years represents the glory of the traditional automobile industry, then as a "successor", the 2023 Munich Motor Show, which kicked off last week, shoulders the heavy responsibility of showing the current transformation and innovation of the automobile industry to the global audience. This is an important platform to show the transformation and innovation of the automobile industry, and it is also the largest auto show in Europe and Germany. Here, you can not only see the latest products and technologies of European local brands, but also witness the strong rise of China brands.

More than 50 Chinese enterprises in three categories participated in the exhibition.

According to the exhibitor information officially released by Munich Auto Show, there are more than 700 exhibitors at this auto show, among which there are more than 50 overseas enterprises in China auto industry, which can be divided into three categories: complete vehicle, battery electric drive electronic control, charging and intelligent automotive electronics and software.

Among the most concerned vehicle brands, besides "old acquaintances" such as MG and Tucki, there are also "new faces" such as Zero Run and Aouita.

Specifically, BYD’s booth has surpassed Mercedes-Benz, with an area of 915 square meters, which is the largest among all exhibitors. At the same time, six new energy vehicles were unveiled, including BYD SEAL (named SEAL overseas), Song PLUS EV Champion Edition (named SEAL U overseas), Yuan PLUS (named ATTO 3 overseas), Seal, Han and Tengshi D9. In addition to BYD, the zero-run car also made eye-catching at this Munich Auto Show. It not only released the latest technical architecture of LEAP3.0, the latest achievement of eight years of global self-research, but also released the first global model C10 based on this architecture.

At the same time, Xpeng Motors also boarded this world-renowned international auto show for the first time with Tucki G9 and international version P7i, and announced that it will land in the German market in 2024 and more global strategic plans. On July 26th this year, the news that Xpeng Motors and Volkswagen reached a strategic and technical cooperation caused a sensation all over the world and aroused strong concern.

Aouita, a brand-new independent brand founded by Changan Automobile, Contemporary Amperex Technology Co., Limited and Huawei, launched its second model-Aouita 12 in the world at this Munich Auto Show, which not only showed its attention and expectation to the European market, but also showed its hope to further expand its brand influence and market share through this model.

As one of the best-selling China automobile brands in Europe, SAIC MG will naturally not miss the opportunity to make a big impact. At this year’s Munich Auto Show, it presented three heavy new cars, namely MG Cyberster, MG4 Electric XPOWER Performance Edition and electric SUV MarvelR.

European enterprises increase investment in China

China brand has completed the role transformation from "participant" to "protagonist" at the Munich Motor Show, and demonstrated its leading strength in the "birthplace of automobiles" with full momentum. The embodiment of this strength is mainly concentrated in the field of new energy. At present, China is already the world’s largest new energy vehicle market, and also the world’s largest new energy vehicle manufacturer. The rapid development of China brand in electrification and intelligence has made the European market see its determination and confidence to go to sea.

The Munich Auto Show is naturally not short of traditional giants. German automakers such as Volkswagen, Mercedes-Benz and BMW all made their debut, bringing the latest models and technologies. A number of senior executives also came to the scene to express their latest views on new energy reform and industry development. The Volkswagen Group even brought a slogan of "China in China" to its hometown, and specially displayed China partners such as SAIC, Tucki and Horizon, emphasizing that it will continue to increase investment in China and work with China enterprises to develop more suitable new technologies.

Audi ag CEO Obermu pointed out that "audi ag has made a clear plan to give China greater autonomy to achieve a more agile decision-making process". Obermou also said that China and North America will be the engines to promote future sales growth, and China market is full of special challenges. At present, the transformation of automobile industry in no part of the world is as remarkable and rapid as that in China market.

Luxury car companies have also put down their lofty posture. Kang Linsong, CEO of Mercedes-Benz, said: "The global economy is facing challenges, but this will not change our long-term commitment to the China market. We will continue to expand our investment in the China market."

Going to sea is not a smooth road.

For China brands, although they have gained a leading edge in the competition with some foreign automobile companies by using more advanced technology, they have made greater breakthroughs in the European market and still face multiple challenges.

The first is the brand awareness and consumer trust in the brand. In recent years, SAIC has gained many consumer initiatives by virtue of MG’s popularity in Europe, which is not applicable to every enterprise. European consumers are always skeptical about new brands and models they don’t know, and there are still stereotypes about China manufacturing.

Secondly, the problems of cost and logistics will also hinder the pace of China enterprises going to sea. Logistics, sales tax, import tax and meeting EU regulations and certification will all increase costs. The process of transporting cars from China to distribution points in Europe through busy ports is tortuous, and the delivery time is long. Generally speaking, ro-ro ships departing from Shanghai Lingang need to drift at sea for nearly one and a half months to reach Rotterdam port in Europe and the Netherlands.

More importantly, the European market is very diversified, and users in different countries and regions also have great differences in demand and taste. For example, in Northern Europe, consumers prefer to buy high-end, luxurious and safe electric vehicles, which is why new energy brands such as Weilai and Tucki choose it as the first stop in Europe. In southern Europe, consumers prefer small, cheap, energy-saving and environmentally friendly electric vehicles. Therefore, if China brand wants to succeed in the European market, it must fully understand and satisfy the needs and preferences of European consumers.

Of course, opportunities always coexist with challenges, and there are also opportunities in the European market. First of all, the demand for electric vehicles in the European market is growing rapidly. Driven by policies and environmental awareness, European consumers’ acceptance and willingness to buy electric vehicles are also increasing.

Secondly, it is very important to choose a good mode. The key to the rapid growth of SAIC sales in Europe and even the global market is to create a differentiated road for China automobile enterprises to "go global". As the first systematic, planned and organized "going global" automobile enterprise in China, SAIC has built a full value chain of the automobile industry including innovative R&D centers, production bases, marketing centers, supply chain centers and financial companies overseas, and its products and services have entered more than 90 countries and regions around the world.

In 2022, SAIC took the lead in becoming the first automobile enterprise in China with annual overseas sales exceeding one million, forming a "100,000-vehicle class" in Europe and five "50,000-vehicle class" overseas regional markets in Australia, New Zealand, America, Middle East, ASEAN and South Asia. This year, SAIC’s overseas sales are expected to reach 1.2 million vehicles, and Europe will be promoted to SAIC’s first "200,000-vehicle class" overseas regional market.

Finally, China brand can accelerate its distribution in the European market by means of technology export and partners. Not long ago, Volkswagen Group announced in-depth cooperation with Tucki and SAIC. The two parties will jointly develop two electric models of Volkswagen brands based on the G9 platform in Tucki; Jetta and Zero Run also heard the news of "holding hands". These cooperations can not only help China brand to improve its popularity in the European market and European consumers’ trust in China brand, but also help it to reduce costs and risks and improve efficiency and effectiveness.

　　Introduction to the exhibition

　　This exhibition is a professional exhibition in the field of animation exhibition, and it is a large-scale party carnival with rich and wonderful contents, integrating restoring the world of the second dimension, entertainment interaction and viewing activities. It is a large-scale animation game exhibition with a large number of Coser, visitors and super fun.

　　The main activities include:

　　Interactive experience of animation games, derivative products of animation games, animation game software and peripheral devices; Animation game equipment, hand-painted articles, peripheral products, comic books, children’s picture books, sketchbooks, trendy games, cards, hand-made, models, comic books for teenagers, animation handicrafts, clothing accessories, animation diet, animation cars (painful cars), display and sales of derivatives, cosplay contest, Hanfu contest, and signing meeting of animation guests.

　　Exhibition time: June 8, 2024 to June 9, 2024 from 9: 00 to 17: 00.

　　Venue: Shougang Convention and Exhibition Center

　　Traffic information: The new Shougang subway station can be reached. There are many self-driving parking lots, which can be parked according to the signs around the venue.

　　Suitable for people: industrial enterprises, cartoon game lovers and teenagers.

On October 10th, the variety "Limited Memory" tailored by iQiyi for NINEPERCENT premiered. As soon as the feature film was launched, the topic "Limited Memory finally aired" rushed to Weibo for hot search, which shows the audience’s expectation. In the first episode, NINEPERCENT was shot in a handsome fit, mentioning that parting was reluctant to part with each other; Azora Chin returned to China to participate in public welfare projects, and told his own growth experience, which moved the audience.

The appearance of NINEPERCENT has changed greatly, and the teenager has grown up but the heat has not diminished.

As a star documentary reality show, "Limited Memory" was filmed by documentary method for the first time, which truly recorded the little-known working and living conditions of NINEPERCENT members behind the scenes. After a year and a half of tempering, the nine teenagers are mature and calm, and their professional ability and mentality have also undergone great changes. Looking back on the past, fans who have been growing up with NINEPERCENT shed tears in the comment area. "Limited memories are really so good to cry" and "My tears are worthless".

Asked "When do you think it’s good to make a debut", Adam naughtily replied "I went out to have my hair cut, and found someone following me. After that, my brother was on fire", which poked the audience’s joke and made the topic "The Adam brothers were on fire" go straight to the fourth hot search. Several teenagers were fighting with each other during the filming, and the childish behavior under the mature appearance showed a strong contrast. The topic of "NINEPERCENT Kindergarten Men’s Team" was also brought to a hot search, which made fans sigh that "NINEPERCENT is really crying and funny".

NINEPERCENT, who appeared in a British suit, not only appealed to fans, but also attracted the attention of passers-by. The number of barrage on the show in 22 minutes successfully broke 10,000. The program content of "recording+interview" is well interspersed with cheerfulness and lyricism in the overall narrative rhythm, which is both stalked and distracted, giving the audience an excellent viewing experience.

Azora Chin served as a love ambassador for the first time, looking back on the road of dreaming and thanking the past experience.

In the first program, member Azora Chin returned to his hometown to participate in the "Hunger 30" public welfare activities and performances. Azora Chin has a deep relationship with the "Hunger 30" public welfare project, and this is the third time he has personally participated in the activity. The first time he was an ordinary volunteer, the second time he participated in an activity performance as a college student, and the third time, Azora Chin became the love ambassador of the whole project. Not only did he take the initiative to challenge hunger for 30 hours, but after participating in the relief project, he also asked how to help poor children, hoping to help them as much as he could. After everyone finished rehearsing, Azora Chin took the initiative to apply for more practice and polished the singing songs repeatedly on the stage without lights. Before taking the stage, he was doing squats while practicing high notes to relieve his nervousness, and finally presented a perfect performance, which did not live up to everyone’s trust and support, and also achieved self-transcendence.

After the performance, Azora Chin went back to the school where he had studied singing to visit his teacher. The teacher I haven’t seen for a long time was also very surprised to mention the stage performance of Azora Chin’s highly acclaimed "Gone with the Wind". Azora Chin, who couldn’t sing high notes at first, made great progress. Looking back on the road of chasing dreams in the past, the young middle school students who participated in 500 singing competitions in five years have now become powerful singers who can be independent. Behind the hard work and efforts, Azora Chin must be the only one who knows.

In the program, Azora Chin bluntly said that he was "afraid of being burnt" and that "no artist wants to go down". I was also anxious because I didn’t have any works, and even took the initiative to win the cooperation stage of China New Rap. Time flies, and the members are about to graduate from NINEPERCENT in a blink of an eye. Azora Chin is very grateful for this one-and-a-half-year experience, which has made his once unreachable within reach, and even more summed up the significance of the team to him with "Without NINEPERCENT, there would be no Azora Chin now".

What kind of storm is NINEPERCENT growing up in her behind-the-scenes working life without the spotlight? Without Limited Memory, I’m afraid we will miss too much. A good program must be able to enter the hearts of the audience with high-quality content. There is no doubt that the first program of Limited Memory handed over a satisfactory answer to the audience. Every Thursday at 12 noon, I look forward to more growth stories of NINEPERCENT, the Limited Memory of iQiyi.

Special feature of 1905 film network "Please tell the director that the task of the third brigade has been completed!"With the movie showing all the way, the box office exceeded 470 million. The drama version of the same name was also launched while it was hot, creating a "new speed" of "film and drama linkage".

Two powerful actors, Harmony, performed the same role with different tastes, and the similarities and differences between the drama version and the film version also triggered extensive discussions among the audience.

At the same time, it is another attempt to adapt a hot drama into a film.The film version assembled the original crew of the series, and broke through 300 million with super-high pre-sales, setting a number of records.

In addition, Blossoms Shanghai, which is on the line today, is developing simultaneously with movies and dramas, and there is still a movie version to be shown. From "the drama is excellent, the movie will be reflected" to "synchronous development", what new tricks have been played by the film and drama linkage?

PART.1

It is not easy to "play well and make a shadow"

"Zhang Wansen, it’s snowing!" The series "Twinkle, Twinkle, Twinkle, Bright Stars" starring became the dark horse in 2022 because of the setting of "secretly love the ceiling", which also made this classic line spread all over the network.

Now, after two years, the movie version has landed on the big screen, and once it was officially announced, it gained a super high popularity. Whether it is the return of the original crew, the setting of making up for the regret of "Wanxing CP" or the ritual marketing of "going down to the snow field", the audience’s expectations are full.

Breaking through the pre-sale results of 300 million, the two major ticketing platforms are close to 2.5 million people who want to see it, which also makes "Twinkle, Twinkle, Bright Stars" another phenomenal case of "drama change".

It is the routine operation of the film and television market to adapt the film version after the drama is popular. The popularity of drama series has accumulated a natural popularity and fan base for the film, which not only greatly reduces the investment risk, but also further improves the IP value through the linkage of film and drama.

The recent Seeing You, Searching for Qin, treading on thin ice and Palace in the early years are all classic cases.

However, it is not easy to change from drama series to movies and from small screen to big screen. Although there are many successful cases at the box office, word of mouth is mostly difficult to surpass drama series. It seems to be a law that it is difficult to produce fine works by changing the drama into a shadow.

The problems mainly lie in the following aspects: firstly, whether the main creative team is unified plays a key role in whether the shadow version can continue the texture and quality of the drama version.

Due to the replacement of the main creative team, the quality is not as good as expected, which leads to word of mouth Waterloo. Although the film version of "Hua Qiangu" has not yet been released, it has also caused great controversy due to the casting problem, which has cast a "shadow" on the future of the film.

Secondly, there are obvious differences in content volume, creative logic and audience groups between film and drama series, and it is difficult to break through the "barriers".

Even the original cast is often "unaccustomed" and it is difficult to reproduce the classics of the series. Take "I Want to See You" as an example. Although the film version continues the same cast and lineup, it still fails to satisfy the fans because of the lack of narrative and staffing.

Third, feelings are a double-edged sword. Fans’ attention is both heat and pressure. If they are not careful, their word of mouth will bite back. At the same time, it is also a problem how to create a balance between drama powder and passers-by audience without setting too high a threshold for watching movies.

The big movie ipartment was criticized for "selling dog meat by hanging sheep’s head", which turned the national sentiment into a "tomb-robbing apartment" with a score of only 3.2. After the first weekend, the box office also fell off a cliff.

Although the film version of Love is Delicious continues the story and style of the drama version, many viewers reported that they watched an "extended TV series" and had a certain threshold for watching non-drama powder, so they failed to get out of the circle, and finally only 14.55 million yuan was recorded.

The above examples are enough to show that it is not easy to "break the wall" from the drama series to the movie, and people can’t help but worry about the upcoming "Twinkle, twinkle, bright stars".

PART.2

"Film and drama are open together" has become the new mainstream.

Different from the movie version launched after the series fire, more and more producers or copyright owners choose to put this process ahead, and determine the development mode of "one fish eats more" from the beginning, and the movie version and the drama version are promoted at the same time to form a set of "combination boxing".

The Three Battalions is a typical example. There are Wanda movies behind the film version and the drama version, and the time lines of preparation, starting, fixing and broadcasting are almost synchronous, which truly realizes the zero-time linkage of film and drama.

Yin Xiangjin, the chief producer, once explained the original intention and significance of "simultaneous development of film and drama". "A good story needs to be perceived by more audiences, and two different artistic expressions also have their own emphasis on content. Based on the advantages of long narrative of the drama, TV dramas can better explain the story, show the development of the relationship between the characters more delicately and shape the three-dimensional group image more comprehensively."

At present, the film version and the drama version of "The Three Battalions" do show this difference in creation, and also play a role in mutual drainage to a certain extent, but on the other hand, the "face-to-face" between the film version and the drama version has also triggered a concentrated comparison and discussion among the audience, which has brought great controversy and pressure to the early stage of the drama version.

Not only "Three Battalions", but also "Under Different Men", "Trident" and other projects have chosen a similar model. Tencent participated in the production of both the film version and the drama version of "Under the Alien". The drama version was directed by and won a good reputation after the broadcast, while the film version was directed by and will also meet the audience.

"Trident" also from the beginning of development, it has set a plan for the linkage between film and drama. Ma Ke, the producer and producer, once told the media that the success of the drama version has greatly promoted and publicized the film, so that the audience has a good expectation of watching the film and expects the film to gain good results through linkage operation.

The mode of "simultaneous opening of movies and dramas" is also very extensive in the linkage between online dramas and online movies. As early as the first season of "The Husband-in-law" was finished, the initial planning of the related derivative film "The Husband-in-law’s Good fortune is high" had already started, and it was chosen to be released between the first season and the second season, which well continued the popularity of IP.

During the same period of preparation for filming "The Wind in Luoyang", many IP-linked online movies, such as "The Yin and Yang Boundaries of the Wind in Luoyang" and "The Twin Chasers of the Wind in Luoyang", are also being developed simultaneously.

From the above examples, it is not difficult to see that the advantage of co-opening movies and dramas is that the production is convenient for unified control and coordination of the content, quality and broadcasting rhythm of the movie version and the drama version, and it is also a sign that the IP development of movies and TVs is more industrialized and systematic.

On the other hand, the "simultaneous production of movies and dramas" undoubtedly means higher costs and risks, and it is necessary to have enough confidence in IP and the cast. It is also worth thinking about how the film version and the drama version really play different cards, feed back each other’s enthusiasm and avoid "left and right fighting".

From drama series to movies, whether it is re-enactment, adaptation, derivation or continuation, we look forward to more gameplay of "movie-drama linkage" to maximize the value of IP.

　　Many teenagers are addicted to the mobile game "the glory of the king", which has not cooled down, and "the glory of the king" has been criticized for distorting history. Some media commented that historical figures that people have known for thousands of years have changed beyond recognition, which makes it easy for children who lack historical knowledge to be confused. Here, history has become a "little girl who can be dressed up at will".

　　In the face of social doubts, the glory of the king has been updated. However, can the new edition of the glory of the king erase the mark left by distorting history?

　　□ Our reporter Han Dandong

　　A comment that "mobile games shouldn’t play history" pushed the mobile phone game "the glory of the king", which is the focus of public opinion, to the forefront again. Recently, the updated version of this mobile phone game, when the player enters the game, a line is marked in the lower right corner of the screen: based on historical figures, the background story is purely fictional. Moreover, there are two kinds of introductions to the historical figures of the game, one is the story made up by the game developers themselves, and the other is the historical introduction.

　　Before the version of the glory of the king was upgraded, many of its characters were not in line with history, which misled the teenagers who played this game. However, the reporter found that although the game has been updated, the previous misleading seems to be difficult to eliminate.

　　The influence of "false history" is hard to eliminate.

　　"Jing Ke is a woman!"

　　When it comes to Jing Ke, a historical figure, Wang Long (pseudonym), who is in the third grade of primary school in Jizhou District, Tianjin, is so eloquent that he is quick to talk to reporters.

　　Wang Long’s understanding of Jing Ke is based on the mobile game the glory of the king.

　　The glory of the king is a real-time war game, in which most of the characters are historical figures, such as Jing Ke, Zhuge Liang and Wu Zetian. While using these historical figures, the game also sets some new positions and identities for these historical figures.

　　In this game, heroes are divided into six categories: tank, warrior, mage, assassin, shooter and assistant. Different historical figures have different classifications, and the introduction of various heroic characters can be viewed in the game. For example, there is a hero named "Li Bai" in the game. This role is defined as: Li Bai, violet sword fairy, positioning: assassin/warrior, good at: dash/harvest. Not only Li Bai, but also many historical figures have been given a new orientation. Others, such as Zhuge Liang and Bian Que, became magicians, and Yu Ji and Li Yuanfang became shooters.

　　There are various styles of heroes in the glory of the king, such as Liu Bei’s godfather who uses guns, Liu Chan’s image of driving a robot, Huang Zhong’s shoulder with a cannon, Gao Jianli’s guitar and Kyle Polo’s double guns. One of the most outrageous is to set Jing Ke’s role as a woman. This is why Wang Long, a pupil, insists that "Jing Ke is a woman".

　　Such a "game" for historical figures in the game has triggered social criticism. Based on this, the edition of the glory of the king was updated.

　　In the updated "the glory of the king", every hero has a background introduction behind him, in which the story of the character is written, and the name of the character reads: This story is pure fiction. On the left side of the story, it says "View TA in History", which is a true story in history.

　　The reporter saw that in the game interface, the background story of Bian Que’s game character tells that a young doctor who is passionate about saving the world and devoted to medical research has become a ruthless illegal doctor. "Looking at TA in History" introduces: Bian Que practiced medicine everywhere all his life, saving countless lives, but was finally assassinated by a villain. For Lian Po, the hero, the background story is about Lian Po’s battle in the battlefield, and Zhong Wuyan’s equal opponent turned into a powerful ally. "Looking at TA in History" introduces the story of Lian Po offering a humble apology.

　　The reporter found that there are always some discrepancies between the background story and the historical introduction.

　　Jing Ke, which was controversial before, became "A Ke" after the version was updated, but did not "view the historical TA".

　　According to the reporter’s investigation, although the updated version of the glory of the king has made many changes, many previous characters have been branded in the hearts of many children. Among young players, there are very few people who actually use the function of "viewing TA in history".

　　Wang Long told reporters that he and his classmates won’t read the history introduction, "because it won’t help to play the game well".

　　There are many games that distort history.

　　A survey by the reporter of Legal Daily found that in the online game market, games that distort history at random can be seen everywhere. For example, the game "Qin Yi".

　　Qin Yi is an action role-playing game set in the late Qin Dynasty. The background time of the game is from the death of Qin Shihuang to the fall of Qin Dynasty. The fixed protagonist of the game is Fu Su, who is a ranger. In the background introduction of the characters in the game, it is written: When Fu Su wanted to commit suicide with a sword, Meng Tian and his trusted generals desperately rescued Fu Su and fled Shangjun. In order to clear his name and investigate the truth, Fu Su resolutely went into the troubled times at the end of Qin Dynasty. The final chapter of the game is that Fu Su broke into Zhao Gao Mansion, looking for Zhao Gao and avenged himself. After defeating Zhao Gao, Fu Su had seven choices to continue his life: to retire to Taoyuan; Seclusion and fuso; Returned to Miao territory; Seclusion beyond the Great Wall; Convert to Mormon; Bring beauty to seclusion; Assist Liu bang. The real history is that after receiving Zhao Gao’s tampered letters, Fu Su committed suicide with his sword.

　　Q Biography in the Spring and Autumn Period is also an online game that easily causes negative historical cognition to teenagers. The protagonist of the game is a young Confucius, who travels around the world not to lobby for lectures, but to crack the secret of the heirloom Tu Longdao.

　　Moreover, games about the theme of the Three Kingdoms, such as "Wandering in the Three Kingdoms" and "Biography of the Three Kingdoms", have distorted history to varying degrees. For example, in a game called Anti-reflection, Xiao Qiao will be Zhuge Liang’s dream lover and have an extramarital affair with Zhuge Liang.

　　In addition to the theme of the Three Kingdoms, some other historical figures and events have also been distorted. In an online game called "The Warring States", there is a task setting that Jing Ke gave his life to assassinate Lv Buwei instead of "Jing Ke stabbed the king of Qin".

　　In this regard, the staff of Shanghai Youyou Net Software Technology Co., Ltd., which has developed many historical games, said that the content involved in tampering with history in the game is the need of game entertainment.

　　Many parents have expressed their worries about this game that distorts history.

　　Ms. Wu, who works in an administrative organ in Jizhou District, Tianjin, said: "These spoof games can be played by adults as a kind of entertainment and pastime, but children’s discrimination ability is still very weak and they are easily misled. Children open their mouths every day ‘ Pesticide, pesticide ’ I really don’t know what kind of memory I will leave for my children. "　

　　Teacher Zhang, who teaches history in a high school in Baodi District, Tianjin, told the reporter that most primary and secondary school students are not yet mature in mind, and the wrong "history" spread in some games can easily affect primary and secondary school students’ study of history and affect them to establish a correct world outlook and values.

　　"This kind of game that distorts history should be resisted." Teacher Zhang said.

　　Cartography/Li Xiaojun　　

Today’s People’s Daily published an article "Adding More Seaside Space for Citizens and Tourists" in the column "Practice of Ludao Butterfly in Xiamen", paying attention to the continuous beach protection and restoration in Xiamen, Fujian.

The article said that in the 1980s, due to natural and human factors, the beaches in Xiamen were damaged to varying degrees. The common method of early coastal protection is to build hard revetment with riprap and reinforced concrete. Xiamen, on the other hand, follows the principle of "beach is suitable" to restore beaches, enhance coastal protection capacity and carry out systematic protection and restoration of beaches.

Since 2007, Xiamen has successively completed the protection and restoration of many beaches such as Guanyin Mountain, Convention and Exhibition Center and Gulangyu Island, with a cumulative restoration area of 1.65 million square meters. In the process of protection and restoration, Xiamen insists on leaving the most beautiful coastline to the people. The total beach area of the city is 2.4 million square meters, which adds more sea-friendly space for citizens and tourists. Xiamen organically combines sports, culture, tourism and leisure facilities, and organizes beach football matches, beach culture festivals and other activities. The once dirty beach has become a scenic beach and an activity area for cultural and sports events.

In recent years, Xiamen has continuously strengthened cooperation with scientific research institutes in beach protection and restoration, increased investment in scientific research and development, and carried out basic and applied scientific research on beach conservation. Together with the Third Institute of Oceanography of the Ministry of Natural Resources and other units, a number of industry standards have been compiled and approved by the Ministry of Natural Resources, which has become an important support for scientific and standardized beach maintenance and restoration projects. Related technologies have been gradually extended to Guangdong, Hainan and other provinces, and have also been applied to coastal protection projects in countries such as Thailand and Sri Lanka where the Belt and Road Initiative is jointly built.