Many brands suddenly cut prices sharply! Netizen： Will it drop again？
recent days
The "car price subsidy war" has intensified.
More car companies have joined in.
A number of related topics rushed to the hot search
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The reporter noticed that in the first week of March, new brands and new price reduction information of provinces and cities were "exposed" on the Internet almost every day. According to incomplete statistics, at least 30 automobile brands have participated in the price war, with the highest discount exceeding 100,000 yuan. The methods of price reduction include direct price reduction, cash in, insurance subsidies and other forms.
Among them, "real price reduction" is beneficial to consumers, and there is also "disguised promotion", but the prominent feature is that the promotion is mostly fuel car brands.
Is the auto market caught in a "full price reduction"?
The reporter’s investigation found that many automobile brands participated in this "price war".
On March 9, BYD officially announced that it would launch a special limited-time marketing campaign from March 10 to March 31. On March 10th, Guangqi Honda launched a preferential car purchase policy for all models in Guangzhou, with a maximum discount of 80,000 yuan.
In addition, Changan Deep Blue, FAW-Volkswagen, SAIC-Volkswagen and FAW-Toyota also launched promotional activities in Changchun and Xichang. Cadillac also launched a limited-time inventory clearance promotion in March, with a comprehensive discount of up to 150,000 yuan for all models.
It is worth noting that many of these promotional messages are the behaviors of individual dealers or brands.
In Guangzhou, some dealers give a profit margin as high as 50,000 to 60,000, which sounds like "great benefits", but most of them include cash in, insurance subsidies and so on.
Recently, BMW also responded to the recent news of "the price reduction of i3 electric car" on the Internet, pointing out that it was a dealer’s behavior, and said that "dealers have their own pricing freedom." Subsequently, some dealers also rumored that there was no huge discount for online transmission.
Some promotions are related to the inventory clearance of old emission models.
As for the recent price reduction trend, the analysis of the National Federation of Riders pointed out that the homeopathic promotion of some brands is closely related to emission switching and inventory clearance of the national six B models. It is reported that from July 1 this year, the "National Six B" standard will be officially implemented.
The Federation predicts that as the implementation date of the "National Six B" standard approaches, the car companies that used to use the "National Six A" emission standard models will increase their inventory clearance before July 1 and accelerate the inventory clearance of old models.
"It is not a full-range and comprehensive promotion, and the funds are relatively limited. Just like the’ Double Eleven’ promotion, it will return to a normal state after the promotion and will not bring serious sequelae to the automobile market." "This wave of inventory cleaning is in the plan of car companies, but the price reduction of’ Dongfeng models’ has made the efforts to clean up inventory even greater." Cui Dongshu said that the recent promotion activities will provide strong support for the automobile market in the first quarter and help to increase sales in the short term, but in the long run, the impact of the promotion will gradually fade.
Car companies cut prices one after another.
Let consumers wait and see clearly.
Many netizens said: "Hold the currency and wait and see."
Are you excited about this wave of price cuts?
Let’s talk in the comments section ~
Text, map/Guangzhou Daily Xinhua City Reporter: Deng Li
Source: Guangzhou Daily
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