Will ＂online celebrity＂ Self-heating Food Meet the Billion Market？ Insiders： Need to pay attention to nutrition and health

　　Economic Daily-China Economic Net, Beijing, September 3-On September 2-4, the 20th China Convenience Food Conference and Convenience Food Cloud Exhibition was held in Beijing. On the special discussion of "New Pattern of Self-heating Food", scholars and entrepreneurs from the self-heating food industry gathered together to discuss the new pattern and new prospects that the self-heating food industry will usher in in the post-epidemic era.

　　The picture shows Lei Zhu, the general manager of the self-proclaimed pot brand factory group.

　　During the epidemic, when the whole catering industry was almost at a standstill, all kinds of self-heating hot pots became the urgent needs of the curtilage family overnight in order to satisfy the consumers’ "craving". In this regard, Lei Zhu, general manager of the brand factory and business group of Zihi Pot, revealed that the estimated sales of Zihi Pot this year is between 1.5 billion and 1.7 billion, nearly three times the total performance of last year. He believes that self-heating food is the tentacles of the whole convenience food. In the future, under this high and fast pace of life, self-heating food will become stronger and better, and it will usher in a market of tens of billions.

　　The picture shows Liao Xiaojun, Dean of College of Food Science and Nutritional Engineering, China Agricultural University.

　　Liao Xiaojun, Dean of College of Food Science and Nutritional Engineering of China Agricultural University, gave a detailed introduction to the basic situation of self-heating food at home and abroad. He pointed out that the biggest characteristics of self-heating food are convenience, convenience, portability, self-heating and rapid reheating, which is the demand of self-heating food. At the consumer level, consumers are most concerned about the safety, taste and nutrition of self-heating food when it is used. He also pointed out that in the future, self-heating food should conform to the current trend of controlling oil, reducing salt and lowering blood sugar, so that consumers can feel more nutritious and healthy when eating.

　　The picture shows Zhi Zhaohui, Chairman of Jiangsu Longjun Environmental Protection Industrial Development Co., Ltd..

　　Zhi Zhaohui, the chairman of Jiangsu Longjun Environmental Protection Industrial Development Co., Ltd., spoke about the development trend of packaging industry brought by the development of convenient self-heating food. He introduced that at present, there is no quality standard for food packaging specifically for convenience foods in China, and most of them refer to the standards of disposable tableware or convenience food containers. Therefore, he believes that it is more critical to formulate corresponding standards. In addition, he said, we should also pay attention to the resource consumption and environmental protection problems brought by plastic packaging.

　　The picture shows Ren Weiwei, President and Secretary General of Chengdu Food Industry Association.

　　Ren Weiwei, President and Secretary General of Chengdu Food Industry Association, gave a general introduction to the leading military enterprises and capital intervention in the field of self-heating food in recent years. He pointed out that at present, the competition in the self-heating food industry is fierce, and issues such as technology, brand, scale and capital deserve attention. He made suggestions for the future development of the industry, saying that differentiated competition in packaging, taste and marketing should be launched, and more natural food flavor should be pursued through technological improvement, healthier products should be sought, and high quality and high value should be achieved in the creative design of products, and the level of industrialization technology should be continuously improved. At the same time, he also proposed that industry standards should be gradually improved, and industry self-discipline actions should be carried out to promote the sustainable and high-quality development of the industry.

　　The picture shows Zhang Chunjiang, director of the Food Self-heating Technology and Equipment Research Center of the Agricultural Products Processing Institute of China Academy of Agricultural Sciences.

　　Zhang Chunjiang, director of the Research Center of Food Self-heating Technology and Equipment, Institute of Agricultural Products Processing, China Academy of Agricultural Sciences, shared the hot issues and standards of self-heating food in his speech. He pointed out that in recent years, the problem that consumers complain the most is the explosion of self-heated food. In addition, there are some delivery problems, logistics problems and moldy products. He pointed out that at present, the self-heating food industry lacks corresponding standards such as terminology, product classification, processing specifications, quality and safety standards, method standards, packaging logistics standards, etc., and it is urgent for the competent departments and industries to cooperate and standardize as soon as possible.