Developing rural tourism and promoting rural revitalization: a vivid practice of three Gannan villages
Cctv news(Reporter Wang Jiazhu) Since the 19th National Congress of the Communist Party of China formally put forward the strategy of rural revitalization, rural tourism has ushered in a brand-new development opportunity, which has not only become an important channel for people to get rid of poverty and increase income, but also an important starting point for rural revitalization.
In recent years, Gannan Tibetan Autonomous Prefecture of Gansu Province has built more than 300 well-off villages with clean village appearance and distinctive ecological civilization relying on the natural ecology and humanistic ecological resources in Tibetan plateau areas. A few days ago, the reporter walked into three Gannan villages with demonstration significance to develop rural tourism with the off-line visit to Gansu Province.
Gaxiu Village in luqu is 370 kilometers away from Lanzhou, the provincial capital, and is known as "the first Tibetan village of eco-tourism". Sixteen years ago, in order to facilitate children to go to school and the elderly to seek medical treatment, some party member cadres in the village took the initiative to sell their cattle and sheep and chose to settle down on both sides of National Highway 213, and developed tourism mainly focusing on Tibetan music and animal husbandry. Driven by them, since then, more and more herdsmen who used to live by weeds have chosen to settle down with the help of the local party Committee and government, and gradually formed the present Gaxiu village.

Gaxiu Village, known as "the first Tibetan village of eco-tourism" (photo by Wang Jiazhu)
There are eight people in Lamaojia, secretary of the village party branch. In the past, the source of income for the whole family was animal husbandry. In 2018, Tibetan music was started at home. Up to now, the income of Tibetan music has reached more than 40,000 yuan this year.
In addition to developing their own Tibetan music, the village collective economy also allows village herders to continue to increase their income. In Shaiyintan Tent City, 82 poor households have a share of 15,000 yuan per household; For the shares of village collective land, 30% for ordinary households and 40% for poor households; Dongkaer National Culture Media Company has more than 80 employees, giving priority to poor households, and each household can increase its wage income by 15,000 yuan … … Today, the per capita disposable income of farmers and herdsmen in Gaxiu Village has reached 9192 yuan.
The development of rural tourism in Gaxiu Village not only allows people to move from pasture to market, but more importantly, the pasture is recuperated and the ecology is improved, achieving a double harvest of "green mountains and green waters" and "Jinshan Yinshan".
A good ecological environment is a precious wealth that nature has given to Gannan people. Playing ecological cards, eating ecological rice and taking the road of green development are the inevitable choices of Gannan people.
Luqu Gongqu Hucun, 30 kilometers away from Luqu County, is located at the entrance of Zecha Shilin Scenic Area and on the bank of Taohe River. There are 12 farmers and herdsmen with 71 people. In recent years, with the county party committee and government fully promoting the eco-tourism strategy, all 12 households in Gongqu Hucun village began to develop Tibetan music.

The 53-year-old Gongbao Tashi Station is the leader in the development of Tibetan music in the village (photo by Wang Jiazhu)
The 53-year-old Gongbao Tashi is a rich leader in the village. In 2016, he took the lead in developing Tibetan music in the village. With the support of the local government, he built a two-story building with more than 30 beds. Not only has a brand-new modern kitchen been built to facilitate tourists’ self-use, but it has also taken the lead in transforming the traditional dry toilet at home into a flush toilet.
Gong Baozhaxi said that the development of Tibetan music alone can earn 30,000 to 40,000 yuan a year.
Miaohuashan Village in Lintan County, which is three hours’ drive away from Luqu, has also been favored by more and more tourists in recent years because of the "Hualu" homestay. In 2018, at the Gansu Provincial Tourism Industry Development Conference, the villagers’ lodging industry won the "Gansu Provincial Villagers’ Accommodation Boutique Award".
Lintan county has colorful natural scenery and rich and unique folk customs, especially Yeliguan national 4A-level tourist scenic spot in the county, which is a typical highland and hilly forest tourist resort. Relying on this, in recent years, Lintan County has actively promoted the transformation of county-wide tourism from "scenic tourism" to "global tourism".

Miaohuashan Village is favored by more and more tourists because of the "Hualu" homestay (photo by Wang Jiazhu)
Zhang Shuxia, 28, and the villagers benefited from this. With the help of superior units, Miaohuashan Village seized the opportunity to upgrade and transform 17 residential houses, and adopted the development model of "government guidance+professional company operation+farmers’ participation" to develop 39 sets of high-end homestays and 10 sets of main functional rooms such as bars, cafes and tea rooms. At the same time, it also optimized the supporting infrastructure such as village lanes, water supply and drainage pipes, parking lots and tourist toilets, and turned the whole village into a homestay scenic spot.
Zhang Shuxia invested in a two-story building in his yard and was transformed into a homestay integrating accommodation and coffee shop. That alone, she can get a guaranteed income of 10 thousand yuan a year and pay dividends. Zhang Shuxia said that including her husband’s income from going out to work, her family’s annual income can reach about 50,000 yuan. "Now it is the unified management of the company. When it matures, I can be a waiter and earn another salary."
From Gaxiu village to Gongquhu village, to Miaohuashan village, and from Gannan pastoral area to agricultural area, these small villages are dotted in this magical land of Gannan, and their rural tourism has become a beautiful landscape with distinctive characteristics in the local rural revitalization strategy.