＂China Poetry Meeting＂ and ＂New Spring＂ experience the beauty of poetry in the joyful interaction.

Continuing the IP craze of the big screen, "Central Video" launched the new spring series live variety show of "China Poetry Meeting" on the mobile side. The five programs cut in from different perspectives, highlighting the themes of saying goodbye to the old and welcoming the new, wishing for a happy holiday, reunion, peace and prosperity, and showing the enduring charm of the excellent traditional culture of the Spring Festival through new content and cross-border upgrade.

Author: Wang Yongli

Biting candied melons, playing games, shooting arrows at toys such as red bull, hoop and lion dance … Restoring the elegant scenes of ancient literati, poets dressed in cosplay ancient poetry clubs set off a series of "poetry revelry" in China Poetry Festival.

On January 27th, 2021, CCTV’s 5G new media platform "Central Video" continued the IP craze of the big-screen "Chinese Poetry Conference" and launched the new spring series live variety show of China Poetry Conference. The program consists of five phases, which are divided into food, poetry and beauty, New Year’s Eve, travel and Spring Festival. From different perspectives, it highlights the themes of saying goodbye to the old and welcoming the new, reunion and peace, and prosperity.

As of February 8, the fifth live broadcast of "China Poetry Club" in the new spring ended, and the cumulative viewing volume in the central video App was nearly 7 million, related topics in Weibo.# China Poetry Festival # # Poems not to be missed #The reading volume exceeded 500 million.

China Poetry Festival is a joint product of Chinese Poetry Conference on mobile phones and other mobile terminals, which focuses on making "poetry" interesting and youthful. During the Spring Festival, the new spring of China Poetry Club pays attention to the festive atmosphere and timeliness of the Spring Festival. Before the Spring Festival, the program has themes such as New Year’s Eve special, Spring Festival "Thirty-six Plans", traveling with poetry clouds, and New Year’s Eve food, which on the one hand creates a happy and peaceful overall atmosphere during the Spring Festival, and on the other hand warms up the Chinese Poetry Conference broadcast during the Spring Festival.

In order to give consideration to practicality, the program group has planned a series of contents such as "Poetry for New Year" and "Poetry for Blessing". "I wish you I will mount a long wind some day and break the heavy waves, and set my cloudy sail straight and bridge the deep, deep sea", "I wish you and loud my song and deep my drink, on the green spring-day that starts me home", "I wish you a long life together", "I wish you less face when Wan Li comes back, smile, and smile with beautiful fragrance" … The profound meaning contained in China’s ancient poems has been integrated into holiday wishes. The special scene of New Year’s Eve is devoted to "I wish you+poetry", which is both beautiful and practical.

In addition to the new content, there are cross-border upgrades. In the guest lineup in the new spring, in addition to the popular players in the Chinese Poetry Conference, special guests are also invited to help out, such as Hu Wenge, a descendant of Meipai, a famous Peking Opera, and Qu Liangyuan, a descendant of the 76th generation of Qu Yuan, who read poems for you on the spot. Mr. Poetry and Xin Xiaojuan, an associate professor at Renmin University of China, explained it in simple terms and in line with the situation. For example, a poem by Zhang Weiping, a poet in the Qing Dynasty, "All kinds of flowers are arranged, only waiting for the first sound of new thunder", which just fits the festive atmosphere of welcoming the Spring Festival. The program deepens the audience’s understanding of these Chinese cultures in the immersion of the scene, and makes ancient poetry "fly into the homes of ordinary people" easily and happily.

The new spring program is based on warm red in dance beauty, with the background of Chinese-style architecture with flower-edged windows, covered with red paper-cuts, red lanterns, auspicious clouds, auspicious birds and animals, etc. It is simple and simple, and full of poetic elegance of literati festivals. In the festive atmosphere of the Spring Festival, "China Poetry Meeting" uses a younger expression in the new spring, which gives traditional culture a "new way of playing" and gives new vitality to classical poetry.

"China Poetry Festival" created a 300-hour+continuous live broadcast. The program adopts the media integration technologies such as "5G+6K" and "Virtual Reality", and takes the virtual studio as the second scene to interact with netizens in real time. The live broadcast room comprehensively uses mobile live broadcast, slow live broadcast, short video and other forms of expression, so that more netizens can stay at home and enjoy the beautiful scenery related to poetry. Among them, for the first time, the program tries to help users unlock the interactive mode of tidbits and videos, and expand the new style of production, operation and promotion of lightweight variety shows.

Considering the preferences and needs of netizens, the program enables the "direct shooting" mode, and viewers can realize the function of "only watching who" through the direct shooting channel in the live broadcast room. With the combination of "dynamic+static", the "poetry program" with traditional culture was made into a series of live variety shows with a dimension-breaking and cross-border nature. The program created a unique "poetry feast" and "poetry carnival" with netizens.

Combining classic traditional poetry with modern popular elements such as the national tide, interactive games, and the second dimension, China Poetry Fair not only pays attention to the expression of the program "youth" in the times, but also deeply digs into the traditional cultural connotation behind the poetry, showing the enduring charm of the excellent traditional culture of the Spring Festival in a more popular and popular interactive way, so that more young people can see the classic and excellent poetry and fall in love with it.

Editor | Zeng Yuheng