With the continuous development of science and technology, automatic gearbox has been widely used in automobile industry. Among these automatic gearboxes, CVT (continuously variable transmission) and automatic transmission are the two most common ones. In this paper, CVT gearbox and AT gearbox will be compared and analyzed from the point of view of service life of 100 thousand kilometers, and their differences will be discussed.

CVT and AT Introduction CVT gearbox is a continuously variable automatic gearbox, and its structure is mainly composed of and. CVT is characterized by stepless speed change, smooth acceleration or deceleration, and improved driving comfort. However, due to its structural reasons, the torque bearing capacity of CVT gearbox is relatively low and the fuel consumption is relatively large.

AT gearbox is an automatic gearbox with step speed change, which is composed of hydraulic torque converter, and. AT gearbox is characterized by simple operation, good durability and high torque, so it performs better in power transmission. However, the fuel consumption of AT gearbox is relatively high, and the shift process is also slightly frustrated.

Analysis of service life From the service life of 100,000 kilometers, there are some differences between CVT gearbox and AT gearbox.
First of all, from the reliability point of view, CVT gearbox has a relatively low failure rate under the same mileage because of its simple structure. However, because of its complex structure, AT gearbox involves the cooperation of multiple parts, so its failure rate is relatively high under the same mileage.

Secondly, from the performance point of view, CVT gearbox, because of its stepless speed change, makes the vehicle more smooth during acceleration and deceleration, and improves the driving comfort. Although the AT gearbox is easy to operate, there is a sense of frustration in the shift process, which affects the driving comfort.

Details and cases The specific details and cases can better illustrate the performance of CVT and AT gearboxes in actual use. For example, when driving in the city, CVT gearbox makes drivers more relaxed and reduces fuel consumption because of its smooth acceleration and deceleration performance. On the other hand, when driving on the highway, AT gearbox shows its advantages of durability and bearing high torque, which makes the vehicle more stable when driving at high speed.

However, in some specific cases, the performance of CVT and AT gearboxes may change. For example, in the case of large torque, CVT gearbox may slip, which affects its transmission efficiency. In this case, AT gearbox shows better stability and transmission efficiency.

Conclusion Based on the above analysis, we can draw the following conclusions: 1. In the service life of 100 thousand kilometers, CVT gearbox has advantages in reliability and low failure rate; 2. CVT gearbox performs better in driving comfort, and the acceleration and deceleration process is smoother; 3. AT gearbox performs better in bearing high torque, and is suitable for high-speed driving or bearing heavy load; 4. Under different road conditions and driving demands, CVT and AT gearboxes have their own advantages, and the choice should be made according to the actual situation.

Therefore, when choosing an automatic gearbox, consumers should choose the type that suits them according to their actual needs and usage scenarios.

In life, there are multiple-choice questions everywhere, from choosing restaurants and clothes to choosing decoration companies and houses, we need to shop around. Take the big event of buying a car, how can it be less to compare the same-class models!

Take the 80,000-class pure electric scooter as an example. The SUV five-seat version and BYD are both popular models at the moment, and they are all produced by independent brand manufacturers, so many consumers don’t know how to make a choice.

Don’t worry, today we will compare these two pure electric scooters to see who is the better choice.

Who has stronger hard power than endurance?

When buying an electric car, which products do consumers pay more attention to? On this question, endurance is definitely one of the standard answers.

In terms of battery life, what kind of answers did Bingo SUV Five-seat Edition and Seagull hand over respectively?

Three endurance versions of 330km, 401km and 510km are available, which is the answer given by the five-seat version of Bingo SUV. You should know that the entry-level 330km version can already cover the daily commuting needs of users, and 510km can meet the needs of users for medium and long-distance travel to a certain extent.

As for the seagull, it provides two endurance versions of 305km and 405km, which have enough endurance, but the endurance and maximum endurance of the entry-level model are worse than the five-seat version of Bingo SUV.

This is not over yet. The five-seat version of Bingo SUV equipped with 75kW high-efficiency three-in-one water-cooled flat wire motor has an acceleration time of 0-50km/h of only 3.7 seconds. The maximum output power of seagull is 55kW, and the acceleration time of 0-50km/h is 4.9 seconds, which is obviously weaker.

Space comfort is also a key product force.

In addition to endurance and power, space comfort is also the key product strength of an electric vehicle, and in general, the larger the size of an electric vehicle, the more spacious the internal space is.

Let’s take a look at the five-seat version of Bingo SUV and the body size data of seagulls. The length/width/height of the five-seat version of Bingo SUV are 4090/1720/1575mm, and the wheelbase size is 2610mm；; The seagull’s length/width/height are 3780/1715/1540mm respectively, and the wheelbase is 2500mm. Except for the car width, the other dimensions of the five-seat version of Bingo SUV are a little larger.

This makes the five-seat version of Bingo SUV more comfortable in the body layout, and the Wuling brand has always performed well in space planning, which makes the front and rear rows of the five-seat version of Bingo SUV spacious enough, and the distance between the two rows is 882 mm. It is no problem to fill three adult passengers, and Bao Ma can naturally take care of the children in the back row easily.

In addition, if users want to go camping, they can also put down the rear seats of the five-seat version of Bingo SUV, and they can get a large trunk space of 1450L, and all the travel equipment can be put down.

On configuration, which tram can bring a better experience?

The larger the space, the better the passenger’s ride experience; The richer the configuration, the better the user’s car experience.

In terms of configuration, does the five-seat version of Bingo SUV perform better than Seagull?

Take the headlight configuration, the five-seat version of Bingo SUV comes standard with automatic headlights+,which will automatically turn on the headlights when encountering a tunnel, bringing bright vision; Seagulls are also equipped, but the entry-level models give a relatively general lighting effect.

Moreover, the main driving 6-way electric adjustment, automatic wiper and one-button lifting of the whole car glass are all standard in the five-seat version of Bingo SUV; On the other hand, Seagull, only the middle and high models support the electric adjustment of the main driver, and the driver’s seat supports the one-button lifting of the window glass.

Conclusion:

Through the comparison of endurance/power, space comfort and configuration, we can find that BYD Seagull has performed well, but the five-seat version of Wuling Bingo SUV is better, and the overall product strength is at the leading level.

Considering that the five-seat version of Bingo SUV is as low as 75,800 yuan, it must be said that this pure electric scooter really deserves more consideration.

　　China News Service client side Beijing, May 13 (Peng Jingru) "SF Express officially does takeaway, single-handedly against Meituan Ele.me?" "If Fengchao picks it up, who is it when it gets cold?"

　　Recently, SF Express has not only attracted attention due to the overtime charging of Fengchao express cabinets, but also attracted the attention of everyone when the SF Express "Fengshi" platform was launched, and the news that it intends to enter the takeaway field has also attracted the attention of everyone.

Screenshot of the "Fengshi" Mini Program page.

　　SF Express responded that Fengshi did not go public, and netizens chanted "I hope to implement it".

　　When everyone expected that the takeaway circle would soon be transformed from "two people" to "Legends of the Three Kingdoms", SF Express responded: internal promotion, not external.

　　SF Express told the China News Service reporter that "Fengshi" is a group meal platform incubated internally in the same city of SF Express. The current business form is implemented internally by SF Express, accepting internal orders, and managed and operated by the company’s internal project team.

　　"Since SF Express’s internal staff can’t manage meals with a unified internal system, it uses the’Fengshi ‘Mini Program." SF Express staff explained.

　　On the 11th, the reporter tried to place an order on "Fengshi", and the order showed that it could be paid. But SF Express said that merchants on the system will not accept orders. It is reported that "Fengshi" is currently operated based on the Mini Program, but there will be interfaces to connect with enterprises, such as with the internal OA system of the enterprise. If an outsider orders food, merchants can also receive orders, but because there is no large-scale promotion at present, there may be some system problems when using it.

　　On the 12th, the "Fengshi" Mini Program showed that it needs to authenticate corporate users. In other words, individuals are indeed unable to use SF Express takeaway at present.

　　"If SF Express delivers takeout, it should be very fast." "I want to try the takeout sent by the courier brother."

　　Seeing SF Express’s response, netizens said one after another, "It’s all said so, we all understand." "It’s a trial operation now, and there will be some in the future."

　　Behind the call for SF Express to enter the market: the commission issue of takeaway platforms has attracted controversy

　　Under the news of "SF Express is going to do takeout", many consumers have also started takeout platforms such as @Meituan and @Ele.me online.

　　"There are takeaway platforms that take too much, and it is difficult for both merchants and riders."

Data map: On February 14, the delivery brother delivered food in the snow.

　　Previously, on April 10, the Guangdong Catering Service Industry Association issued the "Guangdong Catering Industry Joint Negotiation Letter to Meituan Takeaway", saying that Meituan’s market share in Guangdong catering takeaway is as high as 60-90%, which has reached the market dominance stipulated in the "Antimonopoly Act". At the same time, Meituan is suspected of implementing monopoly pricing, setting many unfair trading rules, and continuously increasing the deduction ratio. The commission for newly opened catering merchants is up to 26%, which has greatly exceeded the critical point that the majority of catering merchants endure.

　　The commission issue of food delivery platforms has attracted widespread controversy. Some people said, "This thing is based on the turnover, not the profit of the merchant. 20% of the turnover is about equal to paying an extra rent, and some stores even pay more than the rent." Therefore, "monopoly is not desirable, and the commission should be reduced."

　　Some people think that the takeaway platform provides riders and platforms, and it is a mutually beneficial relationship with the merchants. In the past, it was good to burn money to shop the market, subsidize merchants, consumers, riders, and all kinds of advertising investment, and not lose money.

　　However, the above-mentioned high commission incident finally ended with a joint statement issued by the Guangdong Catering Service Industry Association and Meituan Takeaway. Meituan said that it will strengthen the support of Guangdong catering takeaway commissions. On the basis of the "Spring Breeze Action", the rebate ratio of high-quality catering takeaway merchants in Guangdong will be increased to 3% -6%, and the coverage will be expanded. The rebate time will be extended by at least 2 months.

　　"SF Express takeaway is not external? McDonald’s is a gift from SF Express!"

　　Under the controversy over takeaway commissions, many consumers expect SF Express’s entry to improve the situation. "In this way, the takeaway market will add new elements, and users will have more choices. Only when there is pressure will companies have pressure, and only when there is pressure will they use their brains, so as not to exploit merchants and consumers."

　　According to news from SF City, "Fengshi" has launched a 5 million subsidy activity of "recommending companies to return good gifts". Users can invite companies to settle in, or recommend companies to spend in "Fengshi", and the recommender can get different amounts of rewards. In addition, under the "Merchant Settlement" column, "Fengshi" is marked with the words "Free Online", which makes the entry conditions of "Fengshi" particularly attractive.

　　However, some consumers are also confused; "Didn’t SF Express start delivering takeout a long time ago? Didn’t McDonald’s, KFC and Burger King be delivered by SF Express?" "McDonald’s was delivered by SF Express."

Data map: A courier company outlet in Hangzhou. Photo by Li Chenyun

　　In fact, SF Express has already cooperated with many catering brands in the same city. During the epidemic, SF Express cooperated with Xiaolongkan and Huajia Yiyuan to help buy, help and send. In addition, SF Express’s 2017 annual report shows that at that time, its "same city distribution business" cooperated with mainstream brand customers such as KFC, McDonald’s, Dicos, Baidu, Rainbow, etc.

　　In March 2019, SF Intra City achieved independent operation. At that time, Sun Haijin, CEO of SF Intra City Company, disclosed the progress: the average daily order volume exceeded 1 million, the number of riders exceeded 300,000, and the service has been rolled out in more than 200 cities. By the end of 2019, SF Intra City has served many leading brands in different industries such as catering, serving more than 100,000 small and medium-sized merchants and 20 million individual users.

　　Will the "era of casual takeout for ten dollars" still come?

　　In addition to the commission issue, the price war between Meituan and Ele.me in the past has left many people with deep memories. Whether SF Express will use its price advantage to win customers has also become a concern for everyone.

　　"I was lucky enough to eat a dime of takeout at Ele.me two years ago, but now I can’t eat it anymore." "When I was in college, Ele.me and Meituan competed, and I ate well for more than 6 yuan a meal." "Is it going to usher in the era of eating takeout casually for ten yuan again?"

　　Judging from the current delivery fee of "Fengshi", it seems that there is no price advantage. Taking a beverage shop on Financial Street in Xicheng District, Beijing as an example, the delivery fee for a distance of 2.7km is 6 yuan. In addition, the minimum delivery fee of merchants is generally high, and all goods are at the original price.

On May 11, "Fengshi" took a screenshot of a takeaway order from a beverage store in Beijing.

　　This is the same price as original items such as Meituan and Ele.me, but without the discounted prices of the first two, and most people would prefer to buy discounted items.

　　However, "Fengshi" does not seem to intend to take the same path as the existing takeaway platform, and corporate group meals are the ultimate goal. According to SF City, Fengshi is a reservation and delivery service for the corporate employee market jointly launched by SF City One Station in conjunction with Tencent WeCom, WeChat Pay, Food Channel, PayEasy, and SF City Express.

　　Chen Liteng, a life service e-commerce analyst at the E-commerce Research Center, said that the food delivery market has ushered in a new round of growth due to the restrictions on dine-in food under the epidemic, and Meituan and Ele.me have been widely controversial due to the commission issue under the impact of the epidemic, giving other platforms the opportunity to develop. "Fengshi" entered the market at this time, cutting in from group food and avoiding direct competition with Meituan Ele.me, which helped to open its market.

　　"Coupled with SF Express’s advantages in logistics and distribution, the entry of SF Express means that the industry competition will intensify for the entire food delivery market, which can further activate the market," Chen Liteng said.

　　So, if SF Express does takeout, "Will the happiness double when the takeout and the courier arrive at the same time?"

"He is the most dazzling sprint star in China. He set a new Asian record for the men’s 100m with a time of 9.83 seconds. He is the fastest runner in China and the fastest runner in Asia."

After the official announcement that Su Bingtian became the spokesperson of Xiaomi brand, the share price of Xiaomi Group rose rapidly this afternoon, once rising by nearly 4%, and now it rose by 2.43% to HK$ 27.45. The men’s 100-meter race, known as the "jewel in the crown", has always been the most concerned event in the Olympic Games. After Su Bingtian set a new Asian record and became the first China athlete to reach the final, the whole social media was boiling, the popularity spread overseas, and its commercial value soared. In the past year, "Su Shen" has reached cooperation with many brands such as Yili, Nike, Fillinger, GAC Chuanqi, Xiangshan, Sealy Silian China and JD.COM PLUS. It is estimated that,Su Bingtian’s annual endorsement value totals more than 10 million yuan.

The "most expensive Olympic Games in history" ended.According to Japanese government auditors, the actual total expenditure exceeded $20 billion, almost three times the $7.4 billion predicted at the time of the initial bid, and Japan may lose tens of billions of dollars because of overspending. butThe huge "Olympic effect" is still being released, and the commercial value it brings to athletes is far from being accurately measured.

The road of sports and entertainment linkage:A comprehensive view of commercial value of sports stars

　　

Every game is not only a battle of honor and self-transcendence, but also a gamble of brands who bet on athletes in advance.The commercial value of sports stars is directly related to their competition results and the attention that comes with them.According to reports, ZhangJike’s endorsement fee is about 10 million yuan per year, and Zhu Ting’s annual endorsement income is 1.5 million US dollars, about 9 million RMB, which is not inferior to popular stars.

Different projects have different degrees of attention, and other out-of-circle factors also involve personal image, face value and so on.. There are many popular categories of fans in swimming, track and field, and it is easy to produce high-value athletes to "suck powder". Table tennis and other advantageous events have the halo of "national ball", women’s volleyball team has emotional filters, while other unpopular events are relatively less concerned.

Some athletes who have a sense of humor and other personal characteristics that are easy to spread online can also become the darling of brands and variety shows.For example, in the 2016 Rio Olympic Games, Fu Yuanhui was given OPPO, samsung, zhongxing and ZUK mobile phones because of the phrase "the power of the wild", and then endorsed brands such as Bingquan and Ketuo Bio, and joined variety shows such as My Daughter and Daughters’ Love.

The above-mentioned "out-of-circle BUFF" specifically corresponds to this Olympic Games, which isThe birth of Su Bingtian, Malone, Sun Yingsha, Yang Shuyu, Sun Yiwen, Gong Lixiao, Zhang Yufei and other Olympic star athletes.As far as the brands that bet in advance are concerned, in July this year, Ctrip officially announced that it had signed contracts with Liu Guoliang, Malone and Liu Shiwen to become gold-medal tour groups of Ctrip. Kans officially announced to be the official partner of the national swimming team and released the attitude short film "Champion of Every Moment". And after the swimming team won three gold medals in a row, it took advantage of the situation to promote brand goodwill; Perfect Diary joined hands with the national men’s gymnastics team to launch a new series of products for men’s grooming.

Another group of brands chose a more conservative marketing style and chose to throw an olive branch to the Olympic stars after the game. After # How Difficult It is to Lift Weights # boarded the hot search, Ping An Health Insurance, a subsidiary of China Ping An, announced that Chenlijun had become a brand health ambassador. On August 1st, Xtep officially announced that Gong Lixiao, the women’s shot put champion, officially became Xtep sports spokesperson.

In addition, as the new generation of athletes and spectators pay more attention to fashion, the proportion of online shopping has increased. This year,A new trend is that the champions have turned into "the grass planting machine on earth and the king with the same money".On August 2nd, the popularity list of the same paragraph of the 2021 Olympic Games released by Taobao showed that one week after the start of the competition, Yang Qian, the first gold medalist, led the popularity list with the same yellow duck hairpin and carrot headband, with 70,000 cards sold in three days, and Chen Meng’s table tennis racket necklace and wind oil essence used by Hou Zhihui were selected. Liu Shiwen’s blue-and-white manicure and Lu Cicelia’s eye makeup imitation have attracted many small red book bloggers to bring imitation makeup tutorials; Jason Wu, another "the busiest man outside the stadium" who didn’t participate in the Olympic Games, also caught fire with the same old brand plum blossom brand sweatshirt because of his emoticon.

Under normal circumstances, the commercial endorsement space of athletes is squeezed by entertainment stars. Sports brands are more inclined to choose traffic artists to endorse, such as Sean Xiao endorsing Li Ning and YiBo endorsing Anta.

Compared with artists, athletes have the advantages of good moral quality and personal image, national honor and strong professional skills, which may inject image cognition such as sunshine struggle and patriotism into the brand. But what needs to be recognized is that,Compared with artists, athletes have many risks, such as limited professional life, injuries, ups and downs in performance, personal personality and so on.. After Su Bingtian was deified in World War I, many people compared it with Liu Xiang, the "Asian Flying Man", when considering its commercial value. At the peak of Liu Xiang’s career, he had 17 endorsements. It is estimated that after his retirement due to injury in 2008, Liu Xiang’s personal loss exceeded 100 million yuan, while the sponsors will reduce their income by more than 3 billion yuan. Sun Yang once won more than 10 endorsements from international brands such as Coca-Cola, but the "violent anti-inspection" incident made him fall to the bottom.

Roger Federer’s endorsement income of $100 million and Cristiano Ronaldo’s endorsement income of $45 million abroad prove the value of basketball, football, tennis and rugby, which are the most commercialized sports. Under the national system, the business endorsement of sports stars often needs to be approved by the State Sports General Administration and various project management centers, which may lead to contradictions. Behind the low income of some Olympic stars, it reflectsDomestic sports professionalization started late, and sports brokers were backward.This fact.

In addition to commercial endorsement, there are ways for athletes to increase their income, such as establishing brands, such as Li Ning, and participating in variety shows. Sports and entertainment are inextricably linked to twins. Compared with artists, athletes’ career life is shorter and their remuneration is often lower, so many athletes choose to "just eat" in film and television variety shows after retirement. As early as 2018, when Su Bingtian set a new Asian record held by an individual, she appeared on the popular variety show "Run". Will Su Shen appear in more variety shows in the future?

CCTV warns against rice circle culture,Who is invading the Olympic champion?

　　

Ten years of cold window, no one asked, once famous, the world knows. On the one hand, athletes who have added traffic are faced with the olive branch thrown by honor and brand, on the other hand, they have to bear the "crown weight". Black and white, butchering, taking CP, rubbing traffic …The rice circle culture, which has appeared since the last Rio Olympic Games, is accelerating its invasion into the public opinion field of this Olympic Games.

After losing the competition, Wang Luyao, a shooter, suffered a cyber-storm because of "I admit that I am afraid" and Weibo, who took a selfie. Weibo, who was turned out of a Jordan shoe in the past, was also questioned by a small number of netizens, and everything was in a flash. At the same time, someone questioned: "If Yang Qian didn’t win the gold medal, then the’ Pearl Manicure’ that boarded the hot search today didn’t praise her for being cute, but everyone scolded her?" This "only gold medal theory" obviously narrows the Olympic spirit.

In the table tennis mixed doubles competition, after China’s Liu Shiwen and Xu Xin lost to Japan unexpectedly, domestic netizens went out in anger, and Ito Meicheng’s Weibo comments and INS were occupied by expression packs and radical remarks. The voice of reason was drowned out, and most people could not understand the rules of the game calmly, but replaced everything with emotional venting.

Following the previous table tennis "Kewen" CP, this Olympic Games gave birth to a new fan brain supplement CP: Wang Shun and Zhang Yufei of the swimming team, and # Wang Shunwei’s portrait # once rushed to the sixth place in the hot search list of Weibo. Through the sweet pink foam created by fantasy, some girls in rice circles get compensatory emotional comfort.

In the final analysis, whether it is cyber violence, "CP" or slaughter, it isAs a result of the influx of a large number of "pseudo-sports fans" who watched the games for four years, they redefined sports with rice circle culture and created more entertaining hot topics for the Olympic Games., improve its flow and attention, promote athletes to break the circle and gain brand attention, but also bring negative effects, the focus of the game is blurred, which further worsens the atmosphere of public opinion and may even affect the athletes’ play and the international image of China’s sports community.

And if we talk about the representative figures who are being trafficked these days, we should count the 14-year-old Quan Hongchan.After winning the gold medal in the women’s 10-meter platform final, she became popular overnight by saying that she wanted to open a canteen, eat spicy strips and make money to treat her mother. Enterprises immediately sensed the marketing opportunity sensitively, and hot strip enterprises such as Genji Food, Wei Long Food, Spicy Prince, Xiange Food, Fantianwa Food, etc. shouted from a distance to send hot strips for Quanhongchan, and the door of Quanhongchan was once full of hot strips. Quan Hongchan’s parents have publicly rejected corporate gifts such as houses, cash and spicy strips.

Her home also quickly became a punching place in online celebrity.Many online celebrity come here to broadcast live, take photos, shoot videos and bring goods. According to the statistics of the villagers, at least 2000 people punched in the village in one day.

Punch-in is the focus of public opinion, which is one of the contemporary strange phenomena after the fragmentation of attention, the rapid development of short video live broadcast platform and the involution of online celebrity economy.Before that, Ding Zhen, "Brother Lamian Noodles" and Cao County all became the spotlight C, and then they were gradually forgotten. These hungry online celebrity don’t really care about what is broadcast live, but just want to get as much traffic as possible. In this regard,CCTV issued a claim: Please protect the 14-year-old Quan Hongchan, and don’t bring the chaos of rice circles and the pursuit of traffic into it.. The local government has also strengthened control.

Stars have also joined the team that rubs the traffic of Olympic champions.For two weeks, the hot search list was completely occupied by the news related to the game, and the popularity of the entertainment circle declined. Stars who regard exposure as their life have increased their exposure. In addition to Chen Meng’s cousins Huang Xiaoming and Yang Qian being pulled out of Bai Jingting, idolize after winning the championship, and the interaction between the two sides and other related hot searches are more well-founded, most stars are forcibly associated with the champion by sending blessings, and the posture of rubbing the heat to buy hot searches can be described as various and puzzling. This kind of behavior that encourages the wind of traffic is hardly a benign linkage between sports and entertainment.

At the closing ceremony, the "eight minutes in Paris" of the next host was hotly debated, and the Olympic Games entered "Paris time". Four years later, will these sports stars still appear in the Paris Olympic Games? Will the rice circle culture be improved or intensified when it invades the Olympic Games? What kind of chemical reaction will the linkage between sports and entertainment produce at that time?

Text | Photon Planet Wu Kun Proverbs

Editor | Wu Xianzhi

A few days ago, the major personnel changes in Ali Games, which once caused a lot of uproar in the industry, came to the fore.

Zhan Zhonghui (flower name: Dingdang), the head of Linxi Mutual Entertainment, a game brand under Alibaba Group, issued an internal letter saying that he and Chen Weian will step down at the end of the fiscal year (March 31), and his post will be taken over by Zhou Bingshu, the producer of "Three Kingdoms Strategic Edition".

The internal letter mentioned, "With the gradual improvement of the talent echelon, Linxi’s young people have grown rapidly and have been able to shoulder the heavy responsibility of leading Linxi to continue to develop. By the end of this fiscal year (March 31st), Lao Chen (Chen Wei ‘an) and Chun Jiao (Liu Jiao) and I will officially step down from the Class Committee and hand them over to the new team led by Bing Shu. I believe that the new team can better face the future, practice Linxi’s research and development concept more solidly and take Linxi to a new height. "

It is worth noting that Dingdang and Chen are both veterans of Jian Yue Science and Technology, the predecessor of Linxi Entertainment, while Chun Jiao joined the partnership company Tianjin Jinfan Bailing in April last year, and their resignation means the exit of Jian Yue’s old team.

Since the mutual entertainment with the "Three Kingdoms Strategic Edition" hit the volume of Ali games, there was no new tour with enough weight. This also leads to its position in the whole market is always high or low.

Although we are not sure about the real reason for Jian Yue’s retirement, we can be sure that the "new height" of mutual entertainment needs new explosions to touch.

Ali game seeks change.

Mutual entertainment or Ali games, whether from the inside or outside, have long wandered on the edge of the core circle.

In 2014, Ali integrated its mobile game platform with UC Jiuyou and established Ali Games, which belongs to the big entertainment sector. At that time, in the large entertainment sector, the game business was not eye-catching.

Ali Games did not make many achievements in business in the following years, and most of them focused on the distribution and agency of IP mobile games, such as the TV series IP adaptation mobile game "Fire Like a Song" launched in 2018 and "Wu Dong Gan Kun" linked by drama and travel. Even in the course of its development in official website, the explosive proxy game Traveling Frog in 2018 will be the first stop.

The change stems from the fact that in 2017, Ali spent 1 billion to acquire Jian Yue Technology founded by Zhan Zhonghui, the former COO of Netease, which strengthened the self-developed genes in one step and started the shift from issuing and acting as an agent for IP games to self-research. In 2018, Ali Games launched a self-developed MMO "The Land of the Wind" to initially test the water and research the game. In 2019, "Three Kingdoms Strategic Edition" was born. On the first day, it reached the top of the App Store for free, and in less than two months, it gained more than 300 million monthly water.

In September 2020, Ali Games was upgraded to an independent business group with mutual entertainment parallel to the great entertainment, and then two games, The History of the Three Kingdoms, Warchess Edition and Forest Country, were launched. It is worth mentioning that these two games came out in 2023. Before last year, the action of mutual entertainment focused on the overseas release of the "Three Kingdoms Strategic Edition", which greatly drained the commercial value of the "Three Kingdoms" IP.

The combination of the IP of the Three Kingdoms and SLG, which emphasizes strategy, is really a "golden egg". Even in 2023, the Strategic Edition of the Three Kingdoms still contributed 69.5% of the income for mutual entertainment. However, at the moment when high-quality games emerge in an endless stream, one trick can’t be eaten all over the world. According to Sensor Tower, mutual entertainment ranked 13th in the revenue of China mobile game publishers in January this year, which has dropped out of the top 10.

As the N in the "1+6+N" system, the explosion after the IP of "The History of the Three Kingdoms" makes the mutual entertainment of Linxi show signs of marginalization again under the star business such as rookie, box horse and 1688, even from the perspective of the game industry.

As we all know, the strategic SLG such as "Three Kingdoms Strategic Edition" is a typical big ARPU game, and the player’s basic disk is not large, which leads to its low volume in the majority of players’ circles, so that some players don’t even know that Linxi Entertainment is a subsidiary of Ali Group.

More importantly, low DAU games need long-term spending to attract fresh blood. "Three Kingdoms Strategic Edition" has won the number one mobile game purchase list for many times, which means the huge purchase cost of ensuring the product flow and the lack of high-quality traffic in the Ali system.

Looking back at its history briefly, Ali Games was originally established by combining the mobile game platform with UG channel, aiming to build a distribution platform for the game, which is extremely dependent on traffic. However, eight mobile phone manufacturers, including OV Huawei, set up a hard-core alliance to restrict third-party application stores from the bottom of hardware, which is tantamount to a fatal blow to Ali’s channel business.

Moreover, Ali’s core e-commerce business is a big consumer of traffic demand, as is the game. Under the huge cost of buying and the allocation of traffic resources, the game business is doomed to not get too many resources, which may be one of the reasons why it is difficult for Linxi to have a second explosion.

Under this circumstance, it is not surprising that Ali’s game, which is seeking change, chooses to trade in the old for the new, so that Zhou Bingshu, who made the first explosion, is at the helm.

Internal three-nation killing?

The alternation of old and new is a common occurrence, but in today’s Ali, it adds a bit of enterprising meaning.

On December 20, 2023, Cai Chongxin, Chairman of the Board of Directors of Alibaba Group, announced the reform of comprehensively promoting the rejuvenation of cadres in a full letter. He said in the full letter: "Next, we will fully enable young management teams who have been trained at the grassroots level to create their own innovative environment for young people." Immediately after the core management of Taotian changed blood, Wu Jia, Chen Weiye, Wang Tingxiang and many other post-80 s young people took the lead. At the beginning of last month, Yu Yongfu, Chairman and Hungry CEO of Local Life Group, announced that he would step down from his management position on March 31, and his successor was the post-80s generation.

From this aspect alone, the personnel changes of mutual entertainment can be seen as a part of Ali’s younger management reform. After all, Zhou Bingshu, who succeeded him, was also born in the 1980s. There are only more signs that there is an internal struggle in its reform.

A person close to Ali said that Jian Yue had been marginalized for a long time in mutual entertainment, and the old people headed by Zhan Zhonghui had long been put on hold by the new generation represented by Zhou Bingshu. Perhaps, after the handover of the old and new teams, it was followed by a big change of blood from top to bottom.

As for the reasons behind it, some sources said that the internal discord between Linxi and Linxi originated from the "Three Kingdoms Strategic Edition". It is understood that Zhan Zhonghui tried to cut this project when the game was established, and the reason may be that the core gameplay is too similar to Netease’s "Land of the Land".

In fact, Netease sued the former for copyright infringement and asked Linxi to stop the game. In May last year, the court ruled that the infringing content of The Three Kingdoms Strategic Edition needed to be deleted or modified, and compensated Netease for 50 million yuan, but the court rejected Netease’s request to stop operating The Three Kingdoms Strategic Edition. Linxi said that "some of the contents in the judgment will not be recognized and an appeal will be filed", which shows that the rip-off of copyright is a "psoriasis" that Linxi can’t get rid of.

As a result, the dilemma of "no follow-up" is becoming more and more prominent, and it is naturally necessary to work together internally. However, since Linxi Entertainment became an independent business group in September 2020, Yu Yongfu, the former chairman of Gaode Group, who was in charge of the subsidiary, was not familiar with the game business, and he also took over the local life business in July 2021, which may have caused Linxi to lack a strong voice to move forward.

In January of this year, Fan Luyuan, chairman and CEO of Alibaba Entertainment, was in charge of mutual entertainment. He not only served as the leader of Ali’s game business leading group, but also experienced the launch of games such as "Three Kingdoms Strategic Edition" and "Three Kingdoms Fantasy Mainland" during his tenure. His return is like several arhats who took over Ali last year. The first priority is to do a good job of "anchoring the sea".

Now the replacement of the person in charge of the mutual entertainment business has come to an end. When the granularity is completely aligned, what Ali Games is seeking is further growth, that is, launching a new tour with enough influence as soon as possible.

end

For insiders, mutual entertainment was once regarded as the "second Netease".

First of all, most of the core leaders of Linxi Entertainment were born in Netease games. In addition to former Netease COO Zhan Zhonghui, Chen Weian was the vice president of Netease and the general manager of Netease Blizzard Joint Venture. Zhou Bingshu, who will take office on March 31, is also an old man of Netease. He once worked as a game planner for Netease.

Today’s new and old alternation, do we regard it as Netease in the 2010 s replacing Netease in the 2000 s, or the Netease of Ali games?

In Fan Luyuan’s letter of taking over the mutual entertainment of Linxi, he mentioned that the future direction of Linxi’s mutual entertainment is: embracing AI, globalization, producer-centered system, and insisting on R&D leading business. Mutual entertainment will give enough support, space and incentives to potential young producers.

At first glance, this is similar to Netease’s small team development model. At the beginning of this year, Tencent also released the "Bamboo Shooting Plan" to support small and medium-sized development teams. It can be seen that vertical independent games will be the main theme of the game industry for a long time to come.

In any case, in the face of 2024, which is destined to be a big year for the domestic open world, it is impossible to continue the old gods with the golden egg of the Three Kingdoms.

As soon as the dragon looked up, news about the new tours of Tencent, Netease, Kuluo, Lilith and other manufacturers in the open world was constantly exposed. Or it’s possible to set up a project to raise a gun or start testing soon. A battle for the attention between players has already started, and the mutual entertainment of Linxi has lagged behind for more than a year.

　　China News Service, Johannesburg, March 7 (Reporter Damon) On March 7, local time, South Africa’s Rand Water Company confirmed that due to the continuous serious failure of regional pumping stations, large-scale water cuts occurred in cities or regions including Johannesburg and rustenburg recently, and the water cuts generally lasted for more than 48 hours.

　　Eikenhof Pumping Station in the south of Johannesburg was struck by severe lightning on the 1st of this month, so the main units of the pumping station failed to supply power normally, resulting in the pump station having to stop running. On the 4th, the problem of the faulty pumping station escalated again, and its circuit system exploded, resulting in "water shortage" in most areas of Joburg and parts of surrounding provinces.

　　On the evening of the 6 th, the Thornton area, the core financial center of South Africa, also suffered a large-scale water cut. As it is in midsummer and South Africa is experiencing a round of extremely hot weather, this large-scale and long-term water stoppage has caused dissatisfaction among all sectors of society. In order to maintain a normal life, people in areas where water supply is interrupted have to carry buckets at night and walk to temporary water supply points to queue up for water.

　　On the 7th, Rand Water Company responded that the problem of the faulty pumping station was temporarily solved after the emergency operation of the emergency repair personnel, and most of the water-cut areas in Joburg, which was most affected, would resume water supply one after another. However, it will take some time to restore normal water supply in areas such as Rudput and Landborg, because the standby water source has been exhausted before. Rand Water Company promised that during this period, it will continue to send mobile water supply vehicles to the water-cut areas.

What we do every day has made us, and then you will find that excellence is not a behavior, but a habit. —— Aristotle

Everyone found that although there are many longevity old people who practice Tai Chi, some people do not live long. Why?

First of all, the real Taijiquan should be both internal and external, and many people do not practice outside the outside. We only see a stinky skin. We often see that many people are very skilled and can be insisted every day. Seriously, seemingly seriousness is nervous; some people grit their teeth and swipe their teeth, swing their feet, and do not relax at all; some people have practiced for many years and still have a lot of temper to get angry. Bone bones.

Everyone knows that the biggest feature of longevity elderly people is that the personality is optimistic and cheerful, and the influence of emotions from the internal body is far greater than the external environment. According to the theory of traditional Chinese medicine, the cold, cold, heat and irritability. The harm of these six prostitutes to human health, that is, external evil injury, is usually from the surface and inside. When it was passed to my heart, I pulled the diarrhea, and then passed the cold to the five internal organs.

However, human emotions are directly harmful to people. The so -called "seven emotions hurt people, direct internal organs", and they can vomit blood immediately. Chinese medicine says that anger hurts the liver, joy and sadness, hurt the spleen, terrify the kidneys, sadness, sadness, sadness, and sadness Sad lung. Lin Daiyu was sad and coughing. She was a typical symptom of "sad lung".

Your fist for a month is not enough for you to be angry. While we practice Tai Chi, while relaxing the body, our mentality must also be relaxed. The relaxing and peaceful mentality in turn is more favorable to the relaxation of the body. Only when the heart is quiet can Tai Chi reach the high realm.

Secondly, Tai Chi is based on Taoism’s "inaction and disappointment". Lao Tzu said, "The husband is not fighting, and the world can not fight with it." Many people who practice Tai Chi have forgotten this. Throughout the day, they think about how to be refined, anxious, and never satisfied. Or can’t stand the provocation of others saying that Tai Chi can’t fight, and gets up and fights angrily.

It is said that "killing 10,000 self -damage for three thousand". In the legendary history, there are indeed some masters of people who have suffered internal injuries because of some tongues. The high -level strength of Tai Chi Boxing Law has cleverly fascinated and excited, and often unconsciously mistakenly entered the courage.

Because of this, in the "Tai Chi Boxing theory", which was regarded as a must -read classic by Tai Chi, Wang Zongyue specifically emphasized the words of the ancestor of Sanfeng after explaining the essence of Tai Chi. Do not do the final dispute. "

With the end of the cold weapon era, today we should not practice boxing for the victory. It is impossible to bear a small bullet in the practice of Diamond. In most cases, things will only make things worse.

We should treat boxing as a kind of fun, because there is something to study, so that the process of fitness exercise has become more fun, culture and charm, pushing the strength to test the strength, winning the win -win smile, and we will never care about it.

In fact, the real Taijiquan high -level kung fu, sometimes the more Hou deliberately pursued, the less you get it. One teacher said good: "When you want to fight with others, the heart is dead, and the heart is already froze. How can I relax? How can I reach a higher level of loose air? "

In the end, I have to say that most of the non -long -lived boxers have bad habits. Some people rely on childhood training from a young age, drinking and smoking, indulgence, and the harm of the nightlife of modern people far exceeding the body. People imagine that in the past, there was no TV in the agricultural society. The oil lamps were sleeping for a while, and there were very few diseases that came out of staying up late.

And modern people are facing a lot of temptations, and there are many people who sleep at a time or two, which is very harmful to the body. Traditional Chinese medicine believes that Ziye Yiyang is born, and this time for people to hand over yin and yang should be sleeping in the state of sleep. The so -called natural law nature, the nature of our earth changes once every 24 hours of yin and yang. Human beings are the creation of nature. It can be found that those who go to work all the night shifts have almost no longer longevity.

Dr. Yu Juan, a younger return from Fudan University, told people not to stay up late with a 32 -year -old life. She has never slept before 12 o’clock in the past 10 years. What to stay up late? Yu Juan wrote: "Chat, Internet chat, 885 irrigation, jumping, meals, X songs, bowling, personal daze (known as thinking), fill every night without reason."

Staying up late is chronic suicide! Getting up early every day to practice Tai Chi is not only to allow our body to exercise, but also changes to our lifestyle. In order to get up early, you must go to bed early. You have more time to practice boxing. If you do not change the poor lifestyle, it is limited to the body by doing some simple physical exercise, which is not enough to make up for your self -harm.

　　

　　　　　 First, drive an elevated road along Humin Road. 6 kilometers from exit to enter Shanghai to Kunming highway

　　Second, in Shanghai to Kunming Highway

　　1) Drive 430 meters along the Shanghai -Kunming Expressway. Hangzhou/G60/Ningbo/Xinzhuang direction, open a small right

　　2) Continue along Shanghai to Kunming Expressway 27. 6 kilometers straight into the Hangzhou Bay Ring Road Expressway

　　Third, Hangzhou Bay Wound Highway Expressway

　　Travel 52 along Hangzhou Bay Ring Road. 7 kilometers, go directly to Hangzhou, open a little bit of Shanghai to Kunming highway

　　Fourth, in Shanghai to Kunming Expressway.

　　Travel along Shanghai to Kunming highway. 3 kilometers, go directly to Hangzhou/ Qiandao Lake/ S2, and turn to Hangzhou -Ningbo Expressway

　　Fifth, Hangzhou -Ningu Highway

　　1) Drive along Hanging Highway 21. 9 kilometers directly to Hangzhou/Desheng Road, and it becomes a little bit of Disheng

　　2) Walk 610 meters along Desheng Road, and open a small right

　　Sixth, Zhejiang driving plan

　　1) Continue to run 840 meters along De Sheng, enter Disheng Fast from the entrance

　　2) Drive 680 meters along Desheng quickly, leave the slope from the airport exit

　　3) Drive 360 ??meters along the ramp and go straight into Dusheng East Road

　　4) 580 -meter driver along the Sheng Dong Road, turn left in front to enter the airport road

　　5) 3 drivers along the airport road. 7 kilometers, in the direction of the Chengdong Bridge Stadium, rotate the bridge slightly

　　6) Travel along the bridge 1. About 60 meters after 2 kilometers from the Hangzhou Criminal Investigation Building, go straight into the field

　　7) 2 drivers along the stadium road. Turn left to the ancient Xinhe Bridge at 9 kilometers and enter Western Road

　　8) 530 meters along the West Road of the Ring City, open the provincial roads and bridges into the provincial government

　　9) Drive 280 meters along the provincial government. Arrive at the end (on the right side of the road)

Mobile phone access　Shanghai local treasure first page

"Strictly beating"

Recently, the beauty collection store Harmay Diaolia Corporate Company Shanghai Diaoli Lexiang Enterprise Development Co., Ltd. was fined 887,000 yuan, because the big -name small sample cosmetics label sold did not meet the regulations.

It is worth noting that this is not the first time that the beauty collection store has planned to follow the sample, but the fine is innovative. This punishment signal is considered by the industry to be the beginning of strict samples, and the samples on the vent on the air’s mouth should also be reduced.

35 big -name small sample rollover, the plum was fined 887,000

According to the administrative penalty letter made by the Shanghai Municipal Supervision Bureau to the Shanghai Diaolu Enjoy Enterprise Development Co., Ltd. (hereinafter referred to as Shanghai dialect Mei Lexiang), on April 16, 2021, the Municipal Supervision Bureau was on the "Harmay in Xingye Road, Huangpu District. The "Cosmetics Collection Store for the" Cosmetics Collection Store. It was found that the "Clarins Clarins" brand Huanyan Elastic Ridon (5ml), which was selling at the scene, had a missing item of 4 brands of 4 brands and 24 cosmetics. At the same time, the Shanghai Municipal Supervision Bureau stated that during the investigation of the above cases, some cosmetics sold in the above case still had Chinese labels that were missing.

According to the equity penetration information, the legal representative of Shanghai Dia spectrum is consistent with Beijing dialect Melalexiang Technology Co., Ltd. (that is, the parent company of Harmay dialect).

局 Intercept the Shanghai Municipal Supervision Bureau

According to Green Eye statistics, all the cosmetics of these Chinese labels are all small samples of international big names, including 11 brands such as Tiffany, Bobley, Da Ke, and Jiao Shiyun, with a total of 35 cosmetics. The problem of illegal labels is mainly concentrated in the three aspects of labelless cosmetics component tables, production batch numbers, and imported cosmetics filing numbers. Among them, the Dake series is the most, involving 17 sample products, which accounts for almost half of the total number of the above brands.

The penalty letter shows that the parties sell a total of 35 cosmetics without tax (13%tax rate) sales of 152,000 yuan, the value of the goods is 245,000 yuan, and a total of 1134 cosmetics are inventory.

According to the provisions of the "Cosmetics Supervision and Administration Regulations", "the minimum sales unit of cosmetics should have labels. Tags should comply with relevant laws, administrative regulations, and mandatory national standards, and the content is true, complete, and accurate." The behavior is suspected of violating the provisions of Article 35 of the Cosmetics Supervision and Administration Regulations, which constitutes the behavior of cosmetics that does not meet the requirements of the operating label.

In the end, the Shanghai Municipal Supervisory Bureau enjoys the Shanghai dialect, which enjoys a penalty of "confiscating illegal income RMB 152,000 and a fine of RMB 735,000".

In response to punishment, Qingyan contacted Harmay today, but the other party did not make a statement.

It is reported that Harmay said since 2008 on the online Taobao store, and opened the first offline store in Anfu Road, Shanghai in 2017. In 2019, the Beijing Sanlitun Store became popular on social platforms. Favorite.

Earlier this year, Harmay Mi Mei received about 200 million US dollars (about RMB 1.27 billion) D -round financing. At present, a total of 4 rounds of financing has been completed. Public news shows that currently Harmay’s big names and overseas niche brands have more than 400, SKU exceeds 9,000, and more than a hundred new Jinjin cooperative brands in 2021.

Puzzle

In the past two years, with the continuous refinement of consumers’ needs, small sample products are small, portable, and low -testing the characteristics of low -testing costs. They are sought after by consumers and brands. Brands such as Lancome and Keyan have placed "sample machines" in malls. Consumers use products by free delivery samples, so as to excavate customers.

With the rise of beauty gathering stores such as Harmay and onlywrite, big samples have become the weapon for store drainage and marketing, and the size of the small sample economic market has grown rapidly.

However, behind the hot samples, many people in the industry are worried, "Non -selling products and money, (the market) where there are so many small and medium samples." Even a beauty retail channel practitioner told Qingyan that the small samples circulating on the market at present The scale has far exceeded the industry supply.

梅Harmay talk information map

So, outside the official channels, where did the samples sold by the beauty collection store come from? Harmay’s co -founder Ju Chunmao said in an interview with 36KR: "Under the current business environment of China, the license of big names is more difficult to get. Mainly from counters and traders. "

According to Qingyan survey, most of the small and medium samples in the market are from the following four channels: brand gifts; brand counters or internal personnel for resale; "reversing" supply; smuggling and fraud. But there are few small and medium samples produced in the first two channels.

The above -mentioned beauty retail channel practitioners told Qingyan that the samples sold in the beauty collection store have a cross -border trade in the cosmetics counters of department stores -a lot of small samples without Chinese labels come from this, that is, the goods purchased overseas Small sample.

"No import cosmetics filing number, of course, does not rule out smuggling and fake sale." Zhang Taijun, R & D director of Guangzhou Tsui Tsui Skin Skin Science and Technology Research Institute. According to the "Regulations on the Supervision and Administration of Cosmetics" and "Administrative Measures for Cosmetics Tags", cosmetics should have Chinese labels. Offline channel sales do not have Chinese label imported cosmetics, or products that do not meet the prescribed labels are obviously illegal.

It is worth noting that in January last year, ONLY WRITE, the beauty collection store of Hangzhou Kerry Center, was reported by consumers. The local market regulatory bureau contacted the customs department to assist in the investigation. Nearly 3,000 pieces of suspected smuggling cosmetics were detained, most of which were small cosmetics samples (for details, see "onlywrite! The source of cosmetics samples").

Strict sample

It is not difficult to see that the unqualified cosmetics label reflects product sources and product quality issues, which plays an important role in rectify the small sample market.

"Cosmetics supervision will become stricter and stricter. There are small and medium samples (gifts) in the management measures of cosmetics labeling. It has been implemented for a long time, but no one has paid special attention to it before. Many big brands have also issued official statements. The barcode is sold. "The above person said.

Among them, many people in the industry reported to Qingyan to strictly check the samples, which will be a punch of the beauty collection stores mainly sampled drainage. "As soon as this incident came out, it was understood that people had already been removed (non -compliant). The samples of formal channel sources were not problems. If informal channels, these beauty collection stores will definitely be affected later."

There is also a factory in the direction of Qingyan, "At present, the domestic brands and foreign -funded brands in domestic production and filing have basically unique and strict supervision. The management of imported products is actually gradually standardized. It’s the compliance of imported products. "

In fact, the tightening of small sample supervision has already begun last year. Earlier this year, the Shenzhen Municipal Supervision Bureau reported that since January last year, it destroyed 3 illegal denominations of cosmetics operations and seized 2,388 boxes of cosmetics with various types of imported brands without Chinese labels, with a minimum packaging cosmetics of more than 22,000 boxes. The estimated value of the goods exceeds 22 million yuan, and 3 cases are filed, of which the value of the counterfeit cosmetics involved in counterfeit infringement is 260,000 yuan, and it is transferred to another public security case.

On March 1 last year, Tmall also issued the "Notice on the Regulations on the release of new Tmall sample products". According to the new rules of Tmall, the pricing of sample products released by merchants shall not be higher than the price of the same proportion of the corresponding formal products. At the same time, the sample volume does not exceed 30%of the decoration products in principle. In addition, the merchants should express the attribute keywords such as "trial", "small samples", "samples", "trial outfit", "experience outfit" in the published sample title, and provide the purchase voucher for the sample for platform review.

"With the introduction of relevant national regulatory policies and the requirements of retail platform specifications, the beauty collection stores with small samples as selling points may adjust the procurement channels, and the continuous supply of products is certain." Some industry people said, "Now it is also very very very very very very very very very very very very It is difficult to say the specific impact on small sample business, but the problem of small sample compliance or the main strike object of strict supervision this year. "

At the same time, with the official implementation of the "Administrative Measures for Cosmetics Labels" on May 1 this year, the sample economy of small sample cosmetics will undoubtedly usher in an inflection point.

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