Breakthroughs in drama series such as Punishing Crime and 20 Don’t Confuse 2 promote the remodeling of the audience of the right type.

Things in the world have always been ups and downs, and the same is true of genre dramas. The spy war drama seems to have entered a new round of dormant period recently; Costume drama-martial arts, after "Who is a hero", there is no new bright spot for the time being; Historical drama, along the way, has not been new for a long time … So it switched to realistic drama.

Recently, the quiet debut of "20 Don’t Confuse 2" is a surprise. First of all, it is the same as the previous Ode to Joy series. It is broadcast directly under the original title, whether it is a sequel or a second season, and it always returns to the normal operation of film and television production. Secondly, its quality is not low, its character has developed and its plot has been extended in depth. The performance of "Twenty Puzzles" was very good at the beginning, but it was a pity that at that time, the media focused on Nothing But Thirty, a middle-aged subject, and instead ignored the more ornamental and fashionable "Twenty Puzzles". This time, "Twenty Don’t Confuse 2" continues to be amazing, and it can be regarded as a commendation for the team who made the drama with heart.

Middle-aged subjects are not easy to shoot or perform, which may be one of the reasons why Nothing But Thirty was favored at the beginning. However, young people who have just entered the society are even more difficult to shoot and play. If they are not good at it, they will be fake and scratch their boots. In this respect, the two famous works of that year, Days Related to Youth and Struggle, all have regrets of one kind or another.

In the past two years, Guanjin Bu, Guan Xiaotong, Li Gengxi and Junfeng Niu, the leading actors in Twenty Don’t Confuse, have their own experiences. What is rare is that the familiar atmosphere among the characters in the previous work still exists, especially when Twenty Don’t Confuse 2 begins, and some even remind me of the feeling of chasing Friends in my early years and watching a new season. This is very rare in Chinese opera.

Up to now, there are two bright spots in the two films, which are different from other dramas. One is that the music reflects life, but the geographical atmosphere of life is good, taking into account the balance between fashion and realism; Second, the audience radiated by the drama series, not only the young people who just stepped onto the society, but also the more mature audience or the younger audience, did not feel against it when they accepted it, which brought out the faint pursuit of expanding the audience.

Of course, there are more than two types of dramas that seek to expand the audience, and the "intention" of Punishment Crime, which was popular in the same period, is more obvious. Li Youbin, Cheng Yu, Wang Yang, Jiang Shan, Zhang Chenguang, Li Qiang, Ding Yongdai, Dong Yong, Xu Honghao, Sun Xun and Shi Lanya, a group of senior famous actors, got together to "fix the whole thing". Now, they accompany several young people such as Huang Jingyu, Yang Youning and Gai Yuexi!

Look at the names of other leading actors-Fu Kuiming (formerly known as Fu Chengpeng), Xiahou Bin, Duan, Zhou Huilin, Zhao Xun, Hao Lv … These actors are more or less related to Nanjing, but they can form an invisible drama performance team alone. In fact, they, together with Cheng Su, Hou Mengsha and Ren Kenuo, who didn’t appear in this drama, have dedicated high-rated TV series such as Special Forces, Dancing with Wolves, Iron Walnut and Handsome. Nowadays, these people have integrated to form such a huge starring team as Penalty Crime, and it is no exaggeration to say that it is "the most explosive performance team in the Mainland at present".

To some extent, Penalty is like an upgraded version of Sweeping the Black Storm and Breaking the Ice. It is rare that the plot involves rich levels, changeable scenes and many aspects of the characters’ personalities. Its shocking power can rival that of in the name of people in previous years. A drama series of this quality is ready to break through the limitation of viewing types and fully capture the viewing power of audiences of different levels and ages. We often evaluate a play as a "big drama" and "big drama", which is exactly the case.

"Great Drama" and "Great Drama" have appeared frequently in recent years, and they are no longer limited to costume dramas, which is a remarkable change in the development of drama series in the mainland. Their emergence not only drives the market, but also constantly pushes up the production capacity of the industry; It not only allows the construction of drama types in the mainland to enter a stage of continuous self-transcendence, but also makes the audience no longer satisfied with being imprisoned by the existing drama tastes. Bottom line: The audience’s appreciation interest certainly affects the production of drama series, and the artistic breakthrough of drama series also reshapes the audience’s taste and subdivides the audience.

The prosperity of "big drama" and "big drama" makes "type audience" no longer a fixed concept, but it is becoming more appetizing, more time-sensitive and more variable. Film and television and audience have always influenced each other.

In the era of big data, some people in the industry often love to subdivide the audience, which is not a mistake. But there is a misunderstanding here: when analyzing the audience’s appreciation of tastes and habits, we must not be trapped and rigid by the familiar types of laws. After all, the times are changing, and people will certainly change with it. Moreover, there is always a variable of "liking the new and hating the old" in human aesthetic taste. These factors are mixed together, which constitutes the complexity of the audience and the market, and some of this complexity is an excellent opportunity for film and television producers to break the bottleneck.

Photo: Douban, Guanwei

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