The whole skin sensitive muscle professional nursing market is the first! Ximuyuan won the ultimate list of Tmall double 11’s fast-moving and cutting-edge
On November 15th, Ximuyuan, a cutting-edge Chinese skin care brand, announced the final battle report of double 11. Omni-channel GMV was 280 million yuan, reaching 150% of the same period last year. Among them, Tmall platform contributed nearly 150 million yuan, reaching 152% of the same period of last year. On November 13th, Tmall officially announced the final ranking of double 11, Ximuyuan was also the first among "fast-moving emerging brands in all industries" and "all emerging brands at home and abroad".
Tmall officially released the final ranking of double 11 in 2022.
It is worth mentioning that on October 31st, when double 11 got off to a good start, Ximuyuan achieved an omni-channel breakthrough of 10 million in one minute and 150 million on the first day. In the second wave of activities in double 11, which started at 20: 00 on November 10th, the Tmall broke the record in one second.
Ximuyuan officially released the 2022 double 11 Omni-channel Ultimate Battle Report.
As a cutting-edge domestic skin care brand dedicated and deeply rooted in the functional skin care track of sensitive muscles, Ximuyuan adheres to the product development path of "from demand to research and development, and then back to demand", closely linking the research and development end, the supply end and the market end, and creating a product matrix covering all skin sensitive muscles such as oil sensitive muscles, dry sensitive muscles and oil pox muscles one by one. According to the data, Ximuyuan’s four flagship products, Camellia Cleansing Foam, Camellia Repair Water Emulsion, Phellinus linteus Oil Control Water Emulsion and Camellia Milk Mask, have sold more than 100,000 sets per month, surpassing a number of foreign brands and traditional domestic products, ranking first in many sub-sectors, making the brand the first in the professional care market for sensitive muscles with all skin types.
In addition to solid research and development capabilities, during the promotion period, higher requirements were put forward for marketing innovation, product operation and supply chain operation of enterprises, while Ximuyuan demonstrated its comprehensive hard power with outstanding performance.
In terms of product and user operation, Ximuyuan established a linkage response mechanism in advance, improved sales forecast through big data analysis, and actively stocked goods; For channel activities, welfare mechanism and other aspects, we launched new ways of playing, such as "best friend spelling" and "stocking recommendation", and also launched a joint princess gift box in conjunction with Disney China … A series of measures contributed to the improvement of brand voice, which enabled Ximuyuan to achieve a significant increase in brand exposure and gain positive attention from consumers. By the end of October this year, the average repurchase rate of Ximuyuan Tmall flagship store in 12 months has exceeded 50%, far higher than the industry average. At the same time, Ximuyuan’s brand proposition of "delivering natural healing power" is also deeply rooted in people’s hearts, and the user group is constantly expanding. According to reports, at present, the fans of Ximuyuan Tmall’s official flagship store have reached 2.677 million.
In response to the exposure of front-end brands and products, Ximuyuan has further improved the early warning mechanism of the supply chain on the basis of the warehouse layout in four major regions: North China, East China, Central China and South China. In view of the "double 11 Promotion" under the Guangzhou epidemic, all commodity warehouses have been distributed in other cities in Guangdong Province and Hebei, Jiangsu, Hubei and other provinces in advance to ensure the smooth delivery and transportation during the promotion period and further ensure the realization of consumer satisfaction experience.
In fact, during the period of double 11 this year, the voice of the whole market calling for rational consumption is endless. With the peak of traffic dividend and the upgrading of consumption, it is increasingly difficult to replicate the successful path of explosive growth by accidental factors. How to realize the healthy, long-term and sustainable development of enterprise management has become the core topic of the consumer industry. As a consumer brand that grew up in the post-epidemic era, Ximuyuan is good at finding internal certainty in a macro environment full of uncertainty, focusing on improving the two core competencies of products and supply chain, and on this basis, bringing all-round improvement of user experience, and finally forming a virtuous circle of self-hematopoietic and steady development.
Since its establishment three years ago, Ximuyuan’s performance has continued to improve steadily, and its brand reputation has continued to rise. It has also fully demonstrated its strategic strength and operational ability, and verified the correctness of adhering to "long-term doctrine". Like Ximuyuan, who dares to break the inertia and constraints of the industry and explore the healthy development of enterprises with the attitude of a leader, not only brings itself into a positive cycle, but also provides reference for other peers in the industry. I believe that in the future, this new business card enterprise of Guangdong cosmetics will bring more vitality to the development of Guangdong cosmetics industry.
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